SCOTTSDALE COMMUNITY COLLEGE
ASSOCIATE OF APPLIED SCIENCE IN BUSINESS
SOCIAL MEDIA MARKETING TRACK
Why Social Media Marketing?
Social Media is one of the most diverse, dynamic and growing
fields for all sizes of businesses. In addition to an understanding of
marketing business concepts, digital and integrated
communication skills, a well-rounded knowledge of creation,
application, communication and analytical skills for Social Media
Marketing is of increasing value to those seeking employment in
marketing, or those involved in growing the businesses for which
they work.
What Does a Social Media Marketing
Professional Do?
Social Media Marketing includes many different roles and responsibilities. Their primary duty is to create long
term marketing strategies through optimizing, maintaining, and monitoring various social media platforms.
Activities may include content creation, creative input and campaign management and community engagement.
In addition, social media marketing professionals are often involved in measuring and monitoring online media,
information sources to determine return on investment. They may also be involved with website content
refinement, email marketing campaigns and search engine optimization.
What is the Job Outlook for Social Media Marketing?



The salary range for a Social Media Marketing Manager is $26,556 - $71,528 per year.1
Projections show there will be in increase of over 355,000 new jobs in this area by 2022. 2
Some types of jobs in this area: Assistant Manager of Social Media, Digital Marketing Assistant, Internet
Blogger, Social Media Associate, Social Media Content Strategist, Social Media Internship, Social Media
Manager, Social Media Support Specialist, Social Media Writer, Web Advertising Associate.
A.A.S. in Business/ Social Media Marketing at Scottsdale Community College
Scottsdale Community College (SCC), accredited by the North Central Association, offers the Associate of
Applied Science in Business/Social Media Marketing for students who wish to pursue Social Media Marketing as
a career, or for students who would like to earn credential to advance in their current jobs. You'll learn useful
skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated
marketing, media relations, and brand management.
The following pages discuss program requirements and provide a recommended academic plan toward the
completion of your degree.
1. Payscale.com - http://www.payscale.com/research/US/Job=Social_Media_Marketing_Manager/Salary
2. EMSI Report prepared by MCCCD Workforce Development.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
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A.A.S. IN BUSINESS – SOCIAL MEDIA MARKETING TRACK
REQUIRED COURSES
Name: _________________
ID: ______________
Advisor: M. Barton
Date: ____________
Required Business Courses (21 credits):
All students pursuing the AAS in Business must take the following core business courses regardless of the track:
Course #
Course Title
Credits Grade Notes
ACC111
Accounting Principles I
3
CIS105
Computer Information Systems
3
GBS151
Introduction to Business
3
GBS205
Legal/Ethical/Regulatory Issues in Business
3
GBS233
Business Communication
3
Prerequisite is ENG101 or 107
MGT175 -orBusiness Organization and Management
3
MGT251
Human Relations in Business
MKT271
Principles of Marketing
3
CREDITS:
21
Restricted Electives (18 credits):
Student pursuing the Social Media Marketing track must take the restricted electives courses listed below.
Course #
Course Title
Credits Grade Notes
CIS103
Introduction to Social Media
3
MKT110
Marketing and Social Networking
3
MKT111
Applied Marketing and Social Networking
3
Prerequisite is MKT110
MKT271
Principles of Marketing
3
MKT263
Advertising Principles
3
MKT280AB –
MKT280AB - Internship OR
3
or-MKT298AB
MKT298AB - Capstone Project
CREDITS:
18
General Education Courses (22-24 credits):
All students pursuing the AAS in Business must take the following general education courses:
Course #
Course Title
Credits Grade Notes
ENG 101 OR
First-Year Composition OR
3
Native speakers take ENG101;
ENG 107 (ESL)
First-Year Composition for ESL
non-native speakers take ENG107
ENG 102 OR
First-Year Composition OR
3
Native speakers take ENG101;
ENG 108 (ESL)
First-Year Composition for ESL
non-native speakers take ENG107
COMXXX
COM100, COM110, COM225 or COM230
3
Recommend COM225 or 230
CRE101
Critical and Evaluative Reading OR
3
Take reading test at Testing Center
Elective if test out of CRE101
MAT12X
Any approved MAT course 120+
3-5
Must take math test OR show
(Intermediate Algebra or higher)
prerequisite course
Humanities
Any approved humanities course
3
See advisor for a list
Natural Science Any approved natural science course
4
Must take the lab with lecture
ECN211 OR 212 Macroeconomics OR Microeconomics OR
3
Recommend SBU200 for AAS
OR SBU200
Society and Business
business majors
CREDITS:
22-27
For information, contact: Mark Barton at [email protected] or 480-425-6913.
