1 Strategic Plan: The Central Gorge Master Gardeners™ Association (CGMGA) 2014 The Strategic Plan for CGMGA was developed during September, October and November of 2013 by members of the CGMGA Executive Committee (EC) (from the 2013 EC they included: John Stevens, Kathy McGregor, Mary Parrott, Nancy Slagle, Shari Bosler, Christie Bradley, Gemma Furmo, Dennis Carlson, Eric Bosler, Audrey Schneider, and Paul Marcotte). Meetings were facilitated by Paul Marcotte, who has had considerable experience facilitating various types of professional groups in their efforts to develop strategic plans. Elizabeth Daniel, Program Assistant, and Steve Castagnoli, OSU Extension Agent, were encouraged to participate and were present at various times throughout the process. Note that Elizabeth Daniel retired at the end of 2013 and Rachel Suits (who participated in the final version) is the current Master Gardener Program Assistant. The decision to create a strategic plan for CGMGA was motivated by tough questions related to management of association funds. Should investments be made, and, if so, what kind of investments? It became increasingly important for us to address long range planning, to think about what we wanted for our association 5-10 years into the future and what this implied for financial management. Relevant questions presented a challenge to the EC that we struggled to face. Clearly we had a lot of work to do before we could make investment decisions. Paul stepped up and offered to help us with development of a strategic plan. Such plans can strengthen the effectiveness of organizations, associations, and like groups who are guided by a vision. They can help, for example, with evaluation of the strengths and weaknesses of the work carried out by an organized group and assist in bringing about desirable change. The EC recognized the importance of developing a plan and committed to many hours of work over the 3 monthperiod described above. It became apparent to us that CGMGA can, and hopefully will, profit in many ways aside from financial decisions owing to our Strategic Plan. This document is intended to be a resource for both new and continuing members, OSU Extension Service (OSUES) personnel who have responsibility to oversee the Hood River County Master Gardener Program, and anyone who has an interest in knowing more about the values guiding 2 the work of CGMGA volunteers within the greater Central Gorge community. The unfolding plan was presented to the membership at the Annual Meeting October 1, 2013. A functionally complete plan was subsequently approved by the Executive Committee and submitted to program supervisors for their input in December 2013. This final document (November, 2014) reflects suggestions/questions shared by Rachel Suits and Steve Castagnoli and some editing for clarity over the past year. No substantive changes have been made to inputs to the Strategic Planning Conceptual Model since it was approved by the EC in 2013. The Vision adopted for our association is: "To better serve our community by educating ourselves and the public about science-based gardening following OSU Extension/OMGA guidelines". In following sections the stages of the Conceptual Model are described along with the inputs generated by participating EC members. These sections contain the most important content of this document. Following detailed description of each of the 4 stages, we have also included: (1) a review that provides historical context (i.e., how we came to be) for the present day activities of CGMGA and, likewise, other Master Gardener associations throughout our country, and (2) relationships between OSU and CGMGA are explained and graphically depicted. We thought this content might be especially helpful to new members, as they will encounter similar information in other CGMGA resources. We believe that reconfirmation can be helpful in understanding some relationships that may not be readily transparent. 3 Table of Contents Introduction: pp. 1-2 Stage 1: Diagnosis: pp. 4-8 Stage 2: Formulation of Objectives: p. 9 Stage 3: Implementation of Functional Area Programs: pp. 10-15 Stage 4: Managing Change: pp. 16-18 Conclusion: pp.19 Attachments Attachment 1: Rights and Responsibilities: p. 20 Attachment 2: Position Description: pp 21-22 Attachment 3: Brief Background: pp. 23-25 Attachment 4: Organizational Chart: p. 26 4 Strategic Planning—Conceptual Model Strategic planning is the process by which an organization develops the most desirable vision of the future, taking into account the constraints it is likely to work within and how it can realize that vision. In order to accomplish the responsibilities outlined above, the Central Gorge Master Gardeners Association CGMGA has written the following Strategic Plan. This plan was developed by the CGMGA Executive Committee, and vetted and approved by all participating members of CGMGA in 2013-14. The Executive Committee selected a strategic planning process that has been successful in over 50 organizations, and