­­ raphic Standards Manual
G
and Style Guide
Revised 7/14
An Introductory Statement from the President
Consistency in the way we present our university to the public is
important for a thriving institution that is growing in both quality
and stature.
A consistent visual identity program shapes the way key constituents
view Campbell, both now and in the future. Therefore, I am delighted to
present Campbell University’s Graphic Standards Manual and Style Guide.
The process leading to the formal adoption of this Graphic Standards
Manual and Style Guide was begun by a cross-functional committee – the
Integrated Marketing Committee – representing academic, athletic, and
administrative areas of the University, and it has been formally approved
by the President and the Executive Cabinet. I am confident you join me
in thanking our colleagues who have invested many hours in this process.
Thank you for your cooperation.
Sincerely,
Jerry M. Wallace
President
Table of Contents................................................................
Introduction........................................................................................... 1
Style Guide for Campus References............................................ 2
Campbell University.....................................................................................2
Schools Within the University.......................................................................2
Campbell University’s Wordmark and Seal............................ 3
The Wordmark..............................................................................................3
The Seal........................................................................................................3
Co-branding With the Wordmark..................................................... 4
Stationery................................................................................................... 5
Business or Calling Cards..............................................................................5
Letterhead.....................................................................................................6
Envelopes......................................................................................................8
Stationary Samples .......................................................................................9
University Orange & Black Stationary..........................................................9
University Black & Orange Stationary........................................................12
College or Arts and Sciences Stationary.......................................................15
Lundy-Fetterman School of Business Stationary...........................................18
Campbell University Divinity School Stationary..........................................21
Campbell University School of Education Stationary....................................24
Norman Adrian Wiggins School of Law Stationary......................................27
College of Pharmacy & Health Sciences Stationary......................................30
Jerry M. Wallace School of Osteopathic Medicine Stationary.........................33
Athletics Department Stationary.................................................................36
Publications................................................................................................39
Other Applications............................................................................. 40
Vehicles.......................................................................................................40
Signage.......................................................................................................40
Other..........................................................................................................40
Campbell University’s Athletic Logo....................................... 41
Approved Graphics, Logos & Icons........................................... 42
University Approved Wordmarks............................................... 44
Affiliated Graphics, Logos & Icons.......................................... 45
Exceptions................................................................................................. 48
Introduction____________________________________
Campbell University is one of the nation’s largest Baptist universities of
the liberal arts, sciences and professions. The University is comprised
of the College of Arts and Sciences, the Lundy-Fetterman School of
Business, the School of Education, the Norman Adrian Wiggins School
of Law, the College of Pharmacy & Health Sciences and the Divinity
School. By many measures, Campbell rates high among its competition
and provides superior service to over 8,000 students. For these reasons, it
is important the University project one clear image through a coordinated
identification program. A coordinated graphics look has a cumulative
impact on various audiences and highlights the fact that Campbell
University is a multifaceted, yet unified organization.
The objectives of an integrated style are:
• to achieve a unified look producing a higher awareness of the
University and a clearer understanding of its many functions
among key audiences;
• to form a more favorable and accurate impression of the
University;
• to project the progressive nature of the University while
maintaining its traditional academic stature;
• and, to improve efficiency and reduce the cost of
communications.
To achieve a consistent impression, many institutions use a logo or
wordmark (words used as a logo). A logo or wordmark provides a strong,
distinctive and versatile graphic symbol unique to the institution. A
wordmark was chosen as the primary element to represent Campbell
University because it can be easily read and understood at a glance. The
name is also the one clearly common characteristic for all the schools,
divisions, centers, institutes and other organizational parts of the University.
The name, marks and image of Campbell University cannot be used to
imply or suggest endorsement of any product or service not provided
by the University. The University’s wordmark, seal, and other marks
are registered with the United States Patent and Trademark Office and
protected by law. Schools, divisions, offices, centers and other units of the
University do not need approval to use the University’s registered marks
for official use. Individuals and organizations outside the University who
wish to use any of the official marks must first obtain written permission
to use the official marks by contacting the University’s Vice President for
Institutional Advancement & Assistant to the President.
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
1.
Style Guide for Campus References_____________
Campbell University
In subsequent references, “Campbell” or the “University” may be used.
