UNIVERSITY OF VIRGINIA BOARD OF VISITORS MEETING OF THE ADVANCEMENT AND COMMUNICATIONS COMMITTEE MARCH 24, 2015 ADVANCEMENT AND COMMUNICATIONS COMMITTEE Tuesday, March 24, 2015 10:30 – 11:30 a.m. Auditorium of the Albert & Shirley Small Special Collections Library, Harrison Institute Committee Members: John A. Griffin, Co-Chair John L. Nau III, Co-Chair Frank B. Atkinson Helen E. Dragas Bobbie G. Kilberg Edward D. Miller, M.D. George Keith Martin, Ex-officio William B. Fryer, Consulting Member Christopher P. Holstege, M.D., Faculty Consulting Member AGENDA PAGE I. REMARKS BY THE COMMITTEE CO-CHAIRS (Mr. Nau and Mr. Griffin) 1 II. REPORT ON THE COUNCIL OF FOUNDATIONS (Mr. Nau to introduce Mr. William B. Fryer; Mr. Fryer to report) 2 III. REPORT BY THE SENIOR VICE PRESIDENT FOR UNIVERSITY ADVANCEMENT (Mr. Sweeney to introduce Mr. Mark M. Luellen; Messrs. Sweeney and Luellen to report) 3 IV. REPORT ON ALUMNI AND PARENT ENGAGEMENT (Mr. Nau to introduce Ms. Mary Elizabeth Luzar and Ms. Cynthia S. Fredrick; Ms. Luzar and Ms. Fredrick to report) 10 V. REPORT BY THE CHIEF COMMUNICATIONS OFFICER (Mr. Martel) 12 UNIVERSITY OF VIRGINIA BOARD OF VISITORS AGENDA ITEM SUMMARY BOARD MEETING: March 24, 2015 COMMITTEE: Advancement and Communications AGENDA ITEM: I. Remarks by the Committee Co-Chairs ACTION REQUIRED: None BACKGROUND: The Committee co-chairs will welcome guests and provide an overview of the meeting agenda. 1 UNIVERSITY OF VIRGINIA BOARD OF VISITORS AGENDA ITEM SUMMARY BOARD MEETING: March 24, 2015 COMMITTEE: Advancement and Communications AGENDA ITEM: II. Report on the Council of Foundations ACTION REQUIRED: None BACKGROUND: The Council of Foundations brings together representatives from University-related fundraising foundations for discussions of common concern, including, but not limited to, fundraising and other topics that support goals which benefit the University. DISCUSSION: Mr. Fryer will provide an update on collaborative initiatives related to advancement involving University leadership, school deans, school-based foundations, and University Advancement. 2 UNIVERSITY OF VIRGINIA BOARD OF VISITORS AGENDA ITEM SUMMARY BOARD MEETING: March 24, 2015 COMMITTEE: Advancement and Communications AGENDA ITEM: III. Report by the Senior Vice President for University Advancement ACTION REQUIRED: None DISCUSSION: Mr. Sweeney will report on FY 2015 philanthropic cash flow, new commitments, and annual giving through January 31, 2015. Philanthropic cash flow measures actual gifts received by the University during a specific fiscal year. It includes cash or cash equivalents received for philanthropic purposes; it does not include pledges or future support (bequest expectancies, annuities, etc.). Through January 31, 2015, cash flow for FY 2015 was $ 149.5 million, a 31% increase over the same period last fiscal year. Total new commitments through January 31 were up 25% at $130.7 million, including $101.5 million in new gifts and $26.2 million in future support. Annual giving at U.Va. is defined as giving to annually flagged accounts at the University. Annually flagged accounts are those that hold funds that are available for current use and immediately expendable; those allocations can be restricted or unrestricted. Endowment and capital accounts are not considered annual and are not included in annual giving reports. On January 31, 2015, annual giving for FY 2015 (all purposes/all donors) stood at nearly $41.2 million, an increase of 13% over the same period last fiscal year. Annual gifts were received this period from 35,046 donors. Mr. Luellen will provide updates to University Advancement’s report presented to the Committee at its September 2014 meeting. 