Auxiliary Services & University Housing: Strategic Focus Areas 2015‐2016 GOAL #6: Establish a comprehensive dining and catering program on the campus that meets the needs of students and GSU employees. Strategy # 1 : Implement a comprehensive marketing and communication program to increase participation and build brand awareness in the GSU café and c‐store. Responsibility Other Staff Target Expected Reported Progress Budget Needs Notes/Status ACTION ITEMS Party Involved Implementation Outcome/Goal to Goal (Deadline) Date Specialized website Arena Betsy July 6 Increased GSU dining website Management visibility/knowledge and Arena of program, offerings Websites created in cafe Database of Arena Betsy January 1 More informed Not yet nutritional Management customers; implemented information Interactive kiosk Arena Betsy February 1 More informed Not yet Management customers implemented Strong media Arena Betsy November 1 Increased traffic/sales Traffic/sales has presence Café Management increased over previous years but not because of increased media presence Digital signage to Arena Betsy July 6 Increased awareness 4 digital monitors showcase menu Management and willingness to try installed items and specials different products Loyalty program Arena Betsy November 1 Increased patronage Not yet Management implemented Social media Arena Betsy November 1 Increased traffic/sales Facebook pages for promotion – C‐
Management café and c‐store; store twitter accounts created Strategy # 2 : Implement marketing and communication program to increase participation and build awareness of the GSU catering program Responsibility Other Staff Target Expected Reported Progress Budget Needs Notes/Status ACTION ITEMS Party Involved Implementation Outcome/Goal to Goal (Deadline) Specialized website Arena for catering during Management transition Betsy Date June 1 Process to track all catering related activities Arena Management Betsy October 1 Strong social media Arena promotion – Management Catering operations Betsy November 1 GSU customers will be able to schedule catering events and engage in catering planning prior to the official start of the new contract. Customers will be able to receive quote in advance and timely invoice at conclusion of event Completed ‐ New software purchased and being utilized Outreach to customers; faculty‐
staff advisory committee meets monthly Strategy # 3 : Develop and implement a climate of continuous improvement with the dining, catering and vending program. Responsibility Other Staff Target Expected Reported Progress Budget Needs ACTION ITEMS Party Involved Implementation Outcome/Goal to Goal (Deadline) Date Implement food Betsy Arena Sept 15 Feedback from key 2 committees service committees Management university appointed; monthly constituents that will meetings for fall lead to higher scheduled; notes satisfaction from meetings shared with committee members On line comment Arena Betsy August 1 Feedback that will On line comment program Management improve dining, program; catering, vending suggestion boxes program also installed at café and Prairie Place (October) Notes/Status Annual food service Arena survey Management Betsy March 1 Feedback that will support climate of continuous improvement Strategy # 4: Advocate for the prioritization of the renovation of the café, kitchen and seating area in the summer of 2016. Responsibility Other Staff Target Expected Reported Progress Budget Needs ACTION ITEMS Party Involved Implementation Outcome/Goal to Goal (Deadline) Date Raise visibility of Betsy Arena November 1
Support for moving Cafeteria renovation physical plant and Management forward with scheduled for equipment issues renovations (or summer 2016; in portion thereof) process of identifying summer catering and dining program Prioritize equipment Betsy Arena December 1
Critical needs will be Repairs/maintenance replacement needs Management prioritized and being done as to address short equipment ordered needed; renovation term needs that could be used scheduled for once facility renovated summer 2016 Notes/Status