includes a multiple stage process: Stage 1: Diagnosis; Stage 2: Formulation of Objectives; Stage 3: Implementation and Stage 4: Maintenance: Managing Change. Stage 1: Diagnosis Stage 1 begins with the development of a new vision which is the definition of the Future Scenario as outlined below. Current Scenario Action-Leading toValued Outcomes Future Scenario How Present Future The new vision for the CGMGA 2013-14 is: "To better serve our community by educating ourselves and the public about science-based gardening following OSU Extension/OMGA guidelines". The first step of the Diagnosis Stage is the assessment of Human Resources., CGMGA members have a diverse range of skills, experience and education. These include many fields of knowledge in addition to gardening, such as management, leadership, teaching, communication, graphics/design, and computers/technology. Members share a common interest in expanding their experience and knowledge in gardening. Leadership of CGMGA functions through an Executive Committee (EC), which includes elected members, project managers and other volunteers depending on their interests. The EC is supported by professional extension personnel from Oregon State University who advise, support, and oversee the CGMGA. 5 The organizational culture of this group is composed of people who want to learn more about gardening, serve the community, and do this with a number of like-minded individuals interested in its value and beauty. Stakeholder Analysis is the next step in the Diagnosis Stage. This is a process by which individuals and groups are identified who may be affected by a proposed plan/action. These were then sorted through and classified according to the following Stakeholder Matrix. Please note that we are well aware that the placement of our stakeholders in this matrix is flexible. Some stakeholders could be listed in more than one quadrant and there could be debates among members about which is the best quadrant to choose for a given stakeholder. Further, placement could change from time to time depending on activity involving a particular stakeholder. But the important concept is that we do have stakeholders with variable power and importance to us and it is necessary to consider these aspects at any given time. As can be seen, the quadrant on the grid shows the preferred actions to take: Quadrant A: High power, interested people: these are the stakeholders who must be fully engaged, and the greatest efforts must be made to satisfy them. According to the Executive Committee brainstorming, the following individuals and groups were included in Quadrant A. o OMGA o Home Gardeners o Master Gardener Individuals o Experiment/Extension o OSU 6 o o o o o o o o o CGMGA Recipients of Projects Entities with Projects (library, etc) Schools, teachers Hood River County Festival People 4H & FFA Farmers Community Garden Gardeners Quadrant B: Low power, interested people: these stakeholders must be adequately informed to ensure that no major issues are arising. They can often be very helpful with the details of projects. The following groups/organizations were included in Quadrant B. It should also be stated that these groups may also be in Quadrant A depending on the project: Ex: ODOT is a Quadrant A stakeholder in the Parkdale Garden as the project is on ODOT land. o SWCD o ODOT o Food Bank Quadrant C: High power, less interested people: these stakeholders must be kept satisfied, but not so much that they become bored with your message. o Extension employees o Local garden businesses Quadrant D: Low power, less interested people: monitor these stakeholders, but do not bore them with excessive communication. o Public o Friends o Government Agencies (EPA, etc.) o Community Ed o Planet /Environment The next step in the Diagnosis Stage was to conduct a Strengths Weaknesses Opportunities Challenges (SWOC) analysis to determine the internal and external factors that directly influence CGMGA. A SWOC analysis is a strategic planning tool that can be used during a planning and review process to make informed decisions based upon collective input from multiple stakeholders. We used the SWOC analysis as a powerful framework to discuss and clearly identify the strengths, weaknesses, opportunities and challenges related to the program and its delivery. An additional benefit from the SWOC analysis is to identify weaknesses that may be turned into strengths, and challenges that may be turned into opportunities which may become strengths. 