Weaker Pounds Helps Exporters
View video clip: http://news.bbc.co.uk/1/hi/england/7792356.stm
Questions
What is meant by the term “exchange rate”?
Describe what effect a fall in the value of the Pound has on the selling prices of UK
exporter goods in overseas markets
Why is the personal selling approach of the salmon business an effective way of
marketing promotion?
Why should an export business maintain a buffer of sales paid for in foreign
currency?
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