The Trillion Dollar Market for Medicines: Characteristics, Dynamics and Outlook Johns Hopkins Bloomberg School of Public Health Center for Drug Safety and Effectiveness Safety, Value and Innovation Seminar Murray Aitken Executive Director www.theimsinstitute.org [email protected] February 24, 2014 Contents • About the IMS Institute • Methodology and measures • Global spending on medicines • Mix of branded and generic medicines • Transformations in disease treatment • Implications and discussion Safety Value and Innovation Seminar JHU 022414 2 About the IMS Institute Unbiased Information Safety Value and Innovation Seminar JHU 022414 3 Academic Research Public Policy Support During 2013 we published six major reports Teva Public Health Discussion 013014 4 Methodology • Forecasts of spending on medicines globally are based on proprietary analysis performed by IMS Health and published as IMS Market Prognosis reports for 42 countries, 11 regions, and globally • Methodology for each country forecast combines: − Collection of historical data by sector as captured by IMS audits, estimates of unaudited market sectors, and 5 most significant macroeconomic indicators based on historical correlation − Quantitative projection of baseline based on historical trends and macroeconomic indicator forecasts provided by the Economist Intelligence Unit − Identification, evaluation and quantification of specific events that are used to refine the baseline based on IMS expertise and insight within each country • Evented 5-year forecasts are produced for retail and hospital, price and volume, as well as total market • Additional proprietary analysis of the IMS Market Prognosis reports is performed by the IMS Institute to generate additional analytics and insights, some of which are incorporated in the IMS Institute report Safety Value and Innovation Seminar JHU 022414 5 Notes on measures • Market sizes are measured in U.S. $, converted at Q2 2013 average exchange rates • All growth rates are measured in constant dollars (local currency growth) • “Spending” refers to the amounts paid to pharmaceutical companies for medicines, not the cost incurred by the enduser or payer Safety Value and Innovation Seminar JHU 022414 6 Total global spending on medicines will reach about $1.2Tn in 2017, an increase of $205-235Bn from 2012 Global spending and growth, 2008-2017 $205-235Bn $234Bn $1,1701,200 Bn $965Bn $731Bn 2007 2008-2012 Source: IMS Health Market Prognosis, September 2012 Safety Value and Innovation Seminar JHU 022414 7 2012 2013-2017 2017 Annual spending growth will reach a low point in 2013, followed by increased growth particularly in developed markets ABSOLUTE GROWTH CONST $USBN Global Growth, 2008-2017 2013-17 Growth $230 -260Bn 2008-12 Growth $217Bn 70 60 50 40 30 20 10 0 -10 2008 2009 2010 Developed 2011 2012 Pharmerging Source: IMS Health Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 8 2013 2014 2015 2016 Rest of World 2017 Medicine spending per capita and growth rates are starkly different between high income countries and those with income under $25,000 per capita Per capita Gross National Income 2012 (GNI) vs. Forecast Pharma Spend PHARMA FORECAST GROWTH (CAGR 2013-17) 20% Pharma Spend per Capita China $1,000 $500 15% Brazil India $100 Russia 10% Mexico 5% S. Korea Turkey UK Italy 0% 0 10 20 30 Canada Japan France Germany 40 Spain -5% GNI (US$ THOUSANDS PER CAPITA) Source: World Bank, 2012; IMS Health Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 9 USA 50 60 Spending levels in 2017 on medicine for specific disease areas will differ significantly between developed and pharmerging markets Spending by Therapy area in 2017 Top 20 Classes, 71% Developed Markets Others, 29% Sales in 2017 (LC$) Top 20 Classes, 45% Pharmerging Markets* Others, 55% Sales in 2017 (LC$) $74-84Bn Pain $22-25Bn Diabetes $34-39Bn Other CNS Drugs $20-23Bn Anti-TNFs $32-37Bn Antibiotics $18-21Bn Pain $31-36Bn Oncology $17-20Bn Asthma/COPD $31-36Bn Hypertension $14-17Bn Other CNS Drugs $26-31Bn Diabetes $10-12Bn Hypertension $23-26Bn Dermatology $10-12Bn Immunostimulants $22-25Bn Antiulcerants $9-11Bn HIV Antivirals $22-25Bn Cholesterol $6-8Bn Dermatology $22-25Bn Asthma/COPD $3-5Bn Antibiotics Oncology $18-21Bn Anti-Epileptics $3-5Bn Cholesterol $16-19Bn Antivirals excluding HIV $3-5Bn Anti-Epileptics $3-5Bn $15-18Bn Immunosuppressents Immunosuppressents $15-18Bn Allergy $3-5Bn Antipsychotics $13-16Bn Antidepressants $3-5Bn Antiulcerants $12-14Bn Antiplatelet $3-5Bn $10-12Bn Antipsychotics $2-3Bn Heparins $1-2Bn Antidepressants Antivirals excluding HIV ADHD Interferons $8-10Bn $7-9Bn Erectile Dysfunction $1-2Bn $6-8Bn Immunostimulants $1-2Bn Source: IMS Health Thought Leadership, September 2013 Safety Value and Innovation Seminar JHU 022414 10 A growing share of all medicines are biologic, with biosimilars and nonoriginal biologic (NOB) products now taking a small share of the total market The biologics market Biologics share of total pharmaceutical market: 2002 2007 2012 11% 15% 18% 2017 19-20% Global biologics size $46Bn $106Bn Share of biologics: NOBs Biosimilars $169Bn $205-235Bn 1.0% 1.0% 0.3% 0.3% 0.5% 0.5% Source: IMS Health Thought Leadership, September 2013 Safety Value and Innovation Seminar JHU 022414 11 0.4% 0.4% 2-5% The U.S., EU5, Japan and China account for just under 70% of total global medicine spending Geographic distribution of medicine spending Spending Growth 2012 2017 2013-17 $965BN $1,170 – 1,200BN $230-260BN 34% 31% 16% 31% 33% 6% 41% 8% 13% 15% 15% 12% 9% US EU5 Japan China Source: IMS Health Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 12 ROW 3% 34% Base case forecast for the U.S. is for 1-4% CAGR U.S. Spending and Growth, 2008-2017 Forecast 400 10% 350 8% 300 6% 250 4% 200 2% 150 0% 100 -2% 50 0 2008 2009 2010 2011 2012 Sales Source: IMS Health Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 13 2013 2014 Growth 2015 2016 2017 -4% GROWTH CONST US$ SPENDING US$BN 2013-17 CAGR, 1-4% Alternative scenarios for the U.S. focus on the implementation of healthcare reform Healthcare Reform Implementation Implications for Medicine Spending Scenario 1: Reforms lead to expanded access and performance-based healthcare system • Almost full enrollment of the currently uninsured according to original government estimate • Rapid movement toward performancecased system and organization of healthcare delivery • Increased demand for medicines resulting from increased enrollment, screening, removal of caps, and management of existing conditions • Cost-effective medicines with clinical value being used more extensively • Continued premium places on innovative medicines with strong clinical profile • Total spending on medicines in 2017: $420460Bn Scenario 2: Slow pace of change but some expansion in access and incremental changes to payment system • Initial enrollment of currently uninsured 1/3 of target level, though improvement over time • Payment system remains largely feefor-service • Uncertainty of political support slows or stalls reform implementation • Modest incremental demand for medicines and primarily for generics • Incremental pressure by payers and employers limit price increases to current levels at most • Positioning of competitive medicines primarily based on price • Newly launched medicines see slow uptake and limited commercial returns • Total spending on medicines in 2017: $350380Bn Scenario 3: Implementation leads to major unintended consequences and change • Exchanges fail to enroll “young invincibles” and insurance model fails • Employers move large number of employees to private exchanges • Significant decline in healthcare utilization for prevention and treatment of chronic illness • Decline in medicine demand volume • Major reduction in formulary access for insurance plans or major cost