7 The “Strength” category illustrated a number of strengths that included both social and technical as follows: Parties, potlucks (socializing) Camaraderie Board cohesion Large and growing membership Acquiring and managing financial Excellent recruitment and retention resources Technical support (OSU, OMGA) Administration of program Continuing Education (Class training) Mentoring Varied opportunities for learning Expert instruction Age range Diverse demographics, education, Bi/Multi Lingual publications experience The following “Weaknesses” were identified. This categorization provided the organization with powerful information for action items. Lack of representation of Spanish speaking community Lack of participation by members in project and executive committee No critical mass of volunteers in some projects 8 Yard work associated with some projects may not be seen as worthy work Some projects may be limited in educational scope and/or awareness People prefer new projects rather than the maintaining continuing projects No criteria for terminating projects Retention of members: reasons for dropping out needs to be analyzed How successful/important are we in fulfilling our mission to the community In discussing “Opportunities” the Executive Committee identified the following aspects of the program. These opportunities are part of the ongoing program, and it was recommended that they be reviewed, positively amended/activated according to the needs of the aspect, and turned into strengths. Mentoring Use Spanish speaking radio station for information outreach Newspaper column Newsletter Combine maintenance with parties Integrate educational opportunities into projects/activities In-depth exchange between projects in public setting/educational activities Review course syllabus to insure project/program opportunities for learning are shown Transferring successful project to other community groups Junior gardeners Marketing program and projects Combine quarterly meeting with project visit Expand MG presence at additional sites A number of “Challenges” were identified as follows: Identify avenues of cultural, language exchange Expand projects, e.g. Junior Master Gardeners Motivate participation: --expand retention --education --communication Inventory skills, experience of member group Document learning opportunities in projects --maintenance --propagation --design --production/community outreach --marketing --education Members from both Oregon and Washington—must assure that they all have multiple opportunities for learning Deciding how best to fund projects How do we manage CGMGA funds Recognize impact on OSU Extension Service staff of additional activities 9 Stage 2: Formulation of Objectives Once the diagnostic stage was accomplished, i.e. creating a vision, conducting stakeholder, human assets and SWOC analyses, the executive committee reviewed its work, considered various issues and scenarios, and reviewed the on-going programs/projects. After serious reflection, the following Mission Statement was written. The statement addresses the components of the Vision as it includes education, community, training, and delivery of research-based information to the community. It further defined activities of the group by creating activity clusters to accomplish the vision and mission statement: Mission Statement: We educate people in our community by providing researchbased information on gardening by trained volunteers through the following activity clusters: Activity Cluster 1: Master Gardener training opportunities a. Participate in annual master gardener training/recertification classes arranged by Hood River County Master Gardener Educational Program Assistant b. CGMGA Mentor Program c. Garden tours and field visits d. Spring plant sale Activity Cluster 2: Learning opportunities for the general public recommendations/advice/options a. Plant clinic b. Informational outreach: radio presentations; newspapers; workshops; social media; websites; sponsor/co-sponsor/facilitate public talks for community education c. Classes d. Projects e. Workshops: e.g., tree management/pruning, composting, landscaping, irrigation Activity Cluster 3: Community Projects CGMGA sponsors/hosts a number of educational/service projects for the public. Please see the following section for a complete listing and description of the projects. Stage 3, which immediately follows, describes each of these activity clusters in detail as Functional Area Programs. 10 Stage 3: Implementation of Functional Area Programs Functional Area Programs are the tools, processes and activities that the organization uses to implement the strategies defined in Stage 2. In the case of the CGMGA, this has been defined to include 3 clusters of activities as outlined in the Mission Statement. Activity Cluster 1: Master Gardener trainings Annual Master Gardener Training/Recertification The OSU Extension Master Gardener Program is a teaching and management program for volunteers who want to learn more about home horticulture skills and who agree to give their time to extend gardening knowledge to others. Its purpose is to provide OSU Extension Service educational programs in home horticulture to community members through trained and certified Master Gardener volunteers. Master Gardener training classes are taught by OSU Extension agents and horticultural specialists who offer a basic, practical course in plant science and horticulture. Classes usually include: basic botany and plant physiology; pest identification and management; soil management