3 UNIVERSITY OF VIRGINIA RECTOR AND VISITORS AND ALL UNIVERSITY‐RELATED FOUNDATIONS Fundraising Progress Report For the Fiscal Year Through January 31, 2015 School/Area 4 Architecture School / Foundation College of Arts and Sciences / Foundation Blandy Farm / Fdn of the State Arboretum McIntire School of Commerce / Foundation School of Continuing & Professional Studies Darden School / Foundation Curry School of Education / Foundation Engineering School / Foundation Law School / Foundation Batten School of Leadership & Public Policy Health System: Children's Hospital Medical School / Foundation Medical Center School of Nursing Claude Moore Health Sciences Library Virginia Health Foundation Subtotal for Health System Athletics / Foundation Jefferson Scholars Foundation Miller Center / Foundation Rector and Visitors Center for Politics Historic Preservation Fralin Museum of Art University Library Virginia Foundation for the Humanities Women's Center UVa Fund Alumni Association Va's College at Wise / Foundation Totals Cash Flow (1) Non-Binding Commitments New Future Support (2) 1,138,253.11 21,629,685.39 203,280.43 4,717,957.12 2,270.88 9,680,708.06 4,150,723.13 7,499,732.37 8,135,515.49 1,123,759.48 91,666.66 2,445,196.36 0.00 3,167,529.47 0.00 711,595.17 67,559.65 215,996.92 1,239,685.30 305.85 0.00 1,115,000.00 0.00 785,467.50 0.00 0.00 69,580.26 0.00 0.00 0.00 0.00 1,268,121.00 0.00 1,417,001.00 0.00 5,000.00 500,000.00 0.00 0.00 0.00 607,470.44 26,067,998.52 1,452,711.55 2,206,440.94 9,321.00 1,707.00 30,345,649.45 18,665,126.20 5,927,010.19 2,028,860.17 13,382,379.33 185,758.05 1,794,947.78 1,059,261.69 1,725,870.68 499,630.49 98,862.91 8,146,132.60 1,793,294.97 5,584,603.55 $149,519,273.52 2,899.33 862,092.43 262,500.00 166,330.09 1,250.00 0.00 1,295,071.85 6,420,352.79 356,247.12 214,204.95 646,565.25 6,405.00 552,295.74 80,096.07 32,515.75 83,005.00 4,090.30 167,811.54 504,574.17 280,912.02 $18,583,682.93 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 256,666.67 0.00 51,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $2,277,714.43 0.00 7,525,000.00 0.00 1,400,000.00 0.00 0.00 8,925,000.00 256,366.66 2,431,500.00 0.00 960,000.00 0.00 0.00 150,000.00 200,000.00 50,000.00 0.00 10,000.00 0.00 0.00 $16,172,988.66 (1) Gifts, Pledge Payments, Private Grants, Deferred (Irrevocable) Gifts (2) Expectancies (Revocable Gifts) New Pledge Balances UNIVERSITY OF VIRGINIA RECTOR AND VISITORS AND ALL UNIVERSITY‐RELATED FOUNDATIONS Philanthropic Cash Flow Report Comparison By School/Area 2014‐15 To 2013‐14 School/Area 5 Architecture School / Foundation College of Arts and Sciences / Foundation Blandy Farm / Fdn of the State Arboretum McIntire School of Commerce / Foundation School of Continuing & Professional Studies Darden School / Foundation Curry School of Education / Foundation Engineering School / Foundation Law School / Foundation Batten School of Leadership & Public Policy Health System: Children's Hospital Medical School / Foundation Medical Center School of Nursing Claude Moore Health Sciences Library Virginia Health Foundation Subtotal for Health System Athletics / Foundation Jefferson Scholars Foundation Miller Center / Foundation Rector and Visitors Center for Politics Historic Preservation Fralin Museum of Art University Library Virginia Foundation for the Humanities Women's Center UVa Fund Alumni Association UVa's College at Wise / Foundation Totals July 1, 2014 thru January 31, 2015 1,138,253.11 21,629,685.39 203,280.43 4,717,957.12 2,270.88 9,680,708.06 4,150,723.13 7,499,732.37 8,135,515.49 1,123,759.48 July 1, 2013 thru January 31, 2014 881,826.43 18,003,702.81 21,432.00 5,305,740.21 30,283.88 7,899,595.98 1,596,670.63 4,580,441.40 11,023,640.78 110,180.23 $ Increase (Decrease) 256,426.68 3,625,982.58 181,848.43 ‐587,783.09 ‐28,013.00 1,781,112.08 2,554,052.50 2,919,290.97 ‐2,888,125.29 1,013,579.25 607,470.44 26,067,998.52 1,452,711.55 2,206,440.94 9,321.00 1,707.00 30,345,649.45 18,665,126.20 5,927,010.19 2,028,860.17 13,382,379.33 185,758.05 1,794,947.78 1,059,261.69 