SCOTTSDALE COMMUNITY COLLEGE
ASSOCIATE OF APPLIED SCIENCE IN BUSINESS
MARKETING TRACK
Why Marketing?
Marketing is one of the most dynamic and
creative careers in business. There are many
types of marketing careers, including sales and
sales management, advertising, public relations,
purchasing, and promotions development. The
U.S. Bureau of Labor projects consistent demand
for marketing and positions. If you’re creative,
highly motivated, and persuasive, marketing may
be the right business career for you.
What Does a Marketing Manager Do?
Marketing includes many different occupations. Field salespeople call on consumer or
corporate clients to sell a variety of different products and services. Sales managers can
manage a large number of salespeople and must be motivating leaders. Account executives at
an advertising agency serve as a liaison between corporate clients and the agency’s creative
team to develop advertising campaigns. Public relations professionals use strong oral and
written communication skills to relay important information about an organization to the
public. And purchasing managers procure important materials for their company to
manufacture products. Whatever field you pursue in marketing, you must have the technical
training to succeed. Some marketing occupations may require a bachelor degree or higher.
A.A.S. in Business/ Marketing at Scottsdale Community College
Scottsdale Community College (SCC), accredited by the North Central Association, offers the
Associate of Applied Science in Business/Marketing for students who wish to pursue
Marketing as a career. You'll learn the fundamentals of marketing strategy, sales, public
relations, and advertising that will qualify you for a variety of entry-level positions.
The following pages discuss program requirements and provide a recommended academic
plan toward the completion of your degree.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
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A.A.S. IN BUSINESS – MARKETING TRACK
COURSE REQUIREMENTS
Student Name: _________________________ Advisor: __________________________ Date: ____________
Core Business Courses (21 credits):
All students pursuing the AAS in Business must take the following core business courses regardless of the track:
Course #
Course Title
Credits Grade Notes
ACC111
Accounting Principles I
3
CIS105
Computer Information Systems
3
GBS151
Introduction to Business
3
GBS205
Legal/Ethical/Regulatory Issues in Business
3
GBS233
Business Communication
3
Prerequisite is ENG101 or 107
MGT175
Business Organization and Management
3
MKT271
Principles of Marketing
3
CREDITS:
21
Marketing Specialization Courses (18 credits):
Students pursuing the Marketing Track take the following courses.
Course #
Course Title
Credits
GBS131
Business Calculations
3
MKT101
Introduction to Public Relations
3
MKT263
Advertising Principles
3
MKT267
Principles of Salesmanship
3
MKT267
Merchandising
3
Elective
Any ACC, GBS, IBS, MGT, MKT, REA, SBS
3
course not listed elsewhere for the degree
CREDITS:
18
Grade
Notes
General Education Courses (25-27 credits):
All students pursuing the AAS in Business must take the following general education courses:
Course #
Course Title
Credits Grade Notes
ENG 101 OR
First-Year Composition OR
3
Native speakers take ENG101; nonENG 107 (ESL)
First-Year Composition for ESL
native speakers take ENG107
ENG 102 OR
First-Year Composition OR
3
Native speakers take ENG102; nonENG 108 (ESL)
First-Year Composition for ESL
native speakers take ENG108
COMXXX
Any approved communication course
3
Recommend COM225 or 230
CRE101
Critical and Evaluative Reading
0-3
Take reading test at Testing Center
MAT1XX
Any approved 100+ level MAT course
3-5
Must take math test OR show
prerequisite course
Humanities
Any approved humanities course
3
See advisor for a list
Natural Science Any approved natural science course
4
Must take the lab with lecture
ECN211 OR 212 Macroeconomics OR Microeconomics OR
3
OR SBU200
Society and Business
CREDITS:
22-27
A grade of “C” or better required for all courses in this degree.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
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A.A.S. IN BUSINESS – MARKETING TRACK
RECOMMENDED COURSE SEQUENCE
The following course sequence assumes that you attend full-time (averaging 12 credits per fall and spring semester) and
take a couple of summer courses. If you attend part-time (i.e., you take fewer than 12 credits per semester), it will take
you longer to get your degree. If you follow this sequence, you’ll earn the Certificate of Completion in Marketing in 16
months and the associate degree after 28 months.
