‫ﻭﺯﺍﺭﺓ ﺍﻝﺘﻌﻠﻴﻡ ﺍﻝﻌﺎﻝﻲ ﻭ ﺍﻝﺒﺤﺙ ﺍﻝﻌﻠﻤﻲ‬
‫ﺍﻝﻤﺭﻜﺯ ﺍﻝﺠﺎﻤﻌﻲ ﺍﻝﺩﻜﺘﻭﺭ ﻴﺤﻴﻰ ﻓﺎﺭﺱ ﺍﻝﻤﺩﻴﺔ‬
‫ﻤﻌﻬﺩ ﺍﻝﻌﻠﻭﻡ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭ ﺍﻝﺘﺠﺎﺭﻴﺔ ﻭ ﻋﻠﻭﻡ ﺍﻝﺘﺴﻴﻴﺭ‬
‫ﺩﺍﺌﺭﺓ ﺍﻝﻌﻠﻭﻡ ﺍﻝﺘﺠﺎﺭﻴﺔ‬
‫ﺘﺨﺼﺹ ﺘﺴﻭﻴﻕ‬
‫ﺗﺤﺖ ﺇﺷﺮﺍﻑ ﺍﻷﺳﺘﺎﺫ‪:‬‬
‫ﻣﻦ ﺇﻋﺪﺍﺩ‪:‬‬
‫‪ -‬ﻣﻮﻟﻮﺝ ﻛﻤﺎﻝ‬
‫ ﺧﺪﻳﺠﺔ ﺑﻮﻏﺎﺯﻳﺔ‪.‬‬‫‪ -‬ﻳﺎﺳﻤﻴﻦ ﺑﻦ ﺳﻴﺪﻱ‪.‬‬
‫ﻳﺴﻌﺪﻧﺎ ﺃﻥ ﺗﻜﻮﻥ ﻫﺬﻩ ﺍﻟﻘﺎﺋﻤﺔ ﺑﲔ ﺃﻳﺪﻛﻢ‪،‬ﻭﻧﻮﺩ ﺇﻋﻼﻣﻜﻢ ﺑﺄﻧﻨﺎ ﺑﺼﺪﺩ ﺇﻋﺪﺍﺩ ﺩﺭﺍﺳﺔ ﻣﻴﺪﺍﻧﻴﺔ ﺣﻮﻝ ﻣﺪﻯ ﻛﻔﺎﺀﺓ ﻣﻨﺪﻭﰊ‬
‫ﺑﻴﻊ ‪ LGPA‬ﻭ ﺭﺿﺎﻛﻢ ﻋﻦ ﺍﳋﺪﻣﺎﺕ ﻭ ﺍﳌﻨﺘﺠﺎﺕ ﺍﳌﻘﺪﻣﺔ ﻣﻦ ﻃﺮﻑ ﻫﺬﺍ ﺍﳌﺨﱪ ﻭ ﻫﺬﺍ ﰲ ﺇﻃﺎﺭ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﺘﺤﻀﲑ ﻟﻨﻴﻞ ﺷﻬﺎﺩﺓ‬
‫ﺍﻟﻠﻴﺴﺎﻧﺲ ﰲ ﺍﻟﻌﻠﻮﻡ ﺍﻟﺘﺠﺎﺭﻳﺔ ‪ ،‬ﲣﺼﺺ ﺗﺴﻮﻳﻖ ﺑﺎﳌﺮﻛﺰ ﺍﳉﺎﻣﻌﻲ ﳛﻲ ﻓﺎﺭﺱ ﺑﺎﳌﺪﻳﺔ ‪ ،‬ﻭ ﻟﻨﺎ ﻋﻈﻴﻢ ﺍﻟﺸﺮﻑ ﰲ ﺍﻻﺳﺘﻔﺎﺩﺓ ﻣﻦ‬
‫ﻣﺴﺎﻋﺪﺗﻜﻢ ﰲ ﺍﻹﺟﺎﺑﺔ ﻋﻠﻰ ﻫﺎﺗﻪ ﺍﻷﺳﺌﻠﺔ ﺑﺼﺮﺍﺣﺔ ﺗﺎﻣﺔ ﻭ ﻣﻮﺿﻮﻋﻴﺔ ﺧﺎﻟﺼﺔ‪ .‬ﻋﻠﻤﺎ ﺑﺄﻥ ﻣﺎ ﺗﺪﻟﻮﻥ ﺑﻪ ﻣﻦ ﺇﺟﺎﺑﺎﺕ ﺳﻴﺤﺎﻁ ﺑﺎﻟﺴﺮﻳﺔ‬
‫ﺍﻟﺘﺎﻣﺔ ﻭﻟﻦ ﻳﺴﺘﺨﺪﻡ ﰲ ﻏﲑ ﺃﻏﺮﺍﺽ ﺍﻟﺒﺤﺚ ﺍﻟﻌﻠﻤﻲ‪.‬‬
