**AN INTEGRATED VIEW INTO THE STRATEGIC MANAGEMENT AND STRATEGIC ENTREPRENEURSHIP FOR WEALTH CREATION 1 Davood Kia Kojori ,2 Mitra Sadooghi,3 Sara Moosavi Dolatabadi 1.Ph.D.Islamic Azad University ,Noshahr & Chalos,Iran. [email protected] 2.M.A.Roodaki Non-profit Higher EducationInstitute ,Tonekabon,Iran. 2 [email protected] 3.Islamic Azad University,Tonekabon,Iran. Abstract The aim of this paper is the explain of interactional role of strategic entrepreneurship and strategic management to wealth creation.According to the mentioned aim,we considered this question that,"how we can examin the integration between the strategic management and strategic entrepreneurship for wealth creation?"For answering this question,we introduce a conceptual model of strategic entrepreneurship through these procedures:1.We considered the related literature review and then practically drew out variables and measures of this model.2.We refered to another same researches and drew out other related variables and measures.3.We formed these measures and variables as a questionnaire- by Delfi test- and gave to the managers of some companies of Mazandaran province of Iran to answere.4.The result of the test was used by Structural Equations Model (SEM) test and LISREL software to analyze.5.Finally, we introduce a local model that shows the direct and indirect interrelationship between the variables and indentifies the priority of regarding to each variables and its effects on wealth creation.Thus, this model can be used as a base for further studies in the real world;Meanwhile, the paper concludes managerial applications and directions for further researches in future. Keywords: Strategic management, strategic entrepreneurship, wealth creation 1. Introduction Entrepreneurship and strategic management are developing and producing wealth (Amit & Zott, 2001; Hitt & Ireland, 2000; Hitt et al, 2001, 2002; Ireland et al, 2001; Morris, 1998; Periem & Butler, 2001b). Indeed, development and wealth creation are definitions of Entrepreneurship’s goal (Certo et al, 2001; Ireland et al, 2003). Entrepreneurship increasingly is an incentive for wealth creation and economical development, also in developed economies; it is an outcome of independent activities of companies (Peng, 2001; Zahra et al, 2000). Similarly, strategic management is related to find reasons about differentiations among companies in various economies (Farjoun, 2002; Teece et al, 1997). wealth creation and development are related to each other. In general, effective developments produce wealth by economical saving from scale and also strengthening position in market. These results help to get extra production resources and competitive benefits. In addition for more motivation about development, wealth increases probability of resource assignment (Ireland et al, 2003). This relation is especially important about risky companies-companies that produce wealth by rapid development. In our work by studying wealth creation as a result of effective use of entrepreneurship and strategic management (strategic entrepreneurship), importance of company’s development is considered. It is assumed that entrepreneurship and strategic management are not independent fields. Indeed research on both entrepreneurship and strategic management provides valuable unique aid about 1 organization’s knowledge. Anyhow, according to some researcher's opinion, we believe these two fields are supplement of each other. By understanding that entrepreneurship and strategic management are supplement a path is provided for researcher to study how organizations create wealth. Although both entrepreneurship and strategic management are related to wealth creation, trends of each of them are different. According to mentioned materials, in this article after review related literature, we try to represent a model in order to study innovation in small enterprises (as organizational entrepreneurship) of developing countries. It can be a base for more study and research on related subjects in real world. Finally, conclusions, results, managerial usages and future direction for researching are stated to interested researchers follow them. 2. Theoretical subjects (definitions) 2.1. Entrepreneurship The word entrepreneurship has French root (Entreprendre) that means commitment and also idiomatically means mediator. This is a concept that studied from various angles. Many experts believe that entrepreneurship is incentive engine for economical development of developed or developing countries. Three main reasons for attention to entrepreneurship are wealth creation, technology development and job production. Also in many cases this concept is defined as job production wrongly. Since end of seventy decade, because of changes in society values and desires or populationrecognition changes, many small businesses and self employment individuals have been appeared in developed countries. This occurrence cause to study entrepreneurship issue from various aspects and by different scientific fields such as economy, management, social science, and psychology. Schumpeter believes that entrepreneurship is main incentive engine in economical development and role of entrepreneur is innovation and creation of new material combination (Palmer, 1987, 