1,725,870.68 499,630.49 98,862.91 8,146,132.60 1,793,294.97 5,584,603.55 $149,519,273.52 586,518.04 16,658,409.73 1,220,724.19 1,349,096.30 81,998.78 6,444.83 19,903,191.87 13,515,512.05 4,986,121.54 1,704,297.75 9,669,706.02 211,369.84 1,964,439.14 728,145.57 1,004,487.47 1,622,658.81 268,598.94 3,860,700.67 1,286,149.50 3,978,471.90 $114,157,365.42 20,952.40 9,409,588.79 231,987.36 857,344.64 ‐72,677.78 ‐4,737.83 10,442,457.58 5,149,614.15 940,888.65 324,562.42 3,712,673.31 ‐25,611.79 ‐169,491.36 331,116.12 721,383.21 ‐1,123,028.32 ‐169,736.03 4,285,431.93 507,145.47 1,606,131.65 $35,361,908.10 Includes Gifts, Pledge Payments, Private Grants, Deferred (Irrevocable) Gifts % Increase (Decrease) 29.08 20.14 848.49 ‐11.08 ‐92.50 22.55 159.96 63.73 ‐26.20 919.93 3.57 56.49 19.00 63.55 ‐88.63 ‐73.51 52.47 38.10 18.87 19.04 38.39 ‐12.12 ‐8.63 45.47 71.82 ‐69.21 ‐63.19 111.00 39.43 40.37 30.98% UNIVERSITY OF VIRGINIA RECTOR AND VISITORS AND ALL UNIVERSITY‐RELATED FOUNDATIONS New Commitment Progress Report For the Fiscal Year Through January 31, 2015 School/Area 6 Architecture School / Foundation College of Arts and Sciences / Foundation Blandy Farm / Fdn of the State Arboretum McIntire School of Commerce / Foundation School of Continuing & Professional Studies Darden School / Foundation Curry School of Education / Foundation Engineering School / Foundation Law School / Foundation Batten School of Leadership & Public Policy Health System: Children's Hospital Medical School / Foundation Medical Center School of Nursing Claude Moore Health Sciences Library Virginia Health Foundation Subtotal for Health System Athletics / Foundation Jefferson Scholars Foundation Miller Center / Foundation Rector and Visitors Center for Politics Historic Preservation Fralin Museum of Art University Library Virginia Foundation for the Humanities Women's Center UVa Fund Alumni Association UVa's College at Wise / Foundation Totals 1,037,457.96 17,411,627.59 83,486.65 7,825,620.64 2,244.88 5,363,527.63 3,810,094.57 6,372,152.86 6,700,083.43 121,871.67 914,588.33 12,328,671.76 83,486.65 3,665,981.21 2,244.88 3,585,001.47 3,617,754.58 6,031,605.29 4,846,869.27 121,472.22 122,869.63 3,512,955.83 0.00 3,259,639.43 0.00 1,778,526.16 111,163.02 340,547.57 1,853,214.16 399.45 New Non-Binding Commitments 0.00 1,570,000.00 0.00 900,000.00 0.00 0.00 81,176.97 0.00 0.00 0.00 565,598.78 26,191,735.09 1,095,832.52 943,791.60 9,571.00 1,707.00 28,808,235.99 19,449,345.92 2,957,186.74 1,365,517.74 10,297,945.52 189,132.91 1,867,549.23 1,316,484.35 1,473,927.17 570,735.49 92,797.59 8,082,421.54 2,067,173.35 3,442,226.57 $130,708,847.99 560,866.12 24,077,851.76 575,732.52 770,736.18 8,321.00 1,707.00 25,995,214.58 11,504,248.10 1,949,686.74 1,081,132.71 8,928,091.83 181,027.91 1,038,282.07 1,216,388.28 1,414,616.55 471,120.49 87,707.29 7,814,702.40 1,537,962.52 3,073,871.57 $101,491,728.70 4,732.66 2,113,883.33 520,100.00 173,055.42 1,250.00 0.00 2,813,021.41 7,945,097.82 1,007,500.00 284,385.03 1,069,853.69 8,105.00 729,267.16 100,096.07 59,310.62 99,615.00 5,090.30 267,719.14 529,210.83 368,155.00 $26,265,742.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 300,000.00 0.00 100,000.00 0.00 0.00 0.00 0.00 0.00 0.00 200.00 $2,951,376.97 Commitments New Gifts (1) (1) New Gifts, private grants, bequests and deferred (irrevocable) gifts. Pledge payments are excluded. (2) Original pledge amounts of new pledges recorded during the fiscal year‐to‐date. New Pledges (2) UNIVERSITY OF VIRGINIA RECTOR AND VISITORS AND ALL UNIVERSITY‐RELATED FOUNDATIONS New Commitment Comparison Report Comparison By School/Area 2014‐15 To 2013‐14 School/Area 7 Architecture School / Foundation College of Arts and Sciences / Foundation Blandy Farm / Fdn of the State Arboretum McIntire School of Commerce / Foundation School of Continuing & Professional Studies Darden School / Foundation Curry