Tugas 6:
Tulislah 5 target pasar masing-masing pasar produk dalan satu perusahaan (boleh di Indonesia atau di
Luar negeri).
Contoh:
Miller Brewing’s beer brand targets
* Miller genuine draft - “mainstream
sophisticates”
* Milwaukee’s Best Light - “hardworking
men”
* Pilsner Urquell - “beer afficionados”
* Miller Icehouse - for “drinking buddies”
3-17