and plant nutrition; and diagnosis and control of plant problems. Other general interest classes on such topics as lawns, greenhouses, water quality, houseplants, vegetables, trees and shrubs maybe included depending on class interest. The actual course content and sequence will vary from year to year and will depend on local needs and interests. Classes are held during the winter months usually January through March. Individual Master Gardeners often participate by teaching classes on topics within their interest and expertise. CGMGA Mentor Program: The mentor program is designed to provide a welcoming atmosphere for new Master Gardeners from the time they sign up for the Master Gardener classes until they become well established in the program. Veteran Master Gardeners volunteer as mentors and are committed to assisting new members. 11 Garden Tours and Field Visits Garden Tour: Bi-Annually the CGMGA hosts a garden tour of Hood River and its surrounding area. As this tour requires such a massive and intense effort, it is also considered to be a project. The planning committee of the garden tour carefully selects a short list of potential gardens to be on the tour, and then visits, interviews the garden owners and/or operators, and chooses a number to be on the tour. All Master Gardeners are asked to volunteer during the garden tour. Each garden on the tour will have Master Gardeners working to guide people through the gardens and answer questions. Educational spots are displayed in the gardens and refreshments are provided. Garden tours have been held every other year, but beginning year 2014, we are going to try annual tours. The next tour is planned for June 27, 2015. Master gardeners regularly visit gardens, our own as well as others, shows and fairs to learn about designs, landscaping, plants and planting patterns. Educational events other than our own classes and activities may count toward required certification hours given the preapproval of the Program Assistant. Spring Plant Sale: The Master Gardener annual plant sale is held in May on the Saturday before Mother’s Day. In addition to fund raising, the plant sale provides learning opportunities for master gardeners to learn plant identification, propagation, greenhouse management, and marketing. The sale event provides the public with healthy, vibrant plants and at the same time enables program outreach and multiple opportunities to engage with the public on plant issues, plant selection, and design. All Master Gardeners are asked to participate by providing plants, helping to pot plants or volunteering during the sale. 12 Activity Cluster 2: Learning opportunities for the general public, recommendations/advice/options Master Gardener Plant Clinic Desk at the Gorge Grown Farmers Market Plant Clinic Plant Clinic is a core component of the Master Gardener Program, and each certified CGMGA member is required to accumulate a minimum of 12 plant clinic hours. Volunteer Master Gardeners directly interact with the public to provide research-based, objective solutions to plant problems in a manner that greatly amplifies the ability of OSU Extension to provide information on sustainable gardening to the public. Generally, “Plant Clinic” describes the phone hotline or clinic desk at the Extension Office that is used to respond to gardening questions from the public, and the Plant Clinic desk at the various farmers’ markets in Hood River, the Huck Fest, Mosier, etc., and at Master Gardener educational conferences, workshops and seminars. In order to provide the best possible answer to the public, the master gardener volunteer should: 1. request as much information as possible, regarding the problem or inquiry, 2. request a sample of the plant or insect of concern, 3. request a photograph of the plant or section of the yard/garden with which there is a concern when it is not possible to bring in a physical sample (E-mail) and 4. allow sufficient time for comprehensive research in order to address client concerns in detail with confidence. A Master Gardener volunteer will research an answer to the question, using a variety of library and online resources. It is important to remember that Master Gardener volunteers exclusively use non-biased, science-based information in their research. This restriction on the materials that Master Gardener volunteers can use, when providing to the public options for addressing their gardening concerns, ensures that the information provided is substantiated and unbiased. Clients can use the information shared with them to make decisions about managing problems. Informational outreach: This group of activities includes efforts to provide information to the public in multiple forms including: traditional forms of printed materials, ie. Newspapers, pamphlets, bulletins, etc., digital information including websites and other social media outlets 13 radio presentations sponsor/co-sponsor/facilitate Public talks for community education Workshops: tree management/pruning