Before starting, take the writing test at the Testing Center. Placement score is required to enroll in ENG101.
1st Semester (Fall)
ENG 101 OR
ENG 107 (ESL)
GBS131
GBS151
MKT271
Total credits:
GBS233
Total credits:
MKT101
MKT267
Total credits:
Fall, spring, summer
3
3
3
12
Fall and spring
Fall, spring, summer
Fall and spring
Both
Both
Both
Credits
Semesters Offered
3
3
3
3
12
Fall, spring, summer
Fall, spring, summer
Fall, spring
Fall, spring
Credits
Semesters Offered
3
Online
Available?
No
No
Yes
No
Day or Evening
Classes
Both
Both
Both
Online only
Online
Available?
No
Yes
Yes
Yes
Fall, spring, summer
Day or Evening
Classes
Both
Online
Available?
Yes
3
6
Fall, spring, summer
Both
Credits
Semesters Offered
3
3
Fall, spring, summer
Fall, spring
Day or Evening
Classes
Both
Both
3
3
12
Fall, spring
Fall
Both
Day
Legal, Ethical, Regulatory Issues in
Business
Business Communication
3rd Semester (Fall)
ACC230
MGT175
3
Day or Evening
Classes
Both
Accounting Principles I
Computer Information Systems
Advertising Principles
Merchandising
Summer
GBS205
Semesters Offered
First-Year Composition OR
First-Year Composition for ESL
Business Calculations
Introduction to Business
Principles of Marketing
2ND Semester (Spring)
ACC111
CIS105
MKT263
MKT268
Total credits:
Credits
Uses of Accounting Information I
Business Organization and
Management
Introduction to Public Relations
Principles of Salesmanship
At the end of the above semester, you will earn a Certificate of Completion in Marketing.
See next page for course sequence to continue onto your AAS degree 
A.A.S. IN BUSINESS – MARKETING TRACK
For information, contact: Mark Barton at [email protected] or 480-425-6913.
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Yes
Online
Available?
No
No
Yes
No
RECOMMENDED COURSE SEQUENCE (CONTINUED)
Before continuing onto the AAS degree, students should:
 Take the reading and math tests at the SCC Testing Center. It should take around 2 hours to take both tests.
(Test placement scores are required to enroll in any CRE or MAT course).
 Take the scores to an academic advisor for interpretation and course selection. Be sure to take this course
sequence guide with you for advisement. Advisors can sign approvals for taking CRE and MAT courses.
4th Semester (Spring)
ENG 102 OR
ENG 108 (ESL)
MATXXX
ECN211 OR 212
OR SBU200
Business ELC
Credits
Semesters Offered
3
Fall, spring, summer
Day or Evening
Classes
Both
3
3
Fall, spring, summer
Fall, spring, summer
Both
Both
No
Yes
3
Fall, spring
Both
Yes
First-Year Composition OR
First-Year Composition for ESL
1st math course (if needed)
Macroeconomics OR Microeconomics
OR Society and Business
Any business elective not already
covered by other requirements
Total credits:
12
Summer
RDG091*
Total credits:
College Reading Skills I (if needed)
5th Semester (Fall)
COMXXX
CRE101*
Online
Available?
Yes
Any approved COM course
Critical and Evaluative Reading (if
exempt, take 3-credit elective)
Any approved humanities course
Any approved natural science course
(with the lab)
Credits
Semesters Offered
0-3
0-3
Fall, spring, summer
Credits
Semesters Offered
3
0-3
Fall, spring, summer
Fall, spring, summer
Day or Evening
Classes
Both
Online
Available?
Yes
Day or Evening
Classes
Both
Both
Online
Available?
No
No
Humanities
3
Fall, spring, summer Both
Natural
4
Fall and spring
Both
Science
Total credits:
10-13
*If reading placement score is below CRE101, you should take RDG091 the summer before the last semester. If
placement score exempts you from CRE101, take a 3-credit elective.
Yes
No
At the end of the above semester, you will earn an Associate of Applied Science (AAS) in Business with Marketing
Specialization.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
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