Cisco Services:
Towards Your Next Generation IT
Uwe Lambrette - EMEAR DC &
Cloud Services Director
Kadir Kaya – EMEAR DC & Cloud
Services Sales Manager
Enterprise Cloud Today: Hybrid Cloud Adoption
IT Departments Serving as Cloud Brokers
%
76
IT will act as a “broker”
of cloud services across
internal and external
clouds for LOBs*
*Cisco-Intel Cloud Study,
Sep. 2013
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Complex Cloud Industry Value Chain enables multiple
Choices
IT infrastructure
ODM / SC
Systems
infrastructure
software
Application
development /
deployment
Application
Cloud enablers (BMC,
Red Hat, Joyent,
Vmware)
IDE (JBoss), databases,
web, app servers
Applications (Microsoft,
SAP, Oracle, others)
Facility
OEM
SaaS
Presentation /
Access
End user
SaaS
PaaS
IaaS
SaaS
Hosted AM
Synaptic Hosting
Colo
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Dynamic Computing
IaaS
PaaS
(Enterprise)
Scope the Cloud Transformation
Virtualizing & Automating Heterogeneous Workloads
x86
x86
Hp-UX
DEC
“Wait”
Workload
Hardware
x86
Heterogeneous IT Workloads
Solaris
Cloud Transformation
Single Cloud Platform
Top-Down: Roll-Out across All Workloads
“IT efficiency is consolidating all the
initiatives.” (Chemicals)
Standardizing per Workload
Bottom-Up: Cap and Grow approach
We cannot migrate legacy, but cloud
could be an option for new platforms.
Legacy applications represent a too large
transformation effort
(FS)
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Legacy
X86 Cloud
Platform
Legacy
Legacy
X86 Cloud Platform
Legacy
Application
Design Changes
Legacy
Depth of Cloud Transformation
35% plan, 35% already use cloud, limited Self-Service
 Cloud transition: half companies run,
half build cloud
Cloud Deployment Stages
15
30
 Self-service and billing are rarely in
scope
Self Service &
Billing
Self Service
Using
Cloud
15
12
Not Using
Cloud
Basic
Automation
Considering,
Planning,
or Building
Cloud
Transition
Use
Source: Cisco IBSG – N=42 interviews
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Automation
 Network automation too complex
 Business case does not fly
 Skills for self-service build
missing
 All companies have completed
consolidation, all but 4 have
implemented virtualization
 Limiting factor: legacy applications
costly to standardize and consolidate,
hard to migrate to x86
Facility and IT Infrastructure
Facility Strategies: On-Net & Mega Exchange
IT infrastructure
ODM / SC
OEM
Build Your
Own
End-to-End Control





Regulatory Requirements
Custom Location
Energy Management
Long term commitment
Technology lifecycle
“We were proud to build
or own DC – now it is a legacy”
Facility
Mega
exchange
Systems
infrastructure
software
Application
development /
deployment
DC facility + exchange providers
bring cloud DCs closer together
and closer to the end user
Application
On-Net
Cloud
Presentation /
Access
Network service providers
provide cloud resources on their WANs
with end-to-end management and SLAs
20-25 cloud hubs emerging globally
Integrated value proposition
 Enterprise DC close to cloud DC and to end-users
 Connect cloud DC to any private network service
(Enterprises can choose network vendor)
 End-to-end SLAs with “one throat to choke”
 Easy integration of internal enterprise DC with cloud
Equinix
hub example
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Optus example
Domain 10 Guiding Design Choice
for Private, Public, and Hybrid Cloud
Domain Tensm Framework
Application
Migration
Organization • Governance • Process
9
Security • Compliance
PaaS
8
Applications • Communications
7
Platform
2
Abstraction • Virtualization
1
Infrastructure • Environmentals
IaaS
Compute
Operation
Management
Storage
Network
Automation • Orchestration
SaaS
Consolidation
Existing System Integrations
Cloud
Enablement
10
3
Desktop
Virtualization
Financials
Intelligent
Automation
6
Service
Catalog
5
Optimization
$
Monetization
4
Customer
Interface
Unified
Architecture
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Service Example: Cisco Cloud Consumption Service
Cisco Cloud Usage
Collector
Cisco Cloud
Consumption
Web Portal
Salesforce.com
Webex
Authorized CSP
Unauthorized CSP
SaaS
Google Docs
5-10X
More Discovered
Cloud Services
Customer
Network
Cloud Benchmarking
- Consumption
Analytics
- Spend Data
- Vendor Profile
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Box
Force.com
Windows Azure
I
Amazon Web Services
Terremark
PaaS
IaaS
Landmark SP DC consolidation with ACI
Phase 1
•
Reference SP customer
Excellence in low cost / high
performance DC switching
environments in the very short term
50% market share in ME Geo: 6.5M mobile,
735k residential, 70k businesses customers

SP is anchor tenant in 2 major DCs for facility
company

Large DC consolidation from 14 to 2
Project:
Phase 2
APIC
•

Cisco’s next step in becoming the
world’s #1 IT company
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014


Design, implementation and testing of

Nexus9K , OOB and ASR9K

Third party

Migration services
Onsite Managed Service
Migrate Business-Critical Applications
National
Retailer
Challenge
Cisco Solution
• Two IBM RISC-based data centers, built to
support seasonal peaks, ran at only 30%
utilization
• Cisco Unified Computing System to
provide scalability and reliability, along with
energy, cabling, and operational
efficiencies
• Operational costs out-of-control
• Infrastructure reliability and
scalability issues
• Cisco Services to migrate retailer’s RISCbased applications to Cisco UCS
Dramatic Savings
Energy Efficiency
Speed
Expected $11M savings each
year in maintenance fees
Expected $600K yearly savings
for power and cooling costs
Improved IT responsiveness
by moving to IaaS, private cloud
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Plan & Design & Migrate Data Center
National Bank
Challenge
Cisco Solution
• Existing Data Center running out of space
and power, High Operational Costs
• End to End Data Center Assessment
• Slow Time to market for new services
• Requirements to build 2 new DCs and
deploy new architecture to support IT and
business requirements
• DC Technology Architecture Blueprint
• Facilities Conceptual and Detailed Design
• Data Center Fitout & Commissioning
• Data Center Migration Planning
Savings
Energy Efficiency
Speed
On time delivery with
substantial OPEX savings
Energy efficient, scalable and
modular DC design
Fast go to market to meet
changing demands
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Partnerships and Partner Enablement: Global ERP Vendor
One Partner – 4 Business Models
Hana
Appliance
ERP Migration
Hana aaS
• Hosted Hana solution with API
• PaaS offering
Operate
HANA RMS
Managed service for HANA
Operations, Management,
Reporting, Maintaining
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Operations
Enablement
Why Cisco Services?
Innovative Solutions
Unmatched
Expertise
Gives you access
to more than 25 years’
networking innovation and
leadership, best practices,
methodologies, and tools
Collaborative
Approach
Delivers customized
services and holistic solutions
to meet your needs through the
combined expertise of Cisco and
our global partner ecosystem
Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014
Delivered using a proven architectural
approach that
aligns your technology investments
with your business objectives
Smart Services
Capabilities
Enables better visibility,
information, and understanding
to fuel performance, efficiency,
and innovation
Realize the Full
Value of Your IT and
Communications Investments
Faster