composting, landscaping, irrigation Classes This activity includes annual classes held January through March and other educational opportunities such as the Mini-College which features three-plus days of seminars, workshops, tours and other learning experiences. Attendees stay in OSU residence halls or area hotels. The OSU Bookstore has a presence on-site with a diverse array of gardening books. There are daily exhibits as well. Activity Cluster 3: Community Projects THE LEARNING GARDEN: The Learning Garden consists of eleven different garden features that are used to teach gardening techniques to the community. It is located on the grounds surrounding the OSU Extension office in Hood River at 2990 Experiment Station Rd. At this time, The 11 Learning Garden features are considered as independent projects within the garden. They are: Compost Demonstration Area, Herb Garden, Fountain Garden, Hellstrip or Curbside Garden, Native Plant Garden, Bio-swales, Eco-Lawn, Japanese Heritage Garden, Ornamental Grasses, and Raised Beds. These projects provide an educational resource with opportunities for formal and informal presentations and activities that increase the gardening knowledge of the community and Central Gorge Master Gardeners. Each project area provides an opportunity for a learning experience for Master Gardeners and community members. The garden is open to the public. Visitors are welcome to take a self-guided tour of the gardens at any time during daylight hours, and brochures are available on site. 14 HOOD RIVER CARE CENTER NATURESCAPE GARDEN: This project began in 1996 and was developed as a naturescape/bird garden. A seating area with three benches under a large pergola creates a quiet place for residents and their families as well as other visitors and employees of the Care Center. The garden is wheelchair accessible on wide concrete walks. The beds have been planted with a variety of herbs, roses and perennials as well as shrubs, bulbs and annuals. There are also several vines and trees. This project was designed and is maintained by OSU Master Gardeners as an educational outreach to the community. HOOD RIVER COUNTY FAIR: Master Gardeners design and provide an educational display in the Floral Building at Hood River County Fairgrounds in Odell. HOOD RIVER LIBRARY WATERWISE GARDEN: Garden plots at the entryway of the Hood River County Library were designed and are maintained by Master Gardeners as an educational project for the community. The garden showcases plants that can thrive with minimal supplemental watering. OCH COMMUNITY GARDEN (formerly the LA CLINICA COMMUNITY GARDEN) – A community garden in Hood River. Master Gardeners oversee the management, upkeep and maintenance of the garden. In addition, Master Gardener garden plots are used to raise food for the FISH Food Bank. NEXT DOOR INC GARDENS and RAICES GARDEN: Gardens consisting of raised beds and a traditional garden at the Extension grounds and a garden on Barrett Road. The gardens on the Extension Grounds are managed and maintained by the students at Next Door, Inc. GORGE HERITAGE MUSEUM: Project maintaining the gardens at the Museum in Bingen Washington Example of a beautiful garden with drought resistant plants and a water efficient drip irrigation system at the Hood River Library designed and maintained by Master Gardeners as an educational project. CHRISTMAS WREATH PROJECT: In late November or early December, Master Gardeners participate in making wreaths, swags, decorations for their own use and additional ones that are donated to the FISH Food Bank for distribution. 15 MT HOOD – PARKDALE BICENTENNIEL GARDEN: The Parkdale Bi-Centenial Memorial Garden started in 1976. It was cleared to remove site obstructions for drivers coming to the Parkdale triangle. It is a large garden in Parkdale that unfortunately had become wild. The garden is being restored to its former beauty by Master Gardeners, The Parkdale Garden club, Grange, Lion’s Club and many other community members and organizations Note that current Project Leaders for each of the above projects are listed in the Guide to The 2015 OSU Master Gardener Program From this To this The Parkdale Bicentennial Memorial Garden had gone unattended for a number of years. The Master Gardeners in association with the Parkdale Garden Club renovated the garden, trimmed, pruned and cleared paths to return the garden to its original beauty. 