‫‪...‬ﻧﺸﻜﺮﻛﻢ ﻣﺴﺒﻘﺎ ﻋﻠﻰ ﺣﺴﻦ ﺗﻌﺎﻭﻧﻜﻢ ﻭﻣﺴﺎﳘﺘﻜﻢ ﺍﻟﻘﻴﻤﺔ ﰲ ﺇﺛﺮﺍﺀ ﻫﺬﻩ ﺍﻟﺪﺭﺍﺳﺔ‪.‬‬
‫ﺍﻟﺴﻨﺔ ﺍﳉﺎﻣﻌﻴﺔ ‪.2008-2007‬‬
‫ﻭﻀﻊ ﻋﻼﻤﺔ )‪ (x‬ﻓﻲ ﺍﻝﺨﺎﻨﺔ ﺍﻝﻤﻨﺎﺴﺒﺔ‪:‬‬
‫ﺍﻝﺒﻁﺎﻗﺔ ﺍﻝﺸﺨﺼﻴﺔ‪:‬‬
‫ﺍﻝﺠﻨﺱ‪:‬‬
‫ﺃﻨﺜﻰ‬
‫ﺫﻜﺭ‬
‫ﺍﻝـﺴﻥ‪ 35-20 :‬ﺴﻨﺔ‬
‫ﺍﻝﺘﺨﺼﺹ‪:‬‬
‫‪ 50-36‬ﺴﻨﺔ‬
‫ﻜﻴﻤﻴﺎﺀ‬
‫ﺼﻴﺩﻝﺔ‬
‫‪ 51‬ﺴﻨﺔ ﻓﻤﺎ ﻓﻭﻕ‬
‫ﺘﺨﺼﺹ ﺃﺨﺭ‬
‫ﺒﻴﻭﻝﻭﺠﻴﺎ‬
‫ﺍﺫﻜﺭﻩ ‪..........................................................................:‬‬
‫ﻤﺩﺓ ﺍﻝﻌﻤل ﻓﻲ ﺍﻝﺼﻴﺩﻝﻴﺔ‪:‬‬
‫ﺍﻗل ﻤﻥ ﺴﻨﺘﻴﻥ‬
‫ﺃﻜﺜﺭ ﻤﻥ ‪ 5‬ﺴﻨﻭﺍﺕ‬
‫ﺒﻴﻥ ‪ 2‬ﻭ ‪ 5‬ﺴﻨﻭﺍﺕ‬
‫ﻤﺎ ﻫﻭ ﺩﻭﺭﻙ ﻓﻲ ﺍﻝﺼﻴﺩﻝﻴﺔ؟‬
‫ﺼﺎﺤﺏ ﺍﻝﺼﻴﺩﻝﻴﺔ‬
‫ﻤﻬﻤﺔ ﺃﺨﺭﻯ‬
‫ﺒﺎﺌﻊ‬
‫ﺍﺫﻜﺭﻫﺎ‪.......................................................................:‬‬
‫‪/1‬ﻋﻨﺩﻤﺎ ﺘﺤﺘﺎﺝ ﺍﻝﺼﻴﺩﻝﻴﺔ ﺇﻝﻰ ﻜﻤﻴﺔ ﻤﻥ ﺍﻷﺩﻭﻴﺔ ‪ ،‬ﻤﺎ ﻫﻲ ﺼﻼﺤﻴﺎﺘﻙ ؟‬
‫ﺍﻝﻘﻴﺎﻡ ﺒﻔﻌل ﺍﻝﺸﺭﺍﺀ‬
‫ﺍﺘﺨﺎﺫ ﻗﺭﺍﺭ ﺍﻝﺸﺭﺍﺀ‬
‫ﺍﻝﺘﺄﺜﻴﺭ ﻋﻠﻰ ﻗﺭﺍﺭ ﺍﻝﺸﺭﺍﺀ‬
‫ﻤﻘﺘﺭﺡ ﻓﻜﺭﺓ ﺍﻝﺸﺭﺍﺀ‬
‫ﻻ ﺩﺨل ﻝﻙ ﺒﺎﺘﺨﺎﺫ ﻗﺭﺍﺭ ﺍﻝﺸﺭﺍﺀ‬
‫‪ /2‬ﻤﺎ ﻫﻲ ﻤﺼﺎﺩﺭ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﻌﺘﻤﺩﺓ ﻋﻨﺩ ﺍﺘﺨﺎﺫ ﻗﺭﺍﺭ ﺍﻝﺸﺭﺍﺀ؟‬