Capitalize “University” only when referring specifically to the Campbell
University. Never capitalize “the” before Campbell University because it is
not part of the official name.
Example:
Campbell University was founded in 1887. This year, the
University is celebrating its 119th academic year.
When referring to the Campbell University, avoid the abbreviation CU
unless its usage is limited to an internal audience or it is the name of a
specific program.
Schools within the University
Six individual schools comprise the Campbell University; each school
has its own name and identity. Therefore, it is important to refer to these
separate schools by their specific names.
Formal names are used in most University catalogs, commencement
programs and other similar publications. Informal names may be used on
subsequent reference. Informal names may be used on first reference in
alumni magazine articles, brochures and internal publications.
Please note that “the” is not capitalized in reference to any of our schools
in either formal or informal usage; however, it is acceptable to use a lower
case “the” when using a school’s name in textual matter.
Formal
Informal Lundy-Fetterman School of Business
Business School
Norman Adrian Wiggins School of Law Wiggins School of Law, School of Law
or Campbell Law
Campbell University School of Education School of Education
College of Pharmacy & Health Sciences
Pharmacy & Health Sciences
or CPHS
Campbell University Divinity School
Divinity School
College of Arts and Sciences
College of Arts and Sciences
Jerry M. Wallace School of
Osteopathic Medicine
Medical School
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
2.
Campbell University
The University’s
mark is to be
reproduced only
from an authorized
original and cannot
be redrawn or
modified in
any way.
Campbell University’s Wordmark and Seal_____
The Wordmark
Campbell University’s visual identity system is centered on the University’s
wordmark.
The Campbell University wordmark must be used on all University
publications (this does not include course syllabi, student handouts, course
materials, etc.). The University’s mark is to be reproduced only from an
authorized original and cannot be redrawn or modified in any way.
The wordmark provides a strong, distinctive and versatile graphic symbol
unique to Campbell University. The University’s name is the one element which
all parts of the University share in common. The name, used as a wordmark, is
simple, straight forward and immediately identifiable.
CAMPBELL dominates the wordmark to symbolize the
University’s standing as a most comprehensive University.
CAMPBELL is the one-word identifier for the University and
the underlying UNIVERSITY ensures reference and foundation
to the University.
Because of its academic nature, timeless dignity and ability to
reflect that the University is both traditional and progressive,
the letters and words are carefully kerned and spaced to
provide a visual balance and a cohesive unit.
The university wordmark must never be stretched or manipulated in
any fashion to fit a column or any space. The preferred placement of the
wordmark is at the top of newspaper related ad formats. Appropriate
white space (breathing room) around the workmark is to be considered in
any design for all mediums. There should be no question in the mind of
the reader that the wordmark is in the prominent position. The wordmark
should never be screened back on newsprint and should remain a solid
color or reverse from another solid color. The Seal
The Campbell University seal is the University’s official corporate
signature. Documents displaying the University seal convey that they
are officially sanctioned by the Board of Trustees or the Office of the
President. Only Campbell University’s Board of Trustees and the Office of
the President may authorize its use.
Therefore, the University’s seal is not to be used on stationery (including
note cards), programs, clothing, interior/exterior signage, advertising, etc.
except as authorized by the Board of Trustees or the Office of the President.
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
3.
Co-branding with the wordmark
Co-branding is the concept of combining an icon or logo with the
wordmark in a process of “sharing the brand.” In this instance, it is more
precisely, combining the wordmark with another specified college, school
or athletic icon or logo.
Co-branding is of benefit to both parties as each shares the strength
of the other. To facilitate the best possible utilization of co-branding,
the University wordmark has been approved for use with the icon
representing the College of Arts and Sciences, the School of Education,
the Lundy-Fetterman School of Business, the Norman Adrian Wiggins
School of Law, the College of Pharmacy & Health Sciences, the Jerry M.
Wallace School of Osteopathic Medicine, or the Divinity School. These
are the only co-branding concepts that have been approved.
Departments or units within or outside of these major organizational
units should not use other unique identifiers (icon) with the wordmark.
Instead, departments or units within or outside of these major
organizational units should place their respective department or unit
name to the right of the wordmark as illustrated on the stationery
template section starting on page 6.
Designated icons should not be used on their own. The wordmark or
co-branded wordmark should accompany the icon when it's used to
properly brand the University— whether it be on the front or the back of
the design.
