TABLE 89. Importance of trademarks for R&D-active companies and non-R&D-active companies, by industry: 2009
(Percent)
R&D-active companiesa
All companies
Industry and company size
All industries
Manufacturing industries
Food
Beverage and tobacco products
Textiles, apparel, and leather products
Wood products
Paper
Printing and related support activities
Petroleum and coal products
Chemicals
Basic chemicals
Resin, synthetic rubber, fibers, and filaments
Pesticide, fertilizer, and other agricultural chemical
Pharmaceuticals and medicines
Soap, cleaning compound, and toilet preparation
Paint, coating, adhesive, and other chemical
Plastics and rubber products
Nonmetallic mineral products
Primary metals
Fabricated metal products
Machinery
Agricultural implements
Semiconductor machinery
Engine, turbine, and power transmission equipment
Other machinery
Computer and electronic products
Communications equipment
Semiconductor and other electronic components
Navigational, measuring, electromedical, and control instruments
Electromedical, electrotherapeutic, and irradiation apparatus
Search, detection, navigation, guidance, aeronautical, and
nautical system and instruments
Other measuring and controlling instruments
Computer and peripheral equipment and other computer and
electronic products
Electrical equipment, appliances, and components
Transportation equipment
Automobiles, bodies, trailers, and parts
Aerospace products and parts
Aircraft, aircraft engine, and aircraft parts
Guided missile, space vehicle, and related parts
NAICS code
Very
important
21–23, 31–33, 42–81
31–33
311
312
313–316
321
322
323
324
325
3251
3252
3253
3254
3256
3255, 3259
326
327
331
332
333
33311
333295
3336
other 333
334
3342
3344
3345
334510, 334517
7
14
18
29
16
4
13
9
13
36
32
38
36
53
30
30
12
6
14
6
17
24
49
9
17
26
20
24
26
30
Somewhat
Not
important important
8
14
19
27
13
11
13
9
8
23
28
14
7
18
21
28
17
10
8
9
14
13
22
10
14
22
34
17
26
26
86
72
63
44
71
85
74
81
79
41
40
48
57
29
49
42
71
84
78
84
69
63
29
81
69
52
46
59
48
44
Very
important
30
34
39
50
38
12
33
26
39
50
49
51
59
59
39
45
23
19
23
26
34
44
57
33
32
35
27
40
31
41
Non-R&D-active companies
Somewhat
Not
important important
27
25
22
30
31
44
23
20
14
22
24
22
12
18
26
25
35
27
23
18
25
18
21
15
26
31
36
27
34
45
42
41
39
20
31
44
44
54
47
28
27
27
30
23
36
30
42
54
54
56
41
38
22
52
42
33
37
32
35
14
Very
important
Somewhat
Not
important important
6
7
11
26
9
3
9
8
2
17
14
1
18
33
23
8
6
3
13
3
10
13
D
D
10
14
D
13
16
D
7
10
17
26
1
8
12
9
6
24
32
1
2
19
18
33
10
8
6
8
9
11
D
9
9
11
D
9
7
D
88
83
72
48
83
90
79
83
92
59
54
1
80
48
59
59
84
89
81
89
82
77
59
D
82
75
70
78
76
84
334511
30
24
46
36
29
35
D
D
82
other 3345
25
26
49
29
33
39
17
9
73
3341, 3343, 3346
36
18
46
50
27
23
23
10
68
335
336
3361–3363
3364
336411–336413
336414, 336415, 336419
24
12
12
9
8
19
23
19
18
19
19
16
53
69
70
72
73
64
44
24
26
11
10
38
32
27
29
26
26
28
24
49
45
63
64
33
6
6
7
6
6
0
14
15
13
5
5
D
80
79
80
89
89
D
TABLE 89. Importance of trademarks for R&D-active companies and non-R&D-active companies, by industry: 2009
(Percent)
R&D-active companiesa
All companies
Industry and company size
Military armored vehicle, tank, and tank components
Other transportation equipment
Furniture and related products
Miscellaneous manufacturing
Medical equipment and supplies
Other miscellaneous manufacturing
Nonmanufacturing industries
Mining, extraction, and support activities
Utilities
Construction
Wholesale trade
Retail trade
Electronic shopping and mail-order houses
Other retail trade
Transportation and warehousing
Information
Publishing
Newspaper, periodical, book, and directory publishers
