G R A P HIC
STANDARDS
2011
TABLE OF
CONTENTS
Identifying Scottsdale Community College . . ..... 1
Typography. . ......................................................... 2
Color Palette.. ...................................................... 4
Logo...................................................................... 5
Tagline.. ............................................................... 10
The wave............................................................ 11
Working with the wave . . ................................... 12
The wave in product use.................................. 13
Photography....................................................... 14
Collateral Samples............................................. 15
Legal Clauses. . .................................................... 16
Americans with Disabilities Act....................... 17
Photographs and Talent Releases. . ................... 18
Copyright Release . . ............................................ 19
SCOTTSDALE COMMUNITY COLLEGE
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I dentif y ing
S cottsdale
C o m m u nit y
C ollege
Scottsdale Community College is comprised of many
different departments, programs, units, centers and
outreach offices. It is important that any communication created for an external audience reflects affiliation with Scottsdale Community College and the
Maricopa Community Colleges.
Identification with Scottsdale Community College
is essential, and must be used in addition to the
individual department, program or unit identification.
This style guide provides the college policies for
logo use and the specific information employees
and departments need when creating a variety of
communication products.
These guidelines were created to promote a more
cohesive, unified look for Scottsdale Community
College. The rules were designed for everyone at
SCC, and all employees must follow the guidelines
described here. It is up to individuals, department
heads, division chairs, deans and vice-presidents to
individually and collectively make sure the guidelines
are followed.
The Marketing and PR Department is here to help
employees produce products that align with the
college’s overall branding efforts. While our college
messaging may be diverse and varied, we are collectively charged with the responsibility to adhere
to the practices that will strengthen and sustain the
quality which our image represents.
SCOTTSDALE COMMUNITY COLLEGE
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t y pograph y
P ri m ar y F ont :
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz1234567890
Gill Sans Light
G ill S ans
The primary font for any SCC printed or promotional material is Gill Sans. Please try to use Gill
Sans for all printed material that will be going out
to the public.
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz1234567890
Gill Sans Roman
appl y ing the font
Any names, titles, headings or display type should
be Gill Sans Bold all caps. For letter-sized collateral, font size can vary, but please try to keep
type clean and airy. Type should not feel clunky
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz1234567890
or heavy. The letterspacing should be tracked
Gill Sans Bold
document “format,” selecting “font,” and choosing
out to 60 pts in InDesign, 240 pts in Illustrator or
Photoshop and 1.4 in Word. If using a word processing or other desktop publishing program, match
this format as closely as possible by going into the
character spacing and then “expand” to 1.4.
Body copy should be Gill Sans Roman (Gill Sans
MT for Windows) in upper and lower case. For
J ohn S m ith ,
Gill Sans B old All Caps
60pt letterspacing (Quark)
240pt (Illustrator/Photoshop)
brochures and other letter-sized collateral, type
should be no larger than 10 pts. When a printed
depart m ent director
piece is larger, such as a poster or banner, scale
9000 East Chaparral Road
Scottsdale, AZ 85256
tracked out 10 pts in InDesign, 80 pts in Illustrator
or Photoshop. If using a word processing or other
Gill Sans Roman Upper & Lower
10pt letterspacing (Quark)
80pt (Illustrator/Photoshop)
SCOTTSDALE COMMUNITY COLLEGE
proportionately. The letterspacing should be
desktop publishing program, match this format as
closely as possible.
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t y pograph y
secondar y F ont :
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz1234567890
helvetica
The secondary font for SCC is Helvetica. Use
this font when Gill Sans is not available.
Helvetica should be applied in the same manner
Helvetica Light
as Gill Sans.
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz1234567890
To Note:
Helvetica Roman
No font should be condensed or italicized.
SCC is licensed to use Gill Sans typeface for
design purposes. Please contact Marketing
& PR for assistance.
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz1234567890
Helvetica Bold
J ohn S mith ,
Helvetica Bold All Caps
60pt letterspacing (Quark)
240pt (Illustrator/Photoshop)
department director
9000 East Chaparral Road
Scottsdale, AZ 85256
Helvetica Roman Upper & Lower
10pt letterspacing (Quark)
80pt (Illustrator/Photoshop)
SCOTTSDALE COMMUNITY COLLEGE
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COLOR PALETTE
S C C B R A N D look
The SCC brand look is open, contemporary and
simple. Every promotional or educational piece
should follow this philosophy.
C MY K B R E A K O U T S :
PMS 357: 80C, 0M, 100Y, 56K
PMS 7494: 25C, 0M, 40Y, 15K
PMS 1245: 0C, 28M, 100Y, 18K
PMS 7502: 0C, 8M, 35Y, 10K
PMS 260: 52C, 100M, 0Y, 26K
PMS 5145: 30C, 44M. 13Y, 0K
PMS 391: 13C, 0M, 100Y, 33K
fa m il y of colors
SCC’s logo color is officially green and gold.