16 Stage 4: Managing Change Stage 4 is the maintenance of operational plans and programs. Planning inevitably produces change within an organization. Consequently, managers must prepare the organization and its members to cope with change at the outset by establishing an effective process to produce and manage this change with the following steps: • • • • The process should be formalized Strategy should be communicated There should be a high level of commitment All projects and activities should be Reviewed and evaluated – Proper measurement and criteria The process should be formalized within the organization with proper mechanisms put in place. Additionally this high level of sustainable commitment requires that the strategic plan be communicated both within and outside the organization. To fulfill this requirement, the plan is available to all members, and other interested Master Gardener Associations, and OSU. The process for this plan included: Multiple Executive Committee meetings to brainstorm ideas, conduct analyses, develop priorities and write the plan. An outline of the new plan was presented to members at the annual meeting at the Rockford Grange on October 1, 2013. A meeting was held with OSU representatives An amended plan was then sent to the Executive Committee which incorporated feedback from the members and OSU representatives A penultimate copy was sent to all CGMGA members for comment A final plan was sent to all members, OSU and other interested organizations. The transparent process allowed for input, comment and feedback by all those may be involved in the decision making process and implementation of the plan, thus insuring a high level of commitment. The final step to Managing Change is Evaluation/Review. In order to ensure that the strategic plan, its goals, mission and activity clusters are implemented to reach the vision/future scenario, proper measurements and criteria must be set to determine the success of the process. Data for the following criteria for programs and projects in the activity clusters will be collected and evaluated to enable managers to keep track of the success of the plan and various programs: Activity Cluster 1: Master Gardener trainings Annual Master Gardener Training/Re-certification 17 Database of participants o Number of people in the class o Skills Syllabus o Complete o In accordance with OSU requirements Presentations o PowerPoints o Films, videos, websites Ratings/evaluation of presentations Graduation rate Retention rate and assessment Garden Tours and Field Visits How many people attended Report by tour/visit leader submitted Spring Plant Sale Number of people contributing volunteer hours Hours Plant type and number Number of people attended Budget/Expenditure report Activity Cluster 2: Learning opportunities for the general public, recommendations/advice/options Plant Clinic Contacts Table of questions/requests Responses Follow-up to document success Informational outreach: radio presentations; Newspapers; workshops; social media; websites; Sponsor/co-sponsor/facilitate Public talks for community education Document outreach events and types Maintain an electronic folder of materials Classes Maintain a database of class opportunities Report on each class attended by a member Workshops: tree management/pruning composting, landscaping, irrigation 18 Maintain folder of workshop prospectus and agenda Post workshop assessment by instructor Activity Cluster 3: Community Projects An annual report will be submitted to the membership and other responsible parties for each of the projects sponsored by the CGMGA. This report will include a narrative description of the project, work accomplished, number of volunteers and hours served, and an expense report. 19 Conclusion In conclusion, the strategic plan for CGMGA develops a picture of where it wants to be in the future, and has outlined the best path of structure and programs to reach that destination. The plan identifies a number of changes in response to the current environment and its future vision, and at the same time has maintained the traditional structure and its successful aspects, particularly its successful classroom training and projects. Significant sections of the strategic plan include: A new vision Stakeholders analysis SWOC analysis Project descriptions Analytic capability with metrics defined to assure that the vision and missions are accomplished. End note: This is a strong, very well organized operation with well trained, competent people interested in community service and science based information. It has been and will continue to be successful in its vision and programs to achieve it. 20 Attachment 1: Rights and Responsibilities Volunteer rights and responsibilities (An Introduction to Being a Master Gardener Volunteer: EM8749; January 2010) Volunteers working in any OSU Extension program have certain rights and responsibilities. As a Master Gardener volunteer, you have the right to: Have rewarding, suitable volunteer work assignments with clear expectations and support Be provided orientation, training, support, supervision, and evaluation Be kept informed and be listened to by Extension faculty and staff Be trusted and respected by Extension faculty, staff, and coworkers Be recognized appropriately for your efforts Be treated as a coworker Be valued as a person capable of unique contributions As a Master Gardener volunteer, you have the responsibility to: Uphold the policies of the OSU Extension Service Learn about current Extension policies, programs, and staff Participate in orientation and training programs Accept assignments suited to your personal interests