School of Education / Foundation Engineering School / Foundation Law School / Foundation Batten School of Leadership & Public Policy Health System: Children's Hospital Medical School / Foundation Medical Center School of Nursing Claude Moore Health Sciences Library Virginia Health Foundation Subtotal for Health System Athletics / Foundation Jefferson Scholars Foundation Miller Center / Foundation Rector and Visitors Center for Politics Historic Preservation Fralin Museum of Art University Library Virginia Foundation for the Humanities Women's Center UVa Fund Alumni Association UVa's College at Wise / Foundation Totals July 1, 2014 thru January 31, 2015 1,037,457.96 17,411,627.59 83,486.65 7,825,620.64 2,244.88 5,363,527.63 3,810,094.57 6,372,152.86 6,700,083.43 121,871.67 July 1, 2013 thru January 31, 2014 809,576.82 16,715,612.69 21,432.00 5,103,310.27 30,233.88 6,862,987.75 1,723,902.00 3,365,391.12 10,894,985.74 103,819.33 $ Increase (Decrease) 227,881.14 696,014.90 62,054.65 2,722,310.37 -27,989.00 -1,499,460.12 2,086,192.57 3,006,761.74 -4,194,902.31 18,052.34 565,598.78 26,191,735.09 1,095,832.52 943,791.60 9,571.00 1,707.00 28,808,235.99 19,449,345.92 2,957,186.74 1,365,517.74 10,297,945.52 189,132.91 1,867,549.23 1,316,484.35 1,473,927.17 570,735.49 92,797.59 8,082,421.54 2,067,173.35 3,442,226.57 $130,708,847.99 650,953.04 16,991,408.58 961,878.02 1,111,754.45 3,709.00 61,444.83 19,781,147.92 8,546,137.52 4,693,754.35 1,443,344.87 9,979,479.14 211,574.71 2,509,973.80 827,003.13 509,851.79 1,658,044.22 113,328.87 3,950,649.59 1,517,742.89 3,053,494.55 $104,426,778.95 -85,354.26 9,200,326.51 133,954.50 -167,962.85 5,862.00 -59,737.83 9,027,088.07 10,903,208.40 -1,736,567.61 -77,827.13 318,466.38 -22,441.80 -642,424.57 489,481.22 964,075.38 -1,087,308.73 -20,531.28 4,131,771.95 549,430.46 388,732.02 $26,282,069.04 New Gifts, private grants, bequests and deferred (irrevocable) gifts. Pledge payments are excluded. Original pledge amounts of new pledges recorded during the fiscal year‐to‐date. % Increase (Decrease) 28.15 4.16 289.54 53.34 -92.57 -21.85 121.02 89.34 -38.50 17.39 -13.11 54.15 13.93 -15.11 158.05 -97.22 45.63 127.58 -37.00 -5.39 3.19 -10.61 -25.59 59.19 189.09 -65.58 -18.12 104.58 36.20 12.73 25.17% UNIVERSITY ADVANCEMENT REPORT ON INITIATIVES, COLLABORATION, AND CAMPAIGN PREPARATION Targeted Fundraising Highlights • • • Parent giving to the Parents Fund increased 12% through December 2014. Number of parents giving over $5K to the Parents Committee increased 40% through December 2014. Documented $19.8 million in bequest expectancies through December 2014; $21.5 million was documented for the entire previous fiscal year. Restructuring & Rebuilding Hired since September 2014 • Assistant Director, Advancement Community Learning • Assistant Director of Reunions Giving • Associate Director of Development for Need-Based Scholarships • Associate Director of Development for the Jeffersonian Grounds Initiative • Associate Director of Gift Planning (2) • Director of Foundation Relations • Senior Global Advancement Officer (funded by the Provost’s Office) Positions currently in the interview stage • Associate Director of Development for Faculty Excellence • Associate Director of Development for Need-Based Scholarships • Bicentennial Ambassadors (2) • Director of Development for the Batten School (funded by the Batten School) • Director of Development for the Parents Program Positions to be posted before June 2015 • Associate Director of Gift Planning Interview committees for these positions have had school/unit/foundation representation, including staff from the College, Darden, the Health System, Law, and McIntire. All of these recent hires were funded from internal restructuring and reallocation of resources; no new funding was required. Organizational Discipline • • • Activity level (personal visits) for preexisting