IWXIVED
USPS-LR-J-169
Nov5 4 44PM
'01
POSTAL
HA,~
cOHN:SSICN
,,FFlCE OFTHE SECRETARY
USPS Advertising and Promotions-Express
Mail/Priority
Mail TV, Print and Radio FY2000/2001
Filed in response to OCAAJSPS-22
(Category 3 & 4)
USPS ADVERTISING
PROMOTIONS
AND
Express Mail/Priority Mail
TV, Print and Radio
Fiscal Years 00 - Og
UNITEDSTATES
POSTALSEMCt5
Express and Priority Mail Mass Advertising
Fiscal Year 2000
Sweater
Product
1Priority
Truck
I Prinritv
Jacket
Shirt/Blow up version
Truck new take
Man’s Best Friend
Magic Set Aunt
Robot (Returns)
IPriority
Priority
Priority
Priority
Priority
Priority Returns
--
Radio - General
Title
lWhoville
Product
IExpress and Priority
Print - General
Title
Product
E-Priority/Woman w/ Purse
Sell the Sellers Man on Sofa
eddiebauerzom-man in airport
Amazoncorn-Boy with Toy
Title
I
bNane
Radio - Asian
Product
Title
Product
I
I
lNOllf4
Print - Asian
Title
INone
Title
El Aguila-Holiday 99
Business Ally
Young Entrepreneur/Spanish
, r’oung Entrepreneur/English
Interrogatorles2.xls
Product
1
I
Product
Priority
Priority
Priority
Priority
Mail
Mail
Mail
Mail
1
10131101
- Radio -- Hispanic
Title
None
Product
I
1
Print - Hispanic
Title
Parcel Gift-Domestic
Sockets
Eye Test
Interrogatories2.xls
Product
1Priority Mail
IPriority Mail
IPriority Mail
10/31/01
Express and Priority Mail “Mass”
Advertising -- Fiscal Year 2000
et Aunt
1
Interrogatories1 .xls
(Priority
IPriority Returns
1
1o/30/01
WEST
WMXER
DRIVE,
CMWLOO,
IL60601
35
,ala,220-5%KJ
LEO BURNETT U.S.A.
--
U.S. POSTAL SERVICE
Approved for Bidding:
30-Second Film
Revision #I:
“SWEATER/REV.”
Revision #2:
AMAZON.COM CO-OP N
QYPS9266
Job #: P31715
m
m
I
1O/20/00
ceh
1O/27/00
ceh
1o/30/00
ceh
DOG WEARING HOLIDAY
SWEATER
WOMAN vo:
Oh he looks so handsome...Mommy’s big
mm...you’re
such a big boy.. I’m gonna give
you a big kiss
2
TITLE: $4.92 SAVED ONLINE
AVO:
$4.92 saved buying Spike a holiday sweater
online.
-
3
TITLE:
$6.42 OVERPAID ON
AVO:
$6.42 overpaid on shipping.
SHIPPING
SUPER: BASED ON 2LB. RATES
FROM CHICAGO TO NYC FOR THE
LEADING NATIONAL
2 DAY
SERVICES.
4
DOG WEARING HOLIDAY
SWEATER
5
SUPER: PRIORITY MAIL AVERAGE
DELIVERY 2-3 DAYS AFTER
SHIPMENT BY RETAILER.
WOMAN VO:
AVO:
6
Oh, you look so precious.
If your giti aren’t being sent Priority Mail,
you’re probably paying too much, so make
sure to ask for it.
-
7
PRIORITY MAIL LOGO.
USPS LOGO.
WACKER
DRIVE,
CHIC*oo,
IL6060,
35 WEST
,312) x20-5959
LEO BURNETT U.S.A.
--
U.S. POSTAL SERVICE
Approved for Bidding:
30-Second Film
Revision #I:
“SWEATER/REV.”
Revision #2:
AMAZON.COM CO-OP N
QYPS9266
Job#: P31715
1o/20/00
ceh
1O/27/00
ceh
8
SUPER: WHAT’S YOUR EPRIORITYTM
SUPER:
WWW.USPSPRIORITYMAIL.COM
TAG:
Fly Like an Eagle.
1o/30/00
ceh
USPS
“Truck”
Visuals:
Child playing with dump truck in house.
Visual info:
“Bought on Amazonxom”
“Shipped by Priority Mail”
“What’s your e-priority”
Whoosh goes across screen, Song: Fly Like an Eagle.
vo:
“What’s your e-Priority?”
2
USPS
“Jacket”
Visuals:
People sitting around an airport waiting for a flight.
Visual Info:
“Bought on eddiebauerxom
“Eddie Bauer Inc. makes Priority Mail available to its customers
3lbs. & under. ”
“Shipped by Priority Mail
“What’s your e-priority”
for packages
vo:
“What’s your e-Priority?”
3
USPS
“Truck’s
New Take”
Visuals:
Child playing with dump truck in house.
Visual Info:
“Bought on Amazon.com”
“Shipped by Priority Mail”
“What’s your e-Priority”
Whoosh goes across screen, Song: Fly Like an Eagle,
vo:
“c-tailers
like Amazonxom
choose Priorly
Mail. Shouldn’t you?”
A
USPS
“Shirt/Blow
Up Version”
Visuals:
People sitting around an airport waiting for a flight.
Visual Info:
“Bought on eddiebauer.com
“Eddie Bauer Inc. makes Priority Mail available to its customers
3lbs. & under. ”
“Shipped by Priority Mail”
“What’s your e-Priority”
vo:
“E-tailers
like eddiebauer.com
for packages
choose Priority Mail. Shouldn’t you?”
USPS
“Man’s
Best Friend”
Visuals:
Guy walking around house with dog while holding electronic toy and talking out
loud to himself.
Visual Info:
)^
.
“GPS Receiver.. bought on Eddiebauer.com”
“Priority Mail average delive r~ 2-3 days. Savings based on 2lbs published
by Priority Mail vs. FedEx2”
Day and UPS 2” Day Air.”
“Priority Mail saves on~shipping”
“What’s your e-priority”
rates
Whoosh goes across screen, Song: Fly Like an Eagle.
vo:
“You rely on Amazon.com for electronics and all sorts of gifts. They rely on
Priority Mail to get it there fast and to save you money.”