48). Entrepreneurship means regognition and using opportunities in order to create and develop small companies (Brockhaus & Horwitz, 1986, 45). Entrepreneurship is process of getting profits by new, unique and valuable resource combination in uncertain and probable environment. Entrepreneurship is defined as starting or developing a new company by innovative and risky management. Entrepreneurship is process that an entrepreneur starts new and small economical activity by his properties (Drucker, 1985). Furthermore entrepreneurship is process of following opportunities by person without considering available resources (Hurley, 1999, 2). In summary, the best definition that can be defined about entrepreneurship is: entrepreneurship is process of innovation and opportunities usage (Hisrich, 2002). 2.2. Strategic management Strategic management can be defined as art and science of planning, execution and assessment of multi functional decisions that aid to reach long term goals of organization. According to mentioned definition, it is found that in order to attain organizational success, some factors are concentrated in strategic management: systematizing management, marketing, financial works (accounting), production (operation), research and development and computer information system (Deivide, 1379, 24). Strategic management is defined as a process by which organizations can analyze and recognize their inside and outside environment. Moreover they can build their strategic route, create some strategies that are useful for attaining goals and execute those strategies. All these activities are done for satisfaction of key members who called interested parties (Harison & Jan, 1382, 19). 2 3. Importance and necessity of issue Some researcher state that entrepreneurship focused on newness about shape and configuration of new products, new processes and new markets as factors of wealth creation (Daily et al, 2002; Lumpkin & Dess, 1996; Sharma & Chrisman, 1999; Smith & Di Gregorio, 2002). Shane and Venkataraman said a little different statement that recognition and usage of beneficial opportunities are basis for wealth creation by entrepreneurship (Shane & Venkataraman, 2000). Both of these two views agree with that opportunities recognition is core of entrepreneurial activities (Brown & Eisenhardt, 2000; Mc Cline, Bhot & Baj, 2000). Indeed the power of producing extra wealth by companies and experts results in robbing entrepreneurship opportunities (Teece, 1998). Entrepreneurship researchers reply to some questions as: 1- Why, when and how opportunities are provided for produce goods and services? 2- Why, when and how only special people, not everyone, find these opportunities and use them? 3- Why, when and how various activities have been defined for using entrepreneurship opportunities? (Shane & Venkataraman, 2000, 218). By reflecting importance of these questions, entrepreneurship is stated as recognizing and using of unused opportunities (Hitt et al, 2001). Therefore it is stated as a social process that is dependent to concept (field) (Ireland et al, 2001). Entrepreneurship includes of resource incorporation and use them for building industrial and organizational configuration (Schoonhoven & Romanell, 2001). Use of entrepreneurial opportunities help to attempts of company in order to produce competitive benefit and wealth. Unfortunately, many companies fail in using methods for motivating individuals to follow entrepreneurial opportunities. Hence individuals are not able to effect on competitive benefits of company (Day & Wendler, 1998). Furthermore entrepreneurs may recognize and use temporary opportunities as permanent competitive benefits. At first, this problem occurs when entrepreneurs strategically fail in resource control and it makes difficult protection of developed competitive benefits (Hitt et al, 2001). So, both searching opportunities (entrepreneurship) and searching benefits (strategic management) are behaviors that are necessary for wealth creation and each of them is not enough without another one(Amit & Zott, 2001; Hitt & Ireland, 2000; Mc Grath & Mc Millan, 2000). 4. Problem description Ariland et al. summarized the basic meditation about entrepreneurship and strategic management (Ireland et al, 2001; Hitt et al, 2001, 2002). Their elementary aim was finding questions strategically about searching wealth in order to help to develop understanding of wealth creation in current or new venture companies. In brief, their research stated that both entrepreneurship and strategic management concentrate on how companies can do changes (adapt or search) by using opportunities resulted from uncertainty in their external environment (Hitt et al, 2001; Ireland et al, 2001). So, companies create wealth by opportunities recognition in their external environment and then developing competitive benefits for using them (Hitt et al, 2001; Ireland et al, 2001). On the base of this, we conclude that entrepreneurship is result of entrepreneurship and strategic management science. Historically small companies and venture capitals are less effective about protection and development of necessary competitive benefits; however, they are considerably skilled in recognition of entrepreneurial opportunities for necessary