Living Costs and Food Survey Giles Horsfield Office for National Statistics UK Contents • • • • Introduction Key Results of 2009 survey Data collection: interview and diary Developments: looking ahead Living Costs and Food Survey • Sample of around 6,000 households • Interview plus two-week diary of expenditure • Response (interview plus diary) = 51% – decline in response – similar trend across social surveys Sample design • Stratified by: – region – ownership of cars – socio-economic group head of household • Clustered: post code sectors are PSUs Interview: overview • • • • Expenditure Income Ownership of consumer durables Demographics • Also part of Integrated Household Survey (IHS) Uses of Survey • Retail Price Index • Consumer price indices • Spending patterns of population • Household expenditure for GDP • Effect of taxes and benefits • Food consumption and nutrition Headline figure 2009 • Average household weekly expenditure was £455 (£471 in 2008) • First drop since current methods implemented in 2001-02 Average weekly expenditure on main commodities and services 2009 Transport 58 Recreation and culture 58 57 Housing, fuel and power 52 Food and non-alcoholic drinks 38 Restaurants and hotels 35 Miscellaneous goods and services 28 Household goods and services 21 Clothing and footwear Communication 12 Alcoholic drinks, tobacco and narcotics 11 7 Education Health 0.00 5 20.00 40.00 Expenditure (£) Source: Living Costs and Food Survey, Office for National Statistics 60.00 Changes over time (percentage of total expenditure) Other expenditure items Transport Recreation and culture Housing, fuel and power Food and non-alcoholic drinks Restaurants and hotels 2001/02 Miscellaneous goods and services 2009 Household goods and services Clothing and footwear Communication Alcoholic drinks, tobacco and narcotics Education Health 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 Percentage of total expenditure Housing-related costs (renters and mortgage holders) • £71 a week - average net rent paid by renters – London £111 – North East £37 • £133 a week - average mortgage payment by mortgage holders – London £203 – Scotland £112 Households with… 2009 10 0 La ndline t e le pho ne 90 80 M o bile pho ne Percent 70 S a t e llit e , digit a l o r c a ble re c e iv e r H o me c o m put e r 60 50 40 30 Int e rne t c o nne c t io n 20 10 0 200001 200102 200203 200304 200405 200506 2006 2007 2008 2009 Source: Living Costs and Food Survey, Office for National Statistics Ownership by income decile 2009 Percent 100 90 80 70 60 Lowest Highest 50 40 30 20 10 0 Telephone Mobile phone Satellite, digital, cable Source: Living Costs and Food Survey, Office for National Statistics Home computer Internet connection Interview: expenditure • Expenditure on: – – – – regular payments, eg. utility bills insurance licences season tickets • Large purchases (retrospective). Specified items for 3-12 months: – motor vehicles – carpets; furniture; holidays; some housing • Other purchases over £5,000 in last 3 months Diary: overview • Two weeks • All adults (essential that Main Diary Keeper completes diary) • Children aged 7-15 complete simplified diary • Diary designed to capture a high level of detail on food and drink purchases, including weights and measures Encouraging respondents • Incentive: £10 per adult; £5 per child, for completed diaries • Information given about uses of survey – phone and internet links – Advance letter and leaflet • Interviewers well briefed on importance of survey Easing respondent burden • Till receipts attached to diary • Mini diary issued for recording purchases while eating out etc • Support from interviewers in completing diary, annotating receipts etc • Questionnaire content reviewed and streamlined Diary: interviewers role • Brief respondents • Return to check progress during diary period • Check at end of diary period, and annotate diary and receipts where necessary • Where information is missing (eg weights and measures) return to retailers to check • Calling patterns optimised Diary: HQ processing • Team of coders transfer data from paper diaries to electronic format (Blaise) • Check data quality: queries returned to interviewers where necessary; • Missing data imputed: obtained via web searches and other sources • Questionnaire and diary data combined Further developments • Improved efficiency in collecting “missing” weights and measures; increased use of the internet • Consideration given to increased use of technology in data collection (scanners) • Questionnaire review • Pilot of increased incentive to improve response
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