,“What’s your e-Priority?”
6
USPS
“Magic
SetlAunt”
Visuals:
Boy playing with magic set. Aunt pinches boys’ cheek, boy makes the aunt
disappear.
Visual Info:
.-
“Magic set bought on Amazoncorn”
“Priority Mail saves on shipping”
“Priority Mail average delivey 2-3 days. Savings based on 2lbs published rates
by Priority Mail vs. FedEx 2” Day and UPS 2” Day Air.” “Priority Mail saves on
shipping”
“What’s your e-Priority”
“uspsprioritymail.com”
Whoosh goes across screen, Song: Fly Like an Eagle.
vo:
“You rely on Amazoncorn
for an incredible selection of toys. Amazon.com
on Priority Mail to get it there fast and to save you money.”
“Disappearing
relies
aunt not included.”
“What’s your e-Priority?”
,-
7
USPS
“Robot”
Visuals:
Robot jumps out of Priority Mail labeled box, grabs Electronic Merchandise
Return label off of printer and puts onto the Priority Mail labeled box.
Visual Info:
“Electronic Merchandise Return service is available with Priority Mail and other
standard packages services.”
“What’s your e-Priority?”
“www.usps.com”
c
vo:
“Introducing e-Merchandise
Return from the United States Postal Service. It’s so
simple, your customers can print a pre-paid return label right from your Web site.
Now the stuff they buy online practically returns itself. Easier exchanges for
them means more business for you. What’s your e-Priority?”
C
9
.
-
Whoville Radio :60
1O-26-00
You probably know as it’s often beenstated
Giving holiday gifts can be quite complicated
At least,it is for tbc who’s in Whoville
So it’s probably hue for You’s in Youville
Here for the shoppingand there for t&eshipping
And here for packing to keep it from ripping
That’s why the Post Office is whereyou should go
For wrapping and packing and shipping,you know
They’ve got plenty of boxes,bubble wrap, and tape
To assureyour gift getsthere in tip-top shape
Priority Mail to get therejust right
And ExpressMail, to get it there overnight
.-
So come to the Post OfIice, it’s only one stop
Thereare even last minute gifts for mother,brother, sister,and pop
Don’t forget we’re openthis Saturdayif you got a late start
With delivery Monday on ChristmasDay
If, like a certain greensomeone,you havea suddenchangeof heart
,-
Express and Priority Mail “Mass”
Advertising -- Fiscal Year 2000
Print - General
Title
Grandmothers
Whovil ile
Small Business GUI
Sell the Sellers SF
E-PriorityiWoman w/ Purse
Sell the Sellers Man on Sofa
eddiebauer.com-man in airport
Amazomcom-Boy with Toy
Interrogatories1 .xIS
Product
IPriority Mail
IExpress Mail 8 Priority
Mail
Priority Mail
Priority Mail
Priority Mail
Priority Mail
Priority Mail
Priority Mail
10/30/01
,-
‘^
.:
;
-..l
‘1LI*
F/y like
an Fag/e:'1
~~..~_
Fly Like an Eagle!'
g
_.-
.-
AUDIO
...hay quc compartirlos.
01
z
WHOOSH:
A UN BUEN PRECIO
._.____.__
- ______
- ___._
_.__.__._
_.___________
WHOOSH: AT A FAIR PRICE
ANNCR: A un buen precio.
.---.-.--------- _.___-____
._-___.____.___.__..
ANNCR: At a fair price.
ANNCR: En cl Servicio Postal de
10sEstados Unidos...
ACthe United Scams
Service...
ANNCR:
P&l
...estamosmcjor preparados...
...we are better prepared...
...pam enviar...
...ro send..
VIDEO
AUDIO
FLY LIKE AN EAGLE MUSIC
INTRODUCTION FADES IN
AND UNDER
Woman: En aas fechas
______
___.__
-____.---.------.____-.---.--Woman: During this
de alegrla...
...w mensaje llega mi3 Icjoa.
..__.-_-______-__
-.-------- _--___.---.--....your messageocs farther.
WHOOSH:
A MUCHOS LUGARES
.__----_____
_______
_-------- _______
_------ _
WHOOSH: TO MANY PLACES
~I_-~,
,,--’
.c
ANNCR: A muchos lugares.
ANNCR: To many places.
Woman: Porque 10sbuenos
deseos...
Woman: Becausegood wishes...
AUDIO
VIDEO
WHOOSH:
SALUDOS, SONRISAS
Y REGALOS
...saludos. sonrisas y regales.
_______________
- ____
- ______
___-___.__
-.___.
...(all) the greetings. smiles and gifts
WHOOSH: GREETINGS,
SMILES AND GIFTS
SUNG: El aguila wela mtis lejos...
SUNG: The eagle flies farther...
I
I
El iguila vuela mti Icjos.
_______
______________-_
-____-_
--------The eagle flies farther.
VIDEO
WHOOSH:
EL AGUILA WELA f&s LEJOS.
___.
________
_____
__-______
- _----------- __
WHOOSH:
THE EAGLE FLIES FARTHER
USPS LOGO
AUDIO
VIDEO
ESTABLISH FROM OPENING
SCEANE THAT IT’S A SMALL
NEIGHBORHOOD BUSINESS
(SMALL RADIO SHACK)
SPECIALIZED IN
ELECTRONIC APPLIENCES AND
GADGETS.
AUDIO
SFX: STREET SOUNDS,
BELL SOUM3S’p.S DOOR IS
OPENED
ANNCR:
Alguien
ANNCR:
Someone
ESTABLISH I’ARTNEIisHIP
BETWEEN LISPSAND SMALL
BUSINESS OPERATION
que usted ya conoce
you already know
USPS STANDS FOR:
- VARIETY OF SERVICES
_ SPEED
_ DYNAMIC
_ MODERN
puede se* su mejor
aliado en negocios.
can be your best business ally
LOGO TRANSITION TAKES US
BEHIND THE SCENES TO
USPS WORLD
INTRODUCE THE USPS
PEOPLE WHO MAKE
IT ALL POSSIBLE.
COMMUNICATE PERSONAL
ATTENTION.