competitive benefits. In contrast, many existing organizations are considerably sophisticated and skilled in protection and development of competitive benefits but they are less successful in understanding of entrepreneurial opportunities for resource usage and developing abilities. Therefore, venture capitals and entrepreneur companies are outstanding 3 in searching opportunities behavior. On the other hand existing companies are outstanding in searching benefits behavior. Potential and Desirable condition: roles of strategic entrepreneurship and strategic management in wealth creation are specified Problem: gap between existing and desirable condition Existing condition: roles of strategic entrepreneurship and strategic management in wealth creation are unspecified Figure 1: Problem of research 5. Conceptual model Wealth creation Capability by an entrepreneurial meditation is strengthened when it uses in an entrepreneurial framework. An entrepreneurial framework, must be continuously used when projects are running and also when company should examine resource assignment replacement. Wealth creation must be basically followed more by using an entrepreneurial meditation rather than an increasing meditation. Building a framework from desirable section’s results help to conceive process and results of goals that must be attained during following entrepreneurial opportunities(Ireland et al, 2003). Entrepreneurial meditation Entrepreneurial culture and leadership Strategic control of resources Use creativity and develop innovation Competitive benefit Wealth creation Figure 2: strategic entrepreneurship model 6. Explanation of model components 6.1. Entrepreneurial meditation An entrepreneurial meditation is both individual and social phenomenon. Moreover an entrepreneurial meditation, in direction of both meditation and action, is important for both independent entrepreneurs and managers and employees in existing companies(Covin & Slevin, 2002). Mac grath and Mac Milan stated that entrepreneurship is a meditation method about business focused on uncertainty benefits(Mc Groth & Mc Millan, 2002). Uncertainty is a conceptual phenomenon resulted from inability in probability planning about future occurrences, mainly because of information and communication lack(Hoskisson & Busenitz, 2002). Risks and unspecified conditions are parts of organizational uncertainty(Priem, Love & Shaffer, 2002). Ability of organizations in facing with uncertainty, indicates their tendency for improving this inability(Brostrom, 2002).Therefore, an entrepreneurial meditation is useful for competitive benefit production(Miles, Heppard, Miles & Snow, 2000) and necessary for wealth creation. 4 6.2. Entrepreneurial culture and leadership 6.2.1. Entrepreneurial culture Entrepreneurial culture is a systems of common values and beliefs (how things work) that defines arrangement of company members activities in direction of behavioral moralities development (Dess & Picken, 1999). A good entrepreneurial culture is recognized by several expectations and facilitates activities of company in order to strategically control of resources. By insuring that pay a same attention to searching opportunities and searching benefits behaviors, by means of an effective entrepreneurial culture we can encourage new risky ideas, bear failures, develop education, support production, process and management of innovations and see continuous changes as a transporter of opportunities. So an entrepreneurial culture supports the opportunities that can be seen as continuous competitive benefits(Mc Groth & Mac Millan, 2000). An entrepreneurial culture can be developed in an organization that it’s leaders have entrepreneurial meditation. Individuals with entrepreneurial meditation search existing entrepreneurial opportunities in uncertain business environments and then specify needed capacities for successful use of them(Covin & Slevin, 2002; Mc Groth & Mc Millan, 2000). Therefore, there is a high correlation between entrepreneurial cultures and entrepreneurial meditation. Leaders are responsible for development and improvement of an entrepreneurial culture- entrepreneurial meditation in order to use strategic entrepreneurship successfully. 6.2.2. Entrepreneurship leadership Effective leadership are related to success of all sizes and types of companies(Daily et al, 2002). A specific type of leadership is Entrepreneurship leadership that is stated as power of effecting on others with strategic control of resources and concentration on both opportunities searcher’s behavior and benefit searcher’s behavior(Covin & Slevin, 2002; Ireland & Hitt, 1999; Rowe, 2001). Kavin and oslevin stated that Entrepreneurship leadership specifies by six directions(Covin & Slevin, 2002): • • • • • • grow a entrepreneurial ability support treating innovations for current business model Provide An understanding (sense) of opportunities Domination of Question and doubt Revise simple but cheating questions relation between entrepreneurship and strategic management 6.3. Effect of strategic control of resources on wealth creation Researches have showed that different performance of companies are based on wealth creation. Documents represent that private use of company’s resources have stronger effect on