The University of Virginia’s College at Wise
Six-Year Plan Overview
Initial Plans Due to SCHEV: July 1
Final Plans Due: October 1
Donna Price Henry, Ph.D.
Chancellor
Envisioning 2020 Strategic Plan
Performance Targets Include:
 Increasing enrollment
 Improving freshmen profile
 Increasing graduation and retention
 Increasing high-need degrees
 Increasing experiential learning
 Improving outreach engagement
I. Enrollment
II. Retention and Graduation
III. Federal Mandates*
IV.Outreach
V. High Need Degrees: STEM-H
VI. Summer Programs
VII.Undergraduate Research
Six-Year Plan Priorities
New Interactive Website
Priority 1:
Enrollment
FY2015 Actions/ Improvements
Restructured Scholarship Aid
New Admissions Literature
Deferred Admissions Agreement
Regional Billboard Campaign
% of Students by VDOE Region & Out of State
Fall 2014
Fall 2014
Priority 1:
Enrollment
Looking Forward
Strategic repositioning of recruiting efforts:
 Branding for a state-wide mission
 Geographic prioritization
 Continual re-examination of financial aid
Priority 1:
Enrollment
Looking Forward
Near-term activities:
 Expand scope of student search
 Qualify our inquiries, expand our campaign
 Hire geographically-based recruiter(s)
 Expand purchase of admissions material
 Expand network of high school counselors
 Enhance the use of technology, including
social media.
Long-term activities:
 Build name recognition
 Incorporate web analytics
 Advertise through colleges
 Increase news coverage
 Undertake strategic advertising initiative
 Continue strategic use of endowment and
scholarships
 Maximize opportunity with U.Va. wait-listed
students
 Explore international markets
Priority 2: Retention & Graduation
95% are Virginians
59.2% are PELL eligible
34.4% of those PELL
eligible have an
anticipated family
contribution of $0
Priority 2:
Retention and Graduation
FY2015 Actions/ Improvements
Success Modeling & Coaching
Recreated Residence Life Program
Wise Writes
Quality Enhancement Plan(QEP)
Priority 2:
Retention & Graduation
Looking Forward
Activities:
 Score freshmen class using predictive model earlier
 Begin success coaching at Freshmen Orientation
 Retool Freshmen Orientation into a student life
experience; meet classmates.
 Meet advisor – Register for classes
 Meet academic success coach
 Retool Expedition to focus more on a transitioning
experience with academic aptitudes.
 What is it like to be a College Student
III. Ensure Federal Compliance
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Title IX
Violence Against Women Act
Clery Act
SACSCOC
IV. Enhance Community Outreach



STEM Early College Academy
Appalachian Prosperity Project
Improve K-12 Teaching & Learning
V. High Need Degrees: STEM-H
VI. Expand Scope/Reach of Summer Programs
VII. Enhance
Undergraduate Research
#UVaWise #WeWisedUp