THE CPA AUSTRALIA
ASIA-PACIFIC SMALL
BUSINESS SURVEY 2015
GUANGZHOU DATA SNAPSHOT
GUANGZHOU DATA SNAPSHOT – COMPARISON WITH
HONG KONG, SHANGHAI AND SINGAPORE
Business and economic growth
Guangzhou small businesses that expect their
business to grow against small business growth
expectations for China's economy
Small businesses that expect their business to
grow - Guangzhou against survey average
80%
80%
70%
70%
60%
60%
50%
50%
40%
40%
30%
30%
2014
Guangzhou
2015
Survey average
2014
Expect their business to grow
2015
Expect local economy to grow
Guangzhou
Shanghai
Hong Kong
Singapore
Businesses that grew in the last 12 months
75.6%
79.5%
63.8%
58.7%
Businesses that expect to grow in the next 12 months
74.8%
76.9%
55.1%
56.5%
Businesses that expect the local economy to grow in the next
12 months
74.1%
71.1%
52.1%
48.1%
Jobs creation
Guangzhou
Shanghai
Hong Kong
Singapore
Increased employee numbers over the PAST 12 months
39.5%
39.7%
32.5%
19.7%
Plan to increase employee numbers in the NEXT 12 months
57.1%
45.5%
32.8%
27.7%
Guangzhou
Shanghai
Hong Kong
Singapore
32.0%
25.0%
17.7%
15.2%
Guangzhou
Shanghai
Hong Kong
Singapore
Earned revenue from online sales
91.8%
92.3%
80.4%
63.6%
Expect to grow their e-commerce presence to a large extent
in the next 12 months
34.0%
29.5%
42.6%
19.4%
Used social media for business purposes
98.6%
96.2%
93.2%
79.6%
Innovation
Definitely expect to introduce a new product, service or
process unique to their country or the world
Online sales and social media
Exporting
Expect revenue from overseas markets to grow strongly over
the next 12 months
Guangzhou
Shanghai
Hong Kong
Singapore
19.7%
10.9%
22.3%
17.7%
Improved business management
Guangzhou
Shanghai
Hong Kong
Singapore
34.0%
32.1%
20.4%
20.3%
Guangzhou
Shanghai
Hong Kong
Singapore
Increasing costs had a major negative impact on their
business
34.0%
39.1%
41.9%
36.1%
Rent was the cost increase most detrimental to their
business
37.4%
41.7%
41.9%
32.6%
Guangzhou
Shanghai
Hong Kong
Singapore
Definitely will seek external funds over the next 12 months
41.5%
36.5%
31.3%
15.8%
Found it easy or very easy to access finance
65.6%
57.1%
43.5%
34.1%
Improved business management had a major positive impact
on their business
Costs
Access to finance
Demographics
Guangzhou
Shanghai
Hong Kong
Singapore
Business is 10 years old or younger
64.6%
66.7%
58.9%
65.5%
Respondent is aged 39 or younger
62.6%
64.8%
63.4%
47.7%