Matakuliah
Tahun
: STRATEGI & PEMASARAN E-BISNIS
: 2009
IMPLEMENTASI & TESTING E-BISNIS
Pertemuan 10
SUMBER
• Chaffey, Dave. 2007. E-Business and E-Commerce
Management (Chapter 11). 3rd Edition. Prentice Hall
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Gambar: urutan siklus pengembangan sistem yang umum.
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Isu Implementasi Sistem
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Teknik akuisisi
Alat implementasi situs
Manajemen Konten dan updating
Penggantian Sistem
Lokalisasi
Evaluasi dan monitoring.
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Akuisisi Sistem
Dalam mengakuisisi sistem, ada beberapa pilihan:
• Beespoke development: sistem EC dibangun dari awal.
• Off-the-shelf (packaged): sistem yang dibeli dari vendor.
• Tailored off-the shelf development: sistem yang dibeli
dari vendor namun dimodifikasi/disesuaikan dengan
kebutuhan pengguna.
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Gambar: penggunaan script untuk membuat konten web secara dinamis untuk
Form Proses
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Testing e-Bisnis
Type of testing
Description
Developer tests
Code level tests performed by developers of modules
Feasibility testing
Tests a new approach, often near the start of a project to make sure it is acceptable in
Module (component) tests
Checks individual modules have the correct functionality i.e. correct outputs are produced
Integration testing
Checks interactions between groups of modules
System testing
Checks interactions between all modules in the system
Database transaction taken
Can the user connect to the database and are transactions executed correctly
Performance/capacity testing
Tests the speed of the system under high load
Usability testing
Check that the system is easy to use and follows the conventions of user-centred design
Acceptance tests
Checks the system is acceptable for the party that commissioned it
Content or copy testing
Tests the acceptability of copy from a marketing view
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Penggantian Sistem
Untuk mengganti sistem yang lama dengan yang baru ada beberapa cara yang dapat
digunakan (lihat tabel).
Method
Main advantages
Main disadvantages
1. Immediate cutover.
system to new system on a
Rapid, lowest cost
High risk. Major disruption if
with system
2. Parallel running. Old
system run side-by-side for a
Lower risk than immediate
Slower and higher cost than
cutover
3. Phased implementation.
modules of the system are
sequentially
Good compromise between
2
Difficult to achieve technically
interdependencies between
4. Pilot system. Trial
occurs before widespread
Essential for multinational or
rollouts
Has to be used in
other methods
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Isu Manajemen terhadap Pemeliharaan
Sistem
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Keputusan terhadap frekuensi dan konten yang diperbaharui.
Proses untuk memeliharan situs dan tanggung jawab untuk update
Seleksi content management system
Testing dan mengkomunikasikan terhadap pengubahan yang telah
dibuat.
• Integrasi dengan sistem monitoring dan pengukuran
• Memanej konten untuk organisasi global.
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Proses Pengukuran Performa
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Lima diagnosa kategori untuk pengukuran e-marketing. (Chaffey, 2000)
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Perbedaan tipe data terhadap manajemen sistem performa untuk
Internet Marketing
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Pertanyaan & Diskusi?
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