STEVE MILLER “FLY LIKE AN
EAGLE” FADES
INANDUNDER
ANNCR: iCuente co*
el Servicio Postal
__-__- ____
--_- ---------- -----_---ANNCR: Count on
the United States
. .--
-
DIRECT TARGET AUDIENCE TO
SEEK USPS REP.
FOR SOLUTIONS.
PORTRAY USPS REPS. AS
RELIABLE, TRUSTWORTHY
AND
HELPFUL INDIVIDUALS.
COMMUNICATE
THAT SMALL
BUSINESS ENTREPRENEURS
CAN COUNT ON USPS FOR
SOLUTIONS ON HOW TO
EXFAND THEIR BUSINESS.
HISPANIC MAN SHOWS HIS
PRIDE OF BEING ABLE TO TAKE
HIS BUSINESS TO THE NEXT
LEVEL.
COMMUNICATE
WITH
ENVELOPE TRANSITION
HOW USPS IS THE,LINK
THAT UNITES BUSINESS
OWNER TO HIS CONSUMERS
ILUSTIiATE ONE OF THE MANY
WAYS USPS HELPS SMALL BUSINESSES
de 10sEstados Unidos
Postal Service
para brindarle oportunidades!
to create opportunities for you!
Desde c6mo establecer
___________-____-__------------_-------From developing
pr~gramas
de Correo Direct0
SORTER CONVEYS SPEED AND
TECHNOLOGICAL
ADVANCES.
Direct Mail programs
HISPANIC BUSINESS OWNER IS
EFFECTIVELY REACHING HIS
CUSTOMERS.
COMMUNICATE
THAT
CONSUMER Is PLACING AN
ORDER
para atraer nuevos clientes,
_______________
- ____
------------to attract new clients,
VlOEO
EMPHASIS ON THE VARIETY OF
OFTIONS USPS OFFERS.
SUGGEST MANY DIFFERENT
SERVICES.
(EXl’RESS MAIL, PRIORITY
ENVELOPE, BROWN
PACKAGES FOR PARCEL POST)
HIGHLIGHT
USPS BENEFITS IN
TERMS OF SAVlNG TIME AND
MONEY.
COM3KJMCATE
THAT USPS
SOLUTIONS ALSO HELP THE
BUSINESS INFLUENCER
(ASSISTANT)
PRODUCT ID.
PACKAGE TRANSITION
TAKES
.US FROM BUSINESS
TO CONSUMER.
CALL TO ACTION.
COMMUNICATE
THAT, USPS
DELIVERS SAFELY
SHOW RESULTS OF USING USPS
COMMUNICATE
A lRUST!NG
RELATIONSHIP
BETWEEN
BUSINESS OWNER AND USFS
AUOlO
hasta servicios que pueden
to services that can help you
ahorrarle tiempo y dinero.
__________
-__- __________
- __---________
save time and money.
MUSIC UP AND UNDER
Averigue c&no podemos
Fiid out, how we can
trabajar para usted.
I___________
-_-- --_---- _--_--_---------work for you.
Juntas, le dames
__- ________-___
- __------------------Together, we can make
VPDEO
AUDIO
COV&WNfCATE WITH LOGO
TRASITION
alas a su negocio.
___---_________
- -------------your business fly.
El Servicio Postal
THAT FROM THE HUMAN
ELEMENT (MAIL CARRIER)
TO ITS EQUIPMENT
(AUVLANE) USPS IS YOUR BEST
BUSINESS ALLY~.
USPS ID DESCRIBES SPEED AND
RELIABILITY
USFS BRANDING
de 10sEstados Unidos.
_________-_--________
- __-----------___
The United States
Postal Service.
de 10sEstados Unidos.
__-__---__-__
_--__-_-_-__
------------_-_
Postal Service.
VIDEO
AUDIO
Camera opens on a young
“latino” entrepeneur in an
empty room. He looks
introspective.
Priority Mail package wtth
animation, movement gets
man’s attention.
SuperLegak
PrhityM.UesY”. mare.r+smd.
de,senicioP.astd
delOS
EMados
Unhie
SFX: Door bell
MUSiC”F@likt?ZUlWlgb2
In & Under.
ANNOUNCER VO:
Priority Mail del ServicioPosra
de 10sEstadceUnidos
With Priority Mail from
the United States Yostal Service
Young man receives Priority
Mail package and opens it.
SuperLegak
SobeServiekn
deEntrq. de2dims.
____.__.
-.-.- .-....---.-.-.-.-.over2 DayServices
As he puts away what he
received, @her office related
objectsstart “popping” into his
home office: computer, clock.
lamp, etc. (following the
rhythm of the music).
Camera speeds up around
him as he puts everything
in place, gaining momentum.
SuperLegak
La enveg. promedio es de 2.3
____________-.-___~-.-.---Average dslhwy 2 to 3 days.
dim.
helps you save more than 50%
al em& hasta2 Ifbras
iSdo OR&I $3.20!
hy sending up to 2 pounds.
It’s only $3.20!
Sus paquetes llegan en
un promedio de 2 a 3 dias.
....__...
_....__
__
_.._._..._.....................
Your packages arrive
in an average of 2 to 3 days.
VIDEO
AUDIO
Camera zooms Out t0
reveal home-office fully
furnished.
incluso 10sSabados.
.._._.
._.....____..._...........
._........... ..
Close up of our hero as he
receives his last Priority
Mail package.
SuperLegat
Y nosotros confirmamos
que 10s recibieron.
even on Saturday.
Contimacidn de Envega
.3SL Adicionala.
He opens it to find a
photograph of his gidfiie~I.
He puts it on top of his
computer.
Use it. it’s so affordable
Camera zooms in to view
his reaction as a watch
pops in.
que puede mandar de todc
...__..___..____......~.......
._...-.............
Cur hero looks happy and
proud of his achievementas
helooksaroundhisfumished
home-oft?ce.
VIDEO
Uselo. sale tan econ6mico
.__..___
_.___....:
.........._............~.......
that you can send almost everphin~
.. .
jtodo!
everything!
As he tums around he’sstartled
to find alI the different priority
Mail packages that the
merchandise came in.
Priority Mail package with
Tag Line in a whoosh.
AUDIO
ANNOUNCERVO:
Prioritv Mail,
Usted’es nuestra prioridad
.___...._..................................
_...
Priority Mail.
Youareourpriority.