and skills Act in a professional manner Be accountable to and supportive of OSU Extension when involved in Extension work Complete volunteer work assignments Participate in staff and program evaluations Be willing to use and teach research-based practices and concepts in an objective manner 21 Attachment 2: Position Description Oregon State University Extension Service Master Gardener™ Position Description Title: Oregon State University Extension Service Master Gardener™ Volunteer Purpose: To provide OSU Extension Service educational programs on sustainable home horticulture (including vegetable, tree fruit, small fruit, lawn and landscape maintenance, pest management and associated topics) to the general public by using research based and objective information. Brief description of the position Answers general public questions and inquiries about gardening, landscape maintenance, pest management and related topics by telephone; at clinics, demonstrations, workshops, or informal classes; or in other ways possible and practical. Cooperates with an assists local OSU Extension staff. May assist in preparation of specific educational resources. Keeps appropriate records, such as volunteer hours and public contacts; client questions and contact information. Optional assigned duties (check if applicable) Works directly with persons under the age of 18 years, as part of their assigned volunteer service; in school gardens, community gardens, school garden programs, or in other venues Drives a motor vehicle on behalf of Oregon State University Extension, as part of their assigned volunteer service Requirements Must be available to participate in the training program for Master Gardener volunteers. Must be available to provide volunteer service to OSU Extension during the year that training is completed, and equivalent to the number of hours of training received. Must be able to effectively communicate with the public by telephone, personal contact, group contact, or in writing. Must demonstrate a commitment to diversity and to ensuring equal opportunity for those wishing to benefit from OSU Extension programs and services. Should have some knowledge and skills in basic horticulture and related areas. Should enjoy working with people. Supervision The county Extension agent with responsibility for the local Master Gardener program provides overall supervision and support. Immediate supervision and support may be provided by a program assistant or a program coordinator, if available. Volunteer Signature: _______________________ Date: _____________ 22 OSU Extension Faculty Signature: __________________ Date: _____________ Last Revised 11/26/2012 23 Attachment 3: Introduction to CGMGA Strategic Plan: The Central Gorge Master Gardeners Association (CGMGA) C.I. Lewis talking from the Oregon Agricultural College Farming Demonstration Train. Early 1900s. Courtesy of OSU Archives. OAC Home Ec department at Multnomah Hotel in Portland, 1920 Members of the Central Gorge Master Gardener Association are volunteers who desire to advise and educate the public on gardening and horticulture. Like many similar groups in the US, we are affiliated with a land-grant university and one of its cooperative extension service offices. We receive extensive training in gardening topics that prepares us to help educate the home gardener via our many volunteer projects that will be described later in this document, and also through activities such as speaking at public events, writing articles for publications and the internet, and partnering with other community programs, gardens, and educational facilities. For more information about extension service in general, please see: http://extension.oregonstate.edu. A Brief History of Oregon State University Land Grant/Extension and Master Gardener programs: Early extension at work A land-grant university (also called land-grant college or land-grant institution) is an institution of higher education in the United States designated by a state to receive the benefits of the Morrill Acts of 1862 and 1890. The Morrill Acts funded educational institutions by granting federally controlled land to the states for them to develop or sell to raise funds to establish and endow "land-grant" colleges. The mission of these institutions as set forth in the 1862 Act is to focus on the teaching of practical agriculture, science, military science and engineering (though "without excluding ... classical studies"), as a response to the industrial revolution and changing social class.[1][2] This mission was in contrast to the historic practice of higher 24 education to focus on an abstract liberal arts curriculum. Ultimately, most land-grant colleges became large public universities that today offer a full spectrum of educational opportunities. The roots of Oregon State University, the Land Grant University of Oregon, date back to 1856, when Corvallis Academy, the area's first community school for primary and preparatory education, was founded. In 1858, the school's name was changed to Corvallis College and formally incorporated by members of the Freemasons.