performance (instead of using industrial characteristics), however, considerable effects can be changed on the basis of industry type(Barney & Arikan, 2001). Brash and Artz found that special resources of company are needed for effective performance in industry and can be used for supporting a competitive benefit(Brush & Artz, 1999). Miller and Shamsie showed different type of performance in various type of environment(Miller & Shamsie, 1996). Hitt et al. find that human resource have direct and indirect effect on performance of company (according to strategy)( Hitt et al, 2001). Results show that at first, cost of human resources exceed it’s benefits. During human resource is increased ( growth of knowledge), it’s benefits exceed costs. In addition, increasing documents exist about company ability for effective direction of resource portfolio that effect on it’s performance(Henderson & Cockburn, 5 1994; Teece et al, 1997; Zott, 2003). The philosophy put behind it, is that process of control resources for wealth creation implies resource based attitude about company(Hitt, Clifford, Mixon & Coyne, 1999; Priem & Butler, 2001). Also some activities are required for strategic control of invisible resources that implies only resources do not able to predict performance difference of company(Amit et al, 2002). Indeed, special resource of company may produce a continuous competitive benefit only when they are controlled strategically(Gove et al, 2003). Here we state that resources that facilitate identical and extensive use of opportunities and benefits searching behaviors during using them, are strategically controlled. 6.4. Creativity Specially creativity is increasingly important for companies those act on markets with many opportunities for difference in goods or services(Barney & Arikan, 2001). Creativity is defined as an attitude about an activity that result in idea, appropriate and new processes or solutions(Perry- Smith & Shalley, 2003, 90). Creativity is a continuous process in exchange for result of an independent activity. Skills for creativity are ability for management of company’s information collection about judgment, synchronous increasing complexity and exact reminding in order to opportunities recognition(Smith & Di Gregorio, 2002). Creativity is a base for innovation and if resources controlled strategically, creativity is supported. Creativity often effect on quality and quantity of both continuous and spoiling innovations. In general, organization’s personnel with good knowledge in a field, may be creative and develop continuous innovations. Personnel with appropriate amount of knowledge in fields are likely creative about methods those result in spoiling innovations. About a specific job, continuous creativity encourage personnel to create new methods for value creation by their jobs, on the other hand, when personnel do spoiling creativity, they plan again work procedures as new options(Perry- Smith & Shally, 2003). Spoiling or radical innovation comes from recognition and use of entrepreneurial opportunities by new arrangement of resources to create new abilities those result in competitive benefits. 7. methodology Various opinions and view points have been set forth regarding the method of researching. (Zohouri 2000, 27). With regard to the double ways of explaining the hypotheses, including the usages of the statistical skills and non-statistical skills such as the research in the operations (Nov, 1995, 34), the first research is located in the first group. The purpose of the current article has been to survey and examine the presentation of the conceptual model of the strategic entrepreneurship in order to create the wealth generally, and in the Mazandarn province particularly. Based upon this, the instrument of the collection of the data or information for testing of the questions is questionnaire in the current research which was designed during the following step: The first step: The extraction of the variables relating to the strategic entrepreneurship in order to produce the wealth from the subjective literature as well as the results of the similar researches connected with the problem of current research. The second step: The extracted variables of the first step were put at the experts and alerts disposal; the aim of the execution of this step is to specify the variables which show the direct or indirect effect of the strategic entrepreneurship to produce the wealth. The third step: On the basis of the acquired results in the second step, the action was taken to regulate the final questionnaire of the current research, and the dimensions of the research's model were specified in this step, and the under-studied variables were classified in each dimension of the research's pattern. 