USPSLOGO and final slate
with whoosh tag line.
Express and Priority Mail “Mass”
Advertising -- Fiscal Year 2000
Print - Hispanic - 2000
Title
Parcel Gift-Domestic
Sockets
Eye Test
Interrogatories.1 .xIs
Product
IPriority Mail
IPriority Mail
(Priority Mail
6
10/30/01
r
10-30-01
02:!7pm
FROM-BRAVO
ADMINISTRATIVE
212-585-5456
T-120
P.002/000
F-883
CLIENT: UNITED STATES POST.41 S&RVICE
PRODUCT: HOLIDAY CAMPAIGN
CREATIVE DIRECTOR: FERNANDO DELGADO
PROJECT:
DOMESTICVERSION
ART DIRECTOR: SALAZARIRODO
MEDIUM:
PRINT AD
COPYWRITER:
SILVIA ORTlZ
TITLE: LDOMESTIC”
REV. 1
BACK TRANSLATION:
ROSA MIRANDA
DATE: 10-7-98
BACK TRANSLATION
To send greetings, smiles and gifts... The eagle flies further.
During this joyful season,the United StatesPostal Service delivers vow messageof love 10
your loved ones and friends in the United States. And something ve*v important: with the
weed YOU need. and at a fair ~ric~ Chyose the service that’s best for you:
Priority Mailm, send packaies at prices as low asjut 53 joor up ro2b.
Giros Scguros or domestic money or&rs for money gifts that are guaranteed.*
* * Replacementwith receipt. Feesand conditions apply. Check your Post Office for
details.
(Logo & Tagline
IL
.
r
I o-30-01
02:38~m
From-BRAVO
ADMINISTRATIVE
BRAVO GROUP
230 PARK AVE SOUTH
THE
NEW YORK, NY 10003
CLIENT/BRAND:
USPS
PROJECT:
Priority Mail
MEDIUM:
Print Ad
212-598-5456
T-128
P.O08/008 F-883
CREATIVE DIRECTOR: F. Deleado
CREATIVE SUPERVISOR: C. Salalar
COPYWRITER: M Colen
ART DIRECTOR: lost Rodo
TlTTLE: “Conncc~”
DATE:
May, 5 1999
SPANISH
SOCKETS:
priority
Otros servicios.
Mail m un 70% m& econ6mico
HEADLINE
que otros servicios
similares.
WHOOSH:
La mejor concxion
siempre despterra sonrisas.
El apuila vuela mds lejos. 8
Con el servicio de Priority MajIm, sus envies de hasta 2 lbs.
I]egan en 2 a 3 dias por 5610 S3.10.
Ademas para su ttanquilidad. ahora puede confimrar la enrrqa par ,350.
;Con Priority Mail ahorra hasta un 70% sobre otros servicios similares’
v ahora puede confirmar que recibieron su paquete!
‘Corn0 se trata de1 Servicio Postal de 10s Esrados Unidos
sabe que esta tomando una huena decision para su negocio.
Cienamentc, esa son&a es de pura satisfacci6n.
para mhs detalles, llamt al 1-600-221-1811
TAG:
Priority
Mail. La drcisibn m6s ficil
para su negocio.
LEGAL: l AhorreS bzsados cn Priorily Mail de hvta 2 libras que comienran cn S3.20: .35p adicionales per
Conhnacidn dc Enveea. comparado con las iarifas publicadaz para 2 librti de FedEx 2 DayTM dcrde $7.50 a %I I .OOy
UPS 2nd Day Ail @.desdc S7.25 a Sl1.25. Priority Mail emrcgo promedio cn 2 a 3 diar. @ 1999 U.S. Postal S&vice
BACK TRANSLATION
SOCKETS COPY:
Other set-&X%
Priority Mailw
70% more economical than other similar services
HEADLINE
WHOOSH:
The bcsr connection
always btings on a smile.
The eagle flies farther. (Fly like an eagle)@
With Priority Mail 7~, your packages of up to 2 pounds
arrive within 2 to 3 days for only $3.20.
And for your eacc of mind, now you can confirm the dellvery for .35e.
With Priority !-¶ail. you save up to 70% over other similar services*
and now you can even conlirm that your package was received.
And because it’s from the United States Postal Service,.you know you’re making a good
business decision. Certainly, that smile is from pure sansfacdon.
For more details, call I-800-221-181 1
TAG: Priority Mail. The easiest solution for your business.
LEG.4L: ‘Savtngs basedon Prrorny Mail up to 2 Ibs. stsntnp at 53.20: .35a extra for Delivery Confirmntion vs.
2 lb. published rates for FedEx 2DnyTM lrcm $7.50 to S11.00 and UPS 2nd Day AiVB from S7.25 to 51 I .25.
Pnoriry Mail average delivery of 2-3 days. a 1999U.S. Pestal Semlcr
PRIORITY
MAIL
i
I
I o-30-01
02:38pm
From-BRAVO
ADLIINISTRATIVE
212-598-5456
SPANlSH
HEADLINE
WHOOSH:
Vision Clara para Su negocio
El aguila wela mas lejos. m
Con el servicio Priority Mail” usted puede verificar que sua clienres
recibierirn au paquere con una llamada a por el internet.
simplemente
pide el servicio de Conftrmacion de Entrcga~
Mail le ahorra mk de un 50% en paquetes
de hasta 2 Ibs. comparado con otroa servicios de entrega en 2 dias.‘!
Un ahorro claro para su negocio
i)’ Priority
Para mas detalles. llame al: I SOO-275477i.
TAG: Prioriry Mail. Usted es nuestra prioridad.
LOGO: PWOKIJY
MAIL & CONFJRMAJlON
USPS LOGO www.usps,com
BAR
BACK TRANSLATION
HEADLINE
Clear vision
WEiOOSR:
for your business.
Fly like an eagle.-
By using Priority Ma? Service you can verify that your clients
received the package by a simple call 0,’ via the Internet.
just ask for the Dehvety Confirmation
service
And Priority Mail saves you mare than 50% in packages
of up to 2 pounds, compared IO other 2 day services!
Clear savings for your business.
For more details. call 1 800-275-8777.
Priority Mail. You are our priority.