However, that does not mean that everything you see
will be strictly green and gold. In addition to our
official colors, a family of colors will be used in all
of our external communication and branding campaigns. These colors will be used until we select a
new family of colors.
This color palette is meant to have a fresh and
modern earthtone feel. Every SCC piece should
always feel like it came from the same place and
have the same tone. Color helps to establish and
sustain this.
PMS 7492: 12C, 0M, 50Y, 7K
PMS 7469: 100C, 20M, 0Y, 40K
PMS 550: 38C, 4M, 0Y, 10K
SCOTTSDALE COMMUNITY COLLEGE
Below is the SCC color palette. This color palette should be used for all SCC printed, promotional or electronic pieces.
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O U R L ogo and
O fficial C olors
SCC’s official colors are deep green and earthy
gold.
A bold new image, reflective of the dynamic,
student-centered focus of Scottsdale Community
College was unveiled at the college’s 35th
Anniversary Celebration on November 16, 2005.
Two “C’s,” representing the community and the
college, are intertwined to form a progressive and
powerful “S,” illustrating the student-centered
approach to teaching and learning and symbolic of
the city in which we reside.
The green and gold chosen for the design integrate tradition with modernity. By selecting a deep
green, Scottsdale Community College remains true
to both its heritage with “Artie” the artichoke and
with the environment it calls home. The earthy
gold reflects both the landscape and the rich educational offerings at SCC.
SCC’s official color palette is:
Pantone 357 (green), Pantone 1245 (gold).
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color printing
specifications
Whenever possible, use specified PMS inks for
both coated and uncoated paper stocks. In
certain instances, PMS 8640 metallic gold may be
used in place of PMS 1245.
Follow color specs for Pantone colors and
4-color breakouts.
Pantone 1245 C
Pantone 1245 U
Pantone 8640 Metallic
0C 28M 100Y 18K
Pantone 357 C
Pantone 357 U
80C 0M 100Y 56K
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L ogo spacing
g u idelines
LOGO RATIO
For all collateral and promotional materials,
the logo size should be no smaller than 13%
and no larger than 18% of the printed area.
For folded pieces, use this ratio for the cover
area. Exceptions may be made for banner or
display mediums, but MUST be approved by the
.75”
Marketing Department.
m ini m u m logo size
As a general rule, logo should not be reduced
smaller than .75” wide. In extreme cases, excep2x spacing
tions may be made, but will need approval by the
Marketing Department.
logo safet y zone
No type or element of artwork should violate the
safe space of the logo. Use the spacing between
the top and bottom of the “S” and inside part of
the “SCOTTSDALE COMMUNITY COLLEGE” as
a guide for the space around the logo that should
not be violated.
one color & gra y scale
The preferred usage is two-color, but if that is
not an option, type and “S” become 100% black,
PMS 357 or PMS 1245; and outline of “S” becomes
a 45% screen of color. Only one of SCC’s family of
colors (pg. 4) may be used for one-color logos.
Please do not use any other colors for one-color
usage.
SCOTTSDALE COMMUNITY COLLEGE
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L ogo
g u idelines
REVERSED LOGO
Always try to use the logo in its color
version, but if the logo must be reversed,
it may only be reversed to white or gold.
In this case, the outline of the “S” and the
type become white or gold. For larger logos
the outline and the inside of the “S” become
solid white or gold. The outline can be
thinned for smaller logos.
color logo on
backgro u nd
DO:
Color logo should only be used on a solid
white or black background and never used on
a color background or image.
Pantone 1245 C
Pantone 1245 U
Pantone 8640 Metallic
0C 28M 100Y 18K
Pantone 1245 C
Pantone 1245 U
Pantone 8640 Metallic
0C 28M 100Y 18K
Pantone 357 C
Pantone 357 U
80C 0M 100Y 56K
Pantone 357 C
Pantone 357 U
80C 0M 100Y 56K
LOGO Do’s & DON’TS
(Refer to the two prior pages for other appropriate logo usages)
The official SCC logo will always be used
in PMS 357 and PMS 1245 or black or white.
It may be used as a one-color logo as defined
DON’T:
on page 7. The logo should always appear
with the “S” and interlocking “C’s” with
“Scottsdale Community College” wrapped
around it. The logo should never appear with
Pantone 1245 C
Pantone 1245 U
Pantone 8640 Metallic
0C 28M 100Y 18K
just the “S” and interlocking “C’s” or with
just the name. The SCC logo should always
Pantone 357 C
Pantone 357 U
80C 0M 100Y 56K
be proportionately scaled. It should never be
condensed horizontally or vertically, or angled.
