Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
a9*‫א‬
!" ‫
ونא‬
#$%&'
(‫*)א‬
‘!"
‫
ونא‬
’
‫אد‬
:
56.7
-%.,،897:9
-%./'
(‫א‬0،234
+',
!;<5;=-%.,،>89‫*
نא*;سوא‬
‫א‬
‫ א‬G9* ‫ن‬HIJ‫א‬B*‫قא‬9‫א‬L‫*';אن‬ABC7%D*‫א‬E',F
Marketing
Outrageously MN,OP*‫وא‬،Jon Spoelstra
LB8,5,QR‫ز‬,ER‫د‬%*،""*‫وא‬,8
*‫א‬AG*‫א‬T9*5,+BR,‫و‬
.UU,B8AB
X-،‫ ذ‬,‫و‬,XY‫د‬,‫و‬,2#*ZU;B[,-‫*[א‬U;LB8,#*Z‫א‬
\‫و‬،]3;*‫א‬C*‫א‬:B*‫وא‬،^_`‫وא‬B3*‫א‬I8‫وא‬a9*‫א‬Q'
b%*‫א!א‬C7c\‫و‬،% (‫א‬0\de[*‫א‬I:U
'B[,B5‫א‬
fR-:‫ `ض‬h‫א‬8C9D
iQjU,B*kF،lD"*‫א‬
.0m‫א‬a9*‫א‬
blog.shabayek.com
-1-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
‫ص‬cB%
Xc,opUUH,
O76`‫ '
א‬
،L%*‫אא‬P\X‫\
א‬,OP*‫א‬
.‫ل‬rB%$*‫א‬U.
OB=5H‫و‬0stu‫אא‬P5.،L%*‫א!^א‬B8R‫ل‬FO/Ev(tu‫אא‬P\
w-^-‫و‬B6*T9*X\‫و‬،L%*‫*[;א‬O‫د‬BD*‫א‬X5.‫و‬،Xu$*‫א‬O-=;‫و‬،u$*‫א‬
.‫و‬,‫و‬,""r
،L%*‫אא‬P\!‫א‬BC‫دد‬G(،tu‫אא‬P\3R,‫ذא‬p
.^
D‫א‬2%*‫
א‬l‫א‬/*>D*Z‫א‬I3$kR0R‫א‬
+‫!و‬blog.shabayek.com
-2-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
‫؟‬R3$*‫*
א‬0\:‫ول‬d‫א‬0D*‫א‬
Lh‫
א‬
{ RC0R‫א‬،a9*‫א‬Cb
‫א‬Byu‫א‬z'Pc,C:‫א‬-%f‫ذא‬p
T
‫و‬G‫ !
;د‬F,
F,C
J‫א‬BH‫زع‬0R،R13‫א‬،‫ن‬
H،L%*‫א‬#*Z‫>ن‬F
‫ن‬HB=.‫ م‬0R U;‫ق‬Bv9‫
ول‬HC،^
BH50‫ونزع‬،‫ن‬
3$(
. 5R‫
^א*א*نز‬Bm‫א‬CG$f5RBYbj~j0>‫ن‬,
H.
E
y8‫;ع‬8p%*U, \‫د‬DFop€.kF-5'6L$*‫نא‬HBd‫قא‬Bv ‫א‬
U*Xƒ،B%D,
‫و‬،_,„-a
" ‫ن‬U‚.،5R‫
^א*ز‬Bm‫א‬C‫א‬G(‫א‬kRb*‫א‬MP\
‫ذ*؟‬
:5.2،>G$‫א‬7:bbRkR5'‫ *و‬-‫ن‬H
R,،b*‫א‬MP\Ey8!N,U;IA،IB …"*UJ‫א‬BHp
'
b‫ذא‬C‫م‬0Q%*l;‫م‬,B,‫و‬H‫א‬-‫د‬2-‫א‬،08X
\F‫و‬،T‫و‬G‫د‬-c,^
BH‫א**
زع‬,
†^
Bm‫نא‬p.Q
%‫א‬7m5 ,[Q%*^
Bm‫א‬Q9X%‚‫ن‬p.B €‫א‬Bl:‫و‬,‫"א‬rm‫ א!نא‬،T8*‫א‬
I.B‫א‬8€*‫אא‬R،Bd‫א‬Bi‡‫د‬-,‫‚ذא‬.،5! ‫א‬B‫'ن‬9 Q%,
R,,‫و‬،‫^*~\م‬7[‫א‬b(
T*‫ذא‬p‫و‬،r`‫א‬DkR‫ ع‬,^
‫
^و‬BH0r‫م‬8/ ‫و‬،Q%*l;LzkRMP\* .OB50%$[*‫א‬z8,,.Q%*5rCB /9.،Q%3Rp^
Bm‫א‬
‫و‬,‫د‬5ˆ‫א‬b‫א‬P*U*PIU„-DR6،a9*‫א‬CU8Bv9OP*‫א‬T8*‫א‬b‫ذא‬C^
B H100Q9‫ن‬H‫ن‬،j~j-5‫~ل‬c
‫ل‬PI،^
BH150opU9‫
د‬R
l*،ar~XFC‰Bc,^BBd‫نא‬HLBH،-5'6\
'.~
8
‫ز‬,
;L*L%€BR I‫ن‬H,
،M
;R03`‫א‬kR2vX%*‫ و‬،>; I6\
'.C
Š‫دא‬5ˆ‫א‬z'
،‫אˆ;ن‬a9*‫^א‬B%D;';X%*L%*‫אא‬P\#*,U,kR‫ن‬H
Z. 9*‫^א‬BaB.C2'‫'و‬m‫א‬C‫س‬-
‫ن‬
، bR;8‫
ون‬H,
‫و‬b‫א‬G.(‫א‬k9;OP*‫א‬،U;7v*‫א‬Bu z.B(OP*‫א‬،‫א 'لא`ل‬kR
'‫א‬
!‹‫א‬a9*‫א‬LlFU6.B00'DOP*‫א‬
X
%Bd‫א‬9*‫^א‬BaB.~U; 2y>F،Bcƒ([‫ن‬H;*LB6
BJ9`‫א‬aBD*‫א‬P;‫ن‬,،X
7H(‫و‬CNew
Jersey Nets
I€C-(‫ندو‬5op4>TF‫אو‬B*‫وא‬5s‫;א*ن‬9*‫א‬
zDŒb8€Im‫€אא‬R,Q5,kF‫س‬/*‫نא~א‬.b;'9*‫א‬
I‫ع‬T5,kF،aBD*9*‫^א‬Bb--6FB‫א‬PkR
^‫א‬--6F^BPkR*04-(‫دو‬40'H،2h‫א*א‬bHH‫ز‬
.U‫א‬B8,‫دونو‬-H0%0[7\$5.
\$
blog.shabayek.com
-3-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
+p‰BFd‫و‬,،aBD*‫Šذא‬-%.,‫ن‬H‰
*
'9‫אא‬P*‫و‬،‫א‬9†
8Q\‫و‬،!X0 ~‫ولא‬F
*
،‫אل‬295ByR%Y‰Bc,2* ,O,-U;%*،>D*‫;א‬DF\)aB.‫ن‬/‫ن‬H‫;ع‬8‫א‬Q:-.B J9`‫א‬#l
:6B'*‫א‬5y€cMP\،"Dr709€cC5'‫و‬
:5‫\א‬i
0C،l%
-a
B.I3$kR>'<‫א‬5\,%*،aBD*‫א‬-‫دא‬B8.9kR5^BlH‫ن‬,Q: .%Bd‫א"
^א‬b(*‫א‬C‫_ ق‬,j،X 7H(‫Žلو‬CaBD*R
*‫א‬kRlG*‫א‬
:‰Bcd‫א‬
‫ق‬BD*‫א‬7\$a9*‫א‬
lG*‫_א‬R،X%Bd‫א‬9*‫^א‬BO-‫دو‬b*'.M
2' *‫א‬9.;‫قא‬BD*‫א‬L9FkR)aBD*a9*‫א*م‬
.Q\7:‫و‬X-l*-‫و‬,0‫و‬,0‫و‬,‫دون‬-H0%75$*‫\
^א*'~قא‬$rB.kR
:†.X\b~J'*‫א‬
…F،XJ'*‫א‬U.G*‫א‬kRlB; ،Q5'*BykRlG*‫وא‬,،>
'‫אא‬a
BD*‫א‬R(kR R
*‫א‬ClG*‫א‬RR
.B9c‫م‬,aBD*‫زא‬.!‫ א‬،‘‫א*;س‬I€k9;(9,)aBD*^‫א‬--6F0'3;
T$.‫ذא‬p‫و‬،\PD;*R3$*‫نא‬%Q;‫ذא‬p،;<^B%.5pQ‘‫ل‬8،'9*‫א‬aBD*‫א‬X%*!*‫ن‬H2\‫>ذ‬F
JRlD8‫و‬،-(‫ندو‬17op5B‫א‬P*‫א‬b'T'D-.،€`‫א‬PD;‫א‬8Q5,*‫א‬MP\5!a
BD*‫א‬IQ%"/.
‫ن‬H0F-kR>R
'‫و‬،-(‫ندو‬120op40aBD*89*‫א*א‬b‫وزאد‬،‫ن‬7op#*,400bR
*‫א‬
.-(‫ندو‬140\-
8DrCaBD*‫نא‬%*‫عא‬،aBD*a9*‫^א‬-‫دא‬p
:>9*‫א‬
b%
p
C‫و‬،5;‫ج‬B”Im‫ אقنא‬,Ca9*‫و‬،'*‫א‬C:‰Bc,C‫و‬،‫دא‬8‫א‬+‫و‬B’Ca9*‫ن‬H‫م‬8
a9*‫א‬fRC>‫>~ز‬Dr
H‫و\و‬،59kR,CQu6*‫א*€*وא‬T‫ز‬
:;\‫ن‬$'‫ن‬6.‫א‬B*‫א‬
!X ‫د‬8(‫(! *نא‬Z\. *‫قא‬.LP*‫א‬0[^B[%‫ن;;و‬$'^B%.Od‫ن‬6.‫א‬B*.،‫د‬8(‫א‬#'‫و‬,^8Q5(
،897:H-
$';‫د‬8(‫نא‬% ;R.
-PF‫=>و‬.•‫ن‬%‫ن‬,;R،‫ع‬.
(‫אא‬P5a9*‫;;א‬%Y(،v*
‫وא‬-
r,‫ن‬6.‫א‬B*‫(!א‬Z\.a9*‫א‬C-PF‫=>و‬.•‫ن‬%;;%Y‫ذ‬p،‫ع‬.
(‫אא‬P5a
9*H„;9*–:! (Z\‫ل‬
‫ن‬, BHD*‫א‬a9*‫א‬e5;kR2—%*،‰Bc,b‫א‬-R‫א‬O,RB=;*‫א‬zv،‫אˆ;ن‬a9*‫א‬z.Ba9‫א‬Q5%F
(,Q5‫א‬،;"U4%YQ\‫د‬H‫نو‬,
'.‰B; ‫ذ‬p،!9*‫א‬H-
*‫א‬MP5‫א‬9*Q\‫و‬،>6.‫א‬B*‫(!א‬Z\I8
.ByQ\!Dc‫א‬I8
blog.shabayek.com
-4-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
X[*‫א‬0D*‫א‬
‫א‬P\‫د‬B3&
a4‚.،*‫–א‬L
;R
08‫و‬,)B+B'T,،I€*‫؟‬B9”‫و‬0$D#˜€”‫ن‬/Uy$,
X-aB.‫و‬,B
‫و‬,B2Fr+B'0\
UB0$D‫ن‬d˜€”–‫وعא*'د‬d‫א‬C–
i(%*،%Y, ,
c/' ‫و
م‬,.\‫א‬B(bB
aB.29‫ن‬%OP*‫א‬،X%Bd‫א‬O-‫א*
و‬CLB8RUR‫ن‬HF(‫
œ؟‬sOP*‫א‬.،‫ذא‬p،UB.‫و‬,U-‫دא‬p‫و‬,r`‫א‬
.‫ق‬
~yŠ‫א‬kRJlm‫א‬MP\C‫ون‬B%D(Q\7:;،O-‫אא*
و‬P5‫ز‬D*˜€Œ‫و‬B%D*‫א‬X\˜.‫ق‬B.4‫و‬,3‫ن‬,، ^B
‫و‬,، H-‫د‬k8dbD;*‫א‬0C‫ل‬Rd‫لא‬H-B%D‫؟‬3;X
%*Bd‫א‬U€OP*‫א‬:‫ل‬
‫א‬Z9*‫אא‬P\‫ل‬/9‫ن‬,;‫ن‬H2€
!""*‫א‬7:† d‫א‬X\MP\‫ن‬,kR‫؟‬X‫א*'مא‬R]-d‫;;زد^א‬%Y#
I‫و‬,!‫א‬B$*(ž%fU;%*،‫ز‬-l0B
~-aBD*‫א‬B
‫ن‬H‫ن‬1980‫م‬RC
-‫>وא*د‬-
‫نא‬HIA.*‫ذ‬kR-‫א*د‬I‫ع‬H(‫א‬kR‫א‬-‫د‬8‫ن‬U;%*،>R(
_R‫א‬،I€*‫אא*'م ؟‬P\*€*‫ز‬D*‫م‬lOP*‫א‬:Q
‘/ ‫>و‬R~*‫א‬I‫א!و‬BkR
^7‫^و‬7[‫Ÿم‬a*/b
5^GD*‫א‬MP5.،Q5R ‫و'ل‬Q‘\pU,kR‫אل‬Z9*‫ونא‬Bh‫א‬
–&¡‫€>א‬9.BB40[‫ز*€*
و‬D*‫ونא‬،X%Bd‫א‬9*‫א‬O-‫دو‬fRC
E'U,‫
א*
قو‬U,Ur‫ن
و‬,
5H‫وא‬،‫אل‬Z9*‫نא‬H‫د‬R,.‫א* م‬UR‫ن‬9‫א‬
o'b‫א‬rd‫א‬,
‫و‬،‫ون‬Bh‫א‬I;8‫^א‬B‫א‬MP\. *€*‫ز‬D*ByR…"U,‫و‬،U*
TF‫و‬Q5~žT€‫…א‬F،‫ع‬H(‫אא‬P5‫ون‬Bh‫و '
א‬،>R ‫ع‬H(‫א‬B ‫وא‬،*€*‫ز‬D*09*‫א‬U‫و‬B&
Im‫نא‬¢kR,+
\kR2*‫א‬UR‫ن‬,
H‫نو‬H%*،(‫;؟‬9*‫א‬MP\‫ن‬HaB.‫ز‬.0\.!9*‫א‬X*R,CQ\-%.,
.v*‫א‬MP\op‫ل‬r*‫א‬0H,‫و‬،94O,a40H,،URL
Ca9*‫א‬28a4C7%D*‫א‬B$*‫א‬b‫א‬-‫א‬I;YaJ R_,‫ولو‬,‫אل‬t
3 ،MP\0[bRH‫א‬C
‫א*'ل‬I;Y‫س‬/*‫طوא‬FŠ.،'J6:bHŠ‫א‬b!H،‫אل‬Z9*‫אא‬P\‫ن‬H‫ل‬/ %.،*‫ذ‬B[d‫א‬0،-6‫א‬
Q9HCQ%"U,-‫د‬,9BD*‫א‬0
R‫ن‬,.،^-m‫א*^א‬b‫ذא‬59B.kR€9‫א‬k'.d‫>א‬R0'D[،7%D*‫א‬
0'D‫ذא‬%*.b
‫א‬o
pU‰‫د‬,~U
*2 $*‫א‬U.c%*،U9DPdPD‫و‬،k'.d‫א‬R‫'
א‬OBm‫א‬U;%YO8
.7v *‫א‬+`‫א‬29‫و‬،09%*‫א‬29‫و‬،UR–kR!*‫א‬op‫ق‬B€*‫א‬05 ,Ud‫אل؟‬tkR‫א*م‬X:
*‫;ذ‬
‫אل‬t!