‫ﺍﻹﺸﻬﺎﺭ‬
‫ﺍﻝﺠﺭﺍﺌﺩ‬
‫ﺍﻝﻨﺩﻭﺍﺕ ﻭ ﺍﻝﻤﺤﺎﻀﺭﺍﺕ‬
‫ﺍﻝﻤﻠﺼﻘﺎﺕ‬
‫ﻤﻨﺩﻭﺒﻭ ﺍﻝﺒﻴﻊ‬
‫ﺍﻝﻭﺼﻔﺔ ﺍﻝﻁﺒﻴﺔ‬
‫ﻤﺼﺎﺩﺭ ﺃﺨﺭﻯ‬
‫ﺍﺫﻜﺭﻫﺎ‪..................................................................................................‬‬
‫‪ /3‬ﺤﺩﺩ ﻤﻌﺎﻴﻴﺭ ﺍﺘﺨﺎﺫ ﻗﺭﺍﺭ ﺸﺭﺍﺀ ﺍﻷﺩﻭﻴﺔ ﻤﻥ ﺍﻝﻤﺨﺎﺒﺭ‪.‬‬
‫ﺍﻝﺴﻌﺭ‬
‫ﻭﻓﺭﺓ ﺍﻷﺩﻭﻴﺔ‬
‫ﺍﻝﺠﻭﺩﺓ ) ﺍﻝﻔﻌﺎﻝﻴﺔ(‬
‫ﺍﻝﺘﺨﻔﻴﻀﺎﺕ ﻭ ﺍﻝﻬﺩﺍﻴﺎ‬
‫ﺍﻝﻁﻠﺏ‬
‫ﻤﻌﺎﻴﻴﺭ ﺃﺨﺭﻯ‬
‫ﺍﻝﺨﺩﻤﺎﺕ ﺍﻝﻤﻘﺩﻤﺔ‬
‫ﺍﺫﻜﺭﻫﺎ‪................................................................................................‬‬
‫‪ /4‬ﻫل ﻴﺯﻭﺭ ﺼﻴﺩﻝﻴﺘﻙ ﻤﻨﺩﻭﺒﻭ ﺒﻴﻊ ؟‬
‫ﻻ‬
‫ﻨﻌﻡ‬
‫‪ /5‬ﻤﺎ ﻫﻭ ﻋﺩﺩ ﺍﻝﻤﻨﺩﻭﺒﻭﻥ ﺍﻝﺫﻴﻥ ﻴﺯﻭﺭﻭﻥ ﺍﻝﺼﻴﺩﻝﻴﺔ ﻴﻭﻤﻴﺎ‪:‬‬
‫ﻻ ﻴﺯﻭﺭﻫﺎ ﺍﺤﺩ‬
‫ﻤﻥ ‪ 1‬ﺇﻝﻰ ‪3‬‬
‫ﻤﻥ ‪ 4‬ﺇﻝﻰ‪6‬‬
‫ﺃﻜﺜﺭ ﻤﻥ ‪6‬‬
‫‪ /6‬ﻓﻲ ﺍﻋﺘﻘﺎﺩﻜﻡ‪ ،‬ﻤﺎ ﻫﻭ ﺩﻭﺭ ﻤﻨﺩﻭﺒﻲ ﺍﻝﺒﻴﻊ ؟‬
‫ﺍﻹﻗﻨﺎﻉ‬
‫ﺩﻭﺭ ﺃﺨﺭ‬
‫ﺍﻝﺘﻌﺭﻴﻑ ﺒﻤﻨﺘﺠﺎﺕ ﺍﻝﻤﺅﺴﺴﺔ‬
‫ﺍﺫﻜﺭﻩ…………………………………‬
‫ﺍﻝﺒﻴﻊ‬
‫‪/7‬ﻫل ﺘﻌﺘﻘﺩ ﺒﺎﻥ ﺠﻨﺱ ﻤﻨﺩﻭﺏ ﺍﻝﺒﻴﻊ ﻴ ِﺅﺜﺭ ﻋﻠﻰ ﻗﺭﺍﺭ ﺍﻝﺸﺭﺍﺀ ﻝﺩﻴﻜﻡ‪:‬‬
