Marketing (B.S.)
Major requirements
[ACCT 131] Survey of Accounting
[BUSA 102] Opportunities in Business
[BUSA 120] Principles of Management
[BUSA 350] Financial Management
[BUSA 381] Business Law I: The Legal Foundation for
Business
[BUSA 459] Strategic Management*
[CIS 190] Strategic Use of Information Technology
[ECON 120] Principles of Macroeconomics
[ECON 220] Principles of Microeconomics
Three to four credits from the following (3-4):
[MATH 107] Applied Mathematics for Management (3)
[MATH 108] Intuitive Calculus with Applications (3)
[MATH 111] Calculus I (4)
[MRKT 130] Marketing Principles
[MRKT 333] Consumer Behavior
[MRKT 337] Integrated Marketing Communications
[MRKT 339] Market Research
Three credits from the following (3):
[MRKT 362] Social Media Marketing (3)**
[MRKT 364] Digital Marketing (3)**
[MRKT 438] Marketing Management and Strategy
[STAT 281] Applied Statistics for Management
Nine credits of specialized marketing courses (9):
[BUSA 356] Decision-Making Tools in Management (3)
[INTE 391] Internship (1-3)***
[MRKT 357] Personal Selling (3)
[MRKT 360] Topics in Marketing (3)
[MRKT 362] Social Media Marketing (3)**
[MRKT 364] Digital Marketing (3)**
[MRKT 391] Marketing Practicum (1-3)
Department of Business
Credits
3
1
3
3
3
3
3
3
3
3-4
3
3
3
3
3
3
3
9
Experiential Learning requirement
QuEST requirements
First Year Seminar
Oral Communication
Created and Called for Community (W)
Mathematical Sciences (MATH 107,108 or 111)
Laboratory Science
Science, Technology & the World
Social Science (ECON 120)
European History or United States History
Literature
Philosophy and Religion
Arts
First Semester of Language
Second Semester of Language
Third Semester of Language or Cross Cultural
Non-Western Studies
Bible
Christian Beliefs
Wellness course
Ethics, World Views or Pluralism
QuEST requirements
Major requirements
Free electives
Total credits
0
Credits
3
3
3
met/major
3 or 4
3
met/major
3
3
3
3
3
3
3
2 or 3
3
3
1
3
48-50
58-59
17-14
123
*Fulfills Writing Enriched course requirement for major.
**If a student takes MRKT 362 as part of the major requirements, the course may not
apply towards the nine credits of specialized marketing. The same applies to MRKT
364.
***INTE 391 must be taken for a letter grade to apply towards the major requirements.
Requirements for students matriculating in 2016-17