REfiEIVED
R2001-1
USPS LIBRARY REFERENCE
USPS-LR-J-196
BULK FIRST-CLASS
MAIL STAMP PURCHASE SURVEY
PROVIDED IN RESPONSE TO GCAIUSPS-T29-31
(e)
FIRST-CLASS
POSTAGE STAMPS
Prepared for
United StatesPostal Service
TABLE OF CONTENTS
Introduction
Technical Information
2
CARAVAN Telephone Sampling Methodology
Reliability of Survey Percentages
Sampling Tolerances When Comparing Two Samples
3
4
5
Introduction to Detailed Tabulations
6
Significance Testing
8
Detailed Tabulations
10
CARAVAN’
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--_
INTRODUCTION
This report presentsthe findings of a telephone survey conductedamong a national probability sample of 1003 adults comprising 502
men and 501 women 18 years of age and older, living in private householdsin the continental United States.
Interviewing for this CARAVAN@ Survey was completed during the period August 9-12, 2001. All data collection efforts took place
at Opinion ResearchCorporation’s Central Telephone Facility in Tucson, Arizona and/or Tampa, Florida. The core of our telephone
center is the interviewers. All Opinion ResearchCorporation’s interviewers complete an intensive training and test period.
Additionally, they attend follow-up training classesthat cover advancedscreeningtechniques,in-depth probing and the art of refusal
avoidance. Interviewers are continuously supervised,monitored and reviewed in order to maintain the highest quality interviewing
standards.
All CARAVAN interviews are conducted using Opinion ResearchCorporation’s computer assistedtelephone interviewing (CATI)
system. The system is state-of-the-art and offers severaldistinct advantagessuch as: full-screen control which allows multi-question
screens,fully-programmable help and objection screensto aid interviewing, an extremely flexible telephone number management
system and powerful data checking facilities. CAT1 ensuresthat interviews are conducted in the most efficient manner and allows
interviewers easy responserecording. This interviewing method also allows for the most accurateform of data entry by guiding the
interviewer through the programmed question flow and by providing on-screeninterviewer instructions.
The most advancedprobability sampling techniquesare employed in the selection of households for telephone interviewing. Opinion
ResearchCorporation utilizes an unrestrictedrandom sampling procedurethat controls the amount of serial bias found in systematic
sampling to generateits random-digit-dial sample. The sample is fully replicated and stratified by region. Only one interview is
conductedper household. All sample numbers selectedare subject to up to four attempts to complete an interview.
CARAVAN”
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Completed interviews are weighted by four variables: age, sex, geographicregion, and race, to ensurereliable and accurate
representationof the total population, 18 years of age and older. The raw data are weighted by a custom designedprogram which
automatically develops a weighting factor for each respondent. Each respondentis assigneda single weight derived from the
relationship between the actual proportion of the population with its specific combination of age, sex, geographic characteristicsand
race and the proportion in our CARAVAN sample that week. Tabular results show both weighted and unweighted bases.
The use of replicable sampling, standardizedinterviewing proceduresand representatives
weighting provides that all CARAVAN
studiesare parallel to one another. Thus, CARAVAN usageis appropriateboth for point-in-time analysis as well as tracking and
trend comparisons.
Included in the Technical Information which follows are tables of sampling tolerancesof survey results, and a copy of the question
seriesas it appearedin the survey questionnaire.
As required by the Code of Standardsof the Council of American Survey ResearchOrganizations, we will maintain the anonymity of
our respondents. No information will be releasedthat in any way will reveal the identity of a respondent. Our authorization is
required for any publication of the researchfindings or their implications.
Opinion ResearchCorporation’s CARAVAN is a shared-costdata collection vehicle. Opinion ResearchCorporation has exercisedits
best efforts in the preparation of this information. In any event, Opinion ResearchCorporation assumesno responsibility for any use
which is made of this information or any decisions basedupon it.
CARAVAN’
ORC INTERNATIONAL
3
CARAVAN Telephone Sampling Methodology
Opinion ResearchCorporation’s national probability telephone sample is an efficient form of random-digit-dialing. The sample is
designedto be a simple random sample of telephone households. Unlike published directories, Opinion ResearchCorporation’s
national probability telephone sample includes both unlisted numbers and numbers issuedafter publication of the directories. The
following procedure was used to createthe sample:
.
Opinion ResearchCorporation has an annual license for GENESYS, a custom RDD sample generation system developed
by Marketing Systems Groups.
.
The methodology for generating random digit dialing (RDD) telephone samplesin the GENESYS system provides for a
single stage,EPSEM (Equal Probability of Selection Method) sample of residential telephone numbers. It is updated
twice a year.
l
.