LOGO:
PFUORTTY MAIL PACKAGE & CONFRh4ATION
USPS LOGO w.-w.usps.com
TAG:
BAR
T-128 P.OWOOQ F-883
Express and Priority Mail Mass Advertising
Fiscal Year 2001
Snow Amazon
Snow Nordstrom
Reindeer Amazon
Reindeer Nordstrom
Factory
--
Priority
Priority
Express
Express
Express
Radio -- General
Title
Product
None
I
Print - General
Title
TV
Truck
Snow
Hotel
Product
[Priority
[Express
1Express
INone
I
Radio--- Asian
Title
INone
.
Product
I
Print - Asian
“God of Fortune”, Chinese
“God of Fortune”, Vietnamese
“God of Gates”, Chinese
“God of Gates”, Vietnamese
“Gates”, Korean
“Pouch”, Korean
Title
Window of Opportunity/Spanish
Window of Opportunity/English
Product
PM mentioned
PM mentioned
PM mentioned
PM mentioned
PM mentioned
PM mentioned
in
in
in
in
in
in
copy
copy
copy
copy
copy
copy
Product
’
IPriority Mail
]Prlortty Mail
Radio - Hispanic
Title
Product
(None
- Print - Hispanic
Product
Title
1Priority Mail
IBox
InterrogatortesZ.xls
1
10131101
Express and Priority Mail “Mass”
Advertising -- Fiscal Year 2001
Snow Amazon
Snow Nordstrom
Reindeer Amazon
Reindeer Nordstrom
Factory
Interrogatories.1 .xIs
1Priority
I
Priority
Express
Express
Express
10/30/01
-
-
3s Wr‘eTWACKER
ORWE.,
CHICAOO,
II. 60601
(312,220.5959
LEO BURNETT U.S.A.
us. postal service
Approved for Bidding:
30Second Film
Revision #2:
“snow - amazon”
Revision #3:
amazon priority
qyps9271
Job #: P31722
11108/00
ceh
11/17/00
ceh
1 l/22/00
ceh
open on home desert town as USPS
truck pulls up.
cut to carrier delivering priority mail
packages on dolly.
cut to guy dumping biodegradable
Styrofoam peanuts out of boxes.
cu of priority mailbox.
cut wide to see guy continuing to
dump packing peanuts out of box.
wide shot of yard filled with peanuts.
avo:
6~
cu of packing supply web site,
Shop on line.
7
8
9
10
Spread some joy this holiday season.
cu amazoncorn web site as snow
shovel is selected.
Cu of generic web site as boots are
super: average of 2
selected.
to 3 days delivery from shipping date.
see amazon.com for shipping details.
cut to three dimensional priority
mailbox.
Ship it on its way
and be sure it gets there in 2 to 3 days
With Priority Mail delivery from the United
States Postal Service.
11
cut back to guy with boots and snow
shovel on front lawn.
wide shot of guy shoveling his walks.
12
13
end logo frame.
fly like an eagle.
super:
sing:
FLY LIKE AN EAGLE
-
-
35WEaTw*cKERDRIVE,cluc*oo, IL 60601
,312,230-59s9
LEO BURNETT U.S.A.
U.S. postal service
Approved for Bidding:
30Second Film
Revision #2:
“reindeer - amazon”
Revision #3:
amazon EXPRESS
qyps9272
Job #: P31722
1
2
3
11/oB/oo
ceh
12/06100
ceh
12/l 2/00
ceh
open on guy sitting on front porch
surrounded by Styrofoam peanuts.
he’s wearing boots and his snow
shovel is in background.
cu of guy looking at something off
camera
cu of pink flamingo in Styrofoam
setting.
cut back to guy.
4
cut back to flamingo
r-
avo:
5
cut to USPStruck pulling up.
we’ve got last minute shipping
6
7
8
You’ve got last minute shopping
cut to guy holding up reindeer from
express mail package.
guy PULLS flamingo out of ground
and replaces with reindeer.
cu of express mail box.
with Express Mail delivery from the United
9
States Postal Service
10
11
12
13
cu amazon.com web site as guy
~ selects reindeer
cu of reindeer on site.
super: no other leading national
carrier delivers on december 25’” at
no extra charge. see [email protected]
for shipping details.
cut back to guy as he dumps
remainder of Styrofoam on lawn.
SUPER:
end logo frame.
FLY LIKE AN EAGLE.
we’re the only ones who guarantee to get
it there on December 25.
sing:
FLY LIKE AN EAGLE
-,49
3s WEST
WACI(ER
DRIVE,CHIC.400,
IL 60601
,311,220-59s9
LEO BURNETTU3.A.
U.S. POSTAL SERVICE
Approved for Bidding:
30Second Film
Revision #2:
“REINDEER - NORDSTROM”
NORDSTROM EXPRESS
QYPS9274
Revision #3:
1
2
3
1l/08/00
ceh
12/c8/00
ceh
12/12/00 vrk
Job #: ~31722
open on guy sitting on front porch
surrounded by Styrofoam peanuts
he’s wearing boots and his snow
shovel is in background.
cu of guy looking at something off
camera
cu of pink flamingo in Styrofoam
setting.
cut back to guy.
4
cut back to flamingo.
avo:
5
cut to USPStruck pulling up.
we’ve got last minute shipping
6
7
You’ve got last minute shopping.
cut to guy holding up scarf from
express mail package.
guy puts scarf around flamingo.
8
cu of express mail box,
With Express Mail delivery from the United
9
States Postal Service
10
cu nordstrom web site as guy selects
reindeer
we’re the only ones who guarantee
delivery
11
12
13
,-
cu of scarf on site.
super: no other leading national
carrier delivers on december 25” at
no extra charge. see nordstrom
TMcom for shipping details.
cut back to guy as he dumps
remainder of Styrofoam on lawn.
SUPER:
end logo frame.
FLY LIKE AN EAGLE.
on December 25.
sing:
FLY LIKE AN EAGLE
-
-
3s -4vssT
w*oKERoalva, CHICAGO,
IL 60601
,313,aaos9s9
LEO BURNETT U.S.A.
U.S. POSTAL SERVICE
Approved for Bidding:
30Second Film
Revision #2:
“snow - NORDSTROM”
Revision #3:
nordstrom priority
QYPS9273
Job #: ~31722
1 l/08/00
ceh
11/17/OO/ce
h
1 l/22/00
ceh
opan on home desert town as USPS
truck pulls up.
cut to carrier delivering priority mail
packages on dolly.
cut to guy dumping biodegradable
Styrofoam peanuts out of boxes.
cu of priority mailbox.