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A grade of “C” or better required for all courses in this degree.
A.A.S. IN BUSINESS – SOCIAL MEDIA MARKETING TRACK
RECOMMENDED COURSE SEQUENCE
The following course sequence assumes that you attend full-time (averaging 12 credits per fall and spring semester) and
take a couple of summer courses. If you attend part-time (i.e., you take fewer than 12 credits per semester), it will take
you longer to get your degree. If you follow this sequence, you’ll earn the Certificate of Completion in Social Media
Marketing in 16 months and the associate degree after 28 months.
Before starting onto the AAS degree, students should:
 Take the reading, writing and math tests at the SCC Testing Center. It should take around 2 hours to take both
tests. (Test placement scores are required to enroll in ENG101, CRE and/or MAT course).
 Take the scores to an academic advisor for interpretation and course selection. Be sure to take this course
sequence guide with you for advisement.
1st Semester (Fall)
ENG 101
CIS103
MKT110
MKT271
Total credits:
Credits
Semesters Offered
3
3
3
3
12
Fall, spring, summer
Fall and spring
Fall, spring, summer
Fall and spring
Credits
Semesters Offered
3
3
3
3
12
Fall, spring, summer
Fall, spring, summer
Fall, spring
Fall, spring, summer
Credits
Semesters Offered
3
3
0-3
6-9
Fall, spring, summer
Fall, spring, summer
Fall, spring, summer
Credits
Semesters Offered
First-Year Composition
Introduction to Social Media
Mktg and Social Networking
Principles of Marketing
2ND Semester (Spring)
CIS105
MKT111
MKT263
GBS233
Total credits:
Computer Information Systems
Applied Mktg and Social Networking
Advertising Principles
Business Communication
Summer
GBS151
ACC111
RDG091*
Total credits:
Introduction to Business
Accounting Principles I
College Reading Skills I (if needed)
3rd Semester (Fall)
MGT175 -orMGT251
MKT280AB –
or-MKT298AB
Humanities
MATXXX
Total credits:
Business Organization and Mgmt
Hum Relations in Business
MKT280AB - Internship OR
MKT298AB - Capstone Project
Any approved humanities course
1st math course (if needed)
3
3
3
3
12
Day or Evening
Classes
Both
Eve. or Online
Eve. or online
Both
Online
Available?
Yes
Yes
Yes
Yes
Day or Evening
Classes
Both
Both
Day or online
Both
Online
Available?
Yes
Yes
Yes
Yes
Day or Evening
Classes
Both
Both
Both
Online
Available?
Yes
Yes
Yes
Day or Evening
Classes
Online
Available?
Fall, spring
Both
Yes
Fall, spring, summer
Both
Yes
Fall, spring, summer
Fall, spring, summer
Both
Both
Yes
Yes
At the end of the above semester, you will earn a Certificate of Completion in Social Media Marketing.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
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See next page for course sequence to continue onto your AAS degree 
A.A.S. IN BUSINESS – SOCIAL MEDIA MARKETING TRACK
RECOMMENDED COURSE SEQUENCE (CONTINUED)
4th Semester (Spring)
ENG 102 OR
ENG 108 (ESL)
MATXXX
ECN211 OR 212
OR SBU200
COMXXX
Total credits:
Credits
Semesters Offered
First-Year Composition OR
First-Year Composition for ESL
2nd math course (if needed)
Macroeconomics OR Microeconomics
OR Society and Business
3
Fall, spring, summer
Day or Evening
Classes
Both
3
3
Fall, spring, summer
Fall, spring, summer
Both
Both
Yes
COM100, COM110, COM225 or COM230
3
12
Fall, spring, summer
Both
Yes
Credits
Semesters Offered
3
Fall, spring, summer
Summer
GBS205
Legal, Ethical, Regulatory Issues in
Business
Total credits:
Yes
Day or Evening
Classes
Both
Online
Available?
Yes
Day or Evening
Classes
Both
Both
Online
Available?
No
Yes
0-3
5th Semester (Fall)
MATXXX
CRE101*
Online
Available?
Yes
Credits
Semesters Offered
3
0-3
Fall, spring, summer
Fall, spring, summer
3rd math course (if needed)
Critical and Evaluative Reading (if
exempt, take 3-credit elective)
Any approved natural science course
(with the lab)
Natural
4
Fall and spring
Both
Science
Total credits:
7-10
*If reading placement score is below CRE101, you should take RDG091 the summer before the third semester. If
placement score exempts you from CRE101, take a 3-credit elective.
Yes
At the end of the above semester, you will earn an Associate of Applied Science (AAS) in Business with Social Media
Marketing Specialization.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
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