SCOTTSDALE COMMUNITY COLLEGE ASSOCIATE OF APPLIED SCIENCE IN BUSINESS MARKETING TRACK Why Business Fastrack? Marketing is one of the most dynamic and creative careers in business. There are many types of marketing careers, including sales and sales management, advertising, public relations, purchasing, and promotions development. The U.S. Bureau of Labor projects consistent demand for marketing and positions. If you’re creative, highly motivated, and persuasive, marketing may be the right business career for you. What Does a Marketing Manager Do? Marketing includes many different occupations. Field salespeople call on consumer or corporate clients to sell a variety of different products and services. Sales managers can manage a large number of salespeople and must be motivating leaders. Account executives at an advertising agency serve as a liaison between corporate clients and the agency’s creative team to develop advertising campaigns. Public relations professionals use strong oral and written communication skills to relay important information about an organization to the public. And purchasing managers procure important materials for their company to manufacture products. Whatever field you pursue in marketing, you must have the technical training to succeed. Some marketing occupations may require a bachelor degree or higher. A.A.S. in Business/ Marketing at Scottsdale Community College Scottsdale Community College (SCC), accredited by the North Central Association, offers the Associate of Applied Science in Business/Marketing for students who wish to pursue Marketing as a career. You'll learn the fundamentals of marketing strategy, sales, public relations, and advertising that will qualify you for a variety of entry-level positions. The following pages discuss program requirements and provide a recommended academic plan toward the completion of your degree. For information, contact: Mark Barton at [email protected] or 480-425-6913. 1 A.A.S. IN BUSINESS FASTRACK Course Requirements for Major 3780 Student Name: _________________________ ID#:_______ Advisor: ________________ Date: _______ Core Business Courses (27 credits): All students pursuing the AAS in Business must take the following core business courses regardless of the track: Course # Course Title Credits Grade Notes ACC110 GBS120 GBS151 GBS205 MGT126 MGT175 MGT251 MGT253 MKT271 CREDITS: 3 3 3 3 3 3 3 3 3 27 Understanding and Using Acc. Systems Workplace Communication Skills Introduction to Business Legal/Ethical/Regulatory Issues in Business Customer Service Skills & Strategies Business Organization and Management Human Relations in Business Owning and Operating a Small Business Principles of Marketing General Education Courses (25-27 credits): All students pursuing the AAS in Business must take the following general education courses: Course # Course Title Credits Grade Notes BPC110 OR CIS105 Computer Usage and Applications OR Computer Information Systems 3 Restricted elective: Any business course: ACC, GBS, IBS, MGT, MKT, REA ENG 101 OR ENG 107 (ESL) ENG 102 OR ENG 108 (ESL) COMXXX CRE101 MAT1XX First-Year Composition OR First-Year Composition for ESL First-Year Composition OR First-Year Composition for ESL Any approved communication course Critical and Evaluative Reading Any approved 112+ level MAT course Humanities Natural Science SBU200, OR ECN211 OR 212 CREDITS: Any approved humanities course Any approved natural science course Society and Business (recommended) OR Macroeconomics OR Microeconomics 9 3 3 3 0-3 3-5 3 4 3 Native speakers take ENG101; nonnative speakers take ENG107 Native speakers take ENG102; nonnative speakers take ENG108 Recommend COM225 or 230 Take reading placement test Must take math placement test OR show prerequisite course See advisor for a list Must take the lab with lecture 22-27 A grade of “C” or better required for all courses in this degree. For information, contact: Mark Barton at [email protected] or 480-425-6913. 2 A.A.S. IN BUSINESS FASTRACK RECOMMENDED COURSE SEQUENCE The following course sequence assumes that you attend full-time (averaging 12 credits per fall and spring semester) and take a couple of summer courses. If you attend part-time (i.e., you take fewer than 12 credits per semester), it will take you longer to get your degree. If you follow this sequence, you’ll earn the Certificate of Completion in Marketing in 16 months and the associate degree after 28 months. Before starting, take the writing test at the Testing Center. Placement score is required to enroll in ENG101. 1st Semester (Fall) ACC110 GBS120 ENG101 MKT271 Total credits: Credits 2ND Semester (Spring) ACC111 CIS105 MKT263 MKT268 Total credits: GBS233 Total credits: MKT101 MKT267 Total credits: 3 3 3 12 Fall only Fall, spring, summer Fall and spring Online only Both Both Credits Semesters Offered 3 3 3 3 12 Fall, spring, summer Fall, spring, summer Fall, spring Fall, spring Credits Semesters Offered 3 Online Available? Yes Yes Yes No Day or Evening Classes Both Both Both Online only Online Available? No Yes Yes Yes Fall, spring, summer Day or Evening Classes Both Online Available? Yes 3 6 Fall, spring, summer Both Credits Semesters Offered 3 3 Fall, spring, summer Fall, spring Day or Evening Classes Both Both 3 3 12 Fall, spring Fall Both Day Legal, Ethical, Regulatory Issues in Business Business Communication 3rd Semester (Fall) ACC230 MGT175 Fall only Accounting Principles I Computer Information Systems Advertising Principles Merchandising Summer GBS205 3 Day or Evening Classes Online only Understanding and Using Accounting Systems Workplace Communication Skills First-Year Composition Principles of Marketing Semesters Offered Uses of Accounting Information I Business Organization and Management Introduction to Public Relations Principles of Salesmanship At the end of the above semester, you will earn a Certificate of Completion in Marketing. See next page for course sequence to continue onto your AAS degree A.A.S. IN BUSINESS – MARKETING TRACK For information, contact: Mark Barton at [email protected] or 480-425-6913. 3 Yes Online Available? No No Yes No RECOMMENDED COURSE SEQUENCE (CONTINUED) Before continuing onto the AAS degree, students should: Take the reading and math tests at the SCC Testing Center. It should take around 2 hours to take both tests. (Test placement scores are required to enroll in any CRE or MAT course). Take the scores to an academic advisor for interpretation and course selection. Be sure to take this course sequence guide with you for advisement. Advisors can sign approvals for taking CRE and MAT courses. 4th Semester (Spring) ENG 102 OR ENG 108 (ESL) MATXXX ECN211 OR 212 OR SBU200 Business ELC Credits Semesters Offered 3 Fall, spring, summer Day or Evening Classes Both 3 3 Fall, spring, summer Fall, spring, summer Both Both No Yes 3 Fall, spring Both Yes First-Year Composition OR First-Year Composition for ESL 1st math course (if needed) Macroeconomics OR Microeconomics OR Society and Business Any business elective not already covered by other requirements Total credits: 12 Summer RDG091* Total credits: College Reading Skills I (if needed) 5th Semester (Fall) COMXXX CRE101* Online Available? Yes Any approved COM course Critical and Evaluative Reading (if exempt, take 3-credit elective) Any approved humanities course Any approved natural science course (with the lab) Credits Semesters Offered 0-3 0-3 Fall, spring, summer Credits Semesters Offered 3 0-3 Fall, spring, summer Fall, spring, summer Day or Evening Classes Both Online Available? Yes Day or Evening Classes Both Both Online Available? No No Humanities 3 Fall, spring, summer Both Natural 4 Fall and spring Both Science Total credits: 10-13 *If reading placement score is below CRE101, you should take RDG091 the summer before the last semester. If placement score exempts you from CRE101, take a 3-credit elective. Yes No At the end of the above semester, you will earn an Associate of Applied Science (AAS) in Business with Marketing Specialization. For information, contact: Mark Barton at [email protected] or 480-425-6913. 4
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