5
P
cut wide to see guy continuing to
dump packing peanuts out of box.
wide shot of yard filled with peanuts.
AVO:
6
cu of packing supply web sate
10
Spread some joy this holiday season
Shop on line,
cu generic web site as snow shovel is
selected.
ctr of nordstrom web site as boots are
super: average of 2
selected.
to 3 days delivery from shipping date.
see nordstrom.com for shipping
details.
cut to three dimensional priority
mailbox.
Ship it on its way
and be sure it gets there in 2 to 3 days.
With Priority Mail delivery from the United
States Postal Service,
11
cut back to guy with boots and snow
shovel on front lawn.
wide shot of guy shoveling his walks.
12
13
end logo frame. super: fly like an
eagle.
sing:
FLY LIKE AN EAGLE
35WEeTW‘4OKER
DRlvE.CHtC*oo,IL 60601
,312,220-5959
LEO BURNETT U.S.A.
-
U.S. postal service
Approved for Bidding:
I O/04:0I vrk
30-Second Film
“factory rev.”
USPS
qyps9294
Job #: ~32200
m
I
2
3
4
P
5
6
7
8
9
10
11
TEXT: OPEN ON AIRPORT tarmac AS
A collection MAILBOX DRIVES BY.
A”0:
(MUSIC THROUGHOUT)
SAX:
(CHIRPING OF MOTORIZED
CUT TO c” of MAILBOX background
mOYeSpast.
SHOT OF truck WITH MAILBOX IN
BACK SEAT AND PULLING UP TO
FACTORY.
cat to factory interior as supervisor sees
collection box.
cut inside factory from opposite angle.
the supervisor’s back and opposite side
of mailbox faces camera.
cu of mailbox reveals the message on the
side: “gENTLEMEN, LET THE
MONKEY BUSINESS BEGIN!
MICRO-TECH MFG., CORP. SAN
DIEGO, CA.
CUT BACK TO FACTORY FLOOR
WHERE A WORKER OPENS ONE OF
THE MANY EXPRESS MAIL BOXES
SURROUNDING HIM.
CUT TO CU OF THE OPEN BOX.
INSIDE IS A TRAY FULL OF
MICROCHIPS. HE PULLS ONE OUT,
GRABS A NONDESCRIPT BROWN
OBJECT AND PLACES THE CHIP
INSIDE.
shot of worker putting the object on the
assembly line as we reveal that it is a toy
monkey.
the toy monkey comes
TO LIFE AND SPEAKS
CUT TO HAND HITTING BUTTON
ON WALL.
MONKEY:
SFX:
Me want hug.
(ASSEMBLY
LINE BUZZER)
CART)
3s WEST
w*atER DRNE,CHtC*oo,IL.6nm1
(312,220-5959
LEO BURNETT U.S.A.
r"-
Approved for Bidding:
us. postal service
10/04/OI vrk
30-Second Film
“factory rev.”
USPS
Job #: ~32200
qyps9294
I2
CUT TO WIDE SHOT OF ASSEMBLY
LINE STARTING AND WORKERS
TAKING THEIR POSITIONS AS A
BUNCH TOY MONKEYS START
COMING DOWN THE ASSEMBLY
LINE.
vo:
When they need to get it fast, count on Express
Mail from the US Postal Service.
The United States Postal Service is everywhere
so you can be anywhere.
THE MAILBOX SITS IN THE
FOREGROUND OF THIS SHOT
ACTING AS THE END LOGO
Express and Priority Mail “Mass”
Advertising -- Fiscal Year 2001
Print - General
Title
Truck
Snow
Hotel
Product
IPriority
1Express
1Express
c
Interrogatories1 .xIs
3
1o/30/01
c
Fly like an Eagle:’ ,
The U.S. Postal Ser ice is everywhere so you can be anywhere”
www.usps.conl
\
.
Express and Priority Mail “Mass”
Advertising -- Fiscal Year 2001
Print -Asian
Title
“God of Fortune”, Chinese
%od of Fortune”, Vietnamese
“God of Gates”, Chinese
“God of Gates”, Vietnamese
“Gates”, Korean
touch”, Korean
Product
PM mentioned
PM mentioned
PM mentioned
PM mentioned
PM mentioned
PM mentloned
in copy
m copy
in copy
in copy
in copy
In cow
,,-
Interrogatories1 .xls
5
1o/30/01
1-8W-ASK-USPS
(1-80&27sw77)
-,
P
r
A PAR!CNEXSBIP,
INC.
12 E 33rd
Street
4th
Floor,
New
NY 10016
York,
Client:
United
Product:
Expedited
Medium :
Print
Job
Lunar
title:
Language:
Version
:
States
Postal
Service
Services
New Year
English
back
God of
fortune
translation
H/L:
Here comes the God of Fortune
S/H:
This year, the God of the Fortune reminds smart consumers like you to
use “Global Express GuaranteedTM” from the United States Postal Service
and DHL Worldwide Express@ when you send out your gifts overseas.
COPY:
There’s an easy and reliable way to send your gifts overseas! The United States
Postal Service, together with DHL Worldwide Express@, brings you the “Global
Express GuaranteedTM”, a fast, convenient, and date certain delivery service:
your cards and gifts will be delivered to your friends and family on the
guaranteed* delivery date
service reaches over 200 countries and territories.
full refund if the package doesn’t arrive at its destination by the specified
date*
rates include up to $100 insurance, additional insurance up to $2,499 may
be purchased
you can track your package at www.usps.com/gxg
or by calling 1-800222-181 1
Or, if you like, your overseas package can be sent by “Global Express MailTM”,
which offers great value with tracking service and $500 insurance at no additional
charge; or affordable “Global Priority Mail@“. For domestic mailing, you can
choose the next-day delivery “Express Mail@‘** or economical 2 to 3 day “Priority
Mail@‘**. The U.S. Postal Service works day and night to deliver every good
wishes in the Lunar New Year.
