Enterprise Medianet
Cisco Prepares for More Video Traffic
A Cisco on Cisco Case Study: Inside Cisco IT
Cisco_IT_Case_Study © 2008 Cisco Systems, Inc. All rights reserved.
Cisco Public
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Overview
ƒ Challenge
Ensure that the Cisco WAN can support growing volumes of
video and other rich-media applications
ƒ Solution
Design a peer-to-peer medianet
ƒ Results
A network positioned for the future with simplicity and scalability
ƒ Next Steps
Support new video technologies and video-traffic growth
Cisco_IT_Case_Study © 2008 Cisco Systems, Inc. All rights reserved.
Cisco Public
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Challenge
Growing Video Traffic
ƒ Previous hub-andspoke
WAN could not
support
growing voice and
video traffic
Unacceptable latency
High support costs
Separate voice
network costs
Cisco_IT_Case_Study © 2008 Cisco Systems, Inc. All rights reserved.
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Solution
Create a Medianet
ƒ New, peer-to-peer
WAN design
SONET-based ring
backbone
in North America
MPLS VPN in Europe
ƒ Define QOS policies to
deliver adequate network
service to voice and video
ƒ Increase bandwidth in
local-office access circuits
to support TelePresence
and other video applications
Cisco_IT_Case_Study © 2008 Cisco Systems, Inc. All rights reserved.
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Cisco Global WAN Backbone
Kanata
Denver
Amsterdam
London MPLS Network
Chicago
San Jose
New York
Tokyo
RTP
Shanghai
LA
India
Dallas
Orlando
Bahrain
Atlanta
Hong Kong
Singapore
Sao Paulo
Sydney
ƒ Peer-to-Peer
ƒ QoS Enabled
ƒ Scalable
ƒ Multicast Enabled
Cisco_IT_Case_Study © 2008 Cisco Systems, Inc. All rights reserved.
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Cisco Backbone WAN
Legend
OC48 - STM16 - 2.5 Gbps
OC12 - STM4 - 622 Mbps
OC3 - STM1 - 155 Mbps
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Solution
Video Applications on the
Medianet
ƒ Cisco TelePresence
ƒ H.323 and H.320 video
conferencing
ƒ Cisco Unified Video
Advantage, Cisco
MeetingPlace,
and Cisco WebEx for
desktop video conferencing
ƒ Cisco IPTV
ƒ Video on demand
ƒ CCTV physical security
monitoring
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Results
Simplicity and Scalability
ƒ Easier deployment of
new video technologies
ƒ Scalability to support
growing traffic demands
ƒ Simpler bandwidth
management
ƒ A medianet positioned
for the future
Cisco_IT_Case_Study © 2008 Cisco Systems, Inc. All rights reserved.
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Next Steps
Continued Video Growth on the Medianet
ƒ Support more video traffic: ƒ Implement new tools for
managing video services
More TelePresence endpoints
Integrate TelePresence with
other video conferencing
systems
Cisco_IT_Case_Study © 2008 Cisco Systems, Inc. All rights reserved.
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ƒ Deploy new video
applications
such as digital signage
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Cisco_IT_Case_Study © 2008 Cisco Systems, Inc. All rights reserved.
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