‫ﻻ‬
‫ﻨﻌﻡ‬
‫‪/8‬ﻤﺎ ﻫﻭ ﺍﻝﺸﻲﺀ ﺍﻝﺫﻱ ﻴﺠﺫﺒﻙ ﺇﻝﻰ ﻤﻨﺩﻭﺏ ﺍﻝﺒﻴﻊ ‪:‬‬
‫ﻫﻴﺌﺘﻪ ﻭ ﻤﻅﻬﺭﻩ ﺍﻝﺨﺎﺭﺠﻲ‬
‫ﺍﻝﺠﺩﻴﺔ ﻭﺍﻻﻨﻀﺒﺎﻁ‬
‫ﻤﺭﻭﻨﺘﻪ ﻓﻲ ﺍﻝﺘﻌﺎﻤل‬
‫ﺍﺫﻜﺭﻫﺎ ……………………………………………………………………‬
‫ﺃﺸﻴﺎﺀ ﺃﺨﺭﻯ‬
‫‪ /9‬ﺍﺫﻜﺭ ﺒﻌﺽ ﺍﻝﻤﺨﺎﺒﺭ ﺍﻝﺘﻲ ﺘﺘﻌﺎﻤل ﻤﻌﻬﺎ ﺍﻝﺼﻴﺩﻝﻴﺔ‪.‬‬
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‫ﻻ‬
‫‪ /10‬ﻫل ﺘﻌﺭﻑ ﻤﺨﺒﺭ ﺍﻝﻤﺠﻤﻊ ﺍﻝﺼﻴﺩﻻﻨﻲ ﺍﻝﺠﺯﺍﺌﺭﻱ ‪ LGPA‬؟ ﻨﻌﻡ‬
‫ﺇﺫﺍ ﻜﺎﻨﺕ ﺍﻹﺠﺎﺒﺔ ﺒﻨﻌﻡ ‪:‬‬‫‪ /11‬ﻜﻴﻑ ﺘﻌﺭﻓﺕ ﻋﻠﻰ ﻫﺫﺍ ﺍﻝﻤﺨﺒﺭ ؟‬
‫ﺍﻹﺸﻬﺎﺭ‬
‫ﺍﻝﺠﺭﺍﺌﺩ‬
‫ﺍﻝﻨﺩﻭﺍﺕ ﻭ ﺍﻝﻤﺤﺎﻀﺭﺍﺕ‬
‫ﺍﻝﻤﻠﺼﻘﺎﺕ‬
‫ﻤﻨﺩﻭﺒﻭ ﺍﻝﺒﻴﻊ‬
‫ﺍﻝﻭﺼﻔﺔ ﺍﻝﻁﺒﻴﺔ‬
‫ﻤﺼﺎﺩﺭ ﺃﺨﺭﻯ‬
‫ﺍﺫﻜﺭﻫﺎ‪..................................................................................................‬‬
‫ﻻ‬
‫‪/12‬ﻫل ﺘﻌﺎﻤﻠﺕ ﻤﻊ ﻤﺨﺒﺭ ‪ LGPA‬ﻤﻥ ﻗﺒل ؟ ﻨﻌﻡ‬
‫‪ /13‬ﻤﺎ ﻫﻲ ﺍﻝﻤﻨﺘﺠﺎﺕ ﺍﻝﺘﻲ ﺘﺸﺘﺭﻭﻨﻬﺎ ﻤﻥ ﻫﺫﺍ ﺍﻝﻤﺨﺒﺭ؟‬
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‫‪/14‬ﻜﻴﻑ ﺘﺠﺩﻭﻥ ﻤﻨﺘﺠﺎﺕ ‪LGPA‬‬
‫ﻓﻌﺎﻝﺔ ﺠﺩﺍ‬
‫ﻋﺎﺩﻴﺔ‬
‫ﻓﻌﺎﻝﺔ‬
‫ﻏﻴﺭ ﻓﻌﺎﻝﺔ ﺘﻤﺎﻤﺎ‬
‫ﻏﻴﺭ ﻓﻌﺎﻝﺔ‬