When a national probability sample is needed,a random selection is made from approximately 40,000 exchangesin two
million working banks.
Each telephone number is transferredto a separatecall record. The record shows the computer-generatedtelephone
number to be called, as well as the county, state,MSA (if applicable), band and time zone into which the telephone
number falls. Our computerized interviewing system (CATI) usesthis information to keep track of regional quotas. The
CAT1 interviewing program also keepstrack of the disposition categoriesfor each call attempt.
CARAVAN”
ORC~NTERNATIONAL
4
Reliability Of Survey Percentages
Results of any sample are subject to sampling variation. The magnitude of the variation is measurableand is affected by the number
of interviews and the level of the percentagesexpressingthe results.
The table below shows the possible sample variation that applies to percentageresults reported from Opinion ResearchCorporation’s
CARAVAN sample. The chancesare 95 in 100 that a CARAVAN survey result doesnot vary, plus or minus, by more than the
indicated number of percentagepoints from the result that would be,obtainedif interviews had been conductedwith all personsin the
universerepresentedby the sample.
Size of Sample on
Which Survey Results
Are Based
10% or 90%
Approximate Sampling TolerancesApplicable
to PercentagesAt or Near These Levels
20% or 80%
30% or 70%
40% or 60%
50%
2,000 interviews
1%
2%
2%
2%
2%
1,000 interviews
2%
2%
3%
3%
3%
500 interviews
3%
4%
4%
4%
4%
250 interviews
4%
5%
6%
6%
6%
100 interviews
6%
8%
9%
10%
10%
Additional Samolina Tolerances for &mules of 1.000 Interviews
9% or 91%
2%
8% or 92%
2%
7% or 93%
2%
6% or 94%
1%
4% or 96%
1%
3% or 97%
1%
2% or 98%
1%
1% or 99%
.2%
‘5% or 95%
1%
CARAVAN”
ORC INTERNATIONAL
5
Tolerancesare also involved in the comparison of results from independentparts of any one Opinion ResearchCorporation’s
CARAVAN sample and in the comparison of results between two independentCARAVAN samples. A difference, in other words,
must be of at least a certain number of percentagepoints to be consideredstatistically significant. The table below is a guide to the
sampling tolerancesin percentage points applicable to such comparisons,basedon a 95% confidence level.
Differences Required for Significance At
or Near These PercentaaeLevels
20% or 80%
30% or 70%
40% or 60%
Size of Samples
Comoared
10% or 90%
1,000 and 1,000
3%
4%
4%
4%
4%
1,000 and 500
3%
4%
5%
5%
5%
1,000 and 250
4%
6%
6%
7%
7%
1,000 and 100
6%
8%
9%
10%
10%
500 and,500
4%
5%
6%
6%
6%
500and250
5%
6%
7%
7%
8%
500 and 100
6%
9%
10%
11%
11%
250 and 250
5%
7%
8%
9%
9%
250 and 100
7%
9%
11%
11%
12%
100 and 100
8%
1.1%
13%
14%
14%
CARAVAN”
ORC INTERNATIONAL
6
INTRODUCTION TO DETAILED TABULATIONS
How To Read The Tables
The following pagespresentthe detailed tabulations of survey results. The data are percentagedvertically and, therefore, should be
read from top-to-bottom. The total number of interviews, both weighted and unweighted, appearsat the top of eachcolumn.
Percentagesare calculated on the weighted bases. Percentagesmay not add to 100% due to weighting factors or multiple responses.
Where an asterisk (*) appears,it signifies any value of lessthan one-half percent.
Definition Of Classification Terms
The following definitions are provided for some of the standarddemographicsby which the results are tabulated. Other demographics
are,self-explanatory.
Income
The income groupings refer to the total.householdincome for 2000 before taxes.
Metro Size
Metro --
In Center City of Metropolitan Area
Outside Center City, Inside Center City County.