F*‫א‬29*‫אل*)א‬t.Q
5R‫\طאل‬Q:-*P‫>ن‬D*‫(!א‬Z\Q='‫ن‬,*‫ذ‬kR0*
*‫א‬
.!" ‫
ونא‬a9*‫א‬U*F-‫א
و‬P\‫و‬،‫א
ع‬7%D*‫א‬2€
‫ز*€*؟‬D*UH4OP*‫א‬
aBD*‫א‬UHsOP*‫א‬:‫אل‬Z9*‫א‬b‫لذא‬/ ،Q‘a9*B
>R0R
'،)X 7HaBD*9J-‫ن‬H0R>F
kR‫ل‬h‫ن؟نא‬H0'D‫ذא‬.>
~5‫א‬H,‫˜؟‬6*Q،‫ن‬HQ‘/ ،‫אل‬U,!‫א`_א‬IA,
'‫ز*€* ؟‬D*
E;%Y(U*‫ل‬8‫و‬،aBD*‫א‬L-
I‫ن‬H)H.
'^7.‫و‬F-,as%faBD*.،U;'0"9‫אאلא~א‬P\
blog.shabayek.com
-5-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
_R‫אل‬-‫و‬aBD*a9*‫_א‬R9`‫א‬MP\29‰ ;,0F(‫א‬P*،aBD*‫~א‬9`‫~;א‬kR‫ل‬h‫א‬
:5•~‫ز‬B,MP\9€cop‫;ن‬j(‫א‬0r،ybRH‫'
א‬.aBD*‫א‬b--6FB‫א‬PI
b'‫لא‬H-
l‫א‬
>¡‫א*'~!א‬sBCI-iB#*,20B[,T;6،‫א‬78 X 7H*$*‫א;€א‬T
،b'‫ل‬H-7 58‫و‬a
BD*‫ون‬،B#*,0%*
F‫وא‬b'‫†ل‬9>'XR
9Hh‫نא‬/€`‫א‬b-
8‫א‬P*‫و‬،aBD*
.b'‫א‬aB.opb'0H-13Q6* Hh‫א‬T‫א‬P*‫و‬
;0R†
Bcƒ‫ن‬%-3† ‫א‬58‫˜!'>و‬.^7vr2%' TDQ‘^ B.‫א‬F9‫نא‬d‫˜؟‬.b'‫ل‬H-7aBD*‫ذאن‬
.b'‫א‬aB.IAQ6*I ‫و‬,‫_و‬,
2-
*‫א‬Qj2-
*‫א‬Qj2-
*‫א‬
kFB9‫א‬2-
*‫א‬X\2'*‫_^א‬cL9(
F*‫א‬aB€*‫ونא‬،^_`‫א‬X8‫و‬,‫
ون‬9*‫א‬-vr>R(Q6aBD*‫نא‬
.‫ط‬9*‫א‬
b'‫لא‬HB*b‫دوא‬d‫
א‬l‫א‬
kR04‫و‬,،O-‫א*
و‬CaBD*‫א‬b-Im^BPpOG$‫ن‬,l¤H%‫و‬,H%‫אن‬7j0[aB.7”>FC
QR
*،-3*‫א‬bB$*5H—‫و‬B-%./!Xˆ‫א‬2H‫אو‬P*‫و‬،-vaB.IO
i( 9*‫א‬MP\0[.،!X(
.aBD*‫א‬
^7b^
R*a9*‫א‬
6b R‫א‬8OBR*P‫ج‬sBd‫א‬%*،R9*‫^א‬Bf'‫و‬U>5‫א‬z'bkR0saBD*‫نא‬
.>HBD‫א‬08‫و‬,>'3$‫
א‬l‫א‬kR‫*"ل‬X%Bd‫א‬9*‫^א‬BO-‫دو‬f'>5‫א‬QJ~‫وא‬2 ;‫א‬
‫;ع‬8p‫نא‹ن‬H-‫ندو‬،aBD*‫א‬%*56.7 F‫א*ن‬bD;*‫א*'
א‬T;6*‫א‬،€`‫א‬MP\!5(‫'
א‬
kR0RQj،b'‫א‬aB.Q6*M-3† (2B8‫و‬2 ;‫ن‬%kR‫ن‬HB[R. €`‫א‬MP\kR.‫א‬-‫א‬B*‫א‬L"r,
0%*‫م‬8-dRD$HpI‫و‬kR‫ن‬H0R‫و‬،Q5;
F‫وא‬0'8‫א‬b'‫א‬L9F‫و‬b'0H-0D%L9F
.UFByaBD*‫א‬X%*%Y‫ن‬0•‫אل‬Z
‫ن‬H%،¥b"DrCT5‫א‬kF5€9kRB9‫א‬0'*‫>א‬R ,
'‫و‬،€`‫ضא‬BRBykR2-
'
"HR‫;د‬aBD*‫ن*
‰א‬،PD;*‫א‬kR^
F‫ ;وא‬-‫و‬B
'‫و‬،PD;*‫אلא*~زم‬kR‫و‬.‫אא‬kR‫ل‬h‫א‬
.%Bd‫א‬bB*‫א‬0Cb'Q9806.,aBD*‫ن‬،Bcƒ‫م‬R
'‫و‬،b-‫א‬B‫א‬PI*
blog.shabayek.com
-6-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
:…*[*‫א‬0D*‫א‬
%Y
'd7%D‫
ودא'ل‬FI.‫د‬B€c(
MP\،"6*‫
^א‬Q\-5’kR‫'א‬kF،Q\.!0>%FIm‫א‬5;Bu9.،^
H9^B%D‫;
م‬R
‫ن‬H‫>ن‬F.U;R…"*‫א‬kR‫ن‬HL,‫د‬X\-%.d‫א‬R;*‫א‬MP\.I87:FŸ5"*7‫ل‬FB$^B%D*‫א‬
œ
"‫א*;س‬0'm09*‫א‬$8;*،U8‫و‬Cb~RŠ‫وא‬R
*‫א‬OBR)*‫ج‬-HI)H،)aBD*a9*‫א‬R(‫و‬Z9
U;'0%;<^B%.op~r.08
F,U'Df!X$*H„Bd‫نא‬,kRD‫א‬.O
*‫א‬-v‫א‬aBD*‫אא‬P\R
.)aB.b--6h^BP0I<*HB*‫א‬c‫א~)א*
א‬XD9*‫!א‬lm‫א‬I‫ز‬:%*‫א‬
‫ن‬35 ‫وא‬L‫א‬Bv B=;5‫وא*;س‬،~'.œ
sBd‫א‬0ŒUd،^B%D*‫;نא‬HQ:-‫ن‬H"6f‫(؟‬B9)Xc‫وאلدא‬B
7\m‫قא‬$‫ و‬،aBD*‫^א‬B5opO‫د‬Z*‫ن‬¢،89‫א‬7:'D*‫א‬MP\R‫
œא*;س‬40Œ‫و‬،¦-*‫א‬OllR[
I;*B5, op‫ج‬F‫^א‬B%D*‫א‬a€،# §*!
F‫سوא‬O‫ذ‬Xc‫وאلدא‬B9‫وج‬B`‫א^وא‬--6F،~'.Bd‫א‬B3*
aBD*‫א‬R‫ن‬H0F-‫و‬،^B%D*‫א‬PD;08k5‫א‬O-‫א*
و‬%*،^-‫;عאŠدא‬8pC‫ن‬H]ŸQ:-‫و‬،0‫אو‬B9*‫א‬7%*‫אא*'
دא‬P\
!89‫א‬7:M-%.,‫א‬lcCT’^B%D*‫א‬MP\%*،Bcƒop
–‫ق‬9‫א‬7
:–‫"אˆ;ن‬M7%Da\B‫ن‬,UR0،‫د‬R-%./X/(,‫و‬،‫א*;س‬R0[B%D(,‫ق‬9‫نא‬H2€
CU*‫'د‬OP*‫
؟א‬c/
3;IX<Xc‫وאلدא‬B C,-‫
[(؟‬B0\." *'‫
ودא‬F+B'(OP*‫א‬
C,
‫א‬Qj،MH*‫א‬IA5.B%.‫و‬،‫ق‬-*‫א‬kR5‫€א‬c2‫א‬،;ˆ‫א‬B%.kRB['
'.‫ א‬7[0'(،†
R>*‫;ز‬،I€*‫א‬IIm‫א‬X6Y…F،0R‫ع‬H‫;!א‬j,5B'(‫و‬،^
FkR
F‫وא‬0 ،0'*‫ز~!א‬kR5BR
.Rm‫א‬kR‫وج‬B`‫א‬.cQ5J‫א‬-ƒ
،z.B*‫א‬2 ‫א‬P\‫و‬،+*/‫א‬R‫وج‬Bc5d0،.^B%.5d)*،^B%D*‫ونא‬Bc‹‫א‬z.7 ‫א*
א‬C
:Bc‹‫אلא‬Z ‫*"
…و‬0;‫و‬،XJ
‫א‬z.B*‫אא‬P\‫ل‬8R‫א‬P*
.^B%D*‫א‬MP\a€*—Š‫א‬2‫א‬m‫א‬X\،,-C
y•T;‫ن‬p‫א‬P*‫و‬،O
*‫وא‬9*‫א‬kRX—Š‫א‬7%D*‫*'>
نא‬5'A،bB$*‫Ÿ]א‬0‫א‬RC0RQ\,
(.o
‫و‬d‫א‬5*DyCb -%.,‫ن‬,aj‫وא‬E%*،*‫ل‬8,‫ذא‬O-‫د‬,~.،‫وאŠ
אع‬7v*‫نא‬.B'(>€©0R!~l
.‫ق‬B€*‫א‬0%>‫א‬l5(‫>א‬9*‫א‬2;i%*،#+BR,
‫א‬7[\-B
b,
>F~DybB['^BQBP(,:‫ن‬
H*‫ل‬.
H‫ول‬F‫و‬،Bd‫א‬0،Im‫א‬56.B،'J‫א‬-^B%.
3 F
7%D*‫!^א‬RO
-‫א‬،*‫و‬yop
R.‫ن‬
‹‫ضא‬-d‫א‬ByT;%*،MP\^7v*‫ €א‬
T6:T;*0Œ‫ ؟‬X$‫א‬Q'
Jlm‫א‬MP\kR
'a9*‫א‬fRCFŸ.^ B%D*‫א‬kR‫אض‬GR(‫א‬L ,CB%
.،U5H‫و‬,IABd‫א„…א‬،a'*‫א‬
.‫א‬7[
blog.shabayek.com
-7-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
^B‫و‬,)‫ل‬laB.\‫و‬،‫ز‬- ‫س‬3.‫(س‬aBD*a9‫†ل‬9 0'*‫א‬U *8
'، …*[*‫א‬U.X[*‫!א‬l3*‫ن‬H0;
O,‫ن‬,…„0‫א‬aBD*‫نא‬،; 18‰
kR‫و‬،U'*‰ *‫א‬C†
—(،+G•X%B,(T
†‫ذא‬p^
R*‫א‬
Q ‫א‬7vC‫ن‬HB%.،0‫א‬
‫א‬P\B9%*
. 5;aBD*‫אא‬P\!m
*‫א‬MP\C~!d‫א‬B[,-c(
XR‫ق‬
Q\
H‫وو‬،O‫א*;د‬C>'*‫א!א‬-ƒ‫ن‬HI€ ‫א‬. !XR‫*
‰א*;س‬T%*‫^א‬B%D*‫א‬7v2'،; 18
'.،aBD*‫א‬
Q ‫ א‬k;')،U.G*‫א‬R;rX\‫م‬3;*‫א‬T،‫س‬3.‫
;(س‬XD.،^7[ ,U*‫ن‬MB%*‫אא‬P\.Q
(‫א\א‬B kR>D
.(‫س‬3.‫نŸم(س‬%B'*aBD*‫א‬
‫ل‬/ >F،!PU*‫א‬Z ‫غ‬r‫ن‬H%*،R‫א‬yU;RXBR)J-‫^;زل‬B%.