CTA:
Please call the English hotline for details
I-800-ASK-USPS(l-800-275-8777)
LOGO:
UNITED STATES POSTAL SERVICE@
www.usps.com
Sign-Off:
U.S. Postal Service fulfill all your needs for the Lunar New Year
Legal:
*Some restrictions apply. Ask your retail clerk at participating locations for
countries, service and details on the guarantee.
**This is an estimate by the Domestic Rate Calculator at uspscom for packages
from New York to San Francisco. Your result may vary depending on your
delivery destination.
Eagle symbol is a registered trademark of the United Sates Postal Service. WOO1 United St&s
Sewice
Postal
(1400.2754777)
I-.
rC
A
PARTNERSHIP,
NY 10016
INC.
Client:
United
Product:
Expedited
Medium:
Print
Job
Lunar
New Year
Language:
English
back
Versions:
Gods
title:
12 E 33rd
States
of
Street
Postal
4th
Floor,
New York,
Service
Services
the
translation
Gate
H/L:
Sending your gifts is as easy as this!
S/H:
With “Global Express GuaranteedTM” from the United States Postal
Service and DHL Worldwide Express@, sending your gifts overseas is just
like passing them from one hand to the next.
coqyi
There’s an easy and reliable way to send your gifts overseas! The United States
Postal Service, together with DHL Worldwide Express@, brings you the “Global
Express Guaranteed”“,
a fast, convenient, and date certain delivery service:
. your cards and gitIs will be delivered to your friends and family on the
guaranteed* delivery date
. service reaches over 200 countries and territories.
. full refund if the package doesn’t arrive at its destination by the specified
date*
. rates include up to $100 insurance, additional insurance up to $2,499 may
be purchased
. you can track your package at www.usps.com/gxg
or by calling l-800222-181 1
Or, if you like, your overseas package can be sent by “Global Express MailTM”,
which offers great value with tracking service and $500 insurance at no additional
charge; or affordable “Global Priority Mail@“. For domestic mailing, you can
choose the next-day delivery “Express Mail@“** or economical 2 to 3 day “Priority
Mail@“*‘. The US. Postal Service works day and night to deliver every good
wishes in the Lunar New Year.
CTA:
Please call the English hotline for details
I-800-ASK-USPS(l-800-275-8777)
LOGO:
UNITED STATES POSTAL SERVICE@
www.usps.com
Sign-Off:
U.S. Postal Service fulfill all your needs for the Lunar New Year
Legal:
*Some restrictions apply. Ask your retail clerk at participating locations for
countries, service and details on the guarantee.
**This is an estimate by the Domestic Rate Calculator at usps.com for packages
from New York to San Francisco. Your results may vary depending on your
delivery destination.
Eagle symbol is a registered trademark of the United Sates Postal Sewice. 02001 United States Postal
Service
CTA:
Please call the English hotline for details
I-800-ASK-USPS(
I-800-275-8777)
LOGO:
UNITED STATES POSTAL SERVICE@
wwwuspscom
Sign-Off:
U.S. Postal Service fulfill all your needs for the Lunar New Year
Legal:
*Some restrictions apply. Ask your retail clerk at participating locations for
countries, service and details on the guarantee.
**This is an estimate by the Domestic Rate Calculator at uspscom for packages
from New York to San Francisco. Your result may vary depending on your
delivery destination.
rC
Eagle symbol is a registered
Service
trademark of the United Sates Postal Service. 02001 United States Postal
12 E 33rd
A PARTNERSHIP,
York,
NY 19016
INC.
Client:
United
Product:
Expedited
Medium:
Job title:
Print
Lunar
Language:
English
Version:
God of fortune
(Korean)
States
Postal
Street
4th
Floor-,
New
Service
Services
New Year
back
translation
(Chinese,
Vietnamese)
/ Pouch
H/L:
Here comes the God of Fortune
S/H:
This year, the God of the Fortune reminds smart consumers like you to
use “Global Express GuaranteedTM” from the United States Postal Service
and DHL Worldwide Express@ when you send out your gifts overseas.
COPY:
There’s an easy and reliable way to send your gifts overseas! The United States
Postal Service, together with DHL Worldwide Express@, brings you the “Global
Express GuaranteedTM”, a fast, convenient, and date certain delivery service:
. your cards and gifts will be delivered to your friends and family on the
guaranteed* delivery date
. service reaches over 200 countries and territories.
. full refund if the package doesn’t arrive at its destination by the specified
date*
. rates include up to $100 insurance, additional insurance up to $2,499 may
be purchased
. you can track your package at www.usps.com/gxg
or by calling 1-800222-181 1
Or, if you like, your overseas package can be sent by “Global Express MailTM”,
which offers great value with tracking service and $500 insurance at no additional
charge; or affordable “Global Priority Mail@“. For domestic mailing, you can
choose the next-day delivery “Express Mail@“** or economical 2 to 3 day “Priority
Mail@“**. The U.S. Postal Service works day and night to deliver every good
wishes in the Lunar New Year.
A PARTNERSHIP,
NY 10016
INC.
Client:
United
Product:
Expedited
Medium:
Print
Job
Lunar
title:
Language
Versions:
:
12 E 33rd
States
4th
Postal
Floor,
New York,
Service
Services
New Year
English
Gods
Street
back
of
the
translation
Gate
\j;,'IlI
1
H/L:
Sending your gifts is as easy as this!
S/H:
With “Global Express GuaranteedTM” from the United States Postal
Service and DHL Worldwide Express@, sending your gifts overseas is just
like passing them from one hand to the next,
COPY:
There’s an easy and reliable way to send your gifts overseas! The United States
Postal Service, together with DHL Worldwide Express@, brings you the “Global
Express GuaranteedTM”, a fast, convenient, and date certain delivery service:
your cards and gifts will be delivered to your friends and family on the
l
guaranteed* delivery date
. service reaches over 200 countries and territories.
. full refund if the package doesn’t arrive at its destination by the specified
date*
rates include up to $100 insurance, additional insurance up to $2,499 may
l
be purchased
you can track your package at www.usps.com/gxg
or by calling 1-800l
222-181 1
Or, if you like, your overseas package can be sent by “Global Express MailTM”,
which offers great value with tracking service and $500 insurance at no additional
charge; or affordable “Global Priority Mail@“. For domestic mailing, you can
choose the next-day delivery “Express Mailw* or economical 2 to 3 day “Priority
Mail@**. The U.S. Postal Service works day and night to deliver every good
wishes in the Lunar New Year.
