Mobilizing Partnerships for Surveillance and Evaluation of
Tobacco Control and Prevention Within and Across Institutions
Partnership Institutions
Texas Department of Health
Baylor University
Prairie View A&M University
Southwest Texas State University
Texas A&M University
Texas Southern University
University of Houston
University of Texas at Austin
University of Texas –
Houston Health Science Center
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Key Issues and Events Reported by Stage of Change in the Life Cycle of a Coalition
Presented by: Nell Gottlieb, PhD; Philip Huang, MD, MPH; Phyllis Gingiss, DrPH;
Laura E. McMorris, MA; Diana Satterwhite, MA; Megan Haley, MPH; Gail Sneden, MA
Forming
Forming
Storming
Storming
Norming
Norming
Task: Groups agree to work together.
Key Issues: Realize common concerns. Encourage
autonomy while achieving common objectives. Anticipate
inevitable clashes and differences.
Resources Needed: Neutral facilitator. Third-party
“ambassadors” to bring in adversaries.
Task: Leadership, role clarification emerge.
Key Issues: Strengths and limitations of individual
participants are displayed. Need for group name, structure,
role allocation, and leadership issues emerge.
Resources Needed: Neutral meeting space in pleasant
environment. Professional facilitator who can elicit trust,
respect, and progress.
Task: Shared vision for action.
Key Issues: Emergence of formal leadership, planning and
decision-making processes, dedicated staff, clear and
widely accepted coalition-specific vision and mission.
Resources Needed: Management. Research/Evaluation.
Health education and promotion. Organizational design
and development.
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Timeline
Partnership Case Study
A case study was conducted of the
partnerships that have developed
across the state health department
and the academic groups working
within the framework of tobacco
settlement funds. The case study
included interviews, content analysis
of documents, and key-event
diagrams. The goal was to give the
group and its members feedback
via formative evaluation.
Performing
Performing
Task: Full-fledged implementation occurs. Activities begin.
Key Issues: Confirmation of roles and responsibilities. New
members asked to join group. Revisit unresolved matters.
Promote group through media outlets.
Resources Needed: Content experts. Management
consultants. Evaluation consultants.
ƒSWT does law officer
tob.-enforce training. ƒSWT has
ƒBegin feedback of
ƒUT-A to
ƒ“Cultural” differences (gov’t./academic) come to light.
statewide
case study findings.
ƒSome interpersonal conflicts still occurring. ƒUT-A does case study, formative eval. of partnership.
serve as
conference. ƒAction research.
ƒStrengths, limits of team and its members appear.
project
ƒUT-HSC does staged Adult Tobacco Survey in pilot areas. ƒMonthly
ƒUT-A initiates list-serv for ƒMonthly
ƒTDH, UT-A, UT-HSC ƒLeadership/role issues arise.
facilitator.
issue discussion, info
complete Youth
team mtg.
ƒTDH, UT-A, UT-HSC revise ƒMonthly team
team mtg.
ƒBU does
ƒMonthly mtg.
ƒTDH, UT-A, UT-HSC ƒUT-A to do Tobacco Survey.
sharing, announcements.
Adult Tobacco Survey.
mtgs. begin.
PSA review.
ƒBU
does
Media
ƒUT-HSC does Health ƒBU does ƒMonthly
meet, discuss ways technical
ƒUH asked ƒSome interpersonal ƒUH conducts focus
ƒTSU asked
Content
Analysis
ƒUT-A
does
Comn’ty
team
mtg.
Care
Provider
survey.
PSA
review.
to work together.
assistance.
ƒMonthly
to join team.
groups with staff
in pilot area.
Needs Assessment, to join team. conflicts arise.
ƒUH does Principal, Health
ƒTAMU, UH do Youth
ƒUT-A, UT-HSC awarded CDC
team mtg.
ƒSmall work groups emerge to
from regional ESCs.
1-on-1
interviews.
Coordinator
surveys.
ƒPVAM
conducts
Operation Storefront in
Cessation Program
funds to work with TDH on pilot.
address specific points of interest.
pilot areas.
ƒPVAM, SWT
ƒTDH, UT-HSC conduct Youth Tobacco Survey in evaluation.
ƒTDH, UT-A, UT-HSC meet weekly to develop project goals, instruments, work plan.
asked to join team. sample of pilot area schools.
ƒUH does Community Capacity Analysis of TDH-funded groups.
ƒTDH responsible to
State Legislature for
carrying out intent of
legislation on use of
tobacco settlement
funds.
SEP
1999
OCT
ƒPartnership begins to form, grow.
NOV
DEC
ƒPockets of trust, respect, equality begin to develop and slowly increase with time and shared experiences.
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
2000
Gottlieb, N., Huang, P., Gingiss, P.M, et al. (August, 2000). Mobilizing Partnerships for Surveillance and Evaluation of Tobacco Control and Prevention within and across
Institutions: Key Issues and Events Reported by Stage of Change in the Life Cycle of a Coalition. Proceedings of the 11th World Conference on Tobacco OR Health. Chicago, IL.