;R‫'دل‬aBD*‫א‬Q ‫א‬7v^B%.،I€*
‫ن‬h,+lRCIm‫א‬,
‫و‬5;\‫ون؟‬-u*Q;‫ذא‬،aBD*‫א‬Q ‫א‬7v; ;,،‫אض‬G.(‫א‬0 kR،;G.‫*א‬،>'*‫א‬aB.
!6D*‫!א‬B:‫ن‬,O8‫د‬R‫ن\;א‬,+B'،%Bd‫א‬X'*‫א`لא‬bF.‫ج‬BŒB'*‫!א‬Nd‫א‬b,
‫و‬،‫אŠ
אع‬
B%9'*‫
^א‬R*‫‰א‬BFd‫و‬,)51€;CQ59F‫و‬Q5RT68%Bd‫א‬%h‫نא‬,‫و‬،‫ض‬-d‫א‬kR‫
\€א‬8(Aliens)
X'€*‫אنא‬P*‫و‬،˜.0100‫س‬3.‫(س‬R
'51€;.(X
%Bd‫~]א‬9*‫א‬IJ‫وא‬-
'*‫א‬b-y
*‫\;א‬
.>;j(‫ن>א‬B*‫א‬
m‫א‬Q (‫א‬Q -By‫
ع‬,OP*‫(وא‬John
Massé)U
‫ن‬HUN‫;نא‬.a\‫א‬Bb
c^‫د‬D (‫א‬op‫ن‬H
R
،/€*‫ن‬H‫'د‬.a
BD*,!6D*‫!א‬B:‫س‬,-0%-c‫وא‬Las
Vegas 51s:*‫ل‬4…F،*‫ول•و‬,
Im‫א‬2F,.،"*‫א‬aB€*‫א‬kR79U,-
‫ن‬H0'H\‫و‬،
m‫א‬Q (‫א‬MB%U,aBD*‫!א‬6R,
F,R,…F
.‫אم‬B7:kR!X;\‫ن‬,QR.،^
m‫א‬B%.
kF‫و‬%B,C،TG‫א‬I8‫وא‬e‫وא*_א‬#"*‫א‬C،^
Rb$8;‫و‬bacOP*‫א‬Bd‫א‬،N-Q (
‫א‬7v،B5
'
IJ‫א‬-Q ‫א‬I،‫ون‬B%D‫א*;س‬,
*.
m‫א‬aBD*‫א‬RQ%Im‫*
نא‬.B d‫لא‬F^7[b ‫א‬b-‫ودא‬،‫א*ن‬C
Tu B^B%.7v‫ن‬,‫ق‬9‫א‬kR!X2'r,‫ن‬p...M *U.G*‫>א‬R~*‫(!א‬Z\‰
*F،‫א‬P\0[("‫"ول‬08‫و‬,)
...*‫ذ‬0'D*‫ق‬By;\%*،!XR‫*
‰א*;س‬
blog.shabayek.com
-8-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
I‫א‬B*‫א‬0D*‫א‬
]3;*‫א‬CrB.b‫زאد‬،8
9D#B'CT"Ÿ‫ذא‬p
b;'9*‫א‬FCœ
F.;
F‫وא‬0U.0'OP*‫א‬0'*‫א*"ˆلא‬#B'*‫א‬:‫
א‬H˜9!X‫ل‬F0D*‫אא‬P\-‫
و‬
B‫א‬PIC‫ن‬0$D*‫אא‬P\.(1978‫م‬RCl opQ (‫א‬7v)l DB.،^ -‫«
א‬0.aBD*a9*‫א‬B
‫ن‬H‫نن‬,
‫
م‬aBD*‫نא‬,
H‫و‬Qj،-
8‫و‬B%.‫و‬،Bd‫א‬C‫ن‬HB=. yeJas‫و‬،^
Hb-2'‫ن‬aBD*‫א‬%*،b-‫א‬
‫ن‬,‫ن‬H
H‫و‬.‫ن‬lD*‫مא‬,،U2F-9.C5
\$&XD%‫ن‬,tuOd%YMP\.2
9".9*‫^א‬Bk;‫אא‬P\op9D;\P‰ UR04(OP*‫א‬U.G*‫א‬،U.G*‫א‬B;R\2'‫א‬op7\m‫א‬-6hI.‫א*
א‬0'*‫א‬
.B$*%‫א‬Qu6*‫א‬
Q\B5,،^7^B[‫א‬U;
%*U.‫و‬Q:-‫و‬،^
F‫ ;وא‬X9B)D*‫א‬75$*‫א‬Ev‫^א‬.‫و‬kRB‫ن‬،l*‫אא‬P\C
b
D.X9B)D*(
B5,5'*
'Ev،aBD*^‫א‬-R-kR،†B7:b‫و‬B$BI‫ن‬HaD‫א‬.‫ن‬
‫א
و‬BO‫د‬p
O‫د‬p‫ل‬l>F%*،^‫א‬-‫א‬#;
'#*,12op‫زאدوא‬،I3$+(ƒ8‫א‬B85‫א^ذא‬-‫א‬B6F‫و‬،^‫א‬- ‫א‬B‫א‬Pb'
7/€cRD،Rb
D2'‫
א‬RB‫א‬PIA%*،U‫א‬-aBD*‫א‬B9c.#
*,19R‫زאد‬-6h‫
دא‬R‫ن‬،Ev*
.b‫א'
א‬C
2'*_R U.G*‫א‬،U.G*‫<لא‬C‫'ن‬Q5,‫دق‬d‫وא‬rd‫א‬%*،9*‫^א‬B-\Q5R ‫ن<ل‬,a9*‫א‬aB.’‫ن‬
^-‫دא‬p،U‫ذא‬B%D*‫نא‬HI‫…א‬F،
~-C‫ز‬-l0B،BcƒaBD*‫ن‬H0‫א‬،Q ‫אא‬P\
'. \7:!,‫و‬،9*‫^א‬B
،5‫ذא‬B€*~¬R.a
0.;.BR،)X 7HaB.o
p‫ن‬H0;\
'.U .G*‫א‬0J ‫و‬U,kRaBD*‫א‬
C‫א‬B5’‫א*=~م‬04^-p=,‫ن‬HBH/ ‫א‬. %Bd‫א‬9*‫^א‬B2R~C،‫ق‬97:X5.BHacop‫ن‬H
R
.‫
א‬HQ=R‫ن‬/O‫
œذ‬Fop\‫ذא‬5pB'$7\m‫א‬0'H،XBR#r!‫א‬B"r
^‫د‬HC،9*‫^א‬BR(7\$
F‫^وא‬-r5R‫_و‬,Q3FC،
H0%Cb-‫א‬B‫א‬P‫ن‬HQ r*P
.5R*‫^א‬7%*‫א‬-*‫א*'*و‬5‫د‬m˜.\‫و‬G‫&א‬-0،5‫ل‬c
*‫^'
א‬BP*‫א‬kR’D"*7\m‫א‬T'.‫*د‬R
Ey*‫~مא‬9*‫א‬0v$!;j,rc،-L'*,‫†و‬6­-‫א‬r،r`‫ א‬B*‫א‬b‫א‬BjZ‫~قא‬ypop‫ن‬H
R*P
!!0;*‫­وא‬-‫א*א‬B‫ذ‬U.X/OP*‫א‬،X%Bd‫א‬
œ
"X‫و‬،7\m‫
œא‬sX2'‫ضא‬-,op‫ل‬l،•u‫و‬DDc]‫و‬-O‫ذ‬،75IP&‫ن‬H‫*א 'ن‬P
_R،7\m‫א‬RU.G*،‫אط‬d‫>א‬F‫א‬G (‫א‬b‫א‬G.‫و‬،I€9‫א‬T8*‫א‬b‫א‬G. ‫ن‬H0v ‫*א‬P.b
R
*‫א‬z'R
.X
\%.O
‫ض‬BRCMBcƒop2'‫ون
אא‬B—،*‫א‬9*‫א‬-R(u6*‫مא‬9Hd‫א‬O‫و‬P ‫ج‬l*‫א‬
-6h‫א‬7\A‰
*^B5B[,T!(Z\9*‫א‬XR-!N/.،MP\‫א‬7%D*‫א‬By-PF‫؟א‬Du ^B%.5;=0\
!Q59D,aBD*‫א‬R(
.‫א‬BjZ‫و‬8‫د‬X9*‫א‬y$‫ن‬%\
;R،‫
א‬HO-3*‫א‬y$
'y+BR‫א‬
:0D*‫אא‬P\
\$*‫א‬
blog.shabayek.com
-9-
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
)`‫א‬0D*‫א‬
‫س‬,B*‫א‬kR0'‫ن‬,08،‫א*
م‬t".‫א‬
*€*‫א‬asaBD*‫نא‬.‫;
א‬C^7v*‫
;אد;نא‬C،X5*‫ز‬B‫و‬,‫אد;ن‬aB.opU‫_א‬c‫ن*
م‬H2\‫ذ‬
,
;RU,‫ن‬H‰B.
‫אل‬l5LB‫א‬P*‫א‬b'b,
Qj،7Q8BaBD*‫א‬C2R(B5,U%*‫ع‬kF،‰Bcd‫א‬
‫אض‬BR,‫ن‬,‫ن‬H‰B.
;\%$‫نא‬%^‫'د‬.،b'‫א‬Q98t"D!
*‫א‬23.،b'‫א‬tX'B
:R‫ج‬BŒ(%$‫א‬
Ce;06.,kR0'*‫'نא‬J*‫א‬06D.U '06.,3;
B:>
J8b'‫لא‬H-%$^‫د‬R:b;'‫ضא‬D®‫א‬
،"*‫א‬U%Ce;‫א‬I‫ و‬a9*‫لא‬H-kR2—‫' ؟‬8‫;א*א‬FCB d‫אא‬P\U*];Q‫אل‬Z9*‫א‬%*،f'*‫א‬
.^B\HkRUc‫دא‬Osb3;‫א‬I$/.،e;‫^א‬lkR-['*‫وא‬
Y
B R‫
م‬U'H‫وא‬،0•0R,kRU ‫ن‬,X\،b'‫א‬0H-^-5kRQ%"*By05 ,:2-
*‫א‬8
2-
8^‫د‬RX'#’200‫
دא‬R08d‫א‬bB$*‫א‬،‫م‬R0%$. .˜BkR ‫א‬03 T'€ ‫ذאא‬p‫و‬،*
.5
*>'*‫א‬
2Hb(‫•و‬RQ5D8]Bm‫א‬aRb'‫لא‬H-
l،X'B$*‫א‬,
;R:‫
د‬H!~R2mb'‫دא‬5H8
%>‫אغ‬BD*‫א‬T8‫نو‬,‫א‬.>€*‫
א‬l ،>9*‫*>وא‬h‫א*'~!א‬b%‫ود‬-‫ونو‬B=;‫و‬،‫
د‬H!~R
.U'OP*‫א‬e;‫د^א‬H8B[,‫ن‬%$>'J*‫א‬0'—‰Bcd‫وא‬
b'‫لא‬H-C‫ون‬B(…F،‫ل‬Rd‫א‬L"r,7[I‫ل‬h‫[א‬.‫ن‬H0 G9…F;\‫و‬:b'‫א‬aB.Q3FBvr
0H-D%‫ن‬,U*k%aB.*R‫ن‬HX%s.! (Z\M-
OP*‫א‬0c
*‫ نא‬9;‫و‬،Q5D*%‫و‬Q5‫وא‬-‰
UR-,;\‫و‬،٪15op10 R;*‫א‬C˜
‫>نא‬FC،M-
OP*‫א‬0c
*‫א‬٪25UB.C
F‫א*א‬b'‫א‬
‫ن‬% *P%*،‫ن‬HUR‫د‬B.،I,**P%*U*‫ل‬8Qj0HB*‫א‬B%..‫ א‬-.b'‫لא‬H-IA
8'X5;‫ن‬/‫ن‬H
.٪BDrI*‫א‬D%
X€vb'2—Q5;
F‫وא‬0‫ن‬,y،*[*‫א‬kFb'‫لא‬H-‫
د‬R
l‫ن‬,0'*‫א‬2FrkR‫ن‬/‫ن‬H;
#*,^
"‫א‬b(*‫א‬C
5R‫و‬B.‫و‬5~•‫
د‬R°>F،‫
و*
ز‬b~•99‫א‬P\U~"rkR‫ن‬H‫
ل‬9.UD*%
‫وع‬BD*‫'
دא‬0r‫و‬kFI *‫א‬CB ‫א‬58‫*
و*
زو‬%*،U*p‫ل‬r*‫א‬%Yk8,‫א‬P\‫ن‬,^-‫אŠدא‬T;’‫و‬،‫ع‬B.
