2011 Alumni Survey
Q1: How would you describe your current overall attitude toward Drew University?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Very positive
54.0%
831
Somewhat positive
30.1%
464
Neutral
8.4%
129
Somewhat negative
6.3%
97
Very negative
1.2%
19
Not Answered
1
Valid Responses
1540
Total Responses
1541
Q2: Have any issues or events recently changed your attitude toward the University?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Yes
17.5%
270
No
82.5%
1271
Valid Responses
1541
Total Responses
1541
Q3: How has your attitude changed?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
More positive
17.0%
41
More negative
83.0%
200
Not Answered
20
Valid Responses
241
Total Responses
261
1
Q5: As an alumnus/alumna, what would be your primary reason to give to the University? Please
select one.
(Respondents could only choose a single response)
Response
Chart
To support the University’s overall
mission and priorities
To enhance the University’s national
rankings and reputation
To recruit and retain top faculty and
students
To support my undergraduate
department's programs
To show gratitude for my experience
as a student or an alumnus/alumna
Frequency
Count
13.0%
190
6.3%
92
4.5%
66
6.7%
97
27.2%
396
3.6%
53
9.5%
139
4.5%
65
14.1%
206
10.6%
154
To maintain my connection to
people/groups affiliated with the
university
To fulfill an obligation to give back
To support the University's
undergraduates
To enable students in financial need to
attend the University
Other, please specify:
Not Answered
37
2
Valid Responses
1458
Total Responses
1495
Q5a: Do you know what the Annual Fund is and what it is used for?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Yes
58.4%
863
No
41.6%
615
Not Answered
17
Valid Responses
1478
Total Responses
1495
3
Q6: Please rate your level of agreement with the following statements.
Strongly
Disagree
Neutral
Agree
14
15
155
576
1.0%
1.1%
11.2%
164
255
11.9%
Strongly
Std
Total
Mean
630
1390
4.290
0.784
41.4%
45.3%
100.0%
362
323
278
1382
3.214
1.286
18.5%
26.2%
23.4%
20.1%
100.0%
183
267
456
303
179
1388
3.020
1.206
13.2%
19.2%
32.9%
21.8%
12.9%
100.0%
361
537
973
1202
1087
4160
N/A
N/A
8.7%
12.9%
23.4%
28.9%
26.1%
100.0%
Disagree
Agree
Dev
Alumni
participation in
annual giving,
regardless of
the size of the
Count
gift, is very
important to the
University.
% by
Row
Alumni should
make a gift,
regardless of its
size, to the
Count
University
every year.
% by
Row
A gift to the
University
strengthens the
Count
value of my
degree.
% by
Row
Total
Count
% by
Row
4
Q7: Please rate your level of agreement with the following statements.
Strongly
Disagree
Neutral
Agree
89
352
439
422
6.3%
25.1%
31.3%
32
68
2.3%
Strongly
Std
Total
Mean
101
1403
3.067
1.044
30.1%
7.2%
100.0%
242
633
413
1388
3.956
0.935
4.9%
17.4%
45.6%
29.8%
100.0%
14
78
374
606
314
1386
3.814
0.882
1.0%
5.6%
27.0%
43.7%
22.7%
100.0%
30
160
492
495
204
1381
3.495
0.953
2.2%
11.6%
35.6%
35.8%
14.8%
100.0%
49
107
466
621
154
1397
3.518
0.913
3.5%
7.7%
33.4%
44.5%
11.0%
100.0%
214
765
2013
2777
1186
6955
N/A
N/A
3.1%
11.0%
28.9%
39.9%
17.1%
100.0%
Disagree
Agree
Dev
I feel well
informed about
how a gift to the
Count
University is
used.
% by
Row
The University is
worthy of my
Count
support.
% by
Row
The University
needs my
Count
support.
% by
Row
I want to know
exactly how my
gift is being
Count
used.
% by
Row
I trust that the
administration is
using my gift
Count
well.
% by
Row
Total
Count
% by
Row
5
Q8: When I am giving to other nonprofits, I prefer to give to:
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Overall organization
33.6%
472
Specific priority areas/funds
44.7%
629
No preference
21.7%
305
Not Answered
13
Valid Responses
1406
Total Responses
1419
Q9: When giving to Drew, I prefer to give to:
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Overall University
26.1%
370
Specific priority areas/funds
51.0%
724
No preference
22.9%
325
Valid Responses
1419
Total Responses
1419
6
Q10: Why do you prefer to give to specific areas? Please select all that apply.