The logo should always be crisp and clear and
never pixelated or hard to read.
SCOTTSDALE COMMUNITY COLLEGE
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scc logo u sage
The Scottsdale Community College logo should
be utilized visually on campus signage, doors of
all college vehicles, all advertising, billboards and
other appropriate signage, especially college entry
signage.
The Scottsdale Community College logo must be
used for all advertising and collateral material any communication that reaches the consumer.
This includes college publications, printed
materials and web sites. Logo should preferably be
used on the front of all materials. Please do not
change the appearance of the logo in any
way. Do not redraw, redesign, angle or condense
the image.
If two distinct logos are to be used, they should
not be placed in close proximity as to detract
from the visual appeal of the publication.
The college of you.
All college materials should include either the
Maricopa logo (district) or the Maricopa tagline
(A Maricopa Community College) on the back of
publications. The Maricopa tagline can be used
alone.
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S C C tagline
SCC’s tag line is: Learn. Grow. Achieve.
This tag line should be used on all college-printed
materials and whenever possible on promotional
and informational material distributed to external audiences. It appears in ALL CAPS (Gill Sans
Bold) with a period and space following each word.
Alignment is either horizontal or vertical.
learn. grow. achieve.
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T he W ave
The “wave” is a graphic element that helps create
a consistent look across all college marketing and
communications products.
The wave allows us to:
• Display data in an organized manner
• Create a stylized frame to organize and separate text content and photography
• Display SCC’s identity colors and use them
consistently to create a unified look and feel
across all multimedia and print products
• Strengthen our brand by uniting all college
marketing products, including those of individual departments, under the umbrella of a
singular, but flexible, look and feel
SCOTTSDALE COMMUNITY COLLEGE
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W orking with
the wave
The wave bar is styled into a thin ribbon comprised of colors taken from SCC’s official color
palette. The colors in a wave begin on one side
as 100% of the selected color and continue as
100% to the other side. Color ribbons alternate
as thick on one side and thin at the end.
The wave can be created in color or in black &
white.
The wave can be applied as a horizontal header
or footer, depending on the product. It can also
be applied as a vertical ribbon, depending on the
product.
The wave as a header or footer element bleeds
on both sides.
Depending on the product, a
minimum of two colors and a maximum of three
colors should be used in the horizontal header or
footer ribbon.
Two colors only should be used in the vertical
wave, should bleed on one side only, and should
be used primarily to separate spot color and text
content.
The wave can also be utilized as a small accent
mark where it is placed next to the SCC logo, or
another object or border, to add a small element
that supports the style of the larger header or
footer. Two colors only should be used in the
accent wave.
The accent wave can be created in
color or in black & white.
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T he wave in
prod u ct u se
The wave can be applied across a wide variety of
SCC multimedia and print products to create a
distinct and unified look and feel.
ScOTTSdAlE cOmmuNITY cOllEGE
lEARN. GROw. AcHIEVE.
DEPARTMENT OF INSTITUTIONAL ADVANCEMENT
2011
By the Numbers
LEARN.
ToTal STudenT enrollmenT:11,065
29%
71%
53%
47%
9.3%
69.8%
20.9%
Full-time
Part-time
Female
male
online classes
day classes
evening classes
average ClaSS Size: 20 studENts
80% of SCC students come from Scottsdale,
Phoenix, mesa, and Tempe.
SPRING
2012
CLASS SCHEDULE
GROW.
eduCaTional PlanS
36%
22%
20%
9%
6%
2%
4%
64%
31%
Transfer to Four Year College
Personal interest
learn or improve Career Skills
Prepare for employment
Prepare for Career Change
Transfer within mCCCd
unknown
Faculty have master’s degrees
Faculty have doctorate’s degrees
ACHIEVE.
awarded CerTiFiCaTeS and degreeS: 1,801
top Occupational Certificates:
•
•
•
•
•
top Occupational degrees:
Basic emergency medical Training
nursing assisting
Culinary arts
Film design
interior design
weLcoMe To The FiTneSS &
weLLneSS cenTer aT Scc!
Whether you are a first time exerciser or an
advanced athlete, we’re here to help you meet
your fitness goals.
As a member, you will have access to state of
the art equipment, and personal assistance
and instruction from staff members who have
completed a 4-year degree in a fitness field and
are certified through the Arizona Community
College system.
•
•
•
•
nursing
interior design
motion Picture/ Television Production
Hospitality and Tourism Hotel management
www.scottsdalecc.edu
conTacT
To schedule an appointment and request
information, please call the front desk at:
480.423.6604 or visit us online at:
Learn.
w w w.scottsdalecc.edu/f itnesscenter
achieve.
Grow.
Fitness Center
We will help you achieve a healthy lifestyle.
Come see us today!