University Advancement staff is up approximately 20% through the end of February, using new performance metrics. The new metrics are applied to all new staff. Utilization of technology has improved; for example, the average time to document travel follow-up has gone from over 18 days last year to slightly over six days this year. Annual travel plans have been established and modified mid-year. 8 UNIVERSITY ADVANCEMENT REPORT ON INITIATIVES, COLLABORATION, AND CAMPAIGN PREPARATION Cross-Grounds Collaboration • • • • • • • • • Completed assessment of school/unit/foundation professional development needs across Grounds. Established a Curriculum Advisory Group for professional development opportunities, with representation from the Alumni Association, Athletics, the College, Curry, Darden, the Health System, and University Advancement. Since July 1, 2014, delivered 27 professional development workshops, webinars, and community of practice meetings, with over 500 advancement staff representing all schools and major programs. Provided individual orientation for 15 new development professionals across Grounds, including from Architecture, the College, Darden, the Health System, and Nursing. Held a mini-retreat in February to review operational policies and procedures for development officers prior to the campaign; task force consists of representatives from the College, Darden, the Health System, and University Advancement. Launched Fundraising Leadership Program for emerging development leaders across Grounds; includes participants from the Alumni Association, the Arts, Athletics, the College, Contemplative Sciences, Engineering, Law, and Need-Based Scholarships. Initiated a redesign of the Advancement Community intranet, which provides access to a host of resources for all community members. Retooled the monthly principal prospect report to improve communication between senior leadership, deans, and development officers regarding activity involving leadership donors. Engaged in several successful Arts-related initiatives: o Established Arts Endowment with $600K in commitments o Started the UVa Arts magazine o Added five new members to the Arts Council o Saw 14% increase in giving to the Virginia Film Festival and 100% increase in corporate sponsorship of the Heritage Theatre Festival Campaign Planning • • • • Recruitment for a Steering Committee to drive the evolution of the National Committee on University Resources (NCOUR) has begun. Within the last month, NCOUR chair Peter Grant has contacted over half of the 25 individuals targeted for the Steering Committee; we have almost unanimous support to be involved. Individual meetings with deans and chief development officers regarding campaign planning will be underway soon. A summer retreat with the deans regarding campaign planning is in the initial planning stages. 9 UNIVERSITY OF VIRGINIA BOARD OF VISITORS AGENDA ITEM SUMMARY BOARD MEETING: March 24, 2015 COMMITTEE: Advancement and Communications AGENDA ITEM: IV. Report on Alumni and Parent Engagement ACTION REQUIRED: None BACKGROUND: Formed on July 4, 1838, the Alumni Association of the University of Virginia was the sixth such group organized in the United States. In partnership with the University of Virginia, and through its own mission and goals, the Alumni Association plays an active role in the institution’s future. Created in 2005 as a result of the Alumni Relations Task Force, the Office of Engagement and Annual Giving is a department of University Advancement and works in partnership with the Alumni Association, schools, and units to deliver high quality, comprehensive, and diverse alumni and parent engagement programming. DISCUSSION: Ms. Luzar, Director of Student and Young Alumni Programs at the Alumni Association and Adviser to the FourthYear Trustees, and Ms. Fredrick, Associate Vice President for Engagement