reductions from manufacturers • Limited acceptance of new medicines with price premium • Total spending on medicines in 2017: $300320Bn Scenario Safety Value and Innovation Seminar JHU 022414 14 The base-case scenario for the Top 5 European markets is for spending growth to be flat through 2017 Top 5 Europe Spending and Growth, 2008-2017 Forecast 2013-17 CAGR, 0-3% 10% 180 160 8% SPENDING US$BN 120 6% 100 4% 80 60 2% 40 0% 20 0 2008 2009 2010 2011 Sales Source: IMS Health Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 15 2012 2013 2014 Growth 2015 2016 2017 -2% GROWTH CONST US$ 140 The economic crisis has had a direct impact on the number of launched products and their uptake NCEs launched vs. market share achieved 6.0% Countries with low # NCEs and strong penetration Countries with high # NCEs and strong penetration EUR average n46 Germany NCE MARKET SHARE OF TOTALRX MARKET 5.5% 5.0% France 4.5% Norway Luxembourg 4.0% SUI 3.5% Slovenia Belgium Greece 2.5% EUR average 2.3% 2.0% Portugal Hungary Czech Rep. Countries with low # NCEs and low penetration 1.5% 1.0% Estonia 0.5% Ireland Netherlands 10 20 Spain Sweden Finland France 30 Countries with high # NCEs and low penetration Italy 2008-2012 Poland 40 2003-2007 50 60 NUMBER OF NCEs (2008-12) LAUNCHED Source: IMS Health MIDAS, September 2013 Safety Value and Innovation Seminar JHU 022414 16 UK UK Bulgaria Latvia Lithuania Romania 0.0% Austria Italy Slovakia 3.0% Germany Spain 70 80 90 The base-case scenario for Japan’s spending growth is for a slight acceleration through 2017 Japan spending and growth, 2008-2017 Forecast 2013-17 CAGR, 2-5% 120 10% 8% 80 6% 60 4% 40 2% 20 0 2008 2009 2010 2011 Sales Source: IMS Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 17 2012 2013 2014 Growth 2015 2016 2017 0% GROWTH CONST US$ SPENDING US$BN 100 Alternative scenarios for Japan’s efforts to dramatically increase the use of generic medicines Generics volume share of the unprotected market by country in 2003, 2008 and 2013 100% 90% 80% 70% 60% 50% 40% 30% 20% Source: IMS Health MIDAS, September 2013 Safety Value and Innovation Seminar JHU 022414 18 2003 2008 2013 The base-case scenario for China’s spending growth is a slowing trend and stability through 2017 China spending and growth, 2008-2017 Forecast 40% 180 35% 160 30% 140 25% 120 100 20% 80 15% 60 10% 40 5% 20 0 2008 2009 2010 2011 Sales Source: IMS Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 19 2012 2013 2014 2015 Growth 2016 2017 0% GROWTH CONST US$ SPENDING US$BN 2013-17 CAGR, 14-17% 200 Alternative scenarios for the 2017 outlook are driven by the depth of reform implementation in the next 5 years 2017 Implications for Medicine and Spending Growth Scenario Reform implementation depth Scenario 1: Rapid rise of private insurance • The rise of private insurance (30-50% uptake in urban areas) will fund >70% of cost for innovative drugs for critical diseases. • Substantial increases in private hospitals will provide both higher quality healthcare and access to innovative drugs. • The update of the NRDL in 2014 will increase the coverage of international drugs with price cuts expected to be <15%. • The EDL usage ratio, which means more local generics in Tier 2 and 3 hospitals, will remain limited. • Single reimbursement price based on generic pricing will not be implemented. • CGMP guidelines widely implemented leading to an improvement in the quality of local generics. • Quality generics will enjoy strong representation in primary care institutions and lower tier cities, while international off patent drugs will retain a price premium and will be widely used in large hospitals and big cities. • The rise of private insurance will fund on patent branded products prior to their inclusion on the state reimbursement list (which may take years and be a relatively low level of access). • The rise of private insurance together with a faster regulatory