[7][8] The school offered its first college-level curriculum in 1865, under the administration of the Methodist Episcopal Church, South. On August 22, 1868, official Articles of Incorporation were filed for Corvallis College. October 27, 1868, is known as OSU Charter Day, the day that the Oregon Legislative Assembly designated Corvallis College as the Agricultural College of the state of Oregon and the recipient of Land Grant fund income. As part of this designation, the college was required to comply with the requirements set forth in the First Morrill Act. The name was changed to Corvallis State Agricultural College and was then authorized to grant the Bachelor of Arts, Bachelor of Science, and Master of Arts degrees. The first graduating class was in 1870, granting Bachelor of Arts degrees. For a more complete history, see: http://en.wikipedia.org/wiki/Oregon_State_University In 1890 the college became known informally as Oregon Agricultural College (OAC), with the name change becoming official several years later. Orange was adopted as the school color, with black as the background. The Olmsted Brothers developed the first Campus Master Plan in 1909, emphasizing trees and an architectural harmony showcasing basic classical forms in brick. The current campus design generally follows this original plan and is laid on a grid of wide, tree-lined streets. Well-partitioned buildings accent open lawns along the main passages and are mostly surrounded by clusters of tall trees. The overall scheme gives it a quaint, early American institutional feel common to campuses found in the Midwest or Southern U.S. The Division of College Extension was organized in 1911 with Ralph Dorn Hetzel as director and, in 1912, the first offcampus faculty were placed in Marion and Wallowa counties. In 1919, Oregon Agriculture College (OAC) began a horticultural products processing program, the first of its kind in the United States. Accreditation was granted in 1924 by the Northwest Association of Secondary and Higher Schools .At the close of the 19th century, most Oregonians were newcomers living on newly established farms. They approached their work much the same way their fathers and grandfathers had, clinging to methods that had worked well enough back in Minnesota or Germany. It was the mission of Oregon's land-grant college to research practical solutions to real problems, and OAC faculty spent part of their time traveling by horseback or train to organize farmers' institutes and deliver lectures to far-flung communities. Their topics aimed to improve rural life, from food safety and family 25 nutrition to animal husbandry and pest management. Demonstrations might draw hundreds of people. Oregonians have always loved learning, and the demand grew. OAC faculty wrote educational pamphlets and columns for the state's three largest newspapers. They gave correspondence courses in accounting, rural law, and farm economics; they volunteered as judges at county and State Fairs; and they worked with public schools to teach boys' and girls' Industrial Clubs, the forerunners of Extension 4-H clubs in Oregon. Eventually, faculty were working off campus so much that OAC President W.J. Kerr established a recognized division within the college dedicated solely to the educational service of communities beyond campus. On July 24, 1911, the Board of Regents established the Extension Service at Oregon Agricultural College. Oregon State University and Master Gardener Programs Since 1976, Oregon Master Gardeners (MG’s) have worked, in association with the OSU Extension Service, to serve the educational and informational needs of home gardeners around the state. The Oregon Master Gardeners Association (OMGA), organized in 1982 and incorporated in 1985, is the network by which county MG chapters communicate, educate, and fund projects. The Oregon Master Gardener™ Association (OMGA) serves four main functions as part of the Oregon Master Gardener Program: To enhance and supplement the Oregon State University Home Horticulture Program. To assume responsibility for performing special tasks and engaging in continuous activities related to the program. To promote a wide dissemination of information available as a result of University study and experimentation. Such information shall be in accordance with Oregon State University standards. To work with other gardening organizations to enhance gardening in Oregon, when appropriate. Oregon Master Gardeners serve to help promote sustainable gardening practices, to encourage best methods for new or frustrated gardeners, and to expand the reach of the OSU Extension Agents. Master Gardeners volunteer as home horticulture educators and facilitators through the MG chapters in their local communities. CGMGA is associated with OSU and these principles as per the following Organization Chart. 26 Attachment 4: Organization Chart
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