Best Customer Experience für die Vernetzung von Kunden und Fahrzeugen Cisco Connect, Berlin, 20. Nov. 2014 Gabriele Ruf, Daimler AG, Head of IT Infrastructure & Operations Cisco Connect | G.Ruf | Nov 20, 2014 1 Mercedes connect me (1:39 Min.) Cisco Connect | G.Ruf | Nov 20, 2014 2 Sales through the ages XXX Cisco Connect | G.Ruf | Nov 20, 2014 XX X 3 To face this challenge we need THE BEST… Cisco Connect | G.Ruf | Nov 20, 2014 4 With best customer experience (BCE) sales, marketing and after sales will be adjusted to the new challenges Unique customer data and integrated data management Cisco Connect | G.Ruf | Nov 20, 2014 5 Coming from the vehicle, we gradually enable a truly comprehensive digital experience Cisco Connect | G.Ruf | Nov 20, 2014 6 Mercedes me – connects customer and vehicle Cisco Connect | G.Ruf | Nov 20, 2014 7 Five pillars reflect our customers’ various mobility needs Cisco Connect | G.Ruf | Nov 20, 2014 8 Key enabler for the success of Mercedes me: Mercedes connect me Cisco Connect | G.Ruf | Nov 20, 2014 9 Complex architecture of MB Connect me is a major challenge Cisco Connect | G.Ruf | Nov 20, 2014 10 Global distribution is another challenge MBc MBconnect DaiVB Daimler Vehicle Backend Cisco Connect | G.Ruf | Nov 20, 2014 11 Last but not least: Agility meets Stability „Mobile Apps“ agile, dynamic, everywhere „Backend“ stable, steady, highly available 12 Cisco Connect | G.Ruf | Nov 20, 2014 Our Answer: Daimler Cloud Approach 13 Cisco Connect | G.Ruf | Nov 20, 2014 carIT imposes challenges on the „new“ IT Management Big Data & Analytics Agile Organisation Clouds Enablement Functional Orientation Enterprise Platforms Cisco Connect | G.Ruf | Nov 20, 2014 14 Increasing volume of data due to customer interaction, connected devices and sensor data Cisco Connect | G.Ruf | Nov 20, 2014 15 Big Data is not just theory, it already arrived in our business . . . and there is many more to come!!! Cisco Connect | G.Ruf | Nov 20, 2014 16 Score2x – standard platform for SAP Fully virtualized SAP HANA integration and adaptions Additional scripts New SAP HANA checks HP Serviceguard for SAP HANA System Replication SAP HANA Tailored Datacenter Integration Cisco Connect | G.Ruf | Nov 20, 2014 17 Thank you for your attention 18 Cisco Connect | G.Ruf | Nov 20, 2014
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