Starter – What is the problem
with promotion here?
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Questions
1) How has the product changed?
2) Why has the product changed?
3) Why are they going to change the
name?
4) Do you agree with the change in name?Justify your choice.
What's in a name? Nintendo considering Wii U
rebrand, sources claim – (source http://www.computerandvideogames.com/333583/whats-in-a-name-nintendo-considering-wii-u-rebrand-sources-claim/)
Following public confusion over 3DS, serious discussions are ongoing at the
highest level in the US and Japan as to whether the firm should cut its losses and
give the new WII console a different name.
Public confusion over the Nintendo 3DS has forced the platform holder to roll out
bold red box stickers to differentiate the similarly-named system from the original
DS, and it even enforced the TV tagline 'This is not DS. This is Nintendo 3DS.'
It's been indicated that Nintendo is keen not to repeat the same mistakes with its
next-generation home console, and we're told a change of name is a real
possibility. Nintendo showed off the Wii U for the first time at E3 2011, which
resulted in its share price dropping to a five year low. A spokesman explaining
this fall said;
"Because we put so much emphasis on the controller, there appeared to be
some misunderstandings. We should have made more effort to explain how it
works.
"We haven't made any kind of blunder, but I should have shown a single picture
of the new console, then started talking about the controller. The console is not
drastically different, and Wii U is about the controller. The console itself will be
almost invisible."