Best Customer Experience für die Vernetzung von
Kunden und Fahrzeugen
Cisco Connect, Berlin, 20. Nov. 2014
Gabriele Ruf, Daimler AG, Head of IT Infrastructure & Operations
Cisco Connect | G.Ruf | Nov 20, 2014
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Mercedes connect me (1:39 Min.)
Cisco Connect | G.Ruf | Nov 20, 2014
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Sales through the ages
XXX
Cisco Connect | G.Ruf | Nov 20, 2014
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X
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To face this challenge we need THE BEST…
Cisco Connect | G.Ruf | Nov 20, 2014
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With best customer experience (BCE) sales, marketing
and after sales will be adjusted to the new challenges
Unique customer data
and integrated data
management
Cisco Connect | G.Ruf | Nov 20, 2014
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Coming from the vehicle, we gradually enable a truly
comprehensive digital experience
Cisco Connect | G.Ruf | Nov 20, 2014
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Mercedes me – connects customer and vehicle
Cisco Connect | G.Ruf | Nov 20, 2014
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Five pillars reflect our customers’ various
mobility needs
Cisco Connect | G.Ruf | Nov 20, 2014
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Key enabler for the success of Mercedes me:
Mercedes connect me
Cisco Connect | G.Ruf | Nov 20, 2014
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Complex architecture of MB Connect me is a major challenge
Cisco Connect | G.Ruf | Nov 20, 2014
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Global distribution is another challenge
MBc MBconnect
DaiVB Daimler Vehicle Backend
Cisco Connect | G.Ruf | Nov 20, 2014
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Last but not least: Agility meets Stability
„Mobile Apps“
agile, dynamic, everywhere
„Backend“
stable, steady, highly available
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Cisco Connect | G.Ruf | Nov 20, 2014
Our Answer: Daimler Cloud Approach
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Cisco Connect | G.Ruf | Nov 20, 2014
carIT imposes challenges on the „new“ IT
Management
Big Data & Analytics
Agile Organisation
Clouds Enablement
Functional Orientation
Enterprise Platforms
Cisco Connect | G.Ruf | Nov 20, 2014
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Increasing volume of data due to customer
interaction, connected devices and sensor data
Cisco Connect | G.Ruf | Nov 20, 2014
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Big Data is not just theory, it already arrived in our
business
. . . and there is many more to come!!!
Cisco Connect | G.Ruf | Nov 20, 2014
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Score2x – standard platform for SAP
Fully virtualized
SAP HANA
integration and
adaptions
Additional
scripts
New SAP
HANA
checks
HP Serviceguard for SAP
HANA System Replication
SAP HANA
Tailored
Datacenter
Integration
Cisco Connect | G.Ruf | Nov 20, 2014
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Thank you for your attention
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Cisco Connect | G.Ruf | Nov 20, 2014