Inside Suburban County of Metropolitan Area
In Metropolitan Area with No Center City
Non-Metro --
In Non-Metropolitan Area
Children in Household
None -Total -Under 12 -12-17--
No children under 18 years of age living in household
Have children under 18 years of age living in household
Have children under 12 years of age living in household
Have children ages 12 to 17 living in household
CARAVAN’
ORCINTERNATIONAL
Geographic Region
The continental statesare contained in four geographic regions as follows:
North East
New England: Maine, New Hampshire, Vermont, Massachusetts,Rhode Island, Connecticut
Middle Atlantic: New York, New Jersey,Pennsylvania
North Central
East North Central: Ohio, Indiana, Illinois, Michigan, Wisconsin
West North Central: Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas
South Atlantic: Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida
East South Central: Kentucky, Tennessee,Alabama, Mississippi
West South Central: Arkansas, Louisiana, Oklahoma, Texas
Mountain: Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada
pacific: Washington, Oregon, California
Occupation (Optional)
The occupation classification refers to the occupation of the respondent. The types of positions included in each category are:
Professional/Manager/Owner
White Collar - Sales/Clerical
Blue Collar - Craftsmen/Foremen
Blue Collar - Semi-Skilled/Unskilled
Service Workers
-
Executives,Profes&onals,Technical and Kindred Workers, Managers,Officials, and
Proprietors
Clerical, Office and SecretarialWorkers, and SalesAgents and Workers
Craftsmen, Foremen, Kindred Workers, Carpenters,Plumbers, Electricians,
Mechanics, and Bakers
Apprentices, Laborers,Assembly Line Workers, Motormen and Fishermen
Housekeepersin Private Households,Police, Beauticians, Barbers, Security Guards,
Waitressesand Waiters
CARAVAN’
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8
Significance Testing
When results from sub-groups of a CARAVAN sample appearin the detailed tabulations, an indicator of statistically significant
differences is addedto the tables run on our standarddemographic banners. The test is performed on percentagesas well as mean
values. Each sub-sampleis assigneda letter. When the percentageof one sub-sampleis significantly different from the percentageof
another sub-sample,the letter representingone of the two samplesappearsnext to the percentage(or mean) of the other sample.
For instancethe percentageof malesanswering yes to a particular question may be compared to the percentageof females answering
yes to the samequestion. In the example on the next page, the male sample is assignedthe letter A, and the female sample is assigned
the letter B. Here, respondentswere askedwhether a certain businesspractice is acceptable. 67% of women said that it was -- a
proportion significantly greater than the 57% of males who believe that the practice is acceptable. To indicate that women are
significantly more likely to find the practice acceptablethan are men, the letter A -- the letter assignedto the male sub-sample-appearsnext to the “67%” in the female column. Similarly, the 37% of men that find the practice unacceptableis significantly greater
than the 29% of women who do so and, therefore, the letter “B” -- the letter assignedto the female sub-sample-- appearsnext to the
“ 37%” in the male column.
CARAVAN’
ORC INTERNATIONAL
9
Significance Testing (continued)
Acceptability
of [practice]
Total
Male
977
(4
,488
Female
(9)
967
464
489
503
Acceptable
611
63%
274
.59%
337
67%A
Not Acceptable
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33%
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37%B
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29%
Don’t Know
37
4%
18
4%
19
4%
Unwcighted
Total
Weighted Total
Significance testing is done to the 95% confidence level. The columns comparedare listed at the bottom of eachtable.
A number of factors need to be consideredwhen determining which type of t-test should be applied, such as whether the samples
being compared overlap, whether they are meansor percentages,etc. Opinion ResearchCorporation’s software has the capability to
perform the appropriate test.
Note that any statistical test becomeslessreliable wheg the sample sizesare small. Even though the test mathematically can be
performed on samplesas low as thirty, sixty respondentsis the reasonablelower bound on the size of the sample.
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l
-11
b...
Column.
100 i?ir.t-lx.*.
T..f.d
*t.mp.
.t
Do*-po.t
3,
c.nt.,
8.x
__________
P.x.1.
m.1.
(B)
(Cl
(5% rink
sp.ci.1
offictl
rat.
if
.t.m~.
for
...
hou..hold
W.
_______-_--_-__-_----------------35151825-
1.~~1)
".*
1oc.tion.
po.t.g.
4
it
1::
- B/C
2:
- D/E/F/WE/I
2:
551::
- J/K/L/Y
rl*gion
-_______________________
NorthNorth
65+
. ..t
c.cIItr.1
SO"th weet
(1)
IJ)
w
CL)
(Ia
: N/O
- P/Q
Nonx.trO'Y.trO
IN)
(0)
R.C.
___________
mite
Bl.&
IP)
IQ)
xi*p.nic
(RI
mg.
42
i
7
12
Proportio../M..n.i
l
-11
b...
Colum.
T..t.d
:e
:e
(5% ei.k
:
:
1.v.l)
- B/C/D/E/F
2
1
1s
1e
- H/T/J
A
36,l
:%
- K/L
1%
1
1%
l
1%
2
:
:%
1
1%
:%
l
- O/P/Q/R
CARAVAN”
.
ORC INTERNATIONAL
.,
mg.
43
to tab
Lik.ly
0.
AV.il.k.1.
B...
. Typic.11y
.dv.,,t.g.
only
.t.
.,f thi.
. groc.ry
purch...