B*‫وא‬a"‫א‬0c
*‫زد^א‬
:
F‫!وא‬XkRlB‫ن‬/‫ن‬H;. %Bd‫א"
^א‬b(*‫א‬C‫ع‬B.#*,13B[,op
0c‫]ود‬-,= —pJ5;*‫نא¡א‬,y،Q5D*%‫و‬Q5‫وא‬-tcd‫و‬،b'‫لא‬H-‫
د‬RopB=;*‫
ونא‬
،C*‫א‬
#8‫ن‬,p،*cF-,a4T;*‫و‬kF:‰
8\,b‫ذא‬-i^
R8kR‫ن‬H
Z،a€;‫אא‬P\.X—p
R#8(
،^‫وزد‬XD%‫א‬P5.،\
F‫א'و‬MP5tu‫אא‬P\THB c‫ذא‬p.X
—‫و‬G*‫وא‬X9*‫א‬y$R
!B‫د‬-T;*‫و‬a9*‫א‬
blog.shabayek.com
- 10 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
‫دس‬9*‫א‬0D*‫א‬
Q58b‫زد‬،‫ق‬9*‫د^א‬8b
8‫ذא‬p
‫ن‬HB%.،^€`‫א‬MP\08.^7BopX9‫ض‬B'‫>
م‬F1980I€C-5a9*‫€א‬kR‫ن‬H+B'
^
F‫وא‬DrC‫אد‬B*‫א‬kRU- 0aFIUB.
H.B=( \)‫ و‬،bB$*‫א‬-‫ل‬8k*U'.%Y!XC
.*‫ذ‬B[,!X(‫و‬،2'*‫א‬kRlG*‫א‬XB*‫א‬aBD*‫א‬kRU,،58‫
و‬J9*‫مא*'مא‬5D‫א‬،N
،^‫א‬-‫א‬00R‫•€אŠذא‬U*I.
‫ن‬,(
.*‫א‬R‫אŠذא‬B,X*-B8–‫ن‬H;'–+
*/‫א‬R‫وج‬BcC
D%.،58‫و‬Bd‫אא‬P\'rQ5D*.b~RŠ‫وא‬bR
*‫א‬-,(\)o‫و‬،! ‫א‘א‬kR^ ‫א‬-‫א‬T8‫و‬l3F0(\)‘I.‫د‬
.-‫א'د‬R0‫وج‬BcC،Bd‫אא‬P\CB%.‫ول‬,‫نن‬H‫ن‬,+B'‫ن‬,
–‫ن‬HaB.b-œ‫
א‬F,R‫ذא‬pX*‫~نא‬RŠ‫^א‬B%.‫ض‬BRkRb
R‫نא‬HD*X3‫א‬G (‫א‬7%D*‫א‬By
I‫ن‬Hœ
4،58%*.l ;‫و‬QR€.،‫א‬,‫‚ن‬.،e;BHBQR€.،‫ א‬,‫‚ن‬.،‫
و*
ز‬QR€9 kR–!‫א
א‬
R
*‫ن‬H‫ض‬BR08*U,‫ن‬H_c,‫ن‬,(pa9*‫א‬B
0'.‫د‬-‫(ون‬B H_*‫)
;א‬0.BH
B،•QR€9
.-5a9*‫א)\(א‬P\‫و‬،0%*9*‫א‬U‫א‬l0I€ ‫א‬P5.،XR‫;!א*…אŠذא‬j,
،-5a9*‫א‬QsBd‫نא‬p‫ن*ل‬HUR‫د‬-.
D0R‫و‬2F--
z.B*U‫ن‬Hu$23''—B[,
.‫ א‬P%\‫و‬20e;BHB‫ض‬B'‫و‬،Q5[30‫ض
و*
ز‬B' ،*‫~ن‬Rp00.،5.B%D*‫نא‬lD*‫א‬bR‫د‬opB=‫א‬
.*).;R‫د‬I9~.OBh‫א‬ah‫א‬kR0" ‚.،X'I8>F%*
QuXJR‫(د‬7
‫ق‬-‫)*]و‬G ،UB'*9~
%‫ن‬H‫ض‬BR،!‫א‬B:Š‫א‬.‫Šن‬
،G *‫אא‬P\kRaBD*I3$00sX%*‫و‬،‫م‬98,'9op 9،U B.!6R,0%*
kR0"*(a
BD*‫א‬Q ‫نא‬-l)-lH‫و‬2y‫و‬0.BHBb~•opL\P*‫א‬UR
a9*‫א‬B
I;8‫ذא‬p،B\*‫]א‬3;*‫א‬، ‘I8T*‫' !א‬9*‫
^א‬F‫€'وא‬8
IJ‫ذא‬Q ‫א‬op7vr‫دن‬0.BHBT*4‫و‬،]3;-5m‫א‬5'0RD‫و‬،‫ن‬H^B%D
-(‫دو‬#*,50kR‫ن‬HaB.0s‫ن‬,(
‫و‬،b'‫א‬TDR6‫و‬،B\TrO‫ذ‬
.‫אد‬B*‫א‬b'
J‫א‬R-(‫دو‬#*,900‫ن‬HIA،‫אد‬B*‫א‬kRU-R‫ذא‬paF0˜.
Q5R‫ض‬BR‫ن‬,‫ن‬ma ‫ذ‬p،Q‘‫ول‬d‫א‬z.B*‫א\א‬P\%f،‫אد‬B*‫א‬e‫א‬BR
*‫
و*
زא‬b~•T6.->F
'.U R5BR>F‫ن‬H^B%D*‫*
‰
و*
ز‬a9*‫א‬B
z.-By\;\MB‫ذ‬B
m‫א‬%*،^GD58‰Bc,^B%.
M_c,،U~,
‫ن‬,08‫نو‬H0r‫>و‬F.U %CUkR‫ذא‬a.‫وא‬،#‘‫א‬kR^B%D*‫א‬UR‫ض‬BR‫نو‬HU 0‫א‬
I6‫ن‬,,
,œ
s*. ;<B%.‫ن‬,_c,‫ن‬,‫و‬X.28‫א‬-:‫
א‬F‫†وא‬M_u*U%CUkRa.‫وא‬U,‫ذא‬
.ByCz‫א‬،!9'~‫و‬،9'^-‫دא‬p‫و‬،)'aB.Q,."6D*‫א‬²9*‫א‬#'6*‫א‬B.IU*R‫
و*
زد‬
blog.shabayek.com
- 11 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
f'*‫א‬C:œ
F.B%D*#8‫و‬،‫ذא‬2%‫ج‬- c‫ج‬Bc‫و‬U8‫א‬-‫و‬,‫ن‬HQ>F
'Q:-،aBD*‫א‬I‫~ن‬RŠ‫ א‬D9‫ن‬,U*%Y
‫ن‬,‫ن‬H
H‫؟و‬U‫و\א‬a
BD*‫ א‬#
99*‫א‬MP\T.(! 6*‫א*'א‬BHB)‫ز‬BHB0 T‫وא‬b~•\06.d‫א‬B‫א‬
. € ‫א‬op^7D*‫د*€א‬8(‫א‬bH*‫א‬kRlB
*‫א‬Q
R€‫^א‬7v*‫א‬
-6hc-
RkROG$‫א‬0" ،-(‫'>دو‬-,0:X
**‫ض‬B'*‫نא‬
. ^B‫'و‬8
J‫زא‬،0 T‫*
‰وא‬bH‫و‬I-,
J‫زא‬،aBD*‫א^א‬-
5R‫و‬5'^BP00-(‫ دو‬10aBD*‫א‬I.‫>د‬FC،aBD*‫א‬R-0-(‫دو‬#*,150T'.‫ود‬،!6*‫א*'א‬T.‫وא‬
QR€CX0%$ybH*‫א‬B[,…*jT%*‫وא‬،B‫א‬P*‫א‬MP\+(‹‫א‬b‫א‬B$RaBD*‫عא‬.‫ص‬
`‫ضא‬B'*‫אא‬P\
CU-‫نز‬H2€،‫*
‰
و*
ز‬a9*‫א‬B
،‫ن‬HopD\%b‫د‬-‫و‬،X**‫א‬Q ‫א‬.! 6*‫א*'א‬
";.،*‫;ذ‬%Y(:‫ن‬
HUR‫د‬-.! 6*‫*'א‬JR
*‫א‬h‫א‬b‫ذא‬2€‫ذא‬M-‫د‬،‫ن‬H0c‫>د‬F.‰
Bc,^BU%
;'I8‫ن‬
,€B،Q5'
8'*‫!א‬5‫ '
א‬U.B%D0
‫ول‬/' ,‫ن‬,I€ ,E%*،j~jb‫
^ ;א‬Q5'‫
ون‬8'
.‫א‹ن‬
O‫א*;د‬R‫ن‬H0F-Q:-.! 6*‫א*'א‬j~jX5;
'‫
و*
ز‬bR‫لد‬8kR‫ن‬Ha.‫وא‬،-(‫ندو‬I-0
8MP\B%.0\U*/ ‫و‬،‰Bc,(‫و‬C‫*
‰
و*
ز‬Bcƒa9B
‫ن‬H2\‫>ذ‬F‫و‬،‡‫ق‬D(‫א‬%*،58‫و‬
!5R0FkFb‫~œ ;א‬jO-=(B€‫א‬5.،X 7HC‫لز‬/ ‫א‬:‫ن‬HUH,،a"*
LBh‫א‬op2\P
AOL
bB5’,‫ذא‬p,kFQ3h‫_א‬9.;:#
8‫אא‬P\C9D0Œ
7vr-‫ز‬kR˜v6*‫\ א‬M'D 0%.Bvrd‫א‬B"H7v*‫ א‬,U*a OP*‫وא‬،)(#
)D I‫ل‬h‫אنא‬P%\.0
%*7
*
^
HB) ,
8‫ن‬# .O
-,‫و‬T\‫א‬l‰
*a9*‫א‬C
0'*‫א‬
‫ذא‬p−‫ل‬
‫א‬kR%B,‫و‬,(‫ون‬,%B,\N,‫'و‬B%*‫^א‬l5H,0r*
Uy$‫ذن‬p،8~R‫ل‬.,FC^7vr©U9D
H‫و‬Qj،7'*‫زא‬H
.IBMBQ5;-%*9.;
B5^
‫א‬G(‫א‬5'9‫Œل‬، B‫ص‬
B8/ ‫نא €א‬250U‫א‬8‫א‬-‫א‬BH$H0 -,y9‫؟‬# 0'.‫ذא‬
‫
א‬C–58‫و‬XD%‫ون‬،5 ‫א"
^ذא‬b(*‫نא‬% ‫_'
אد‬,‫ن‬m‫אא‬P\.AoLU%C‫ˆن‬
.U;j~j‫و‬,>rB8kR%B,CB‫
م‬u900s‫ن‬d–b;'9*‫א‬
)kRTF‫ذא‬p.X
H-`‫א‬5.~:kRU
H*B<TG‫ذאא‬p‫א( €א؟‬/‫ص‬
B*‫אא‬P\kR0"*T;#
^
\$T\‫ذאذ‬p‫و‬,،^
<‫م‬hJ‫א‬BTG‫ذאא‬p.)%*‫א‬IU
H* %B,‫אن‬7yBO,kRX‫دא‬9*‫لא‬D*‫א‬
X,‫ل‬8,‫ن‬,2F,).
B/U
H*،†0'Df‫و‬CT‫ذא‬p. 5'URTh%B,‫
م‬8^B^‫א‬-
blog.shabayek.com
- 12 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
‫א €א‬/‫ص‬
B8U*;f‫
א‬F,
i‫ن‬
,-‫نא*;د‬.(Q
‫د‬B[,TG‫;
א‬Rj¢‫א €א‬kRBCTF
.AoL
‫ن‬,‫;ل‬R‫د‬،B[,#8‫א‬Q5D;*.M B,C‫وא‬B%D*Q‘‫
א‬M‫'_و‬Q.# ‫وא‬B" ‫א‬Q5p0،Q5r,‫ن‬9.;‫‰א‬Bf
‫ن‬X[*‫)א‬.;‫א‬.٪40op30; 9;;T‫و‬،b;[*‫א‬I€5y$b,
،+7 :‫ل‬
‫و‬d‫)א‬.;‫א‬
‫ون‬،-(‫دو‬-#‫א‬B8X—‫ود‬B‫~ق‬yŠR
*‫א‬#-Tv‫و‬،Bcƒ!BIIBM08‫א‬X—‫ود‬B
.-(‫دو‬10M-
8OB5‫א‬G‫وא‬،-(‫دو‬40B'9‫وع‬،^75$*‫زא‬7 b~•‫ع‬B.500B[,C‫א‬B.5R‫ل‬c
*‫א‬eB
.G$‫ن‬#5.>G$‫
دא‬R°‫و‬،-(‫ندو‬20;9*‫א‬a9*‫אא‬lT
(]
-,(
J‫א‬RF() ; J‫א‬R-(‫ندو‬40‘‫ ن‬s،G$#*,300‫א‬B8AoL‰
*T،‰Bcd‫א‬5m‫א‬kR
C^B‫ول‬dbB$*‫א‬MP\‫ن‬,kR
/*‫ א‬5;+
‘‫אא‬GR(‫ ^א‬BD*‫א‬MP\. 5'.*‫א‬9*‫א‬U'.# 0'.Qj
B ‫א‬B d‫אא‬P‘5;T;‫ذא‬p.Q
59D,op59 ‫و‬I‫אא‬0CG•#$5‫ول‬F,EBiX\‫و‬،‫
و‬
T91994B;B5C%*. ;[„eJCB=;‫و‬،B[,‫و‬,‫ ع‬,
'm‫א‬MP\R…";R‫ود‬،F~fT;*
.G$‫ن‬B[,5
cC>G$‫
دא‬RX*Ap‫€)ن‬9:,B5‫و„ل‬،
HG$#*,70‫א‬B8AoL
(–-(‫ندو‬298‫ق‬D
J‫א‬R‘‫ن‬s،G$‫ن‬23B[,AoLC>G$‫
دא‬R°،b‫'
\'
^ ;א‬
،‫א‬lU
*0%a9*# B:
'‫א‬P\‫و‬،B5$*‫א‬C-(‫دو‬-…j،Q'،B50،; J‫ א‬RT9*،03'
z',
‫و‬،5‫قא '
אدא‬D>G$‫
دא‬RC^-.kRTFAoL‫ن‬,Bd‫א‬C9*‫א‬2m‫א‬.!" ‫و
ونא‬
B$*‫א‬b9FopTc‫^א*د‬7[%*‫אلא‬d‫א‬%*،‫(א(ل‬-=(‫ א‬5R%B,B59BP‫>א‬G$‫א‬
!0m‫א‬...m‫א‬Bjd‫אא‬P\m'kR5
R
، a9*H„T9*5,‰BT5d‫؟‬7vr#').;B'‫א‬X—‫ود‬B‫و‬+7 bB9 c‫ذא‬%*
C.‫א م‬BkRX6Y!X0‫و‬،‫אز دد‬op>G$‫
دא‬RB50‫و‬،‫אد‬B7ckR799€c5
*‫ن‬X5.