Build your future in screenwriting, broadcast
production, film production, editing, and
sound design at The Film School @ SCC.
Baseball Field
Soccer Field
Baseball Practice
Field
CS
Softball
Field
Football
Field
Racquet ball
Courts
CNUW
Propagation
Garden
Parking Lot
I
PE
NS
FW
Tennis Courts
Freeway 101
Fitness & wellness center hours are:
Monday – Thursday ................ 6am – 9pm
Friday .........................................6am – 7pm
Saturday ....................................7am – 5pm
Sunday .................................... 10am – 5pm
(closed Sundays during the summer)
create.
Your art, your life.
Scc Map
LC
Parking Lot
A
ME
AP
CM
CM
Greenhouse
PAC
HS
IT
LB
$
Entrance 1
General Classroom
Building
(Future Site)
FO
SL
SS AD
Parking Lot
B
Parking Lot
C
Parking Lot
H
Bus Stop
AP
P P
SC
MB
Scottsdale Community College
scottsdalecc.edu | 480.423.6076
AB
ME
NU
?
Parking Lot
D
Student
Center
(Future Site)
Parking Lot
E
Entrance 2
9000 East Chaparral Road | Scottsdale, AZ 85256
Parking Lot
G
UC
SB
Entrance 3
Chandler-Gilbert | Estrella Mountain | GateWay | Glendale | Mesa | Paradise Valley | Phoenix
Parking Lot
F
Rio Salado | Scottsdale | South Mountain | Maricopa Skill Center | SouthWest Skill Center
Entrance 4
The college of you.
An EEO/AA institution.
Chaparral Road
9000 East Chaparral Road
Scottsdale AZ 85256–2626
www.scottsdalecc.edu
SCC is a Maricopa Community College, an EEO/AA institution
SCOTTSDALE COMMUNITY COLLEGE
FiTneSS & weLLneSS
cenTer
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P hotograph y
Images should be clean, geometric and simple.
There should be no feathering of edges or drop
shadows. Try to crop images so there is artistic
expression and not necessarily literal representations.
Images should capture the look of real people rather than stock photos, when possible.
Always strive for ethnic, gender, and age diversity
in all images selected for print and multimedia use.
In a single product, select photos that represent a
singular subject as well as images with multiple subjects. Include the diversity of SCC’s architecture
and landscape when possible, and alternate these
images with images of people, if appropriate.
SCOTTSDALE COMMUNITY COLLEGE
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letterhead
EXAMPLES
For all departments, the department name can
be added using the font Gill Sans in ALL CAPS
centered below the logo outside of the logo
safety zone as defined on page 8. The font size
should match the size of the circle of text. The
font color should be gold.
When used in black and white the SCOTTSDALE
COMMUNITY COLLEGE,” circle and center of
“S” become black. The outline of the “S” and the
department name become 40% grey. For assistance, contact Marketing and PR.
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legal cla u ses
Use of the A ffir m ative
A ction / E q u al
O pport u nit y S tate m ents
or C la u se
The Maricopa Community College’s Equal
Employment Opportunity (EEO) Policy Statement
or EEO Clause must appear in all major publications distributed to employees, students and applicants.
These publications include, but are not limited to,
catalogs, handbooks, schedules, policy manuals,
recruitment publications, advertisements (internal
and external) and application forms (employee
and student).
For clarification or further information, visit:
www.dist.maricopa.edu/legal
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A m ericans W ith
D isabilities A ct
The Americans With Disabilities Act (ADA)
requires all colleges in the district to post the
address and telephone number for the individual
responsible for coordinating services and/or
activities relating to the ADA, Section 504 and
Title IX, using the format below:
ADA/504/Title IX Coordinator
__________________________________
Address
__________________________________
Phone #
__________________________________
E-mail address
The college and all its off-site centers must publish the above information in student handbooks
and catalogs.
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L egal
C onsiderations
P hotographs and
T alent R eleases
If a person is recognizable in a photo you plan to
use in a print or electronic publication (except
photos of large crowds or during public events
where signage is clearly posted that photographs
are being taken for possible use in promoting
the college), you must secure a talent release.
A signed talent release is proof that the photographed person gave permission to appear in a
college publication (print or electronic) with or
without compensation. These executed forms
will be kept on file in the Marketing and PR
Department.
Talent release forms are available online at:
www.scottsdalecc.edu/edu.
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C op y right R eleases
You must obtain written permission before using
copyrighted materials in a project you are creating. This is done by writing a brief statement of
the purpose and method of reproduction. This
statement will vary depending upon your intended
use. Be sure to consider not only the immediate
use of the materials but the possibilities in terms
of MCCCD, web delivery or video courses.
To obtain copyright permission from the copyright holder you may use the Copyright Release
form available online at:
www.maricopa.edu/legal/ip/guidelines.htm
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