(Respondents were allowed to choose multiple responses)
Response
Chart
I don’t believe this area would
receive support otherwise.
This is the area I care the
most about.
I was asked to support this
specific area.
I want to know exactly what
my gift is supporting.
Frequency
Count
19.0%
137
78.7%
568
8.6%
62
44.5%
321
33.8%
244
I am concerned about how
my gift will be used if I give to
the overall university
Valid Responses
722
Total Responses
722
7
Q11: Of the following giving opportunities at Drew, which are you most interested in supporting?
Please select your top three preferences.
(Respondents were allowed to choose multiple responses)
Response
Chart
Frequency
Count
29.3%
407
39.5%
548
8.4%
116
23.0%
320
Career services
10.6%
147
Endowment
17.6%
244
36.6%
508
61.3%
852
18.4%
256
Annual Fund
A specific academic
department or degree, please
specify:
Athletics
Capital projects to renovate,
expand, or construct campus
buildings and facilities
Faculty and academic
support
Scholarships/Financial aid
Student
organizations/activities
Valid Responses
1389
Total Responses
1389
8
Q12: To what types of non-profit organizations have you donated in the past year? Please select all
that apply.
(Respondents were allowed to choose multiple responses)
Response
Chart
Frequency
Count
37.9%
526
32.9%
457
Pre-university education
11.2%
156
Human rights
25.8%
358
Healthcare
28.1%
391
Religion
45.6%
633
Environment
30.9%
429
Arts/Culture
39.9%
554
Animal welfare
22.5%
312
27.0%
375
Professional associations
25.2%
350
Women’s issues
18.6%
259
I did not donate this year
4.4%
61
Disaster or emergency relief
55.5%
771
Other, please specify:
16.7%
232
Higher education (Drew)
Higher education
(College/university other than
Drew)
Political
organizations/campaigns
Valid Responses
1389
Total Responses
1389
9
Q13: What motivates you to be involved with non-profit organizations (other than Drew)? Please
select all that apply.
(Respondents were allowed to choose multiple responses)
Response
Chart
Frequency
Count
86.7%
1203
48.3%
670
9.4%
131
39.9%
554
59.2%
822
28.0%
389
28.7%
398
10.0%
139
16.1%
224
Other, please specify:
4.7%
65
Don't know/not sure
2.3%
32
My belief in the importance of the
mission
My direct involvement with the
organization (e.g., as volunteer,
advocate, alumnus/a, parent,
participating member, or service
recipient)
The tangible/material benefits I receive
from giving to the organization (e.g.,
membership privileges or premiums)
The impact of my gifts on the
organization and its work
The quality of the organization's
programs and/or services
The quality of the organization's
governance/leadership
The fiscal responsibility of the
organization
A friend asked me to be involved
I have personal discretionary income
available for contribution
10
Valid Responses
1388
Total Responses
1388
Q14: Please rate your level of agreement with the following factors that may motivate you to give to
Drew.
Strongly
Disagree
Neutral
Agree
159
256
289
496
11.8%
19.1%
21.5%
60
122
4.6%
Strongly
Std
Total
Mean
143
1343
3.155
1.199
36.9%
10.6%
100.0%
254
624
242
1302
3.665
1.029
9.4%
19.5%
47.9%
18.6%
100.0%
73
204
627
343
75
1322
3.108
0.922
5.5%
15.4%
47.4%
25.9%
5.7%
100.0%
22
44
126
576
562
1330
4.212
0.868
1.7%
3.3%
9.5%
43.3%
42.3%
100.0%
54
96
568
458
158
1334
3.427
0.932
4.0%
7.2%
42.6%
34.3%
11.8%
100.0%
27
93
464
554
188
1326
3.590
0.888
2.0%
7.0%
35.0%
41.8%
14.2%
100.0%
Disagree
Agree
Dev
I can afford to
make regular
Count
gifts.
% by
Row
I am asked to
make a gift
Count
each year.
% by
Row
I like the way(s)
I am asked to
Count
make a gift.
% by
Row
I had a positive
student
Count
experience.
% by
Row
I had a positive
alumni
Count
experience.
% by
Row
I want to show
my pride for the
Count
University.
% by
Row
Q14 Continued on next page
11
Q14 CONT.: Please rate your level of agreement with the following factors that may motivate you to
give to Drew.