system will result in an expanded on-patent branded market for international companies. • Some private insurance (30% uptake or less) will fund 50% of the innovative drugs cost for critical diseases. • There will be some increase in the number of private hospitals to provide higher quality healthcare but access to new innovative products will be contained. • The NRDL list will be updated in 2014 but with some delays in implementation and price cuts >15%. • The actual usage ratio of EDL will increase to be closer to governments targets. • Single reimbursement price based on generic pricing will be implemented in some provinces. • CGMP guidelines will be implemented to a lesser degree • Some private insurance (30% uptake or less) will fund 50% of the innovative drugs cost for critical diseases. • There will be some increase in the number of private hospitals to provide higher quality healthcare but access to new innovative products will be contained. • The NRDL list will be updated in 2014 but with some delays in implementation and price cuts >15%. • The actual usage ratio of EDL will increase to be closer to governments targets. • Single reimbursement price based on generic pricing will be implemented in some provinces. • CGMP guidelines will be implemented to a lesser degree Scenario 2: Moderate change in medicine reimbursement CAGR 2013-17: 15-18% CAGR 2013-17: 14-17% Safety Value and Innovation Seminar JHU 022414 20 Alternative scenarios for the 2017 outlook are driven by the depth of reform implementation in the next 5 years Scenario Scenario 3: Delays and limited change Reform implementation depth • Private insurance will not take off; negligible uptake and funding of new products. • The NRDL update will be delayed and coverage for innovative products will be limited; The NDRC will implement aggressive price cuts across the board for branded products. • Despite government efforts to encourage foreign investment in private hospitals, barriers will remain and only a small number of private hospitals will emerge. • The extensive use of the EDL will result in losses due to tendering of international off-patent brands. • Single reimbursement price based on generic pricing will be widely implemented. • CGMP is sparsely implemented to minimal effect. Safety Value and Innovation Seminar JHU 022414 21 2017 Implications for Medicine and Spending Growth • China will fail to build a high quality locally sourced off patent segment. • Private insurance failure will perpetuate the funding gap for innovative agents. • International off-patent drugs will have a significant drop in usage as the government will only reimburse them at a price equivalent to a local generic. • The market will remain very difficult for innovative agents, which will have to wait years for a possible NRDL inclusion. CAGR 2013-17: 12-15% Generics will represent a larger share of the market in volume and value terms Global spending, 2012 and 2017 2012 Developed Pharmerging Rest of the world World 2017 72% 31% 16% 58% 57% 61% 12% $622Bn 11% $224Bn 27% 12% $965Bn 52% Source: IMS Health Thought Leadership, September 2013 Generic Other 21% 63% 52% Brand Safety Value and Innovation Seminar JHU 022414 22 26% $120Bn 16% 27% 67% 31% 36% 12% $650680Bn 11% $370400Bn 17% $125155Bn $1,17012% 1,200Bn Patent expiries on small molecule products will reduce brand spending on developed markets by $113Bn through 2017 Developed Markets Patent Expiry Exposure and Impact 60 $149Bn $123Bn SPENDING SU$BN 40 50.3 20 21.0 22.3 -18.5 -15.3 26.9 28.4 -21.5 -22.6 19.1 31.7 28.8 20.3 22.6 0 -20 -17.2 -43.6 -40 -32.1 -$121Bn -26.2 -22.5 -15.9 -$113Bn -60 2008 2009 2010 2011 2012 Pre-Expiry Spending Source: IMS Institute for Healthcare Informatics, September 2013 Safety Value and Innovation Seminar JHU 022414 23 2013 2014 2015 Lower Brand Spending 2016 2017 Spending on traditional pharmaceuticals will increase by 