Strategic Application of IT:
E-business and
Knowledge Management
Strategisk IT-användning: e-business och Knowledge management
http://www.iei.liu.se/indek/utbildning/ekonomiska-informationssystem/tdei09
The purpose is to give you
insights enabling you to make
nuanced assessments of the
potential behind the hype
IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:1
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IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:2
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IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:3
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IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:4
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Course components
TDEI09 A focus on the
relationship between
the organisation
and its surrounding
Seminars Academic articles
A book
Cases
Lectures
Other discussions
Reflection
Group projects
Reading and writing
IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:5
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IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:6
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Strategy, what’s that?
Strategy deployment
or
From thinking to tinkering?
(Ciborra 1991, 1994)
Positioning
(early Porter)
or
Resource based?
IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:7
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IEI/EIS
(Grant, Teece)
http://www.iei.liu.se/eis/edu/tdei09 L1:9
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Information systems?
Strategy
Studentportalen
Accounting system
Yellow pages
Planned
or
Emergent?
Production planning system
The Swedish Tax Authority
income system
Lessons learnt databases
Amazon.com
Booking system
Mobile telephony system
IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:10
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IEI/EIS
IT?
http://www.iei.liu.se/eis/edu/tdei09 L1:11
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Knowledge management
iPhone
Computers
iPad
Optical fibre
Integrated circuits
The Internet
Cloud
Systematic attempts at furthering
the development and exchange of
knowledge in a relevant system
(department, enterprise group,
network, …)
Pen and paper
Mobile telephony
Knowledge about the above
IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:12
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IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:13
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KM activities
Business strategies
Exploration /
exploitation
Kaizen /
BPR
Niches
Cost leadership
Differentiation
Porter 1985
IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:14
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IEI/EIS
Intended effects from use of IT
Necessity
Cost
reduction
Leveraging capabilities
beyond present operation
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Altering rules
for
competition?
Income
increase
Differentiating offer from
what others provide
http://www.iei.liu.se/eis/edu/tdei09 L1:16
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System types
Rationalising, increasing
efficiency in present
operation
IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:15
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TDEI09
http://www.iei.liu.se/eis/edu/tdei09
L1:17
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Cost structure and scalability
Apple’s business model?
Computerised process
Cost
} Variable
cost
}
Fixed
cost
Manual process
Cost
}
Quantity
IEI/EIS
http://www.iei.liu.se/eis/edu/tdei09 L1:19
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IEI/EIS
Quantity
Variable
cost
} Fixed
cost
http://www.iei.liu.se/eis/edu/tdei09 L1:21
Alf Westelius