Matakuliah : J0474 International Marketing
Tahun
: 2009
Developing Global Marketing Strategies
Chapter 16
Learning Outcome
• Mc Donald’s Great Britain – The Turnaround
Bina Nusantara University
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case
Please, open your book.
Cateora, Philip R. and John L. Graham, (2007),
International Marketing,
Supplementary Material,
Page 654
Mc Donald’s Great Britain- The Turnaround
Bina Nusantara University
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Questions
1. Identify the problems confronting Mc Donald’s U.K.
and list them from the most to the least critical.
for each problem identified, explain your reasoning.
2. Some problems you identified in question 1 may
require a “ Quick fix” in the short run
while others may require a major shift in company strategy.
Assuming that you can’t focus on all the problems at once,
suggest the order in which the issues should be addressed and
suggest an approach to solving each problem.
Bina Nusantara University
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