Matakuliah
Media)
Tahun
: U0286 – Desain Komunikasi Visual IV (New
: 2010
Kriteria Desain Branding
Pertemuan 8
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu:
Menjelaskan Kriteria Desain Branding.
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Outline Materials
Kriteria Desain Branding:
1. Simplicity
2. Uniqueness
3. Metaphoric Symbolism
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1. Simplicity
Simplicity = strength
It’s essential that designers reduce a brand design’s elements down to only its most essential components.
the more simple, the more intuitive, the more approachable
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1. Simplicity
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2. Uniqueness
Genuine uniqueness stands out from the crowd and provokes
further thought.
Uniqueness serve clients in two major ways; (1) Legally, it ensures that clients remain
safe from litigation; (2) Creatively, it enrich the client’s brand and make it more
memorable.
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2. Uniqueness
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3. Metaphor
Metaphors make great stories. Metaphors encode experiences
and artifacts into base denominators.
Using symbolism and archetypes, they sear memories into the mind.
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3. Metaphor
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3. Metaphor
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3. Metaphor
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3. Metaphor
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Summary
Kriteria membuat branding diharapkan dapat membawa pengembangan
ide dan kreativitas; bukan justru mengekang. Kriteria didasarkan atas
pemahaman terhadap kuantitas komunikasi yang makin padat, persaingan
merebut perhatian, dan kondisi modernisasi lainnya.
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