iCanConserve
Project
Cheri Salmon
Craig Maternoski
September 28, 2010
Agenda
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Project Overview
Communication
Rates
Evaluation
Focus on Energy Programs
Tools and Technology
Questions
Project Overview
(Goals/Objectives)
•  Test communication and education methods to
encourage customer participation in energy
efficiency
•  Evaluate customer response to current and new
innovative rates
•  Create awareness of energy usage via tools/
social marketing
•  Create scalable models incorporating lessonslearned from each pilot community
*All programs are voluntary
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Project Overview
(Timeline)
•  3 Communities (Brillion, Allouez, TBD)
•  Brillion Community Kick-off - October 2009
•  Allouez Community Kick-off – September 2010
•  Community 3 Kick-off – March 2011
•  All three communities completed – December 2012
•  Customers included:
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–  Residential and small commercial
Project Overview
(Community Selection Criteria)
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City or Village (1-10,000 customers)
“Green” Eco-friendly
Vital Downtown
South of Hwy 64
AMR Reliable
Good Mix of Residential/Commercial
Project Overview
(Community Pilot Team)
Business Lead (WPSC)
Cheri Salmon
Communication/Branding
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Business Lead (Focus)
Jessica Kurtenbach
Business Lead (CUB)
Charlie Higley
Business Lead (PSCW)
Carol Stemrich
Communication/Branding
Communication/Branding
Evaluation
Tools and Technology
Tools and Technology
Evaluation/Rate Design
Rate Design
Rate Design
Residential Program
Tools and Tech/EPRI
Evaluation/Rate Design
KEMA – Third Party
Evaluation
Business Program
Communications
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Communications
•  Communication and education critical
components
•  Create awareness of programs, rates and
current usage
•  Provide opportunities to reduce
•  Brand strategy – avoid market confusion
•  Community outreach events
•  Coordination with Focus programs
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Outreach
•  Targeted Messages
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TM
Tools (In-home displays and Google PowerMeter)
Response Rewards with Smart Thermostats
Rate Options
Testimonials
•  Tools Display
•  E-mail Marketing
–  Open and click thru rates are slowly increasing
•  Micro-sites
–  www.icanconserve.com/brillion
–  www.icanconserve.com/allouez
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Rates
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Rate Options
•  Standard Rate
–  One Energy Rate
–  Majority of Customers on this rate
•  Time of Use Rewards
–  Three Set Energy Rates
–  On-Peak, Off-Peak, Shoulder Rate
•  Response Rewards
–  On-Peak, Off-Peak, Floating Critical-Peak
–  Customer receives Smart Thermostat
•  Cool Rewards
–  Monthly Credit
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New Proposed Allouez rate
option
New Standard Rewards
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Flat Rate with Critical Peak Rate
50 Critical Peak hours in a Year
Critical Peak Price
Flat Rate Discounted
Customer receives Smart Thermostat
Rate to begin with UR-120 Rates
–  Approximately 1/1/2011
Evaluation
•  3rd Party Evaluator via a bidding process – KEMA
•  Objectives
–  Measure the customer’s acceptance of rate options
–  Measure the customer participation in the rate
options
–  Measure customer usage in response to rate options
and education programs
–  Measure customer behavior, perceptions, and
preferred channels for information and effective
messages
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Focus on Energy
Programs
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Focus on Energy
•  Home Energy Review
–  Combining Review & Assessment programs
–  Tag team Advocate and Consultant visit
–  Customer selects Contractor from preferred list
–  Blitz approach to “group” sign ups and foster
competition
•  Heating Equipment Bonus
–  Build on success of existing WPS territory-wide
heating bonus program
–  Increase marketing opportunities
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Focus on Energy
•  School to Home
–  Efficiency kits for certain grades
–  KEEP course for teachers
–  In-service projects for students
–  Great excitement with teachers to kick off
2010/2011 school year
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Focus on Energy
•  Small Business Audit
–  Lessons learned
•  Enhanced Business Incentives
–  Multi-Measure Bonus
–  T12 Replacement Bonus
–  Variable Frequency Drive Bonus
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Focus on Energy
•  New Offerings for Business
–  Community supported financing for Small
Business (fall)
–  Business Staffing Grants (fall)
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Focus on Energy
•  Small Business Audit
–  Sign-up gift
–  Implementation bonus
•  Enhanced Business Incentives
–  Multi-project bonus (territory-wide)
–  T12 replacement bonus
–  LED replacement lamps
–  Business rental property bonus
–  Others
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Focus on Energy
•  Community Supported Financing for
Small Business
–  Information & marketing
–  Offer project pre-approvals & assistance
•  Business Staffing Grants
–  Target organizations that interact with
numerous buildings or companies
•  Local government or business associations
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Focus on Energy
