Report of Alumni and Parent Engagement
Advancement and Communications Committee
September 20, 2013
Hoo are Our Alumni?
Hoo’s Engaged?
Alumni Population: 209,767
Highly Engaged
Engaged
To Be Engaged
2005
Highly Engaged
Engaged
To Be Engaged
2013
2,000 1.3%
8,800
4.2%
34,000 21.3%
78,925
37.6%
124,000
77.5%
122,042
58.2%
Alumni Association
Alumni Interest Groups
• 45 total with 200 alumni leaders
• Approximately 200 event per year
• 20 Regional Chapters
• Four ongoing capital campaigns
Alumni Association
Focused Student Engagement
• Class Councils and Trustees
• 160+ events, 66 council meetings • Develop student leadership
•
• 225 volunteers engaged
• Weekly meetings with class officers
Manage 4th year class giving campaign
• What’s Next program
• Transition students to loyal alumni
• Align young alumni with UVaClubs
Alumni Association
Alumni Services
• Admission Liaison
• Career Services
Alumni Association
Almost 1 Million Visitors
From 212 Countries
Reaches Everyone
Print Magazine
Online Magazine
5,400 subscriptions
and growing
Reaches 217,000
Alumni, students, Faculty and parents
iPad Version
E‐Newsletter
Social Media
Telling the University’s Story Since 1874 Alumni Association
Alumni Association Membership
• Key Predictor of Alumni Engagement
o 40% of Undergraduate Alumni
o 55% of Undergraduate Students
• 58% of Members have donated in past 5 years compared to 34% of alumni population • 43% attended events compared to 26% overall Office of Engagement
24,700 Documented Registrations for 1,200 Events 62% Alumni ‐ 16% Students ‐ 14% Non‐Alumni Parents ‐ 8% Friends
43% attendees were FY13 donors
5% Charlottesville, 19% Virginia, 67% U.S. Outside of Virginia, 9% International Top Attendee Groups
Attendee Age Breakdown
59% Arts & Sciences 12% Commerce
11% Engineering
3% Darden, Architecture, Education, Law
2% Nursing
1% Medicine
60% under 39 years
60+ same as general population
Office of Engagement
Lifetime Learning & Travel with Faculty: 9% Events, 30% People
Documented Attendees ‐
Seminars
+68% since FY11
3500
3000
2500
2000
Documented Attendees
1500
1000
500
• Academic Enrichment
‐U.Va. at Oxford, Civil Rights Seminar, Summer Jefferson Symposium, More than the Score, Reunion Seminars
• 107 U.Va. Faculty, 132 Lectures
• Sold out Cavalier Travel trips
0
FY11
FY12
FY13
EBSCO Online Library +110% since FY11
Office of Engagement
UVA Global Network: 135 Networks
UVaClub Volunteer Leaders ‐ 968
Admission Volunteers ‐ 473 Student Ambassadors ‐ 174
160
140
120
100
80
60
40
20
0
Signature Events
Office of Engagement
Digital Engagement: Crowdsourcing Pictures, Videos, Editorials
• Digital engagement metrics established
• Interactive website fostering online community growth
• Web content strategy focus on advice with “Wahoo Perspectives”
Web event registrations for Google Hangout On Air Live Streaming programs
What’s Next?
• Institutional Opportunities
‒ Grow volunteer opportunities
‒ Alumni and Parent Programming that impacts Strategic Plan
– Explore academic opportunities
o “Boomer U”
o Adjunct/guest lecturers