6 There are various methods in order to determine admissibility of the measuring tools which one of them is to ask question from the experts and alerts. The questions of the measuring tools of the current research are of the credit because the parts or the current research are of the credit because the parts or the elements of the under – measured variables have taken from the subjective literature, and, in other words, the agreement of the expects and authorities of the affair has been reached regarding them. Also, there are various and several methods in order to specify the reliability of the measuring instruments which one of them is the evaluation/ measurement of the internal compatibility (Conca & et al, 2004) the internal compatibility of the measuring tools can be measured by the alpha coefficient of Chronbach – 1951). Although the admissible minimum amount for this coefficient must be 0.7, the amounts of the 0.6 and even 0.55 are also admissible (van de Ven and Ferry, 1979 & Nunnally, 1978). In the current research, 30 questionnaires were distributed experimentally which the rate of it's reliability was resulted as the figure of 0.890 through the "Spss" Soft ware and using the Chronbach's Alpha formula that has been suggestive of the relative high reliability of the questionnaire. In order to solve the problem and answer to the questions of the research, the followings steps or paces were traversed: the library readings (to review the subjective literature), extraction of the environmental variables, the operational definition of the variables (together with the view- point measurement of the experts and alerts), designation and development of the instruments of collecting the data and field studies were done in the companies of the Mazandaran province, and the data – were collected, and the analysis of the data and information was proceeded, which of course, have been used in the subject of the analysis of the results arisen from the LISREL soft ware- in order to explain the patterns of the relationships explaining the variables connected with the strategic entrepreneurship to produce the wealth in the Mazandaran province in the mould of the model of the structural equations (SEM). 8. Conclusion The goal of this article is replying to this question that what is the relation of strategic entrepreneurship and strategic management in wealth creation? The philosophy of such question is that how use incorporation of strategic entrepreneurship and strategic management in wealth creation, as mentioned in section 5. in order to reply to this question, this article has defined and explained strategic entrepreneurship model in direction of incorporating benefits and opportunities searching behaviors, in an innovative and new way. As it was above mentioned, the above division is based and documented on the statements of the experts of the affair. In the continuation of the discussion, we will specify, using the pattern of the variables of the entrepreneurship and the strategic management has a direct and indirect influence on the creation of the wealth and is to be explained so that we are able to develop it's native pattern. In this sections, the integrated and transacted connections among the variables will be considered in the mould of the equations of the structural regression. This task can be performed by the " LISREL soft ware." Table1: The specifications of the entrepreneurship variables and the strategic management in order to create the wealth in the Mazandaran province. Row Independent Variable Title No of questions 1 Entrepreneurial meditation EM 9 2 Entrepreneurial culture and ECL 6 leadership 3 Strategic control of resources SCR 8 4 Use creativity and develop UCDI 8 7 5 innovation Competitive benefit CB 7 The pattern of the structural equations of the explaining variables connected with the strategic entrepreneurship in order to produce wealth in the Mazandaran province based on the LISREL soft ware, which is as following. 8.1. Result of the test The result of testing shows which, considering that the index of RMSEA or the square root of estimating the approximate error is less than 10% ten percent (RMSEA=0.043), It can thus be said that the above model has had a good fit from the data of the real world. As a result, the generality of the native model has been confirmed; That is, the determined variables are well explaining the creation of the wealth in the Mazandaran province. Based upon this, the structural equation of the direct and indirect effects of the variables has been extracted as following on the basis of the out put of the LISREL soft ware: The rate of explaining of effecting influencing the explained variables connected to the strategic entrepreneurship in order to produce the wealth in the mazandaran province= the direct effects of the variables + the indirect effects of the variables. Ss = [0.35EM + 0.44EC +0.155CR + 0.26UCDI + 0.06CB] + [The indirect effects of variables inserted in the out put of LISREL soft ware]. As it will be noted in the above structural equations, the variables expressing the creation of the wealth in the Mazandarn province and their explained effects have been specified directly and indirectly. In fact, the above equation shows the fited regression model. Among the variables explaining the production of the wealth in the Mazandarn province, that is, any form of the prediction and change in these variables can be possible through the voluntary conscious change in the explaining variables considering the calculated coefficients. 8 9. Suggestions and managerial usages As mentioned, review of literature has shown that strategic entrepreneurship framework help to conceive that how wealth create in companies. 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