•  Community Participation Reward
–  Base on community reduction in energy use
–  Reward project to be jointly chosen with
Village of Allouez leaders
•  Goals for Participation Metrics
–  Challenging, yet attainable
–  Motivating to community members
–  Simple to understand and track
–  Drives participation in rates and programs
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Tools & Technology
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Tools & Technology
•  Review the technology
–  DLC
–  Smart Thermostats
–  IHD’s
–  Google PowerMeter
–  Internally developed and hosted usage graphs
TM
•  EPRI Programs
–  Energy Efficiency Program
–  Smart Grid Program
–  PHEV
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WPS AMI Infrastructure
•  AMI
–  Substantially completed in 2005
–  99.9% customers have AMI
–  Capable of hourly reads for all meters
–  Over 10% of meters are read hourly for billing
and load research
–  Looking for opportunities to further leverage
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WPS DR Infrastructure
•  Demand Response - Residential
–  Direct Load Control
•  1992 vintage system – paging and FM/SCA
•  54 MW’s controllable summer – 17 MW winter
•  25,600 residential and small commercial customers
–  Response Rewards (CPP)
•  < 4 MW load
•  ~125 residential and commercial
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Tools & Technology
•  Direct Load Control
–  Leveraging existing technology/program
–  Currently one-way communication
–  Launched 10/1/2009 in Brillion
•  Brillion and Alloeuz (proposed)
–  Water Heaters and AC units – hard wired
•  Community 3 looking at more integration with
AMI / HAN
•  Response Rewards (CPP)
–  Aligned with Smart Thermostat
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Tools & Technology
•  Smart Thermostat
–  Utility or customer control during CPP events
–  Easy to use –simple touch screen programming
–  Internet /Wifi enabled
–  Allows customers to manage their home comfort
from anywhere at anytime
–  Live weather feeds and
weather forecasts
–  Temperature alerts
–  Helpful conservation
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reminders
Tools/Technology –
feedback methods
! Source : EPRI
In Home Displays
•  Initial focus on concept testing – not the technology
specifically
•  Two types of real-time CT based devices
–  TED 1001
•  Simple to install, stand-alone device
–  TED 5000
•  Current transformer (CT) driven device
•  Connects to local network for advanced features
–  Web-based power / energy graphs
•  Integrates with Google PowerMeter
•  Proposing to implement Smart Meters with Aztec IHD’s in Allouez
•  Small #’s
•  Zigbee based
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•  Employee’s only at outset
Google PowerMeter
TM
•  Free opt-in service that enables customers
to benefits from utility AMI investment on a
daily basis
•  Detailed usage data on a co-branded Google
gadget
•  Logo links directly to utility website & allows
us to post messages to customer
•  No personally identifying information shared
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Pag
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iCanConserve Pilot:
Google PowerMeter
Google PowerMeter design
iCanConserve Pilot:
Google PowerMeter
Tools & Technology
Usage Graphs, Charts, & Tables
“When do I use electricity” Pie Chart
•  Charts electric use by rate period (ex: onpeak, off-peak, critical peak) for last bill
month (uses billed data)
•  Accessed from My Account page for
community two pilot-eligible customers on
Time-of-Use Rewards, Response
Rewards, or Time-of-Use rates
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Tools & Technology
Usage Graphs, Charts, & Tables
Daily Electric Use - Average
•  Graphs average daily
kWh used, by day of
week, for a selected
season (summer or
winter)
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EPRI
•  Hyper-Efficient Appliances
–  Collaborative effort with EPRI to test
emerging household appliances
–  20 refrigerators and/or laundry equipment
(residential)
–  WPS to manage selection of test sites via
Home Energy Review results
–  WPS to manage installation and
decommissioning efforts
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EPRI
•  LED Lighting
–  Host utility for LED street and area lighting
demonstration and research project
–  Elumen streetlights consume from 50 to 73% less
electricity than traditional lamps
–  WPS retrofitted 8 existing high pressure sodium
street lights that were approx. 25 years old, to
new LED street lights
–  Field testing performed quarterly
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EPRI
!  Before
!  After
! 311W Each, High Pressure
Sodium (HPS)
! 152 W Each, Light Emitting Diode
(LED)
!  Disclaimer: Colors are approximate.
EPRI
•  Smart Grid
–  Collaborative effort to address challenges
associated with integration of distributed
resources in grid and market operations
–  WPS is a collaborator
–  WPS will receive summaries of other demo
projects throughout the US
–  Will leverage knowledge gained from host sites
•  PHEV
–  Evaluating project with EPRI
–  Potential lease of Chevrolet Volt
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Tools & Technology
•  Limited/Low Income Initiatives
–  Automated process to track and store
customer demographic data
–  Provided by customers, energy assistance
agencies, third parties, etc.
–  Will assist in targeting conservation/
weatherization efforts
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Questions?
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