.B5# Q5 F،R9*‫
م‬u9‫א‬2 4X\T>F
،B%*‫א‬b~<IAI‫ن‬B‫ص‬B8#*,250bB.‫نو‬/b,
*،(I€*‫؟‬O‫و‬B‫و‬,L9F‫
ون‬
AoL5'.0\
10I
‫وز‬I
y'.،G$‫ن‬kR04X
%*O,،>
u9105'G‫א‬،U R‫صز‬B810000 U,b
H.
.%¢‫ن‬%0C‫אص‬B8d‫א‬MP\I‫ز‬kR0R‫و‬،‫ن‬250Q8--c,‫و‬،U;%Y
',op# 2\‫ذ‬.‫ن‬B‫ص‬B8‫ن‬
،7:5v ‫א‬،rBD*‫א‬0v9f‫ن‬p
...7:opT\‫ذ‬،rBD*‫א‬l5;f‫ن‬p
blog.shabayek.com
- 13 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
I9*‫א‬0D*‫א‬
‫دد‬B‫
ون‬5v ‫א‬،5BikR-‫د‬87:;%*–=RrB.*]
;R
a9*‫א‬C^Bv‫א‬
*‫א‬،BHB‫دن‬-H،**‫א‬B$*‫א‬-
–b $‫– و‬BJ€‫
אد‬RpCTŒ
IE*‫زא‬B*‫א‬LF‫;ع‬،XBHB
U†\kR’D"*z*‫وא‬b‫א‬-5*‫א‬el
kR^
'‫א‬BH_*‫א‬b$‫ و‬0[‫*
و‬
(9Q5.،!~'*‫א‬R,.Q"*‫א‬J‫א‬B
O,‫ن‬/(P*‫*;نא‬.،5‫س‬/
،‫دق‬,0%$‫و‬,)‫م‬hUBC0c‫!د‬X
.‫אزدد‬op(‫אن‬FbU;R290
ByR…"‫ن‬,5R2—0،˜.>;*‫א*'~!א‬sB$!D(‫א‬5;%Y(،7©
‫'
ل‬B$*‫א‬MP\a4X%*%*
0،29".‫א‬P\)*. *‫א‬BH_*‫א‬b~•0 ~ *R).;‫ن‬,‫و‬،>;*‫א‬-yp‫ج‬-c–!~'*‫א‬J‫א‬B52€9
.(B'*‫~دא‬5-(‫א‬P*–%Bd‫א‬bB$*‫א‬7'a.‫
א)–\;"
œو‬H^7vrB$*‫א‬MP\‰
*a9*‫אא‬l‫ن‬p
~RpbG‫نא‬/،‫ع‬.
‫א‬0%a9*‫א‬BHB‫دن‬-Hb-B8،*‫ذ‬0'D*‫؟‬5;(
‫ز‬-d‫א‬BHB2€‫א*"م‬0,•I;#
‫
א‬4،(
D; )75O
XlD099^7cd‫א‬h‫ قא‬،^
F‫^وא‬B‫ض‬B'¤،j30U
XlD
CB$*‫
א‬J‫א‬RTvQ.- (‫دو‬#‫>؟نو‬j~[*‫א‬X‫א*[א‬MP\D%Q.1998‫م‬R14‫م‬C!9' *‫א‬
9D0Œ،‫א‹ن‬.-(‫ ندو‬3.3‫؟‬B$*;9*‫~نא‬RŠ‫وא‬R
*‫אא‬lTvQ.-(‫ندو‬39‫~ن؟‬R´*a9*‫א*'مא‬
T;u,.˜
.
F‫~نوא‬RpkR5Dd;9*‫אא‬l‫א‬#
-,،L: B$*‫^א‬-‫دא‬pkR^B%D*‫א‬MP\‫ض‬B'
!MP\0[^Bvz.-d
:
F‫وא‬B3„7.'*‫א‬B
LBB$*‫א‬b‫אد‬-,،
F*‫~نא‬RŠ‫אא‬P\_R‫؟‬
BHB‫دن‬-HB59F#
B[,X"r‫א*
\نو‬08‫'م‬yU
‫ن‬,kRlG*‫وא‬،5;Rl*‫وא‬،;*‫א‬QR€‫א‬LB ‫ج‬-clD*‫א‬B$*‫א‬b‫אد‬-,
D; 099^7cd‫א‬h‫نא‬,B$*‫א‬b,-‫و‬،7O7\Aœ
FrB.‫~ل‬v ‫א‬5R‫ن‬،*‫ذ‬0'D*.Q
'€*‫א‬PP*‫و‬
.5'
\$‫א‬7[%*‫א‬0'3 57c,‫ن‬,Im‫א‬aj‫^„…و‬B5$*‫א‬Tbh‫א‬MP\. ;‫א‬rBD*‫א‬X\
R‫ن‬j
"D"r‫אد و‬-‫نو‬lD€•400‫א‬B8T'H،^7~Rp35*pTH،B HB‫دن‬-H
*‫ذ‬T'.>F
‫ن‬.U ‫~نذא‬RŠ‫א‬eJT8.8eJTF~
RŠ‫א‬36*‫א‬MP\.
F‫~نوא‬RpC!X0%bB:*‫^א‬7v*‫א‬MP\
blog.shabayek.com
- 14 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
%*،‫א\א'د‬P5.-5m‫א‬5' 0RDU‫ذא‬Bd‫زא‬-‫אل‬B;H‫و‬,(T'.*‫و‬،
H!XR…"-5m‫א‬
.^B‫دقא‬,0%$‫و‬,–^Bv*2¡‫א‬X%Bd‫א‬2'$*‫'א‬ya.‫אא‬P5.،^Bv‫א‬MP\0^-vBBv‫ن‬,
b‫زאد‬،*‫ذ‬O‫د‬D*‫؟‬M
—Q.U;R'‫א‬e;‫א‬R[„b~"*2\‫\
وذ‬$‫א‬5Bj/‫ذא‬p~RŠ‫א‬36*‫
و‰א‬H%*
>R‫אز‬-I‫وא*'ون‬،53;&‘^‫א'د‬I‫א*ز‬b‫;א‬8‫אق‬B:p_R‫و‬،^
Hb5%‫ج‬p_R53;B$*‫א‬
‫ن‬/‫؟‬3;_,‫]<ل‬9.‚!(Z\I;#%*.B H‫א‬C‫ض‬B'*‫א‬+.-kR53;‫و‬55%7.0H,-3*‫وא‬
!%Bd‫
א‬%*‫א‬lD*‫א‬b~99‫א‬B5,^
F‫وא‬C`‫א‬h‫~א‬RpI6 /Q\_Œ
F‫~نوא‬R‚.،‫~ن‬RŠ‫وא‬R
*‫א‬C-‫א‬B (‫وא‬H‫א‬L-
(‫אن‬P*‫و‬،‫ن‬9;*‫א‬Q5‫د‬R‫*;س‬.،‫א‬P\0IkF%*
‫א‬lB$*‫א‬b‫زאد‬،‫א‬P\0H,.‰
Bc,bR‫ود‬b‫€א‬µU RpR،;\kX%*%*، ‫ذ\نא*;س‬,C'6
.j~j-5‫~ل‬c55D,5;%*،‫ن‬12op‫ن‬3.3;9*‫א‬R
*‫א‬
Tv; I-XD.،y^GD*^‫د‬l*‫א‬CbB ‫وא‬،٪411-‫&
א‬−B5$*‫א‬−b'‫א‬b‫؟زאد‬28‫א*'א‬b!H#‫و‬
،-(‫ندو‬71;9*‫א‬b'‫א‬TvkF،a"*‫ل‬y,‫و‬,; ‫ج‬4Tb'X\‫و‬،-(‫ندو‬33b'‫א‬
TF،U;*‫'א‬yd‫ قא‬Q3F‫نزאد‬,bR
*‫א‬MP\Re‫و‬٪56op٪34U‫ ق‬9*‫א‬B$*‫א‬Fb‫زאد‬
.‫ق‬9*‫א‬C%*‫د^א‬l*‫א‬MP\٪78kRB$*‫א‬
،5‫א‬,a:LB²;ZBJ9ca4BHB‫دن‬-HBT،9*‫^א‬Bv‫א‬MP\08;9*‫א‬C،Q%*‫ل‬8,‫ن‬,T9
58RT%.،‘9.;BBHB‫دن‬-HT\i2002‫م‬RC.]
-d‫א‬C0.G*B$*‫א‬T*4،^Bv‫א‬MP\
'%*
.2006C‫ج‬B5G‫א‬kF2005‫م‬RC‰Bc,^B)Db‫د‬5,
.
d‫א‬opFŸE'(^B
FŸ
blog.shabayek.com
- 15 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
[*‫א‬0D*‫א‬
^"*09*‫
\א‬3*‫א‬
X B$*OPD;*‫)א‬JB*‫א‬،‫
و‬,X*‫א‬U
rR0D*‫אא‬P\C‫ن‬HX%s
!'*‫א‬HU.B%DR…
h‫نא‬H-$‫ن‬#‫(و‬L%*‫א‬#*/T8‫)و‬%B,
kR~'.a"9‫א‬-%.d‫א‬MP\T#‫و‬،X B‰
*0'*‫א‬
^B9‫وא‬J‫א*
א‬Q%HFF#žBd
Up:‫ن‬
HU*/ ‫م‬b‫ذא‬.X
b3;
،%F‫
و‬,UR‫د‬-‫؟‬-5 \-
8^G.‫~ل‬c5
^
Hb3;C7%D*
.‫ق‬9*‫א‬Cb; ،T8*‫אلא‬y،‫
א‬H†B%f‫ذא‬p،;FL ,\
m‫א‬
a€;,
‫א‬%*،X ‫ل‬H-0[b‫و‬,^F#8Ca9*‫א‬aB.‫ن‬%(
8
،^
H–9-%.,^
'!Xˆ‫א‬a9*‫א‬aB.kR،-5 0%.،Q5R
‫ ل‬.- 5 0
He;-%‫
(א‬،BR،-j،^B%
Qj،~y8‫قو‬Bv9^
Ha9‫ق‬By‫אع‬Gc‫نא‬p>89‫نא‬J$‫א‬
H;\0\‫
^؟‬m‫א‬-%.dX/; ,Qj‫;؟‬9FeJX€'*h‫א‬T‫ذא‬p^
H2*
,‫ع‬
p%h‫א‬X\
‫)؟‬$*‫א‬T4
'‰‫
و‬Hb‫ذא‬7:
‫אˆ
א*م‬9*‫*א‬
,j،‫~ق‬yŠ‫א‬kR8‫قو‬Bv9(Bd‫و(א‬,،y9‫ن‬H‫د‬B
.3;a9
*‫
א‬H
^7[‫ق‬By;\
[*j،-5
9‫ق‬Bya€‫و‬7%D*‫^א‬-‫و‬BkR0[‫نא‬HLB6
Artisan
‫ن‬9-‫א‬Ba9B€897:
^BF ‫وع‬B$:+`‫وא‬2RB*‫א‬QD*Entertainment
"*‫א‬UH;\‫ود‬,‫(و‬Blair
Witch Project)7
yOP*‫و א‬B"*‫א‬-¶‫
א‬RX‫وز‬Xcd
.QD*‫אא‬P‘a9*‫א‬R‫و‬-REj
F
Od!u9‫ و‬.[%a9*‫;א‬9*‫~مא‬.,bB$
5'*‫نא‬
X
…
F‫و‬،#"*‫نوא‬lD*‫א‬CbR‫_د‬R،Q.