Colors
All Campbell logos print 2 colors: PMS 158 and black.
The following logos are exceptions, printing 3 colors, as illustrated below.
87
Divinity School logo:
College of Arts and Sciences logo:
PMS 259 (Purple)
PMS 873 (Gold Metallic)
Black
PMS 158 (Orange)
PMS 111 (Green/Gold)
Black
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
4.
Campbell University
Business or Calling Cards______________________
While the design and appearance of business cards are important in
providing a consistent visual identity for the University, they also
provide the most personal touch. Business cards containing the official
wordmark or co-branded wordmark are available to faculty and staff
only, undergraduate and graduate students are restricted from using the
wordmark without permission from the university designee.
Mark: The University wordmark is to be reproduced from an authorized
original.
Co-branding: When used in conjunction with an icon or athletic mark, the
icon or athletic mark should be positioned on the left side of the wordmark.
.1875" or
3/16"
.625" or
5/8"
Information to be included on Calling Cards: The primary purpose of
printed information on the calling card is to provide to provide your
personal professional contact information
.1875" or
3/16"
The calling card template will allow for the inclusion
of the following:
• Name
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
• Department (if applicable)
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected]
PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
• Post Office Box
• Title/Position
• Phone number (Direct dial or extension)
• Personal e-mail address
• Departmental and/or Non-departmental fax number
• University web site
Color: Black or Black plus PMS 158 laser-compatible ink
(Exceptions include the Divinity School and the College of Arts and Sciences, p.6)
Fonts: • Name: Garamond Semibold, 8pt, 9pt leading
• Title/Position: Garamond Italic, 8pt, 9pt leading, p6 space after
• Department (if applicable): Garamond Italic, 8pt
• Post Office Box, Phone number (Direct dial or extension),
University provided personal e-mail address, Departmental and/or Nondepartmental fax number, Web site: Garamond Roman, 8pt, 9pt leading
­­Paper: Uncoated, white 100 lb. card stock.
Engraving or Embossing: Engraved or embossed calling cards require
permission of the president of the University or the president’s designee.
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
5.
Stationery________________________________________
Stationery is one of the most visible and most frequently used forms of
communication. Stationery provides an introduction, an impression and a
continuing point of contact.
All University letterhead, envelopes and business cards are to be
standardized bearing the Campbell University wordmark to provide
consistent institutional identity. All Campbell University stationary
requests are to be coordinated through Copy Center.
Letterhead
Wordmark: The University wordmark is to be reproduced from an
authorized original.
Co-branding: When used in conjuction with an icon or athletic mark, the
icon or athletic mark should be positioned on the left side of the wordmark.
Information to be included on letterhead: The primary purpose of
printed information on letterhead is to provide information for responses.
The letterhead template will allow for the inclusion of the following:
• Academic department/administrative unit name (11pt, italic)
• Post Office Box number *
• Telephone number(s) *
• E-mail address for the department or administrative unit *
• Fax numbers *
*Adobe Garamond Roman, 9.5pt, black type, orange bullets
Names and titles: Printed stationery is not to be personalized. Business
cards are the appropriate place for such personalized information.
Color: Black or Black plus PMS 158 laser-compatible ink
(Exceptions include the Divinity School and the College of Arts and Sciences, p.6)
Paper: Uncoated, smooth, white laser-compatible paper 20 or 24 lb. standard
#1 bond is acceptable, but quality cannot exceed 25% rag. Recycled paper
should be given consideration when cost is not prohibitive and when quality
is assured for use in laser and other high-speed office printers.
Engraving or Embossing: Engraved or embossed stationery requires
permission of the president of the University or the president’s designee.
Letter style: For typing letters, the block style is preferred. Left
justification is preferred. The preference is for proportionally spaced
type. Preferred typestyle for the body of letters is Times New Roman,
Garamond, or Adobe Garamond when available.
Monarch size: For more informal correspondence, a monarch-size
stationery could be approved.
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
6.
Campbell University
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
10.25” or
10 1/4”
PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1215 • www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
Graphic Standards Manual and Style Guide
7.
Envelopes _________________________________________
Wordmark: The University wordmark is to be reproduced from an
authorized original.
Co-branding: When used in conjuction with an icon or athletic mark, the
icon or athletic mark should be positioned on the left side of the wordmark.