‫‪/15‬ﻤﺎ ﺭﺃﻴﻙ ﻓﻲ ﺃﺴﻌﺎﺭ ﻤﻨﺘﺠﺎﺕ ‪:LGPA‬‬
‫ﻤﺭﺘﻔﻌﺔ ﺠﺩﺍ‬
‫ﻤﻨﺎﺴﺒﺔ‬
‫ﻤﺭﺘﻔﻌﺔ‬
‫ﻤﻨﺨﻔﻀﺔ ﺠﺩﺍ‬
‫ﻤﻨﺨﻔﻀﺔ‬
‫‪ /16‬ﻜﻴﻑ ﺘﻘﻴﻡ ﻭﻓﺭﺓ ﻤﻨﺘﺠﺎﺕ ‪: LGPA‬‬
‫ﻤﺘﻭﻓﺭﺓ ﺠﺩﺍ‬
‫ﻤﺘﻭﻓﺭﺓ‬
‫ﻤﻨﺎﺴﺒﺔ‬
‫‪ /17‬ﻫل ﻴﺯﻭﺭﻙ ﻤﻨﺩﻭﺒﻭ ﺒﻴﻊ ﻤﺨﺒﺭ ‪ : LGPA‬ﻨﻌﻡ‬
‫ﻏﻴﺭ ﻤﺘﻭﻓﺭﺓ ﺘﻤﺎﻤﺎ‬
‫ﻏﻴﺭ ﻤﺘﻭﻓﺭﺓ‬
‫ﻻ‬
‫‪ /18‬ﺒﺎﻝﻤﻘﺎﺭﻨﺔ ﻤﻊ ﺍﻝﻤﻨﺎﻓﺴﻴﻥ‪ ،‬ﻜﻴﻑ ﺘﺠﺩﻭﻥ ﻜﻔﺎﺀﺓ ﻤﻨﺩﻭﺒﻲ ﺒﻴﻊ ‪: LGPA‬‬
‫ﺃﺤﺴﻥ‬
‫ﺃﺤﺴﻥ ﺒﻜﺜﻴﺭ‬
‫ﺃﺴﻭﺃ‬
‫ﻋﺎﺩﻴﻴﻥ‬
‫ﺃﺴﻭﺃ ﺒﻜﺜﻴﺭ‬
‫‪ /19‬ﻤﺎ ﻫﻲ ﺍﻝﻁﺭﻕ ﺍﻝﻤﺴﺘﺨﺩﻤﺔ ﻤﻥ ﻁﺭﻑ ﻤﻨﺩﻭﺏ ﺒﻴﻊ ‪ LGPA‬ﻓﻲ ﺍﺴﺘﻘﻁﺎﺒﻪ ﻝﻜﻡ ؟‬
‫ﺍﻹﻗﻨﺎﻉ ﺍﻷﺩﺒﻲ‬
‫ﺃﺨﺭﻯ‬
‫ﺘﺴﻬﻴﻼﺕ ﺍﻝﺒﻴﻊ‬
‫ﺴﻌﺭ ﺍﻝﺒﻴﻊ‬
‫ﺤﺩﺩﻫﺎ ……………………………………………………………………‪..‬‬
‫‪ /20‬ﻫل ﺘﺭﻯ ﺃﻥ ﻤﻨﺩﻭﺒﻭ ﺒﻴﻊ ‪ LGPA‬ﺃﻜﻔﺎﺀ ﻓﻲ ﺍﻝﺘﻌﺎﻤل ﻤﻊ ﺯﺒﺎﺌﻨﻬﻡ ﻤﻥ ﺨﻼل ﻗﺩﺭﺘﻬﻡ ﻋﻠﻰ ﺍﻝﺘﺄﺜﻴﺭ ﻓﻲ‬
‫ﻗﺭﺍﺭﺍﻫﻡ ﺍﻝﺸﺭﺍﺌﻲ‪:‬‬
‫ﻨﻌﻡ‬
‫ﻻ‬
‫ﺇﺫﺍ ﻜﺎﻨﺕ ﺍﻹﺠﺎﺒﺔ ﺒﻨﻌﻡ ﻜﻴﻑ ﻴﻜﻭﻥ ﺫﻝﻙ ؟‬
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‫‪ /21‬ﻤﺎ ﻫﻲ ﻤﻼﺤﻅﺎﺘﻙ ﻭ ﺍﻗﺘﺭﺍﺤﺎﺘﻙ ﻝﻤﻨﺩﻭﺒﻲ ﺒﻴﻊ ‪: LGPA‬‬
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