5% in developed markets and by 69% in pharmerging markets over the next 5 years Traditional Spending between 2012 and 2017 Developed Markets 500 $453 $448 $450 $459 Pharmerging Markets $466 $476 SALES US$MN 400 $336 $302 300 $273 $199 200 $218 $244 100 0 2012 2013 2014 2015 2016 Source: IMS Health Thought Leadership, September 2013 Safety Value and Innovation Seminar JHU 022414 24 2017 2012 2013 2014 2015 2016 2017 Spending on specialty pharmaceuticals will increase rapidly in both developed and pharmerging markets Specialty Spending between 2012 and 2017 250 Developed Markets $193 200 SALES US$MN Pharmerging Markets $180 150 $148 $153 $160 $169 100 50 $23 $26 $29 2012 2013 2014 $34 $38 2015 2016 $43 0 2012 2013 2014 2015 2016 Source: IMS Health Thought Leadership, September 2013 Safety Value and Innovation Seminar JHU 022414 25 2017 2017 Increasing numbers of innovative new medicines and orphan drugs are expected to be launched Global Launches of New Molecular Entities GLOBAL NME LAUNCHES 40 35 30 25 20 15 10 5 0 2005 2006 2007 Novel Mechanism 2008 2009 Existing Mechanism Source: IMS Institute for Healthcare Informatics, October 2013 Safety Value and Innovation Seminar JHU 022414 26 2010 2011 2012 Orphan Average Per Year 20132017 Treatment will be transformed by new and existing mechanisms Selected Product Launches 2013-2017 Disease area Existing mechanisms Rheumatoid Arthritis • JAK inhibitor (adelatinib VX-509, baricitinib, fostamatinib) Cystic Fibrosis • Transmembrane conductance regulator corrector (Lumacaftor, VX-661) Ribosome interaction for readthrough of nonsense mutations (NM) in NM cystic fibrosis (Ataluren ) Melanoma • BRAF kinase inhibitor (dabrafenib) • MEK kinase inhibitor (trametinib) • Program cell death MAB (nivolumab, lambrolizumab) • Oncolytic HSV vector (talimogene laherparepvec)* Breast cancer • Mab (trastuzumab emtansine) • Cyclin dependent kinase inhibitor (palbociclib) Ovarian cancer • Folate-targeted drug conjugate (vintafolide) • VEGFR inhibitor (nintedanib) Multiple sclerosis • Lipophilic molecule (dimethyl fumarate) Heart Failure • Human peptide synthetic version (ularitide) Hepatitis C • NS3/4A proteinase inhibitor (asunaprevir, sofosbuvir, simeprevir) Malaria Source: IMS Institute for Healthcare Informatics, September 2013 Safety Value and Innovation Seminar JHU 022414 27 New Mechanisms • PARP inhibitor (olaparib) • Human relaxin-2 hormone recombinant (serelaxin) • RTS,S Adjuvant System (P. falciparum / P.Vivax circumsporozoite protein) Some of the diseases with highest global burden have fewer new treatment options from recent or forthcoming launches Global High Income Countries Disease DALYs% Disease DALYs% Pipeline Launches IHD 8.2% IHD 5.2% 183 191 Stroke 4.7% LRI 4.6% 53 73 Depression 4.3% Stroke 4.2% 41 45 Lung Cancer 3.5% Malaria 3.3% 17 6 COPD 3.2% COPD 3.1% 48 24 Musculoskeletal 3.1% Depression 3.1% 44 58 Diabetes 2.8% Other HIV 2.7% 45 33 Alzheimer’s 2.3% Tuberculosis 2.0% 53 5 Anxiety 1.9% Diabetes 1.9% 120 89 Colorectal 1.8% Neonatal Sepsis 1.8% 4 0 Alcohol Abuse 1.8% Diarrhoea 1.6% 6 6 LRI 1.7% Lung Cancer 1.3% 141 18 Breast Cancer 1.4% Musculoskeletal 1.2% 7 6 Osteoarthritis 1.3% Anxiety 1.1% 11 11 Other Circulatory 1.3% Alcohol Abuse 1.1% 25 9 Migraine 1.3% Meningitis 1.0% 12 21 Asthma 1.2% Asthma 0.9% 67 29 Other Neoplasm 1.1% Migraine 0.9% 21 19 BPH 1.0% Liver Cancer 0.8% 53 4 Stomach Cancer 1.0% Other Neurological 0.7% 14 9 Source: IHME Global Burden of Diseases, Injuries, and Risk Factors Study 2010; IMS Health R&D Focus, July 2013 Safety Value and Innovation Seminar JHU 022414 28 The availability of new medicines varies widely by country and disease Global New Molecular Entities 2007-11 Available to Patients in 2012 Global Total % of Total Anti-infectives & Antivirals Arthritis/Pain Blood Cardiovascular CNS Dermatology Diabetes Gastrointestinal GU & Hormones Immune System Metabolic Oncologics Ophthalmics