OCR F297 June 2013 Mock Paper B
Data available on the day – see the complete decision tree overleaf:
1 a) Using the decision tree data presented overleaf, calculate which
of the four choices that are presented offers the highest EMV. [13]
b) Discuss the extent to which the decision tree and the data
presented in appendices 1, 2 and 3 should guide CCL’s strategic plans
[18]
2) Examine the merits of CCL’s objective of building the e-commerce
side of their business. [18]
3) Discuss the methods CCL could employ to tackle the problems of
being a business with highly seasonal demand. [18]
4) Evaluate the extent to which the possibility of rebranding the
business will secure its future success. [23]
OCR A2 Business Studies- June 2013 F297 toolkit
Mock exam hand out – sample decision tree
F297 June 2013
Tutor2u.net
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