100 ~ir.t-Cl...
.t0r.
rir.t-cl...,
mt.1
(A)
Pro~ortion./"..n.r
l
m&.11
Column.
or
T..f.d
0v.h.r‘
,4
E.a..,
8.X
__________
*(Ix.1.
u1*
IB)
(-2)
(5.
rimk
l.v.1)
.t.mp.
non-p0.t
p*t.g.
.p.ci.l
r.t.
offi.*
r.t.i1.r.
*tamp.
if
it w..
for hou..hold
**
__________________________________
2535155518-
- B/C
...
- WWF/WE/1
- J/I/L/Y
Region
________________________
NorthNorth
65+ . ..t
C.ntr.1
Ss,.th W..t
(1)
1-J)
UC)
(Ia)
(I)
- N/O
R.C.
Non_________-_
M.tr~
M.tr~
Whit.
Bl.ck
07)
IO)
IP)
IQ)
Hiapanic
00
- P/Q
h...
CARAVAN'.
ORCINTERNATIONAL
,,,
CARAVAN”
,,
,~,
,,
,,,,
ORC INTERNATIONAL
-.
_.
-
CARAVAN”
ORC
INTERNATIONAL
CARAVAN”
ORC INTERNATIONAL
CARAVAN’
ORC INTERNATIONAL
,,
,.
,,-
‘?
*are
Pur0ha.e
PIrw,-Cl*lw
stampa
________________________________________--~-----------
CARAVAN*
,,,
ORC INTERNATIONAL
Page 1
Ntmb*r
B...
of
individual
- Typic.11y
Pirat-Cl...
purck...
*tq*
Pir.t-Cl.**,
u..u*lly
3,
o.r,t.,
purch...
~0.f.g.
.t
or..
tim.
.t.m‘,.
for
houe.hold
6
1.
I
1%
108
162
3
l
Proportion.,,‘..n.:
l
-11
b...,
l
Colwme
. v*ry
-11
T**t.d
b...
(5% rick
l.v.1,
- 0/C/D/r/P/o/E
(und.,r 30) in.ligibl.
for sig t..ting
CARAVAN”
_“^
-^_
_^^
_^
_^-
_^^
..”
.^_
.._
__^
.--
^_.
.--
--^
__^
--_
_^
ORC INTERNATIONAL
--
‘)
MO.0
St.nd.rd
Dsviation
St.nd.rd
Error
I(.di.n
Propor~ion.,"..~.:
l
-11
b...,
l
Colomu.
* "*ry
-11
33.9
39.3x
21.5
28.1
13.8
40.4
44.2
34.8
37.7
17.7
22.8
18.5
41.3
37.0
l
1.1
1.7
2.4
6.1
2.0
9.5
8.7
.
20.0
20.0
20.0
.20.0
20.0
20.0
20.0
T..t*d
b...
(5% ri*k
l.v.1,
- B/C/D/E/~/Q/E
tund.r
30, in.ligfbl*
for *ig
100.0
100.0
t**ting
CARAVAN”
ORC INTERNATIONAL
Page 3
(Cl
(D)
CARAVAN”
ORC INTERNATIONAL
11-59
60
61-19
11
a.
CARAVAN”
ORC INTERNATIONAL
CARAVAN”
ORC INTERNATIONAL
1
.
CARAVAN’
ORC INTERNATIONAL
m;.:;1
"here
Purchams
Pint-Clam
gtamps
_--_____________________________________-------------.
"*dug
vndug
Othar
Cl.&
MachI
mchn
gMAi1r
At
At won*t
Not
At
Fx.*t
*c..t
Post
OfUP’
oitic*
Offk.3
(D)
ia
St-D.
CARAVAN'
ORCINTERNATIONAL
\
TmAl
(A)
Prcpcrtions,Ye.ma:
l
mull
base;
l
Columns
* very
ml1
'raeted
bma
Pcmt
0tiict)
ml
p0.t
Office
ia
m*t
Office
(D)
arocary
*tore
(6)
(5% risk
level)
- B/C/D/B/P/O/H
(under
30) ineligible
for l ig
orccay
stcra
(P)
By
mi1
(0)
-
testing
CARAVAN”
ORC INTERNATIONAL
_
.
---
CARAVAN”
._
.-
,_
.-
.-
.-
.-
__”
ORC INTERNATIONAL
,.,,.“,1,“-“,,
“,“,,~“.,,_,_I
,..,,.”
,,.l,.~~,..,~~,,,.,
l.”,.,. ._..,.~i,,“.l..“,ll,,l.,_
,.,,-.,“,“,.,“,”
,.,.,.
