SCOTTSDALE COMMUNITY COLLEGE
CERTIFICATE OF COMPLETION IN MARKETING
Why Marketing?
Marketing is one of the most dynamic and
creative careers in business. There are many
types of marketing careers, including sales and
sales management, advertising, public relations,
purchasing, and promotions development. The
U.S. Bureau of Labor projects consistent demand
for marketing and positions. If you’re creative,
highly motivated, and persuasive, marketing may
be the right business career for you.
What Does a Marketing Manager Do?
Marketing includes many different occupations. Field salespeople call on consumer or
corporate clients to sell a variety of different products and services. Sales managers can
manage a large number of salespeople and must be motivating leaders. Account executives at
an advertising agency serve as a liaison between corporate clients and the agency’s creative
team to develop advertising campaigns. Public relations professionals use strong oral and
written communication skills to relay important information about an organization to the
public. And purchasing managers procure important materials for their company to
manufacture products. Whatever field you pursue in marketing, you must have the technical
training to succeed. Some marketing occupations may require a bachelor degree or higher.
Certificate in Marketing at Scottsdale Community College
Scottsdale Community College (SCC), accredited by the North Central Association, offers the
Certificate of Completion in Marketing for students who wish to pursue Marketing as a career.
You'll learn the fundamentals of marketing strategy, sales, public relations, and advertising
that will qualify you for a variety of entry-level positions.
The following pages discuss program requirements and provide a recommended academic
plan toward the completion of your certificate.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
Revised for fall 2015.
1
CERTIFICATE OF COMPLETION IN MARKETING
COURSE REQUIREMENTS
Student Name: _________________________ Advisor: __________________________ Date: ____________
Program Requirements (18 credits):
Course #
CIS105 OR
BPC 110
GBS151
MKT263
MKT267
MKT271
Restricted
electives
Course Title
Computer Information Systems OR
Computer Usage and Applications
Introduction to Business
Advertising Principles
Principles of Salesmanship
Principles of Marketing
Select three credits from the following:
 MKT280AA: Marketing Internship (1 credit)
 MKT280AB: Marketing Internship (2 credits)
 MKT280AC: Marketing Internship (3 credits)
 MGT251: Human Relations in Business (3 credits)
 MKT101: Introduction to Public Relations (3 credits)
 MKT110: Marketing and Social Networking (3 credits)
 MKT268: Merchandising (3 credits)
CREDITS:
Credits
3
Grade
Notes
3
3
3
3
3
18
A grade of “C” or better required for all courses in this certificate.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
Revised for fall 2015.
2
CERTIFICATE OF COMPLETION IN MARKETING
RECOMMENDED COURSE SEQUENCE
The following recommended course sequence will allow you to earn your certificate in two semesters.
1st Semester
GBS151
MKT271
CIS105 or
BPC110
Total credits:
Semesters Offered
3
3
3
Fall, spring, summer
Fall and spring
Introduction to Business
Principles of Marketing
Computer Information Systems OR
Computer Usage and Applications
Day or Evening
Classes
Both
Both
Online
Available?
Yes
No
Day or Evening
Classes
Online only
Online only
Online
Available?
Yes
Yes
9
2ND Semester
MKT263
MKT268
Restricted
electives
Total credits:
Credits
Credits
Advertising Principles
Merchandising
Choose from the list on the previous
page
3
3
3
Semesters Offered
Fall, spring
Fall, spring
9
At the end of the above semester, you will earn a Certificate of Completion in Marketing.
For information, contact: Mark Barton at [email protected] or 480-425-6913.
Revised for fall 2015.
3