CTA:
Please call the English hotline for details
I-800-ASK-USPS(l-800-275-8777)
LOGO:
UNITED STATES POSTAL SERVICE@
wwwuspscom
Sign-Off:
U.S. Postal Service fulfill all your needs for the Lunar New Year
Legal:
‘Some restrictions apply. Ask your retail clerk at participating locations for
countries, service and details on the guarantee.
**This is an estimate by the Domestic Rate Calculator at uspscom for packages
from New York to San Francisco. Your results may vary depending on your
delivery destination.
Eagle symbol is a registered
Sewice
trademark of the United Sates Postal Service. G!OOl United States Postal
Express and Priority Mail “Mass”
Advertising -- Fiscal Year 2001
Televisiotd~
Title
Window of Opportunity/Spanish
Window of Opportunity/English
Interrogatories1 .xIs
Product
I
IPriority Mail
1Priority Mail
6
1
1o/30/01
VIDEO
,AUDlO
TREATMENT WILL INCLUDE
RED POSTAL STRIPE ALONG
THE BOTTOM OF THE ENTIRE
COMMERCIAL.
WE SEE A US POSTAL SERVICE
BUILDIND SHAKING AND WE
HEAR TYPING AND CLICKING
THE BUILDING KEEPS COMING
TOWARDS THE FRONT.
MORE CLICKING. BUILDING
COMES CLOSER.
CLICKS, AND THE BUILDING
COMES EVEN CLOSER.
CLICKS, AND WE SEE A
CLOSE-UP OF BUILDING
INSIDE MONITOR.
CAMERA OPENS TO REVEAL A
BUSINESS WOMAN,
PLEASANTLY SURPRISED.
Anncr: El Servicio Postal
de 10s Estados Unidos
Anncr: The U.S. Postal Service
llega a tu negocio...
------__________.------------------------Anncr: comes to your
business...
Anncr: . ..para que tu negocio
llegue m6s lejos aqui,
y alrededor del mundo.
___________
______________________________
Anncr: . ..so that your business
can go further, here in the
US. and around the world.
Con el tiempo y dinero
que tu ahorras...
CUT TO DIFFERENT VIEW TO
REVEAL
WWW.USPS.COMICORREO
WEB PAGE
Your clients benefit
the time...
from
AUDIO
VIDEO
ZOOM IN TO MONITOR
SCREEN
ducts for Mac
G:Microsoft
Internet
tus clientes se benefician.
___.____________
- ________----_--_..__and money you save.
Anncr: En un mismo sitio
encuentras las soluciones...
______________--__--------------_--_ ---Anncr: At a single web site
you will find the solutions..,
C.U. OF HAND CLICKING
para controlar
de 10s envies...
WE SEE A GXG BOX AND
BROWN BOX WITH PRIORITY
MAIL THAT COMES FROM
LEFT TO RIGHT OF SCREEN,
TURNS AND THEN LEAVES
costos
your business needs for
controlling
shipping costs...
ANOTHER C.U. OF HAND
CLICKING
a
WE SEE THE PC POSTAGE ,,
LOGO THAT COMES FROM
LEFT TO RIGHT, TURNS AND
THEN LEAVES
UNITEDSTATES
PDSTAL SERVU%
obtener franqueo...
_______
_____________________------------obtaining postage...
VIDEO
AUDIO
ANOTHER C.U. OF HAND
CLICKING
WE SEE A PRIORITY MAIL
BROWN BOX WITH A
DELIVERY COMFIRMATION
LABEL (FORM 152) THAT
COMES FROM LEFT TO RIGHT,
TURNS AND THEN LEAVES
verificar entregas...
______
_____________________----....-.---verifying deliveries...
Owner: iNo te vas?
WHEN THE BUSINESS
WOMAN TURNS, SHE SEES
THAT,THE POSTAL SERVICE
ASSOCIATE IS STILL
ONSCREEN.
Owner: Aren’t
you leaving?
USPS man: Yo me quedo,
por si alguno de tus clientes
me necesita.
CU OF POSTAL SERVICE
ASSOCIATE REPLYING TO
BUSINESS OWNER
BUSINESSMAN LEAVES
AND TURNS OFF THE LIGHT
USPS man: I’m staying, your
clients may need me.
Anncr: Soluciones para tu
negocio.
_______________________
___---------------Anncr: Solutions for small
business.
VIDEO
q
-
THE
230
BRAVO GROUP
PARK AVE SO.
NEW YORK,
NY 10003
CD: Federico Traeger
w: Evelyn Landesberger
AD: Josh Rodo
CLIENT: USPS
PRODUCT:
MEDIUM: PRINT
BOX
TITLE:
DATE:
4.3.01
SPANISH
PRINT
ENGLISH
AD
Abre tu ventana
El aguila
vuela
Open your window of
opportunities.
Fly like
an eagle.
de negocios.
m&s lejos.
El Servicio
Postal
de 10s
Estados
Unidos
llega
a tu
negocio
para que tu negocio
llegue
m&s lejos,
aqui en 10s
Estados
Unidos,
y alrededor
de1 mundo.
y dinero
clientes
que
se
The US Postal
Service
comes
to your business
so that
your
business
can go further,
here
in the U.S. and around
the
world.
tti
Your clients
will
benefit
from the time and money
save.
Tools
Soluciones
para
tu
aguila
vuela
for
small
you
business.
negocio.
Fly
El
business
At a single
web site
you will
find
the solutions
for
controlling.shipping
costs,
obtaining
postage,
confirming
deliveries,
and more.
En un mismo sitio
encuentras
las soluciones
para controlar
costos
en 10s envios,
obtener
franqueo,
confirmar
entregas,
y mucho m&s.
Con el tiempo
ahorras,
tus
benefician.
PRINT AD
like
an eagle.
m&s lejosTM.
de1
El logotip
Legal:
es una marca registrada
10s EE.W.
0JSPS 2001
aguila
de
Legal:
Eagle
symbol
registered
trademark
United
States
Postal
CXJSPS 2001
L:\BRAVO\LJSPSW2001\USPS\SBcreativebps print box.doc
is a
of the
Service.