Other Respiratory Vaccines 146 16 6 8 17 20 4 5 9 10 11 2 23 5 3 6 1 U.S. Japan Germany France Spain Italy UK Canada Korea Brazil Russia India China 94 59 88 65 70 65 88 63 52 45 42 38 37 64% 40% 60% 45% 48% 45% 60% 43% 35% 31% 29% 26% 25% 6 3 6 12 13 2 3 4 4 9 1 19 4 1 3 1 10 3 2 8 5 2 4 1 3 3 1 8 3 1 4 1 7 3 3 13 13 2 3 3 5 10 1 18 2 4 1 6 2 3 8 10 1 3 2 1 7 2 16 1 3 1 Source: IMS Institute for Healthcare Informatics, October 2013 Safety Value and Innovation Seminar JHU 022414 29 5 3 3 11 10 2 4 3 5 8 1 9 1 4 1 3 2 3 10 9 2 3 2 5 8 1 11 1 4 1 6 3 5 12 12 2 4 4 4 9 1 19 2 4 1 7 2 3 8 8 1 3 4 1 6 1 14 1 3 1 3 2 9 5 2 3 2 7 3 9 2 1 3 1 4 1 1 8 5 2 4 1 4 1 2 5 5 1 4 1 3 5 8 3 9 4 1 1 3 1 1 1 1 9 9 1 4 3 1 4 2 1 7 5 1 4 3 2 2 6 3 1 3 1 China will be the second largest market in 2017 and approaching half the size of the U.S. market Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2007 1 1 2 1 1 1 1 11 8 1 3 3 2 4 U.S. Japan France Germany China Italy UK Spain Canada Brazil Mexico Australia South Korea Russia Turkey India Netherlands Greece Poland Belgium Index Rank 100 27 13 13 11 8 7 7 7 5 4 4 3 1 2 3 4 5 6 7 8 9 10 11 12 13 3 2 2 2 2 2 2 3 U.S. Japan China Germany France Brazil Italy UK Canada Spain Russia Australia India 14 3 Mexico 15 16 17 18 19 20 2 Change in ranking over prior 5 years Source: IMS Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 30 2012 2 2 4 1 1 2 3 8 2 1 9 South Korea Venezuela Turkey Poland Argentina Belgium Index Rank 100 27 25 13 11 8 8 7 7 6 5 4 4 1 2 3 4 5 6 7 8 9 10 11 12 13 4 14 3 3 3 2 2 2 15 16 17 18 19 20 2017 Index 1 U.S. China Japan Brazil Germany France Italy Russia UK Canada India Spain Mexico 1 South Korea 4 Australia Turkey Venezuela Argentina Indonesia Poland 4 3 2 2 2 2 1 1 2 1 1 3 1 1 2 2 3 1 1 1 8 2 100 45 29 13 13 10 8 7 7 7 6 5 4 Region and leading country spending US$ billions Global Developed U.S. EU5 France Germany Italy Spain UK Japan Canada South Korea Pharmerging China Tier 2 Brazil Russia India Tier 3 Rest of World 2012 965.4 621.6 328.2 148.7 36.7 42.1 26.2 19.9 23.9 111.3 22.0 11.3 223.9 81.7 59.6 28.5 17.1 14.0 82.6 120.0 Source: IMS Market Prognosis, September 2013 Safety Value and Innovation Seminar JHU 022414 31 2008-2012 CAGR 5.4% 2.9% 3.0% 2.4% 0.3% 3.8% 2.9% 1.7% 3.4% 3.0% 3.1% 6.3% 15.0% 22.3% 15.6% 14.6% 17.7% 15.1% 9.4% 4.7% 2017 1,170-1,200 650-680 350-380 140-170 30-40 41-51 23-33 13-23 20-30 90-120 20–30 10-20 370-400 160–190 90–110 38-48 23-33 22-32 100-130 125-155 2013-2017 CAGR 3-6% 1–4% 1–4% 0–3% (-2)–1% 1-4% 0-3% (-4)-(-1)% 1-4% 2-5% 1-4% 3-6% 10-13% 14-17% 10-13% 11-14% 8-11% 11-14% 5-8% 2-5% Implications and discussion • Medicine spending growth rebounding across developed economies and tapering of “patent dividend” over next five years will bring new dynamics to the medicines marketplace • Spending growth of 10-13% CAGR across pharmerging countries brings extraordinary stresses to funding and healthcare delivery systems • Recent and future novel therapies bring new options and dynamics to treatment of multiple therapy areas including diabetes, hepatitis C, melanoma, multiple sclerosis and thrombosis/acute coronary syndrome • Role and penetration of generic drugs remains very uneven across developed markets even as policy levers are being applied • Levels of spending on new NCEs are at historically low levels bringing inadequate returns to investment capital • Visibility of $1 trillion medicine cost is high – but not the context and impact on healthcare systems or patients Safety Value and Innovation Seminar JHU 022414 32 The Trillion Dollar Market for Medicines: Characteristics, Dynamics and Outlook Johns Hopkins Bloomberg School of Public Health Center for Drug Safety and Effectiveness Safety, Value and Innovation Seminar Murray Aitken Executive Director www.theimsinstitute.org [email protected] February 24, 2014
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