Strongly
Disagree
Neutral
Agree
31
80
415
604
2.3%
6.0%
31.1%
16
36
1.2%
Strongly
Std
Total
Mean
206
1336
3.654
0.891
45.2%
15.4%
100.0%
232
777
281
1342
3.947
0.771
2.7%
17.3%
57.9%
20.9%
100.0%
13
37
217
744
336
1347
4.004
0.780
1.0%
2.7%
16.1%
55.2%
24.9%
100.0%
18
48
376
653
243
1338
3.788
0.826
1.3%
3.6%
28.1%
48.8%
18.2%
100.0%
473
1016
3568
5829
2434
13320
N/A
N/A
3.6%
7.6%
26.8%
43.8%
18.3%
100.0%
Disagree
Agree
Dev
Gifts help the
University
compete with
peer
institutions for
Count
the best
students and
faculty.
% by
Row
Gifts help the
University
sustain and
improve its
Count
academic
programs and
overall quality.
% by
Row
Gifts provide
students with
needed
Count
financial aid.
% by
Row
The University
has a positive
impact on the
Count
world.
% by
Row
Total
Count
% by
Row
12
Q15: Would any of the following have a positive influence on your decision to make a gift to Drew?
Please select all that apply.
(Respondents were allowed to choose multiple responses)
Response
Chart
Frequency
Count
27.2%
371
Employer gift matching
21.1%
287
Tangible gift club benefits
13.3%
181
19.2%
261
16.2%
220
Challenge gifts (i.e. challenge
from a donor encouraging
others to make a gift at a
certain level, and if the
challenge is met the donor
will make a large donation)
If I was asked personally by a
classmate or friend
Other, please specify:
Valid Responses
1362
Total Responses
1362
13
Q16: If you were to make a gift in support of Drew, what method or vehicle of giving would you prefer
to use? Please check all that apply.
(Respondents were allowed to choose multiple responses)
Response
Chart
Frequency
Count
Mail a check
59.6%
812
Mail a credit card payment
9.6%
131
10.2%
139
Credit card payment online
48.8%
664
Securities/Stock
1.2%
17
3.5%
48
4.3%
58
Credit card payment over the
phone
Estate planning (i.e. gift
annuities or charitable trusts)
Other, please specify:
Valid Responses
1362
Total Responses
1362
14
Q17: What factor(s) would most likely result in you donating to Drew? Please select all that apply.
(Respondents were allowed to choose multiple responses)
Response
Chart
Increased personal discretionary
income
More reminders to make a gift
A more compelling case for why the
University needs money
Better information about how my gift
would be used
More updates and news from the
University
More updates and news from my field
of study or practice at the University
Expanded educational opportunities for
alumni
More events in the area where I live
The expansion or creation of an alumni
chapter in the area where I live
Increased visits to my area by
University representatives
A greater voice for alumni in the
University community
Other, please specify:
I am not likely to give to the University
regardless of any changes made
Don't know/not sure
15
Frequency
Count
51.2%
697
3.6%
49
24.4%
332
34.4%
468
10.4%
141
22.2%
302
19.8%
270
14.8%
202
12.3%
168
6.4%
87
14.0%
190
13.1%
178
7.3%
99
7.7%
105
Valid Responses
1362
Total Responses
1362
Q18: Where would you rank the importance of the University among your philanthropic priorities?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
1st
8.4%
109
2nd
15.8%
205
3rd
21.9%
285
4th
10.7%
139
5th
10.0%
130
Not in the top 5
33.2%
431
Not Answered
59
Valid Responses
1299
Total Responses
1358
16
Q19: The following are reasons that might prevent someone from making a gift to the University.
Please rate your agreement or disagreement with each of the following statements.
Strongly
Disagree
Neutral
Agree
412
416
197
202
31.6%
31.9%
15.1%
107
220
8.3%
Strongly
Std
Total
Mean
76
1303
2.320
1.229
15.5%
5.8%
100.0%
208
379
374
1288
3.538
1.293
17.1%
16.1%
29.4%
29.0%
100.0%
135
407
260
344
151
1297
2.976
1.209
10.4%
31.4%
20.0%
26.5%
11.6%
100.0%
92
429
451
269
55
1296
2.819
0.980
7.1%
33.1%
34.8%
20.8%
4.2%
100.0%
69
352
407
396
85
1309
3.058
1.020
5.3%
26.9%
31.1%
30.3%
6.5%
100.0%
Disagree
Agree
Dev
No one has
asked me to
Count
make a gift.
% by
Row
I am not
currently
financially able
Count
to make a
donation.
% by
Row
I only hear from
the University
when I am
Count
asked for
money.