,,,,,
~NOUVN’J=LNI
3X0
&VAVXV3
CARAVAN”
... -
-
ORC INTERNATIONAL
CARAVAN”
ORC INTERNATIONAL
CARAVAN’
ORC INTERNATIONAL
55
15
92
19
10
3
so*
16**
93’
20*+
17**
2**
:
Proprtion.,"mcmi
l
-11
bame,
l
collllll~
Test**
* very
small
baaa
:
0
0
:e
(5% rid
l.v.1,
- B/C/D/P/P/G/H
(under
30) ineligible
for aig
10
615
4x
6
3*e
4%
:e
0
0
testing
CARAVAN’
ORC INTERNATIONAL
Don’t
know
1e
0
Proportiondleansr
l
mm.11
bamr
l
COlcmtu
* very
au11
Tested
ba..
2%
0
0
0
(52 rie
l.V.1,
- e/c/o/E/y/o/a
(und.r
30, imligibl.
for .ig
A
:
0
:
twting
CARAVAN”
ORC INTERNATIONAL
*.r.
PYrEham* Oirmt-C1.M
stamps
________________________________________-----------.-OfhOT
ifz2
22
Chrk
R~t..SilT
At
At
At "onAt
Not
stamx
CARAVAN”
ORC
INTERNATIONAL
Ixw1y
ame
to
take
- lypic.11y
edvantage
Of t.hi.
purcha.e
rir‘t-cl*s.,
Total
100 P*?st-Cl*sm
3,
CacfB,
.tamp.
pcst*ga
special
.tamp.
rat*
for
if
it
"*II
...
h00..hc1d
m.re
Porcha..
Pirst-Claa8
stampll
________________________________________-------------M&g
mchr.
Cl.rk
iIc%
At
At
At Non*o.t
Poe
Post
Offis?.
OffiO.
Office
IA1
rJcweigIlt**
*eight.*
700
Total
691
Total
only
EOu0t.r
.t the post
A".ilabl.
Only
store
or 0tImr
OffiO.
r..tai1*r*
.t a groc.ry
non-post
n".il*l.
office
nvaihbl.
machine.
*"*il*l.
machin..
1oc.tion.
s.v.il.bl.
.stup
A"*il*le
stamp.
Sm"iC.'.
.t
only at vending
the post Office
.t
only .t vading
*on-pxt
office
only through
by nail.
mail
order
only through
oalin~
*t th. Postal
1ntccm.t lmb.it.
110
1oe
92
132
CARAVAN”
ORC INTERNATIONAL
.Ip
ow.2 SmDY
Question
to
t&L.
A".ihbl.
sa..
CAF.AVluT
PTRST CLASS POSTA(lS STAMPS
iclaoST
9.
2001
no*
ILksly
*.
x710320
ad”aDtage
only
I Typic.uy
.t
Of thim
a.
purcha..
post
100 Pir*t-Ch..
office
ttups
*pecia1
rate
if
it
r*s....
c0UPt.r
3,
,ir.t-C1.M.
cult,,
*.ra
p0.t.g.
Furchase
‘tamp.
for
Pirst-ClaM
h0u.dlc1.3
stamps
(Al
mweight.d
!hight.d
Tot*1
700
Total
694
Ye*
389
se
"0
293
42e
Don't
knox
12
21
CARAVAN”
..__.--
__I-_
__,._-
-_.
,..-
ORC INTERNATIONAL
\
CARAVM
ORC INTERNATIONAL
Pegs
20
ORC STODY X710328
au~.tioc
to
take
Availably
*aso
adv.ntage
only
- Typically
at
of
vmvling
purci2A.e
this
100 Pirat-Cl..,,
machin.3e
Piret-Cl...,
*t
stamps
non-po.t
34 ccllt*,
wher*
office
poetage
P”rch*se
apeoial
r.te
mm"ST
9,
2001
PO&
Total
IA1
mlwcight.a
rota1
Tot.1
Officx
LB1
mchn
*t
p0.t
Offic.3
(Cl
,OO
492
55
694
1s.
55*
stampe
for
Pit~t-Cl*.w
it
"a,
...
ho"sshcl*
stLUc*
At
Other
Retlilr
Not
store
IS1
star*
IF1
Nail
(01
.Eom
IS1
92
19
1s
1
93*
70=*
17*+
2**
arocery
15**
if
location,
vndcg
Cl.rk
At
Righted
STAMPS
FlOC
Likely
c.
CARAVAN
OTRST CLASS PDsT*aB
arooery
stamps
By
ITSPS
CARAVAN”
ORC INTERNATIONAL.
_.