Information to be included on envelopes: The primary purpose of printed
information on envelopes is to provide address and return address details.
The envelope template will allow for the inclusion of the following:
• Academic department/administrative unit name
• Post Office Box number
Names and titles: Printed envelopes are not to be personalized. Business
cards are the appropriate place for such personalized information.
Color: Black or Black plus PMS 158 laser-compatible ink
(Exceptions include the Divinity School and the College of Arts and Sciences, p.6)
Fonts:
Academic department/administrative unit name: Garamond Semibold, 8pt
Post Office Box number: Garamond Regular, 8pt
Paper: Uncoated, smooth white, laser-compatible envelopes. Standard
wove 20 lb. or 24 lb., but quality cannot exceed 25% rag. Recycled paper
should be given consideration when cost is not prohibitive and when
quality is assured for use in laser and other high-speed office printers.
Engraving or Embossing: Engraved or embossed stationery requires
permission of the president of the University or the president’s designee.
Special Note: The standards for envelopes with the return address printed
are largely dictated by requirements from the U.S. Postal Service. Should
you have questions, please contact the University’s mail center.
.375" or
3/8"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
1.25" or
1 1/4"
.5" or
1/2"
PO Box 127 • Buies Creek, North Carolina 27506
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
8.
Campbell University
Standard Orange & Black Stationary__________
The "Orange and Black Wordmark" has been designated to University
Faculty and Staff not associated with any school. Any additional
information on the face or rear of the card must be approved by the
university designees.
.1875" or
3/16"
.625" or
5/8"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
.1875" or
3/16"
.625" or
5/8"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Title Line Here
Department
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
9.
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
Department Name
Goes Here
left align
10.25” or
10 1/4”
PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000
[email protected] • www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
10.
Campbell University
.375" or
3/8"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
PO Box 127 • Buies Creek, North Carolina 27506
.375" or
3/8"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
Department
Post Office Box 127
Buies Creek, North Carolina 27506
.375" or
3/8"
Standard Number 9" x 12" Envelope
.5" or
1/2"
1.5" or
1 1/2"
1.75" or
1 3/4"
PO Box 127 • Buies Creek, North Carolina 27506
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
11.
Standard Black & Orange Stationary__________
The " Black and Orange Wordmark" has been designated to University
Faculty and Staff not associated with any school. Any additional
information on the face or rear of the card must be approved by the
university designees.
.1875" or
3/16"
.625" or
5/8"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
.1875" or
3/16"
.625" or
5/8"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Title Line Here
Department
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
12.
Campbell University
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
Office of the President
left align
10.25” or
10 1/4”
PO Box 158 Buies Creek, North Carolina 27506
(910) 893-1200
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
Graphic Standards Manual and Style Guide
13.
.375" or
3/8"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
PO Box 127 • Buies Creek, North Carolina 27506
.375" or
3/8"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
Department
Post Office Box 127
Buies Creek, North Carolina 27506
.375" or
3/8"
Standard Number 9" x 12" Envelope
.5" or
1/2"
1.5" or
1 1/2"
1.75" or
1 3/4"
PO Box 127 • Buies Creek, North Carolina 27506
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
14.
Campbell University
87
College of Arts and Sciences Stationary______
The "College of Arts and Sciences Wordmark" has been designated to
Faculty and Staff of the College of Arts and Sciences only. Any additional
information on the face or rear of the card must be approved by the
university designees.
.1875" or
3/16"
.875" or
7/8"
.1875" or
3/16"
87
.75" or
3/4"
.875" or
7/8"
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780
[email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
.1875" or
3/16"
.875" or
7/8"
.1875" or
3/16"
87
.875" or
7/8"
.75" or
3/4"
Jonathan A. Wellington
Title Line Here
Department
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
15.
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
87
1.5” or
1 1/2”
1.25” or
1 1/4”
Department Name
Goes Here
left align
10.25” or
10 1/4”
PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000
[email protected] • www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
16.
Campbell University
1"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
87
1.25" or
1 1/4"
1"
PO Box 158
Buies Creek, North Carolina 27506
1"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
87
1.25" or
1 1/4"
1"
Department
PO Box 158
Buies Creek, North Carolina 27506
1.75 in" or
1 3/4"
Standard Number 9" x 12" Envelope
.5" or
1/2"
87
1.75" or
1 3/4"
1.5" or
1 1/2"
Post Office Box 127
Buies Creek, North Carolina 27506
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
17.