-yŠ‫אא‬P\THBc‫ن‬9-‫א‬B%*،b
‫א‬-‫א‬h‫א‬e‫א‬B
‫
א‬F‫~وא‬RpI6Q.،\7:-‫א‬B%RT';‫وא‬،
.U;Rœ
"‫א‬75T'H‫و‬,D"r‫و‬,‫ن‬lDC
blog.shabayek.com
- 16 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
b'H‫و‬b% ، L~€*‫وא‬L$*‫
א‬H‫א‬,IAop‫\א‬P*X'H2*y100I‫ق‬D(a9*‫€א‬cb,
L$*‫א‬j~
jRœ
"bR€‫و‬b'‫و‬b€‫אو'א‬R‫*ز‬،\7:‫~)و‬b~•‫و‬X\‫سو‬-‫و
א‬
.7^BF ‫وع‬B$I8kR‫
^א**ج‬R9*b'‫
א‬l‫א‬.B'
BkR‫و‬،‫'دوא‬f‫אو‬HBc،‫د‬D
k0‫^و‬BF RQ5[„!;j,7:C‫دون‬DL،X'.XFB,Rœ
"‫*ن‬7^BF I8‫
א‬
^
RI8‫א‬-‫زوא‬°‫و‬،Q5
;0C_`‫א‬I8‫א‬-‫زوא‬B$..
*UR-['*‫‰א‬B HQ59D/ M‫و‬-r
.Q.Q\Bj,
‫و‬,!8
r,IQ5\‫א‬.,.Q5RbB=F،QD*‫€لא‬,0\ˆ‫א[>א‬،j~[*‫א‬L$*‫א‬kR‫ن‬9-‫א‬BbB=F.>~
.M-‫وزאد·سزوא‬I8‫ضא‬:‫زאد‬Bd‫אא‬P\.wB*‫‰א‬9T4‫نא‬,‫و‬،QD*‫א‬R."r‫و‬,!B:
،‫א*'
د‬0J‫دא‬QD*‫א‬0'H،; -‫دو‬27kR‫א*'
د‬bBF،^7[‫ض‬BR-‫دو‬CQD*‫ضא‬BRB$*%Y‫>ن‬FC
.˜.‫ض‬BR-‫دو‬1000kF5‫زאد‬،2\B*‫א‬O7\m‫˜א‬v6*‫א‬T4‫و‬
- (‫ندو‬
....
248B[,
‫؟‬R˜.‫ول‬d‫א‬QD*‫א‬I
J‫א‬
RX*Ap‫ن‬Q
.- (‫دو‬#*,
50‫؟‬QD*‫א‬
B D%TQ
10a4U9Tv…F،UD%0^7F-,aFQ.B[/);HR
+(ƒ
QD*‫א‬0c‫ود‬
،‫א‬BJ‫و(زאلא*'
אددא‬
...
URaD,-(‫دو‬00-(‫دو‬
blog.shabayek.com
- 17 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
I *‫א‬0D*‫א‬
-%.d‫א‬B8/0€
.B cƒ8-;\‫ن‬T8*‫مא‬8-,2«‫و‬،T8*‫ضא‬B'^7R \،y*‫א‬r'*‫عא‬-‫א‬C‫ن‬H7 !;j,
U*/ ‫^و‬-‫
א‬F,‫ن‬H#8‫و‬,.
F‫وא‬8Q8B*‫א‬b‫ضذא‬B'‫^ن‬B‫א‬MP\5;%*،R9*‫א‬b‫مذא‬,‫ن‬HBX**‫א*مא‬C
.(>D*,‫م‬R)
m‫نא‬B*‫א‬I€kRk‫م‬Q29s‫
אد‬RU,M_c/.،t8;‫א‬Q8B*‫אא‬P\R
aB.‫ن‬.0
6.,0%$a9*‫א‬fRC5€U*%YBy،DžB€Bd‫نא‬9s>*‫نא‬p،B%D*‫ن‬H#8
aB.%*،B5$X*h‫א‬Q ‫!א‬5‫א‬08,
m‫א‬Q *a9*‫نא‬. 5[]BQj،-5 ^
2'‫ن‬H
T8*‫אא‬P\X/>FQ5;%*،~'.
m‫א‬Q ‫
!א‬08X\^G.Q\,‫ن‬,>R،¸‫א‬G0%$0'*‫א‬,
‫ن‬a9*‫א‬
.‫ل‬y,8‫و‬Q5
*‫;ن*ن‬Q5,‫و‬Q5D%(-5;*‫א‬bR ‫ن‬,‫ن‬%$‫א‬
،NB*‫א‬b~€'*‫وא‬R d‫א‬b‫زא‬HŠ‫א‬+PF0،-5 ;\)*،(،X9%'*‫א*'
אدא‬e5;‫ع‬p‫ن‬H-B8،*P*
0R‫م‬0.(‫ل‬
[‫א‬0 kR–X‫א‬G.‫א‬Q8B*‫אא‬P\)96X‫א‬a9*‫א‬Q98˜JFkR!6*‫א‬F*‫א‬kR2‫و‬
.0'*‫مא‬,U‫ز‬Hp-‫&
א‬U*]‫א*'
دא‬t،^‫ز‬HpPc,aBD*‫
א‬F,
B0\،Q8B*‫אא‬P\0،BY
-
.،aBD*‫א‬X'3$‫;و‬R‫!و‬N,IA‫ن‬H‫אد‬-,.0
R‫م‬0\,‫و‬06.,0%
$B'$aBD*‫א‬0'HBd‫אא‬P\
.B Y0R‫م‬0I8;42X9%'*‫א*'
אدא‬,
‫א‬P*‫و‬،X90R‫م‬42O,،B5‫ق‬Bv95‫א‬MP\‫ن‬,aBD*‫א‬
.‫!وא*';و‬Nd‫א‬F‫~ل‬v (‫'
א‬9‫و‬5‫א‬k5‫א‬aBD*‫نא‬،‫א‬BDr‫אא*'
אد‬P\°>F
‫؟‬-%.d‫א‬B†
H,,
‰ !X(،+
‘‫وא‬،‫وج‬Bc‫
ون‬،>*>U.‫لن‬lC‫\ن‬P‫و‬a9*‫א‬aB.I—‫ن‬H‫ن‬،; 0
0 C‫و‬5.*‫א‬8;*#Qj،‫م‬0^
H-%.,)µX/‫ن‬,‫د‬B.0kR‫ن‬.^ H9-%.,C7%D*‫א‬
‫ق‬B.opQ9*‫نא‬HQ98‫א‬P*‫و‬20op5a9*‫א‬Q98‫
د‬R‫زאد‬X**‫א*'مא‬C. 5J‫א‬-‫א* 'دو‬ID;*‫قא‬By‫و‬54
.06.d‫^א‬B%D*!Xˆ‫א‬aB.0kR‫و‬،I-,
U‫ز‬HpC7%D*‫א‬6RkR‫ن‬,‫ن*ل‬H‫د‬B‫ذن‬p،^B%.U
*)*aBD*‫א‬C6R‫ن‬/\‫א*א‬e3h‫نא‬H0f
€cT‫و‬، F.‫
א‬r-U
*‫ن‬،-%.d‫א‬G'
RX/>F*P‫و‬،‫ق‬-*‫א‬kRMP\M-%.,2%‫ن‬,‫و‬R d‫א‬
.- %.d‫א‬G'‫ل‬c‫د‬08
rB^B%.50B[,U
*‫ن‬%‫א‬P5‫و‬،‫ ع‬,0C^
F‫^وא‬B%.6R02€ ‫ن‬H
.(!^B[!‫א‬B*!‫\
א‬p^BD*‫א‬MP\)
-%.d‫א‬B8
،\PD;kR0'~H-aBD*‫א‬5RaD^B%.0%*‫ن‬H0'H.‫ن‬
‫و‬PD;P*‫لא‬HB*‫א‬Q\08،-%.d‫א‬X\^7[،Q'
0،^B%D*!H\PD;*‫א‬R‫†ل‬9‫א‬B*‫نא‬%‫ن‬,yB)*.I
m‫א‬5RaD‫א‬l‫
ود‬FC،!*‫א‬op#*d‫א‬
blog.shabayek.com
- 18 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
a"*>‫(ز‬Q\‫א‬B& ' (‫א‬6^B%D*‫א‬B8bF~rT.‫و א‬PD‫
وא‬R‫ذאو‬pP*‫لא‬HB*‫نא‬%‫ن‬,2—
.BH,‫
ون‬.p~RT0،^‫א'د‬U5!DRŠ‫א‬E'%f^B%D*‫א‬B8D’‫و‬.B$*‫א‬0c‫^دא‬B%D*‫א‬
0'*‫א‬#8‫م‬,B[,^B%D*‫لא‬Y0\-B‫و‬،^B%D*‫א‬PD;b‫€א‬c7 U'I‫ن‬H‫ون‬،B8'-d‫א‬aB.0%*‫ن‬
.aF(T8‫و‬op5H/0،^B%D*‫א‬0$.M;'%f+Š‫אא‬P\‫و‬،\PD;kR
^B$
¤ op5;‫א†س‬04
5RQ%h‫א‬L ,‫و‬5%04‫و‬،XRA0%$5$8;2—-%.d‫א‬MP\0[%*،I€*‫؟‬.^B%.;\0\
UB%.‫ن‬/B'$^B%.2FrG
‫ن‬,p.]
-d‫وא‬7`B$‰Bc,‫א‬-%.,‫ج‬Bu XRm‫אא*;شא‬P\;j‫و‬،0$D*
5;‫ج‬BŒ‫ن‬,kR‫ص‬BF‫ "وא‬v*‫^"א‬B%D*‫א‬MP\80،Im‫א‬2.5;%‫ج‬BŒ9*‫א‬8€*‫א‬MP\‫(
ع‬،:
\7v‫و‬5
'op
R‫א‬،‘)'!XCB%.،5m'#‫و‬5$.L ,C…„‫א‬،5;06.,‰Bc,-%./
.‫א‬P%\‫و‬،\B€‫\و‬B4‫و‬
.MP\"D
‫א‬7%D*‫א‬BykR9DI358%*،'8‫
^وא‬H^B%DX/0I3$kR‫ص‬BF‫א‬
blog.shabayek.com
- 19 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
B'*‫א‬0D*‫א‬
^
l*‫
وא‬zu‫א‬I
(YB%*‫א‬
/^
$*‫א‬
/
l*‫Šجא‬0r‫א‬0%$*‫א‬B4
)
‫א‬B‫و‬d‫א‬8]B7vr2kR0F،R*‫א‬op0c‫و;)\ (دא‬،‫א‬B‫و‬d‫א‬C0DF-6hUH
‫زو‬I‫ن‬H2\‫>ذ‬F
R.b'kR0F‫ن‬H‫א!^ن‬B*‫א‬aJ8‫د‬B$RC.‰
Bcd‫;א‬D*‫א‬b'‫א‬z'‫و‬،>;v‫!א‬N,‫ض‬BR‫و‬
#‫و‬،2%*‫אא‬P\C
B%DPc,،Uop‫ن‬HIH->F.‫و*†א* م‬,­Br/!;:/a
'2 Q5.‫و‬،M B6sOP*‫א‬0Dh‫א‬
5N‫ˆא‬aBD*‫א‬-c,B$‫ق‬FI58‫و‬9*‫^א‬B-C
J9*‫א‬+B¤'*‫نא‬.a
BD*‫א‬I0j¢!X0'.U*%Y
.k5‫
א‬8ˆ‫א‬I‫ن‬HaB.
8'‫ن‬،h‫א‬9h.‫•
د‬B'9-53*‫ع‬T‫و‬Hoop
2'‫א‬-6FkR5'‫وز‬O-‫دو‬0%$−aBD*‫א‬-c,kR^Br8−j¢<I yU%‚U,
H‫وو‬،‫م‬8-d‫نא‬H29º F
º
bR
*‫א‬b'X*‫و‬d‫א‬B
*‫; نא‬،- (‫دو‬#*,70\-
8J‫א
א‬D%0C،Q ‫אلא‬y<-5m‫א‬
RaBD*Hoop<U'.
OP*‫א‬X*‫א‬0‫نא‬،U‫ذא‬T8*‫א‬C.>;'‫אلא‬,-(‫دو‬#*,700‫א‬B8b~RŠ‫وא‬
.˜.-(‫دو‬#*,70UQ ‫א‬
I€9(U,#‘‫א‬Bc‹‫א‬+B€*‫א‬kR0HB*‫א‬M_c,‫و‬،U‫*~ل‬HoopTR- kFMP\U€cR‫ن‬HR,‫ن‬,
F,U'Df†0'D‫ن‬,U*#%.،ˆ
‫א‬I^
8'NBAO-‫قدو‬B.0T،B§*B=;>".،MP\U'.0'.
U'.
‫א‬#'،-(‫دو‬#
*,150op\‫زאدو‬Qj،‫ن‬Hz.B.-(‫دو‬#*,100op5BRb‫نאˆزאد‬,#B€*‫א‬.08
8'*‫א‬0C^‫د‬l*‫א‬b!H‫و‬،"H^B%.5,UB%.‫א‬P\Bu >FB'5.،‫ن‬Hz.-،I€*.O
-‫قא*
و‬B.06.d
.Bd‫אא‬P\
Z*
I
3*‫א‬O-‫א*
و‬C‫ق‬B.)»T6.-X**‫א‬Q ‫א‬C‫و‬،7
.‫و‬Bb~RŠ‫א‬bF90‫ وع‬U€cC‫ن‬Hk6
<,‫و‬،‰Bc,b-b-‫دو‬C‰Bc,‫ق‬B.T'.Q5[‫و‬،]
-d‫אא‬9F
' r`‫א‬Q5<‫وא‬B$‫אˆو‬
.U9F
'*−.5,kR^B%.=‫ن‬−tu)H".Hoop
Ra
BD*b-B $R06.,
\$‫ن‬, 5G$،-(‫ دو‬1200‫ن‬lD8‫ن‬H7.‫ن‬H-B8،aBD*‫<א‬0[
‫ن‬,
J9*‫نא*=א‬.‫ د‬-‫دون‬% kF5G$‫ن‬,،‫ع‬HG (‫وא‬,!v*´*87:T8*‫א‬MP\،0
%*‫א‬aBy
‫وא‬,،!~R‫و‬,!Fd5‫
و‬5‫א‬B‫א‬P*‫ونא‬G$‫نא‬,œ
F%*،‰
Bcd‫א‬B ‫א‬P*‫א‬b'0 8*‫א‬MP\
.58‫و‬rc‫א‬l‫'و‬J‫א‬-~
$'‫א‬.B:#;C^‫א‬-‫\
^א‬$^B%.T‫א‬P*‫و‬،-6"*2'*L\P*‫א‬kR-‫د‬87:
0c
*‫د^א‬l*0J ‫و‬F;5.،B=;*‫و'א‬2;‫و‬،B0c‫د‬/c‫د‬-‫د‬0C…"*‫א‬R‫ن‬,0D*‫א‬r~c
!*‫א‬I‫ل‬h‫א‬،^
l*‫*א‬B5=kF…"*‫א‬CB ‫א‬.9D;-d‫א‬z'T*T,‫ن‬p]-,a4‫و‬
blog.shabayek.com
- 20 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
B$RO‫د‬h‫א‬0D*‫א‬
-RpC*XB(
‫'ن‬.