_- _
_ _-
-
pue.tion
PlOD
________________________________________-------------Other
Mane
“=ans
Cl.rk
Maclm
xachn
Retaflr
At
Not
At
*t
At mnp0.t
PO*=
Poe.
Grocery
GIOC.ry
store
store
OffiC.
0ffi.x
Gffilx
III
(61
(Cl
(Dl
(II
Total
(Al
Ummightad
might.*
Total
Tot.1
Yes
NO
Doll’t
kcox
Proportion.,"em~r
l
sm.11 base,
iTSP.9
.Ecm
ml
700
492
55
15
91
19
10
1
69.
184
56.
15*+
939
10*+
1,*+
1**
250
36.
151
312
::e
3:,
439
63%
339
6S’LP
37
6721
::e
2,
11
55e
11
63%
I
12
1
3e
0
0
i’
5
1.
l
stamps
sy
Mail
(01
Columns T.&cad
= wry
mm.11 has.
0
0
0
0
A
0
0
(5% rimk
lw.1)
- B/C/D/L/P/G/H
(under
30) in.Ugiblm
for gig twting
CARAVAN”
ORC INTERNATIONAL
,,,,
Likely
P.
8.‘.
to
tak.
A"aflabl*
of thf,a
advmt.g.
only
I Typically
throvgb
purchue
.stamps
stamps special
100 Piret-C1.m
by nail.
mail
34 CUlfS,
yir.t-clam.,
p0st.g.
Office
(Cl
l
am.33
bamc.,
Colum,,~ T.et.d
l
* vary
mm.13 b.,.
(52 eimk lev.1)
(undmr
301
if
it
"aa
...
order
*r.
_ _ __ _ __
“0%
mchc
At
PO&
Proportion.,,,.ms:
rate
inmligibl.
.tampm
for
household
First-aa..
stupm
-_-___---__-_-_____-___________
0th.r
Ratailr
stamp.9
*t
Not
(Irocay
Grocery
By
store
wail
star*
ml
IPI
(Cl
.- 0/C/D/E/~/Q/~
for mig
as18ps
.Ecm
(HI
testing
CARAVAN”
ORC INTERNATIONAL
CARAVAN’
ORC INTERNATIONAL
.-
i
CARAVAN"
ORCINTERNATIONAL
Page I
CARAVAN”
.^.
.-,
.-,
.-.
.-.
._.
.-.
.-.
._.
.“.
ORC INTERNATIONAL
.-.
.-.
.-.
..
.-.
._.
.-.
“2:’
collar
- Prof/mgrl/
*it.
col1.r
- s.l.s/clrcl
SlU. couar
PO=-
- Cr.ft...n/
CARAVAN@
ORC INTERNATIONAL
Di"or2.d
111
11%
8.g.nt.d
16
2%
Widornd
13
7%
NO r.Epan..
1
.
Proportfor,,/“..nsr
l
aall
km..,
l
Colmn.
* v.ry
-11
T..t.d
ha.
(5% ri#k
1.~1,
- B/C/D/B/P/g/B
(..d.r
30, in.ligibl.
for .ig
t..ti.g
CARAVAN'
ORC INTERNATIONAL
n*..igbt.d
"*eight.*
P.rc.nt
Pat.1
Tc.ta1
..k.d
Y..
“0
R.fu..d,No
185
18.
r.spon,.
11
12
CARAVAN*
ORC hTFJlNATIONAL
----------......-.----------------------~-~----------.
M&s
m&g
Cl.rk
mchu
mchn
at
At
At IPenAt
W..ight.d
".ight.d
aall
St-.3
Tot.l
Tot.1
Proprtiondmmm:
l
OthClr
Fl*tllilr
Not
b..ei
Columns Ttle..d
l
* ".x-y
..a11
baa.
(52 risk
,und.r
30)
1.~1)
- g/C/D/g/P/g/E
f..Ugibl.
for .ig
testing
CARAVAN”
_-
-
ORC INTERNATIONAL
19
20**
A
4x
1
2091
150
15%
122
2
71
7%
0
0
22
a,
:
12
1%
i
I
.
:
0
0
0
0
.
.
0
0
6
1%
0
0
2.2
2.7
u..n
~roportions,".ar,s:
t -11
bass,
18,
19%
CO~UPII.
. . vary
-11
T..t.d
brs.
(5% risk
l.v.1)
(under
30, i..ligibl.
- B/C/D/E/g/Q/U
for aig
t..ti.g
CARAVAN”
ORC INTERNATIONAL.
I
wh.rm
W.ight.d
Tot.1
St.nd.rd
D.vi.ti..
st*ndmr*
Error
~roprti.,n.,"..n.r
. -11
b...,
mt*1
(Al
Cl.rk
At
PO.tz
Office
(Bl
1000
481
1.5
1.1
l
l
co1u.n.