and Annual Giving in University Advancement, will introduce student engagement programs within their respective organizations. Current student leaders in those programs will report in further detail on their activities. On behalf of the Alumni Association, Class of 2015 Vice President Blake Griggs (A&S) and Class of 2015 President Will Laverack (A&S) will provide an overview of the programs and activities sponsored by the Class Councils and Trustees, and reflect on their personal experiences leading the Councils. The mission of the Class Councils and Trustees is to build unity and community within their respective undergraduate classes, as well as to foster a lifelong connection to the University. The class president and vice president select 5570 students for the Council, ensuring that the group is demographically representative of their class. To build their communities and advance the University’s goals, Council members and Trustees collaborate closely with the Office of the Dean of Students, University Career Services, the Athletics Department, 10 University Advancement, school-based foundations, and the Office of Major Events. The Councils are sponsored by the Alumni Association and the University. They are led by the class officers and receive co-advising from Alumni Association and Office of the Dean of Students staff. The four groups plan, implement, and promote educational, social, and philanthropic activities with special relevance for their classmates. In 2013-2014, there were just over 250 members of the Class Councils/Trustees, and they implemented over 160 events. Activities included study abroad workshops, study breaks, class dinners, Lighting of the Lawn in December, the Ring Ceremony for third-years, and workshops on topics, such as resumé preparation and personal finance. Fourth-Year Trustees develop and raise funds for the class giving program, plan Finals Weekend activities, and focus on bringing the graduating class together. Councils communicate frequently with class members via class e-newsletters and websites. On behalf of the Office of Engagement and Annual Giving, UVaClubs Student Ambassadors President Helen Kang (Commerce ‘15) and UVaClubs Student Ambassadors Director of Social Activities Rafat Khan (Commerce ‘15) will provide an overview of the UVaClubs Student Ambassador program and describe their personal experiences as student ambassadors. The UVaClubs Student Ambassador program was established in 2010 to strengthen the connection between University of Virginia alumni, parents, and current students. The program is sponsored by the Office of Engagement within University Advancement and is led by student leaders. Student ambassadors are selected through a competitive interview process, complete a 10-hour training program, and are assigned to serve as liaisons with UVaClubs around the world. In 2014-15, there are 213 student ambassadors representing 32 states and 20 countries ranging from Atlanta, Georgia to Bangkok, Thailand. The UVaClubs Student Ambassadors share their student experience with incoming students, alumni, parents, and friends in local communities by speaking at UVaClub summer student send-offs and attending UVaClub events during school breaks. Ambassadors also participate in activities on Grounds, such as Lawn Society tours and luncheons, make congratulatory calls to accepted students, volunteer with Cavalier Cares through the UVaClub of Charlottesville, and help with UVaExpress and the International Welcome Dinner. 11 UNIVERSITY OF VIRGINIA BOARD OF VISITORS AGENDA ITEM SUMMARY BOARD MEETING: March 24, 2015 COMMITTEE: Advancement and Communications AGENDA ITEM: V. Report by the Chief Communications Officer ACTION REQUIRED: None DISCUSSION: Mr. Martel will present an 18-month strategic planning and priorities roadmap for University Communications. 12
© Copyright 2024 Paperzz