!~RkR04;B5¼
¼‫א‬
XB&B d‫אא‬P\~[¢،bR
*‫وא‬b~RŠ‫א‬kR‫אط‬B.Š‫א‬z.B5.،‫ن‬H7%DBy*%‫אد‬-;*B5=،0D*‫אא‬P\C
‫ن‬,5;
B0،%*R *‫نא‬Hz.B(،(.( R**‫א‬C‫;ل‬R‫د‬،7rRd‫א‬+B'8‫ن~د‬d‫)و‬،-RpCU*‫א‬,
.]-,b‫א‬-(‫دو‬4as‫ن‬,
B،b~RŠ‫א‬kRUD;-(‫دو‬00.،'-,op
F‫'د*وא‬U*a4
&B*‫و‬،aBD*‫א‬b-op‫( ع‬b‫א‬-9*‫א‬XJ BP*،‫ع‬-‫א‬$*‫א‬Cb€.*‫א‬kRR
*‫א‬NetsaB.^
RT
‫ن‬HlH‫و‬,.
J‫א‬Bm‫وא‬#"*‫א‬op(58‫و‬-(‫دو‬#*,J)R
*‫אא‬lUH2y‫و‬،Bd‫אא‬P\‫ن‬Hz.-.\‫\
و‬
،‫ول‬d‫~نא‬RŠ‫!ž€طא‬H>F.X
<‫אل‬Q8-،^7[b،^-r،7‫;אن‬R:b
~RŠ‫א‬Q*‫و‬opL€‫א‬
MB=5H‫و‬RI.‫ندא‬H%*،-*lG*‫وא‬b%*‫א‬0Ll F,kF،;9F.^ 7[bJ8^-‫אŠدא‬U6. ‫؟‬b%*‫مא‬,-*‫א‬0H,,‫
^؟‬Bm‫א!א‬B*‫"א‬OG$"‫ذא‬:~J9
-B.-(‫دو‬#*,12TvB‫א‬P*‫א‬b';-(‫دو‬XD*,#%‫~ن‬RŠ.،6op1b'9aF،^B‫ول‬d‫~ن‬RŠ‫א‬B$¤>F
‫א‬l‫ن‬,#B€*‫א‬.
H\B$‫
^و‬HR‫د‬Qr5R kF‫و‬1op4R9;*‫א‬T6D®‫א‬kF‫~ن‬RŠ‫ א‬B$‫ن‬H
.Š‫א‬bR
*‫א‬I.
U/U';8,‫ن‬H%*،D ^‫אא¡
د‬l‫قא‬.-(‫دو‬I.‫אد‬l‫†لא‬9z.-‫و‬،b
DR
*‫א‬
Bv.I€*.
J‫א*'א‬#CaBD*‫א‬-$Qj،U'.‫د‬O
P*‫نאلא‬
H‫د‬G9 ،b~RŠ‫
א‬J‫א‬R،‫ط‬B$%*،UH
!!R
*‫אא‬l^‫زد‬kR-D*‫א‬kRa.‫وא‬Qj−M.‫†ل‬9‫א‬
/e;‫^א‬-rDh ‫و‬5,kR–^B5;.#4^-rCX/*‫–א‬b~RŠ‫وא‬bR
*‫א‬opz'*‫א‬B=;>FC
O
i‫ذ\ن‬d‫א‬Ce;‫^א‬-rkR’Dh‫نא‬,Z‫و‬،a9*‫א‬0J ‫~نو‬RŠ‫نא‬H‰B،‫ذ\نא*;س‬,C
B$*‫^א‬B5
–X[–‫ن‬H%*،PFd‫وא‬,b‫א‬-9*‫وא‬,‫ز‬v*‫א‬b‫و‬B$‫א‬0[،‫א*;س‬zBR‫€ع‬85
u9*‫א‬b3;‫א‬I˜.
!‫س‬
D*‫"א‬rU'‫و‬IHB‫ن‬,+‫و‬B).0kR2—>F،^‫א¡
ود‬b‫א‬l‫א‬b‫ذא‬#8‫אא‬kRlB
:R
*‫ ن‬-
;\‫ن‬,BP.،‫~ن‬RŠ‫وא‬R
*‫א‬2HB[,UD8‫ن‬H
‘‫وא‬Q
(‫;!א‬
-
–1
^-9*‫א*;س‬#
B'*‫ل‬
‫א‬d‫א‬0J€*‫قא‬D‚*€X5.،‫ אق‬d‫א‬C^
H^- b‫א‬- B]B€
;R
BP0\.b
‫א‬G.(‫א‬MP\0‫و‬9‫وא‬R‫و‬A5,˜.،^-9*‫א‬0rDR7[%*‫(Œ_א‬bR
*‫א‬MP\.^
m‫א‬
CBd‫א‬b‫ذא‬.^ -9*‫א‬R‫
א‬H-5m‫א‬+B'‫ن‬,
'kF#8(R
*‫א‬R;*‫א‬MP\‫^؟‬-9*‫א‬OG$,‫~ن‬RŠ‫א‬
.y^GD*5R‫د‬B9*‫ذ‬Q:B‫و‬،(I€*‫دن؟‬X9G‫~نא‬RŠ‫א‬C
i0\،X9‫*(و‬F
blog.shabayek.com
- 21 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
‫א‹ن‬G‫א‬
-
–2
;،I;½‫وא‬e;‫א‬kRI\‫אز‬By‫^و‬-9*‫א‬Q ‫א‬B$!2R.(X
- 5d‫؟‬O‫
^א‹ن)ذא\
א‬m‫א‬O‫\
א‬G‫א‬
CI6 ‫;אزع‬،RlDb‫;א‬8CbR‫د‬I6 -%*‫א‬O‫\
א‬.I
J*‫אزعوא‬aRkRI5'!2R
Q ‫;!א‬UR‫د‬C‫אزع‬Q5 0\!
m‫א‬0%$*‫
ومא‬8LB829‫ون‬lu‫א‬tu*‫ضא`ص‬B'*‫א‬bR‫
^د‬Bm‫א‬
ID-‫א‹نא‬G$f‫ن‬pU/X‫
א‬5kR‫א‹ن‬G‫ א‬-
lB.^-9*‫א‬I*MB' tcB3*‫وא‬I*0،(‫؟‬e;‫א‬
.M
D*‫א‬TR‫و‬B'9*‫א‬
0’C79(. r`‫א‬U*FB0%*‫و‬e;0%*%*،Q
'
/*‫‰؟‬Bcd‫]
ونא‬3;*‫ א‬-
%Y0\
z'C‫'ن‬a9*‫لא‬H-7[%*‫نא‬,;*]B$*‫ن‬HX6Y. [*‫'نא‬b‫א‬-9*‫א‬I!~‫;و‬،o‫و‬d‫ א‬-
‫א‬
:‫~ن‬RŠ‫وא‬R
*a'.!€cd‫א‬
.*‫;ذ‬%Y
/*:B‫א‬I*R
*‫א‘وא‬
!;*R
*‫;א`˜>א‬%Y(
‫'ن‬D Q\‫و‬،b~ˆ‫א‬b"DrkR‫
و‬J‫א‬Bm‫א‬C-€9*‫א‬b‫א‬B $R,B‫*;س‬.،‫ن‬H#”:^7[%*‫א*;صא‬,B(‫א*;س‬
.‫قو
ع‬$0%$b%*‫א‬:r(3)،Q5\‫~نא‬RŠ‫א‬LPH(2)،^!‫א‬B*'.‫دא‬Q‘bB5’,(1):‫ذא‬p‫~ن‬RpI*‫ذ‬
.‘‫~ن;!א‬RpIU‫ذא‬Bd‫
œא‬F&B.،
‫~ن‬Rp
^!‫א‬B*‫א*;س‬M‫א‬LPHC3;f‫ذא‬p
blog.shabayek.com
- 22 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
B$RX[*‫א‬0D*‫א‬
Xy€‫جא‬H
*‫א‬By
;!‫א‬B$*‫א‬U5aBykRJ~RI
m‫א‬Q ‫א‬B‫א‬P
i‫م‬8-,IH‫א‬B( ;‫א‬B ‫و‬,)l3;;‫א‬B aB.)J-‫نو‬Ha
r،B;-)H
‫و‬kR‫ن‬-‫ن‬,kF٪40-‫&
א‬B‫א‬P*‫א‬b'T'H‫א‬B‫و‬،'DO
ifQ5*p^7cd‫א‬j~[*‫א‬UJ -‫ن‬,#‫و‬،aBD*
*،
3*‫*'
مא‬Q5;‫;عא(م‬،BcƒopMP\Q\B‫א‬PI U,>9*‫>א‬G$‫^”_א‬7c,* -‫ ل‬-p
[&aBD*‫*
ن א‬،*‫^א‬-9`‫א‬b‫א‬B‫
د‬RC 88-aF
8‫ن‬aBD*.،
O‫ و‬/I‫و‬C-‫ن‬
.^7RB9‫*ع‬U3*‫א‬2B‫א‬
‫ ن‬B©p>'3$‫א‬٪40*‫(!א‬Z\‫ن‬,‫ن‬HO,-. '‫א‬B*‫ *א‬B*‫)\(غא‬U'—‫ن‬,‫و‬،0'D(,-U
r‫ن‬H
،_,‫وא\م‬rc' ‫אدوא‬-,!(Z\.0
%O/B;*‫א‬2H^-‫אŠدא‬kR‫ن‬,‫و‬،aBD*‫א‬BJ9c‫ †א‬Q5,\‫د‬D* .8‫א*د‬U* -CQ‘‫ن‬HMB.‫אو‬P\‫و‬
‫د‬-‫؟‬5‫و‬wBQ5'3 #،* B*‫א‬MP\T -,*‫و‬kF،‫*ل‬-‫دل‬H
.y€‫א‬HH
*‫א‬
:‫ن‬H
C‫ط‬B،y€ HH‫د‬Uc‫
א‬،Qu.XB‫;
وق‬rkR‫ن‬H^B%.b
R‫א‬
–;[Q5[.
3*‫אא‬6.-P*‫(!א‬Z\
F‫و א‬0%*U B،* B*‫א‬5
8
،Bd‫א‬T%"*v*‫א‬%*،Q5!‫א‬l5 ‫وא‬+Du ‫א‬Bd‫א‬8†.b_R‫א‬،LB'*‫א‬
‫ن‬,kF،5\H‫و‬kR9(‫אوא‬G(‫
دא‬iaBD*T‫وא‬،* B*‫א‬b,B8‫و‬
z'‫ن‬,kF‫و‬،y€‫א‬Q5HH
aBD*‫
دوאאא€*نא‬H¢6'
!!;[*‫
وא‬Bd‫א‬kR>'Q5
R,C‫>א‬D"*‫א‬
0·OP*‫"نא‬$‫א‬XB%*‫א*;
وقא‬IT‫א*
א‬.! ‫א‬B$*‫א‬U5،-
";aBykR>'3$‫א‬I‫ن؟و‬H0'.‫ذא‬
y€‫א‬HH
*‫א‬T*\
'.U "D *>'3$‫لא‬6.I.‫אא*;
وقد‬P\،IB9*‫"א‬$*)_9‫אلא‬-
.B~R
Bcƒ. **‫^א‬BD*‫א‬kF^!‫א‬B*>'3$‫א‬I.‫†*د‬9* B*‫א‬C^B.‫ول‬,T*;\. * B*‫א!^א‬B*>'3$‫א‬I.‫†*د‬9
.!‫א‬B$*>'3$‫א‬I.‫†*د‬9T*^B.
‫و'دل‬,،Q\B‫א‬P>'3$‫א‬#*,‫
د‬H، y€HH‫‰د‬F‫;
وق‬r0D%-(‫دو‬120‫^؟‬B%D*‫א‬T".,0\
‫;ع‬8p_R‫ن‬%5;*‫–وא‬5;*‫א‬kF^!‫א‬B*¦-*‫א‬a$kR‫ص‬BF‫א‬،~RpI6>F،‫ن‬m.‫و‬.- (‫ندو‬
2.5
.U*U'!‫א‬B$¦-*‫א‬
blog.shabayek.com
- 23 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
:‫ن‬H\‫א‬B‫~ن‬RpO,b%‫و‬Br;R
XRBD*‫א!^א*';אنא‬B*¦-*‫א‬I.‫אא*';אند‬P\D’‫و‬:)J-‫;אن‬R
o‫و‬d‫^א‬BD*‫א!^א‬B*¦-*‫א‬I.‫د‬UD’‫و‬:XRB.‫;אن‬R
[*‫^א‬BD*‫א!^א‬B*¦-*‫א‬I.‫د‬5D’‫و‬:o‫و‬d‫^א‬BD*‫א‬
¦-*‫~ن‬RŠ‫]א‬B5D’‫و‬:5FB$
b
I،'J‫א‬--r
^!‫א‬B*‫א‬C-‫א‬B ~*¦-*‫א‬I.
