STRATEGIC PRIORITIES
UNIVERSITY COMMUNICATIONS
2015
MARCH 2015
MARCH 2015
UNIVERSITY COMMUNICATIONS
OUR
MISSION
To elevate the reputation
of the University of Virginia by
promoting our accomplishments
regionally, nationally and
internationally.
UNIVERSITY COMMUNICATIONS
MARCH 2015
HIGHLIGHT the academic rigor, vibrant student life,
collaborative research, athletic prowess and rich history
and tradition of our University;
CELEBRATE and promote the continuing relevance of
our University, including its founder and the values and
principles it represents, to the nation and the world;
TO ACCOMPLISH THIS TASK, WE:
DEVELOP strategic communications and marketing
plans that address market challenges and support the
institution’s strategic planning priorities;
ARTICULATE the University of Virginia story by building
and maintaining a strong and flexible storytelling
platform; and
CAPITALIZE on opportunities to share the University of
Virginia story to wide audiences by employing earned,
paid, social, and owned media.
MARCH 2015
UNIVERSITY COMMUNICATIONS
IN 2015
This will translate into a
core focus on the following
KEY PROJECTS
DATA & ANALYSIS
VIGNETTES
MARCH 2015
UNIVERSITY COMMUNICATIONS
KEY PROJECTS
Student & Faculty Recruitment
Partner with Admission and the Provost to develop resources
that will help attract top talent to UVA.
Affordability, Selectivity, Scholarships
Continue to highlight UVA as an exceptional institution that is fundamentally
committed to affordability and access.
Blue Ridge Scholars
Partner with Admission to recruit a new class of Blue Ridge Scholars while
working to increase selectivity, diversity, and yield.
DATA & ANALYSIS
VIGNETTES
MARCH 2015
UNIVERSITY COMMUNICATIONS
KEY PROJECTS
Bicentennial
Provide communications support for the University’s Bicentennial celebration and associated priorities.
Reputation & Scholarship
Enhance institutional reputation and scholarship by pursuing strategic
communications including media pitching and executive communications.
virginia.edu
Undergo a complete rebuilding of the institution’s main web presence to
create a flexible framework on which our best stories can be told.
DATA & ANALYSIS
VIGNETTES
MARCH 2015
UNIVERSITY COMMUNICATIONS
DATA & ANALYSIS
Refine a system to measure and quantify department-wide efforts
in support of institutional priorities.
UVA Today Top 5 Stories
Revamped Princeton Review ‘Best Value’ Rankings Lists U.Va.
as No. 1 Public
Study: American Liberals and Conservatives Think
as if From Different Cultures
Economists Find Rare Empirical Evidence of Love
in Unique Marriage Survey
57%
Year-Over-Year Growth
in Readership
January & February
Actor-Writer-Comedian Ed Helms Tapped
as University of Virginia Valediction Speaker
U.Va. Researchers Discover Key to Lung Cancer’s Spread
VIGNETTES
KEY PROJECTS
MARCH 2015
UNIVERSITY COMMUNICATIONS
DATA & ANALYSIS
Refine a system to measure and quantify department-wide efforts
in support of institutional priorities.
Social Media Success
+589%
Instagram Growth Reported at September BOV Meeting
Instagram continues to be an application that is tailor-made for UVA
Recently ranked #2 in all of higher education
For audience engagement on Instagram
VIGNETTES
KEY PROJECTS
MARCH 2015
UNIVERSITY COMMUNICATIONS
VIGNETTES
Showing the University off to the world
by highlighting its exceptional people and places.
VIDEO PLACEHOLDER
KEY PROJECTS
DATA & ANALYSIS
MARCH 2015
UNIVERSITY COMMUNICATIONS
VIGNETTES
Showing the University off to the world
by highlighting its exceptional people and places.
VIDEO PLACEHOLDER
KEY PROJECTS
DATA & ANALYSIS
THANK YOU
UNIVERSITY COMMUNICATIONS