T..+.d
* v.ry
.
..I1 b...
0.1
-dw
Mmchm
At
mat
owca
56.
1.3
0.2
Purchm.m
vndng
Kmchn
At LoonPOrntc
o;$ce
lo*'
1.4
0.1
stlmpm
First-Cl...
At
(Irocery
storm
III
0th.r
R.t.ilr
lwlt
Qroc.ry
star.
(PI
SM.pS
By
N.il
(01
93'
20**
17**
USPS
.Co.
(81
2**
1.1
1.0
1.6
0.6
0.1
0.2
0.1
0.5
(5% rimk 1.~1)
- S/C/D/S/~/WS
(u.drr
301 imligibl.
for mig
t..ti.g
CARAVAN”
ORC INTERNATIONAL.
Page s
CARAVAN”
ORC INTERNATIONAL
_
_
Childrm.
LMkmd
mg.d
6 through
11
of thomm xith
only
t*o
or
mt.1
(Al
U...ight.d
Weight-d
Don't
Totml
Totml
know/No
r*mponm*
Proportionm/Hmanmr
mall
bammr ff
l
. ..b.rm)
Stmmps
Wh.r.
Rlr'fhmmm First-Clmmm
-----__---_---_--_______________________-------------0th.r
M.-w
--d=.s
Chrk
Mmchu
Mmchn
Retailr
At
*t
At Nor.At
"Ot
Stmmps
Post
Post
Post
Orcmmry
Oroc*ry
By
0sPs
OffiO.
Offi..
Offi..
star.
yail
.EOP
star.
(81
(Cl
ml
(El
(PI
(Gl
(81
1003
492
55
15
92
19
18
2
181
56*
u**
93*
20+*
17**
2**
t
0
0
:
:
ii
:
2
.
aall
housmkold
1000
C.1tz.nm T.mt.d
vmry
10rm
bmm.
(5% risk
(und.r
30)
:
lmvml) _ g/C/D/B/P/G/B
inm,ligibl.
for mfg testing
CARAVAN”
ORC INTERNATIONAL
Childem.
mg.d
(Asked
only
12 through
of
thosm
xith
I7
t*o
or
POT.
housmhold
.pb.rm)
**r*
Purchamm First-Cl***
______--_-_______-_-----------------------
Tot.1
(Al
Dwmighf.d
T.t.1
Might.3
ToLml
P.rc..t
mmkmd
Post
Offi.
(Cl
Post
OffiC.
(Bl
Post
OffiC.
ml
Stmmpm
M.
Other
R.tailr
Iroot
oroc.ry
_
(Iroc.ry
_.
1003
1
1000
a**
809
81%
Ymm
.Eo.
00
lO',%
0
0
177
1st
“0
10:,
Don’t
how/No
Proportio.m/M.mm:
l
-11
bmmmi
r*mponm*
l
Cal-•
* v.ry
-11
3
.
Test-d
bmm.
1
.
:
0
0
(52 ri.k
l.v.1)
- g/C/D/g/P/g/B
(undmr 30) intlligiblm
for mig
:
tmmting
CARAVAN”
ORC INTERNATIONAL
Childrmn
mg.d
6 through
1,
Tot*1
IA)
Onw.ight.d
".ight.d
P.rc..t
Wh*rm Pur*hmm* First-clmmm
Stmapm
_-______________________________________----~~-------vndng
0th.r
M-s
Cl.rk
*achn
mchn
R.tmilr
*t lionAt
Not
At
At
Post
Post.
Post
Oroe*~y
Grocmry
Offi..
Offi..
OffiC.
star.
store
ml
IBI
(Cl
(PI
m
1003
T&ml
491
1000
'T&ml
48.
stmmps
By
"rnil
(01
55
13
92
19
18
7.
569
16..
93*
20**
I.,**
2'.
10
562
1
100%
mmk.d
3
19%
6
379
0
0
Proprtionm/Mm.mmr
l
-11
bmmw
l
USPS
.cm
(8)
Columns T*mtmd (52 risk
l.v.1)
- B/C/D/E/~/o/a
* vmry m.mll bmm. (und.r
30) inmligibl.
for sip
0
0
2
100%
0
0
testing
CARAVAN”
---
--_
.-__
“.-
,..--
.--
~.--
ORC INTERNATIONAL
Cbildrmn
Mmked
undmr
only
18 ymarm
of
those
with
t*o
or
~zx
hweebold
umbmrml
whmre Purchmm. First-Clams
____________________--------------------------------~-
P.tcm.t
Stlmpm
mmk.d
~roportlonm/weanm:
l
m.mll bmmmi
l
Columns
* vmry -11
::e
::e
0
0
0
0
Tmmtmd (52 risk
lmv.1)
- B/C/D/E/P/Q/E
bmmm (und.r
301 inmligibl.
for mig
testing
CARAVAN’
ORC INTERNATIONAL
CARAVAN”
ORC INTERNATIONAL
\
?
