UNIVERSITY COMMUNICATIONS
TRACKING SUCCESS
JUNE 2015
STUDENT RECRUITMENT
UNIVERSITY COMMUNICATIONS
JUNE 2015
STUDENT RECRUITMENT COMMUNICATIONS
Student
Student Microsite
Parent
UNIVERSITY COMMUNICATIONS
JUNE 2015
BLUE RIDGE SCHOLARS
Text Message
Microsite
Print Piece
UNIVERSITY COMMUNICATIONS
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UNIVERSITY COMMUNICATIONS
JUNE 2015
AFFORDABLE EXCELLENCE
UNIVERSITY COMMUNICATIONS
JUNE 2015
MAY 1: NATIONAL SIGNING DAY
UNIVERSITY COMMUNICATIONS
JUNE 2015
NATIONAL SIGNING DAY
UNIVERSITY COMMUNICATIONS
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UNIVERSITY COMMUNICATIONS
JUNE 2015
STUDENT ENROLLMENT
Blue Ridge Scholars
100
95%
75
1283
1225
61%
57%
49%
50
1150
39%
INCOMING
CLASS:
25
1300
41.2%
1075
0
1000
Yield
*Of those reporting race
1st Generation
Non-White*
African American
1st Decile
SAT Mean
Data current as of June 5, 2015 and is subject to fluctuation.
Data rounded to nearest whole number.
UNIVERSITY COMMUNICATIONS
JUNE 2015
STUDENT ENROLLMENT
2015 Incoming Class
Male
56%
54%
50
25
39%
40
100
75
2014
Female
44%
46%
1350
36%
1344
2014
2015
*Of those reporting race
1347
90
89%
30
1337.5
87.5
20
1325
85
1312.5
82.5
10
9%
9%
8%
8%
0
0
2015
1st Generation
Non-White* African American
89%
80
1300
SAT Mean
1st Decile
Data current as of June 5, 2015 and is subject to fluctuation.
Data rounded to nearest whole number.
UVA TODAY
UNIVERSITY COMMUNICATIONS
JUNE 2015
UVA TODAY
Top Stories - Spring 2015
◉ Researchers Find Textbook-Altering Link Between Brain, Immune System
◉ Revamped Princeton Review ‘Best Value’ Rankings Lists U.Va. as No. 1 Public
◉ Study: American Liberals and Conservatives Think as if From Different Cultures
◉ Economists Find Rare Empirical Evidence of Love in Unique Marriage Survey
◉ Actor-Writer-Comedian Ed Helms Tapped as University of Virginia Valediction Speaker
◉ U.Va. Researchers Discover Key to Lung Cancer’s Spread
◉ Law, Darden Lead U.Va.’s Strong Showing in U.S. News Graduate Rankings
◉ Latest Stab at Comprehensive Ranking Has U.Va. as No. 3 Public University
UNIVERSITY COMMUNICATIONS
JUNE 2015
UVA TODAY
Social Reach
611,584
Pageviews
143,390
Time on Page
13:16
UNIVERSITY COMMUNICATIONS
JUNE 2015
UVA TODAY
Story Views
2014
Average Time on Page
423,668
43% Growth
2015
0
175,000
350,000
January-May
604,467
525,000
700,000
2014
3:17
2015
4:37
41%
Growth
SOCIAL MEDIA
UNIVERSITY COMMUNICATIONS
JUNE 2015
SOCIAL MEDIA
Final Exercises 2015
2014
Video
Photos
UVA Today
Facebook
Instagram
2015
225,000
123,000
40,000
+400%
200,000
19,786
1.2 million
4,000
225,000
+83%
32,177
+63%
3.7 million
+208%
10,000
+150%
UNIVERSITY COMMUNICATIONS
JUNE 2015
SOCIAL MEDIA
Annual Growth
UNIVERSITY COMMUNICATIONS
JUNE 2015
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