Lundy-Fetterman School of Business Stationary__
The "Lundy-Fetterman School of Business Wordmark" has been
designated to Faculty and Staff of the Lundy-Fetterman School of
Business only. Any additional information on the face or rear of the card
must be approved by the university designees.
.8125" or
13/16"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
.8125" or
13/16"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Title Line Here
Department
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
18.
Campbell University
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
Department Name
Goes Here
left align
10.25” or
10 1/4”
PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000
[email protected] • www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
Graphic Standards Manual and Style Guide
19.
1"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
PO Box 158
Buies Creek, North Carolina 27506
1"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
Department
PO Box 158
Buies Creek, North Carolina 27506
1.5 in" or
1 1/2"
Standard Number 9" x 12" Envelope
.5" or
1/2"
1.75" or
1 3/4"
1.5" or
1 1/2"
Post Office Box 127
Buies Creek, North Carolina 27506
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
20.
Campbell University
Divinity School Stationary_____________________
The "Divinity School Wordmark" has been designated to Faculty and
Staff of the Divinity School only. Any additional information on the face
or rear of the card must be approved by the university designees.
.75" or
3/4"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
.75" or
3/4"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Title Line Here
Department
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
21.
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
Career Services Office
left align
10.25” or
10 1/4”
PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1215 • www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
22.
Campbell University
1"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
PO Box 158
Buies Creek, North Carolina 27506
1"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
Department
PO Box 158
Buies Creek, North Carolina 27506
1.5 in" or
1 1/2"
Standard Number 9" x 12" Envelope
.5" or
1/2"
1.75" or
1 3/4"
1.5" or
1 1/2"
Post Office Box 127
Buies Creek, North Carolina 27506
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
23.
School Of Education Stationary______________
The "School of Education Wordmark" has been designated to Faculty and
Staff of the School of Education only. Any additional information on the
face or rear of the card must be approved by the university designees.
.1875" or
3/16"
.875" or
7/8"
.1875" or
3/16"
.75" or
3/4"
.875" or
7/8"
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780
[email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
.1875" or
3/16"
.875" or
7/8"
.1875" or
3/16"
.875" or
7/8"
.75" or
3/4"
Jonathan A. Wellington
Title Line Here
Department
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
24.
Campbell University
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
Department Name
Goes Here
left align
10.25” or
10 1/4”
PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1215 • www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
Graphic Standards Manual and Style Guide
25.
1"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
PO Box 158
Buies Creek, North Carolina 27506
1"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
Department
PO Box 158
Buies Creek, North Carolina 27506
1.75 in" or
1 3/4"
Standard Number 9" x 12" Envelope
.5" or
1/2"
1.75" or
1 3/4"
1.5" or
1 1/2"
Post Office Box 127
Buies Creek, North Carolina 27506
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
26.
Campbell University
Norman Adrian Wiggins School of Law Stationary____
The "Normal Adrian Wiggins School of Law Wordmark" has been
designated to Faculty and Staff of the Normal Adrian Wiggins School
of Law only. Any additional information on the face or rear of the card
must be approved by the university designees.
.75" or
3/4"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Name 9 pt type
centered
PMS 158 C
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
[email protected]
(919) 865-4600 • Fax: (919) 865-5800
225 Hillsborough Street • Suite 403 • Raleigh, NC 27603
1.85 in" or
1 27/32 in"
www.law.campbell.edu
8 pt type
centered
PMS 158 C
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
27.
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
Career Services Office
left align
10.25” or
10 1/4”
225 Hillsborough Street • Suite 102 • Raleigh, NC 27603 • (919) 865-599 • Fax: (919) 865-5992 • www.law.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
28.
Campbell University
.375" or
3/8"
1"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
225 Hillsborough Street
Suite 102
Raleigh, NC 27603
.375" or
3/8"
1"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
Department
225 Hillsborough Street
Suite 102
Raleigh, NC 27603
.375" or
3/8"
1.5 in" or
1 1/2"
Standard Number 9" x 12" Envelope
.5" or
1/2"
1.75" or
1 3/4"
1.5" or
1 1/2"
225 Hillsborough Street, Suite 102
Raleigh, NC 27603
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
29.