Software publishers
Telecommunications
Data processing, hosting, and related services
Other information
Finance and insurance
Real estate and rental and leasing
Professional, scientific, and technical services
Architectural, engineering, and related services
Computer systems design and related services
Scientific R&D services
Biotechnology R&D
Physical, engineering, and life sciences (except biotechnology)
R&D
Social sciences and humanities R&D
Other professional, scientific, and technical services
Health care services
Other nonmanufacturing
Somewhat
Not
important important
Very
important
Non-R&D-active companies
NAICS code
Very
important
Somewhat
Not
important important
Very
important
Somewhat
Not
important important
336992
other 336
337
339
3391
3399
D
17
5
24
21
25
D
24
7
15
19
12
52
58
88
62
60
63
D
50
29
41
36
43
D
20
15
23
40
14
27
31
56
37
24
43
D
4
2
14
13
15
D
27
6
10
9
11
D
70
92
75
78
73
21–23, 42–81
21
22
23
42
44, 45
4541
other 44, 45
48, 49
51
511
5111
5112
517
518
other 51
52
53
54
5413
5415
5417
541711
6
4
10
3
10
6
20
5
2
22
32
24
45
7
33
12
7
8
9
7
25
22
26
7
1
5
4
12
9
17
8
3
23
26
19
38
11
31
21
6
3
11
10
24
23
28
87
95
85
93
77
86
63
86
95
55
42
57
17
81
37
68
87
89
80
83
51
55
46
26
38
35
25
21
7
D
4
1
38
41
12
46
15
53
30
56
45
24
13
31
23
26
29
33
36
20
38
5
33
3
1
34
45
72
41
13
30
20
20
23
27
24
39
24
27
44
29
29
55
41
88
D
93
1
28
14
15
14
72
18
50
24
32
49
63
30
52
47
5
4
7
3
10
6
20
5
2
16
26
25
40
5
22
8
7
8
7
6
21
18
17
7
1
2
4
12
9
17
8
3
19
15
14
24
11
31
21
6
3
8
8
16
18
55
88
95
91
93
77
86
63
86
95
65
58
61
35
84
46
71
87
89
85
86
64
64
28
541712
22
22
56
20
23
57
32
15
53
541720
other 54
621–623
55, 56, 61, 624, 71, 72, 81
11
7
2
6
13
8
4
7
76
85
94
88
26
23
37
5
13
16
2
62
61
61
61
34
D
6
2
6
D
7
4
6
83
87
94
88
TABLE 89. Importance of trademarks for R&D-active companies and non-R&D-active companies, by industry: 2009
(Percent)
R&D-active companiesa
All companies
Industry and company size
All companies
Small companies (number of domestic employees)b
5–499
5–99
5–49
5–24
25–49
50–99
100–249
250–499
Medium and large companies (number of domestic employees)
500–999
1,000–4,999
5,000–9,999
10,000–24,999
25,000 or more
D = data withheld to avoid disclosing operations of individual companies.
Somewhat
Not
important important
Very
important
Non-R&D-active companies
NAICS code
Very
important
Somewhat
Not
important important
Very
important
Somewhat
Not
important important
21–23, 31–33, 42–81
7
8
86
30
27
42
6
7
88
–
–
–
–
–
–
–
–
6
6
6
6
7
10
11
17
8
7
7
6
11
11
17
21
86
87
87
88
82
79
72
63
29
28
27
24
33
35
38
43
27
27
27
27
27
30
27
27
44
45
47
49
40
35
35
30
6
5
5
5
6
8
8
12
7
6
6
6
10
9
16
20
88
88
89
89
85
83
76
68
–
–
–
–
–
22
26
41
64
64
16
21
18
16
14
62
53
41
21
22
49
58
69
80
88
28
30
1
16
7
23
12
6
4
5
15
18
17
40
43
13
18
12
16
20
73
63
71
44
37
NAICS = 2007 North American Industry Classification System.
a
b
Statistics are representative of companies located in United States that performed or funded R&D.
Upper bound based on U.S. Small Business Administration's definition of small business; Business R&D and Innovation Survey (BRDIS) does not include companies with fewer than five domestic employees.
NOTES: Detail may not add to total because of rounding. Industry classification based on dominant business code for domestic R&D performance where available. For companies that did not report business codes, classification used
for sampling was assigned.
SOURCE: National Science Foundation/National Center for Science and Engineering Statistics and U.S. Census Bureau, Business R&D and Innovation Survey, 2009.