% by
Row
The University
can always
count on its
wealthiest
Count
alumni to give
major gifts.
% by
Row
The University
does not need
my money as
much as other
Count
organizations
do.
% by
Row
17
Q19 CONT.: The following are reasons that might prevent someone from making a gift to the
University. Please rate your agreement or disagreement with each of the following statements.
Strongly
Disagree
Neutral
Agree
61
287
343
457
4.7%
22.0%
26.3%
130
386
10.1%
Strongly
Std
Total
Mean
157
1305
3.277
1.078
35.0%
12.0%
100.0%
417
279
72
1284
2.826
1.057
30.1%
32.5%
21.7%
5.6%
100.0%
1006
2497
2283
2326
970
9082
N/A
N/A
11.1%
27.5%
25.1%
25.6%
10.7%
100.0%
Disagree
Agree
Dev
I prefer to
donate to other
organizations
with missions
Count
that are more
important to me.
% by
Row
I have not been
asked to
support my
areas of interest
Count
at the
University.
% by
Row
Total
Count
% by
Row
18
Q20: I would categorize Drew’s fundraising outreach as:
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Very aggressive
3.0%
40
Aggressive
39.2%
524
Neutral
49.9%
668
Minimal
7.5%
101
Extremely minimal
0.4%
5
Not Answered
12
Valid Responses
1338
Total Responses
1350
19
Q21: What percentage of the cost of your education do you think was covered by tuition?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
25%
10.8%
144
50%
23.1%
309
75%
22.7%
304
100%
9.7%
130
More than 100%
2.0%
27
Don't know/not sure
31.7%
424
Not Answered
12
Valid Responses
1338
Total Responses
1350
20
Q22: What percentage of the cost to educate a current Drew student do you think is, on average,
covered by tuition?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
25%
12.4%
165
50%
28.3%
378
75%
17.1%
228
100%
2.8%
37
More than 100%
1.3%
18
Don't know/not sure
38.2%
510
Not Answered
14
Valid Responses
1336
Total Responses
1350
21
Q23: Do you have student debt?
(Respondents could only choose a single response)
Response
Chart
I had debt when I graduated
but have since paid it off.
I currently have student debt.
I did not graduate with any
debt.
Frequency
Count
32.3%
436
19.3%
261
48.4%
653
Valid Responses
1350
Total Responses
1350
22
Q24: If you have student debt, how does this affect your motivation to give to Drew?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
24.2%
63
41.9%
109
11.2%
29
22.7%
59
I currently give to the
University while paying off my
student debt.
I plan to give when I have
paid off my student debt.
Even after I pay off my
student debt, I will not donate
to the University.
Other, please specify:
Valid Responses
260
Total Responses
260
23
Q25: If you had student debt, how did this affect your motivation to give to Drew?
(Respondents could only choose a single response)
Response
Chart
I gave to the University while
paying off my student debt.
I gave when I paid off my
student debt.
Frequency
Count
34.2%
149
40.6%
177
14.4%
63
10.8%
47
Even after I paid off my
student debt, I did not donate
to the University.
Other, please specify:
Valid Responses
436
Total Responses
436
24
Q26: Which one of the following best describes your household?
(Respondents could only choose a single response)
Response
Chart
Single/widowed/divorced
Married/partnered with no
children
Frequency
Count
33.0%
437
14.6%
193
27.8%
368
24.6%
325
Married/partnered with
child(ren) university age or
younger
Married/partnered with adult
child(ren)
Not Answered
18
Valid Responses
1323
Total Responses
1341
25
Q27: While attending Drew, did you receive financial aid?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Yes
62.0%
828
No
35.8%
478
Unsure
2.2%
30
Not Answered
5
Valid Responses
1336
Total Responses
1341
26
Q28: What is your employment status?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Not employed
6.9%
92
Full-time student
6.3%
84
Employed part-time
10.1%
134
Employed full-time
53.3%
711
Retired
23.4%
312
Not Answered
8
Valid Responses
1333
Total Responses
1341
27
Q29: What is your household’s current annual income (from employment as well as investments)?
(Respondents could only choose a single response)
Response
Chart
Frequency
Count
Less than $35,000
12.9%
154
$35,000 - $49,999
12.5%
150
$50,000 - $74,999
20.6%
246
$75,000 - $124,999
25.2%
301
$125,000 - $174,999
12.4%
148
$175,000 - $249,999
8.6%
103
$250,000 or more
7.9%
94
Not Answered
145
Valid Responses
1196
Total Responses
1341
28