College of Pharmacy & Health Sciences Stationary___
The "College of Pharmacy & Health Sciences Wordmark" has been
designated to Faculty and Staff of the College of Pharmacy & Health
Sciences only. Any additional information on the face or rear of the card
must be approved by the university designees.
.75" or
3/4"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
.75" or
3/4"
.1875" or
3/16"
.625" or
5/8"
.875" or
7/8"
Jonathan A. Wellington
Title Line Here
Department
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
30.
Campbell University
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
Department Name
Goes Here
left align
10.25” or
10 1/4”
PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000
[email protected] • www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
Graphic Standards Manual and Style Guide
31.
1"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
PO Box 158
Buies Creek, North Carolina 27506
.375" or
3/8"
1"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
Department
PO Box 158
Buies Creek, North Carolina 27506
1.5 in" or
1 1/2"
Standard Number 9" x 12" Envelope
.5" or
1/2"
1.75" or
1 3/4"
1.5" or
1 1/2"
Post Office Box 127
Buies Creek, North Carolina 27506
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
32.
Campbell University
Jerry M. Wallace School of Osteopathic Medicine______
The "Jerry M. Wallace School of Osteopathic Medicine Wordmark" has
been designated to Faculty and Staff of the Jerry M. Wallace School of
Osteopathic Medicine only. Any additional information on the face or
rear of the card must be approved by the university designees.
.8125"
13/16"
.1875" or
3/16"
.625" or
5/8"
.9375" or
15/16"
Jonathan A. Wellington
Associate Dean of Admissions / Second Title Line Here
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
.8125"
13/16"
.1875" or
3/16"
.625" or
5/8"
.9375" or
15/16"
Jonathan A. Wellington
Title Line Here
Department
(910)893-1753 • (800)334-4111 ext.1753
Fax: (910)893-1780 • [email protected] PO Box 158 • Buies Creek, NC 27506
www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
33.
.75" or
3/4"
6.375” or
6 3/8”
.75" or
3/4"
.5” or
1/2”
1.5” or
1 1/2”
1.25” or
1 1/4”
Department Name
Goes Here
left align
10.25” or
10 1/4”
PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000
[email protected] • www.campbell.edu
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
34.
Campbell University
1"
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
PO Box 158
Buies Creek, North Carolina 27506
.375" or
3/8"
1"
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
.5" or
1/2"
1.25" or
1 1/4"
1"
Department
PO Box 158
Buies Creek, North Carolina 27506
1.5 in" or
1 1/2"
Standard Number 9" x 12" Envelope
.5" or
1/2"
1.75" or
1 3/4"
1.5" or
1 1/2"
Post Office Box 127
Buies Creek, North Carolina 27506
14 pt font
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
35.
ATHLETICS
Athletics Stationary____________________________
The "Athletics Wordmark" has been designated to Staff of the Athletics
Department only. Any additional information on the face or rear of the
card must be approved by the university designees.
ATHLETICS
Jonathan A. Wellington
Coach / Campbell University Athletics
(910) 814-1753
(800) 334-4111 ext.1753
Fax: (910) 893-1780
Cell: (910) 627-1753
Post Office Box 10
Buies Creek, NC 27506
[email protected]
twitter @CUCoachWillington
www.gocamels.com
www.gocamels.com
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
36.
Campbell University
Softball
Campbell University Athletics | Post Office Box 10 | Buies Creek, North Carolina 27506
(910) 893-1355 | Fax: (910) 893-1283
www.gocamels.com
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE
Graphic Standards Manual and Style Guide
37.
Standard Number 10 Envelope ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope ( 6" x 9 1/2")
Athletics
Campbell University Athletics | Post Office Box 129
Buies Creek, North Carolina 27506
Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2")
Standard Number A10 Envelope with Department ( 6" x 9 1/2")
basketball
Campbell University Athletics | Post Office Box 129
Buies Creek, North Carolina 27506
Standard Number 9" x 12" Envelope
basketball
Campbell University Athletics | Post Office Box 129
Buies Creek, North Carolina 27506
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
38.
