THE CPA AUSTRALIA
ASIA-PACIFIC SMALL
BUSINESS SURVEY 2015
VIETNAM DATA SNAPSHOT
VIETNAM DATA SNAPSHOT
Business and economic growth
Small businesses that expect their business to
grow - Vietnam against survey average
Vietnamese small businesses that expect their
business to grow against small business growth
expectations for Vietnam's economy
90%
90%
70%
70%
50%
50%
30%
30%
2014
Survey average
2014
2015
Vietnam
Businesses that grew in the last 12 months
Businesses that expect to grow in the next 12 months
Businesses that expect the local economy to grow in the
next 12 months
2015
Expect local economy to grow
Expect their business to grow
2015
Rank
2015
2014
Rank
2014
2015 survey
average
89.0%
93.6%
2/8
1/8
64.2%
78.8%
3/8
2/8
68.2%
70.7%
90.0%
1/8
79.7%
2/8
61.1%
Business activity over the past 12 months
Rank
2015
2014
Rank
2014
2015 survey
average
48.1%
2/8
51.2%
1/8
33.1%
41.0%
1/8
N/A
N/A
25.4%
57.1%
1/8
N/A
N/A
39.0%
85.8%
29.7%
70.3%
2/8
8/8
1/8
94.8%
32.1%
64.0%
1/8
6/8
2/8
59.9%
47.6%
56.3%
2015
Increased employee numbers
Improved business management had a major positive impact
on their business
Increasing costs had a major negative impact on their
business
Required funds from an external source
Found it easy or very easy to access external finance
Sought external funds for business growth
Planned business activity over the next 12 months
Expect to increase employee numbers
Definitely expect to introduce a new product, service or
process unique to their country or the world
Expect to grow their e-commerce presence to a large extent
Expect revenue from overseas markets to grow strongly
Expect to significantly increase spending on marketing and
promotion
Expect to grow their investment in assets strongly
Definitely will seek external funds
Expect easy to very easy access to finance
Expect to seek external finance to fund growth
2015
Rank
2015
2014
Rank
2014
2015 survey
average
66.1%
2/8
64.4%
2/8
41.8%
26.1%
4/8
N/A
N/A
22.0%
33.5%
19.7%
5/8
3/8
N/A
N/A
N/A
N/A
32.2%
19.1%
37.4%
2/8
N/A
N/A
22.8%
32.3%
47.1%
32.9%
77.3%
2/8
1/8
6/8
1/8
N/A
48.7%
37.1%
68.6%
N/A
2/8
4/8
2/8
23.1%
29.2%
43.3%
59.7%
Social media and e-commerce
Earned revenue from online sales
Used social media for business purposes
2015
Rank
2015
2014
Rank
2014
2015 survey
average
85.1%
96.5%
3/8
2/8
87.1%
96.8%
3/8
2/8
68.9%
81.4%
2015
Rank
2015
2015 survey
average
80.0%
2/4
63.4%
ASEAN Economic community
Creation of the ASEAN Economic Community will have a positive impact on
their business
Demographics
Business is 10 years old or younger
Respondent is aged 39 or younger
2015
Rank
2015
2014
Rank
2014
2015 survey
average
80.7%
79.7%
1/8
1/8
82.5%
65.1%
1/8
3/8
65.6%
53.3%