CARAVAN”
ORC INTERNATIONAL
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CARAVAN”
ORC INTERNATIONAL
CARAVM
ORC INTERNATIONAL
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ORC INTERNATIONAL
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________________________________________--------------
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(52 rink
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(und.r
30, imligibl.
for #ig
twting
CARAVAN”
ORC INTERNATIONAL
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for .ig
testing
CARAVAN”
ORC INTERNATIONAL
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CARAVAN”
ORC INTERNATIONAL
F
STAMPS
AUGUST 9,200l
710328
1
On another subject.
Fl
Are you the person who typically purchases First-Class, 34 cent, postage stamps for your
household?
I
2
3
YES
NO
DON’T KNOW
-->CONTINUE
-->SKIP TO NEXT SECTION
F2
How many individual First-Class stamps do you usually purchase at one time, that is actual
number of stamps, not how many sheets or rolls? (RECORD NUMBER)
F3
About how often do you buy First-Class stamps? (READ LIST)
1
2
3
4
5
6
I
Once a week
Every other week
Once a month
Once every other month
Once every three months
Less often than once every three months
DON’T KNOW
F4
Right now, about how many individual First-Class stamps does your household have on hand?,
(RECORDNUMBER)
F5
Where do you TYPICALLY purchaSeFirst-Class postage stamps? (READ LIST. RECORD
ONE ANSWER. IF RESPONDENT CANNOT ANSWER, ASK: WHERE DID YOU
PURCHASE FIRST-CLASS STAMPS LAST TIME?)
I
From a clerk at the post office
From a vending machine at the post office
From a vending machine at a non-post office location
At the grocery store
At a retailer other than a grocery store
From the Postal Service’s “Stamps by Mail” mail order service
From the Postal Service’s USPS.com Stamps Online Internet service
DON’T KNOW
(ASK IF CLERK OR VENDING MACHINE IN POST OFFICE, F5[1-21)
F6
Which of the following is MOST TYPICAL of the transaction when you buy First-Class stamps?
(READ LIST. RECORD ONE ANSWER)
1
2
3
4
5
6
7
I am only buying stamps
I am at the post offlice to mail letters which require me to go to the counter (heavy
weight, special services)
I am at the post offlice to mail a parcel
I am at the post office to pick up mail from my post office box
I am at the post office to pick up mail on hold at the counter
I am at the post offlice for other reasons
DON’T KNOW
F
STAMPS
AUGUST 9,200I
710328
2
(ASK IF GROCERY STORE OR RETAILER, F5[4-S])
Which of the following is MOST TYPICAL of the transaction when you buy First-Class stamps?
F7
(READ LIST. RECORD ONE ANSWER)
1
2
3
I am only buying stamps
I am at the store for other reasons
DON’T KNOW
(ASK IF USPS.COM, F5[7])
Which of the following is MOST TYPICAL of the transaction when you buy First-Class stamps?
F8
(READ LIST. RECORD ONE ANSWER)
1
2
3
4
I am only buying stamps
I am at the Postal Service website to look up a zip code
I am at the Postal Service website for other reasons
DON’T KNOW
(ASK EVERYONE)
F9
The Postal Service is considering offering a special rate where you could get 21 First-Class
stamps for the price of 20 stamps. Would you be likely to take advantage of this offer if it was.
(READ LIST)
I
2
3
YES
NO
DON’T KNOW
Available
Available
Available
Available
Available
Available
FIO
only
only
only
only
only
only
at the post offtce counter
at vending machines at the post office
at vending machines at non-post office locations
at a grocery store or other non-post office retailers
through “Stamps by Mail” mail order
through Stamps Online at the Postal Service’s Internet website
The Postal Service is considering offering a special rate where you could get a coil of 100 FirstClass stamps, $34 of postage, for $32. Would you be likely to take advantage of this offer if it
was
(READ LIST)
1
2
3
YES
NO
DON’T KNOW
Available
Available
Available
Available
Available
Available
only
only
only
only
only
only
at the post office counter
at vending machines at the post offtce
at vending machines at non-post office locations
at a grocery store or other non-post office retailers
through “Stamps by~Mai1” mail order
through Stamps Online at the Postal Service’s Internet website