*:j‫;و‬R
!‫א‬B$*‫א‬I.;‫א‬Q\,
'*^
HBy:^7‫ط‬
I.;‫א‬MP\]B‫א‬،XD%(I.;‫'
א‬:!‫א‬B$*-_
'B \Bj,XZMP\‫و‬،OG$‫א‬kR
\‫ض‬BR‫א‬:X<!X
‫ن‬HBiI8‫وא‬
–!6‫دא!و‬
Dc0'9‫ن‬,‫و‬p
B'9*‫א‬
5
‫
אد‬
By
TG‫;אنא‬R‫)و‬D*
‫وא‬#‘‫א‬Q8-‫و‬B$*‫א‬Q
‫א‬
‫ن‬%*k‫ذא‬p˜.–-'$*‫א‬
‫س'
ل‬8‫~ل‬cX\‫~ن‬RpO,^!D‫س‬8By‫ن‬/'*‫א‬b ‫א‬-
*‫א*\=و·א‬b'm‫—א‬Bc3 >FC
kRTD,Q‫س‬8O,،9;*‫א‬L ,op!3*‫ن‬H;";،
u9‫א‬R
*‫و א‬-$‫و'
لא‬،‫~ن‬RŠ‫א‬-‫א‬B%
.08P;B‫ذ‬،‫~ن‬RŠ‫אא‬P\29T4*‫'א‬D*‫א‬b'‫א‬0op،‫~ن‬RŠ‫א‬
‫و‬,‫ن‬lD‫و‬,‫אد‬-CR
*‫א‬U*k;9f
‫و‬،R
*^7b‫א‬lb‫ذא‬BIa9-$90'*‫نא‬HLB—f
‫*ن‬/9‫ن‬6.‫א‬B*‫نא‬. •D"rB5,CB*‫א‬a" [*[*‫"א‬D*‫ א‬CU~RpI6‫ن‬0،‫ع‬-‫א‬$*‫א‬CbF*
G$‫א‬sB٪65Gp،5‫و‬wB‫˜א*;س‬.٪35‫ن‬p‫ع؟‬
d‫א‬C0R‫ولم‬,C‫א¡ ؟‬D"*‫א‬،‫ن‬H
;;%*،MP\_,9‫غ‬kR;; '‫א‬l©(";.،0'D**‫ذ‬0'.,،Q':‫ن‬
H‫د‬B.
;TD>¡‫א‬
.B[,(،‫ ع‬d‫א‬C>^
Bm‫א‬C‫~ن‬RpB$I€9
;¥I.
*P‫و‬،‫م‬,j~[M
'Bc¾U'Qj،X**‫א*مא‬C‫ن‬HU'6،^‫ز‬HŠ‫مא‬CQ5R‫د‬Im‫א‬I6>FC
~RpB$‫ذא‬pU,X\‫ن‬HB=5H‫و‬.! ‫א‬B$*‫א‬0H,B"*‫א‬R‫ن‬9R، Q5‫ز‬Hp‫م‬Co9!‫א‬B*‫‰א‬BU,،08,
،D%*‫
א‬l‫~ن‬RŠ‫א‬B$^B[‫ن‬,،5;a"‫א‬0R
*‫א‬kRaD;‫א‬9;˜\،7[%*‫ذ*א‬UD،€'*‫مא‬C
.^-9`‫(א‬B*‫א‬5Hop0،*RU9k‫ن‬,0H,،‫ ع‬d‫א‬C>BR‫ن‬H
l(‫א‬P*‫و‬
0D*‫א‬.B ‫א‬I*R
*‫~ن*;!א‘ وא‬RŠ‫وא‬R
*‫ق>א‬BD*‫א‬R…
"*UB$R…*[*‫א‬0D*‫نא‬H‫د‬-‫و‬,Qj
.Q‘‫ق‬
9b‫و'
א‬b.jT‫א‬jR‫ج‬B”(+~c‫א‬،‫ق‬9*‫א‬C7:RDž‫ن‬%‫ن‬,^-‫و‬BRœ
4B$RI‫א‬B*‫א‬
0RI0‫ن‬,*‫و‬،B$*0c
*‫א‬-
†‫م‬00'‫ن‬,^-‫و‬BkR
/*U‫ن‬HU'3.B$R)`‫א‬0D*‫א‬,
.*P*X—Š‫א‬Bjd‫א‬kR‫و\
د‬،U*B$*‫א‬b3;I‫ول‬40•
blog.shabayek.com
- 24 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
‫ ق‬C06.d‫א‬2H‫و‬،!" ‫
ونא‬Q5' 3$‫و‬،
BC
'>'*;'*‫ن‬HU5H.B$R‫دس‬9*‫א‬0D*‫א‬,
]-,
l.،Q5G$
l.،Jl*‫א*'~!وא‬Q5".،‫ن‬R
‫
ونو‬53.،0'*‫ن†א‬s‫א‬P5‫و‬،'‫*'א‬0'*‫א‬
I3$،5R‫
אل‬H(b95MP\‫^؟‬-9*‫א‬B‫و‬X"*‫>א‬/*‫وא‬Xu9*‫א‬2‫א‬B*‫_א‬R0\‫؟‬D’I3$#.B$*‫א‬
'*‫نא‬,kF،Q\7:‫و
و ن‬Q\B5’‫ن‬s>•‫ل‬R‫ج‬B”f،‫م‬5D‫و‬05 0R
R_RX/'>'*‫א‬
.U5T*‫زא‬,‫א*'
و‬0rDTFB^-b -kR‰F‫א‬U ,BOP*‫א‬a9*‫א‬aB.I‫ن‬HU'8‫و‬OP*‫א‬
‫א‬P5.،D%*‫א‬٪1009;،aBD*‫אد\א‬-,'b‫א‬-‫دو‬O,0]9*‫_א‬
RT‫ن‬H5',*‫א*[א‬I3$*‫א‬By
MP\‫
وא‬D9fP*‫(!א‬Z\kF‫و‬،Q5J~l*‰‫א*'
و‬0[0;*h‫א‬MP\،06.,9D*FCQ5'62-
*‫وא‬Q'*‫א‬
.Q‘\B.‫د‬Bˆ^‫'د‬9*‫ون‬B'$Q5'3 \B.‫د‬B3.،^l‫א‬
‫ن‬H 9.،\7:‫و‬,!;§* -
DF‫و‬,‫وزوאج‬,‫‰~د‬B‫ذ‬،JR ;O,TD‫
م‬RkR
/*‫א‬T[*[*‫א‬
‫‰·א‬Bcd‫א‬5m‫א‬kRQ5;%*،‫
א‬,‫^؟‬l‫א‬MP\‫~ل‬v ‫ !א*'نא‬,0\. J'*‫א‬kR0'*‫א‬kv€(,T;'‫א‬
0FB‫
م‬RT'‫א‬B*‫א‬. m‫א‬bBP*‫א‬MP\‫;ص‬8Q‘T"N*‫א‬B$*–Q5~JR‫و‬Q\–'J‫א‬-‫و‬AbB‫ذ‬
.Q5‫زא‬HpkR>'*‫لא‬FkR-‫א‬BrŠ‫وא‬،b‫زא‬HŠ‫א‬
!L%*‫א‬X5;‫א‬P5‫و‬،UCMB‫ذ‬0kR*3RC
Z*‫ن‬H‫'د‬.،7cd‫وא‬،B$RI9*‫א‬0D*‫א‬,
http://findsuccess.net:L%*‫א‬#*ZI8
OB=5H‫و‬0stu‫אא‬P5.،L%*‫א!^א‬B8R‫ل‬FO/Ev(tu‫אא‬P\
w-^-‫و‬B6*T9*X\‫و‬،L%*‫*[;א‬O‫د‬BD*‫א‬X5.‫و‬،Xu$*‫א‬O-=;‫و‬،u$*‫א‬
.‫و‬,‫و‬,""r
،L%*‫אא‬P\!‫א‬BC‫دد‬G(،tu‫אא‬P\3R,‫ذא‬p
.^
D‫א‬2%*‫
א‬l‫א‬/*>D*Z‫א‬I3$kR0R‫א‬
+‫!و‬-
blog.shabayek.com
- 25 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
l‫
א‬B0\
‫؟‬bu‫א‬MP\
G‫א‬−
‫و‬,
!5J‫א‬B$7v*‫א‬I;8‫א‬−
blog.shabayek.com
- 26 -
‫
و‬
Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬
:^-$;‫א!א‬B‫و‬blog.shabayek.com‫^
و‬-‫;ز‬%Y،X
l‫א‬kR‫~ع‬y´*
‫ ﻗﺼﺔ ﻧﺠﺎح‬25 ‫ﻛﺘﺎب‬
‫א‬%*‫"نو*
وא‬H;*‫א‬0\‫؟‬-B%(‫^و‬Bœ
s-‫!د‬X‫؟‬FB]3;*‫א‬0\
،0$D*‫א‬Q‘-
^h‫א‬C‫ن‬D*‫א‬0\‫؟‬55D*0 (‘p%h،*P
Q‘F‫و‬Q\-
87v‫ن‬,I€9‫ض‬-d‫ א‬MP\!NT4^8
H~.X**‫و‬
5.kjB،‫ط‬FŠ‫א‬bH-‫
د‬/5.B'$b‫א‬G.;
F‫وא‬0kRX/‫א؟‬P\
MP\
'+8*0 (U,M7%DU*-‫و‬،‫אد‬9*!X05.U*$‫و‬،U9D;*
‫א‬P\‫*؟‬PBd‫א‬05.œ
‫
א‬Fd‫א‬c‫و‬aB€*‫א‬5\œ
F‫ن‬,‫و‬،^B['*‫א‬
،b(w9*‫א‬MP\0kRXD;*T,2i‫ن‬/R;8Š*‫•و‬UL%*‫א‬
‫س‬d،5$'*‫^א‬h‫א‬I8‫¦وא‬-*‫א‬OllR*5'A،]Ÿt8‫~ل‬c
.]3;*‫אא‬-‫د‬,kF،L'*‫אא‬4‫و‬،‫ل‬wD*‫א‬4
-(‫دو‬10:L%*‫א‬B'
lulu.com/content/777706:!‫א‬B$*‫א˜א‬-
‫ ﻣﻘﻮﻟﺔ ﻓﻲ اﻟﻨﺠﺎح‬365 ‫ﻛﺘﺎب‬
U*539،>;j‫وא‬,*C\lH،>;j‫وא‬,%{FQ'*،5UF!B‫'א‬
.Q
58‫ن‬
k5‫…א‬F‫א‬%*‫و‬،J‫و\دא‬BP*،‫א*;س‬58;‫و‬،­-*‫א‬
([,*XB،‫ن‬%&^*‫نא‬%*‫وא‬،b(59b%*‫א‬MP\
—Š‫א‬rc،b(‫א‬MP\‫ع‬9*;
F‫جא*א‬s،Bc‹>F.'
‫א‬P*‫و‬،!X€‫&'
ل‬b'‫א‬5;LB9‫ن‬9Š‫^א‬B‫نذא‬,*‫ذ‬،5;lD"*‫א‬
‫א–ج‬P*‫و‬،; DC‫ل‬wD*‫وא‬0d‫א‬b-€"^‫د‬RŠ>F0C‫–ج‬
lD"*‫א‬b(b
H‫و‬06.,IAU.T*‫و‬FOP*‫א‬L%*‫אא‬P\0[
.]3;*‫وא‬
-(‫دو‬10:L%*‫א‬B'
lulu.com/content/2264896:!‫א‬B$*‫א˜א‬-
blog.shabayek.com
- 27 -
‫
و‬
‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫ﻛﺘﺎب ﻓﻦ اﻟﺤﺮب )‪ +‬اﻻﺳﺘﺮاﺗﻴﺠﻴﺎت اﻟﺼﻴﻨﻴﺔ اﻟـ‪(36‬‬
‫‬
‫‪‘~c
9—،¬13،A+(ƒ kR“L‬א‪-%.d‬‬
‫‪.”L0$‬א‪ Bh‬‬
‫א*'‪ UD*ZB%9‬ن‪l‬و‪،‬وא‪]BkRM
'*P‰F‬و'‪-a‬א*د^‬
‫א*'‪>B%9‬א*;>א*‪OP‬א ن‪ l‬و‪.L0·.‬א‪,”2*LBh‬ول‪L‬‬
‫‪،“f‬و‪”*P‬א*‪L%‬א
س*
‪-‬א ‪b‬א*'‪،“ B%9‬‬
‫‪CQ
8OB%9R‬א*' ‬
‫وא½ ‪T
u‬א‪-%.d‬א*;=‪B‬وא‪-%.d‬א*‪kCL%*D9D‬אˆ(‪b‬א*'‪B%9‬‬
‫وא*‪ 9‬وא(‪8‬دو‪^-\7:‬وא '‪ .‬‬
‫‬
‫'‪B‬א*‪15:L%‬دو(‪ -‬‬
‫א˜א*‪B$‬א!‪ lulu.com/content/340716:‬‬‫‬
‫
و‬
‫‪- 28 -‬‬
‫‪blog.shabayek.com‬‬