Campbell University
Publications______________________________________
The University and its college, schools, departments, offices, etc., produce
hundreds of publications every year. Individually and collectively, these
publications create an impression. To provide a consistent visual image, it
is important that all publications appear as a member of a family, sharing
common graphic elements. The identity and graphics standards, which
have been developed, provide a visual consistency while also providing
maximum creative freedom for those designing individual publications.
To provide a consistent visual image, all Campbell University publications
must adhere to the following:
The University wordmark, from authorized originals, must
be conspicuously placed on the front cover of all printed
materials. The College, Schools and Athletic Department
may use their respective icon to co-brand with the
University’s wordmark on the front cover.
The University wordmark must stand alone on the back cover and must
be accompanied with the following copy beneath:
Buies Creek, North Carolina
Jerry M. Wallace, president
While the mark generally requires a buffer zone, no buffer is required to
separate the mark from a background such as a photograph on the front
or back cover.
On those occasions when it is necessary to separate the wordmark from a
background, the wordmark may be placed within a solid color area.
Exceptions are made for existing newsletters and magazines that have
an established masthead. For those publications, the University mark
need only appear on the back as part of the return address when the
University’s name is conspicuously on the front of the publication.
No alterations can be made to the wordmark without prior authorization
from the University's designated officials
Independent logos which depict schools, divisions, departments or
organizations should not be used.
Color: If not using PMS 158, then Black, White or Black plus PMS 158
must be used. (Exceptions include the Divinity School and the College of Arts
and Sciences, p.6)
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
39.
Other Applications______________________________
Vehicles
All Campbell University vehicles that display the wordmark or other signage
must conform to the University’s graphic standards program. Vehicles
include, but are not limited to, trucks, cards, vans, and motorized carts.
To have the wordmark installed on a vehicle, contact the University
Physical Plant. All signage must be approved by the Vice President for
Institutional Advancement & Assistant to the President.
Signage
Signage is part of the Campbell University identity program. While
consideration is given to such factors as donor recognition, special
applications, architectural environment and landscape, the outdoor/
directional signage program is to be consistent throughout the University,
(including on-and off-campus sites). Consistency is maintained with the
University’s identity program by using the University wordmark, typeface
and defined colors.
Other
Occasionally there will be opportunities to display the wordmark that are
not described in this manual. When appropriate, the wordmark should
be used as is with the correct colors and typeface. These applications may
include banners, exhibits, displays, plaques, clothing and specialty items.
Do not use the wordmark in conjunction with any other logo(s) without
permission from the President’s Office.
Miscellaneous Materials for Distribution
On-Campus and Off-Campus
The visual identity of the university is important to maintain the unique
brand of Campbell University. Any materials to be copied or distributed
for official departmental use on campus or off must adhere to the style
guide requirements. The University’s wordmark is to be reproduced only
from an authorized original and cannot be redrawn or modified in any
way. Any logo that is distorted or pixilated will not be reproduced for
distribution on or off campus. All photographs for print publications
must be high-resolution (240 dpi or higher). Any questions or concerns
about photographs, logos or other images can be addressed to Copy
Center.
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
40.
Campbell University
Campbell University’s Athletic Logo________________
Campbell University’s official identity is the “Fighting Camels.”
Campbell University’s official athletic logo is the “Running Camel.”
When athletic or spirit marks are used in conjunction with the
University’s wordmark as a co-brand, the athletic or spirit mark may only
appear to the left of the wordmark.
For use of Official Campbell University Marks on
merchandise such as shirts, hats or other articles
of clothing and/or novelty items, producers of
merchandise must contact Licensing Resource
Group out of Winston-Salem, NC. Approved
Campbell marks can be accessed through the
“Trademarx” system located online at www.
trademarxonline.com. Simply do a search on the main page for Campbell
University to see the available marks. For any other questions about the use
of logos for merchandise, please contact the Assistant Athletic Director for
Marketing and Promotions at extension 4392.
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
41.
Approved Graphics, Logos & Icons_____________
The graphics below on the left have been replaced with the corresponding
logos on the right. Therefore the graphics on the left have been
discontinued and their use should be terminated on anything new.
The president has designated the following to grant exceptions: Britt Davis,
Vice President for Institutional Advancement & Assistant to the President.
Camel Bust, incorporated
in the black "C"
The Running Camel
The "Running Camel"
incorporated in the black "C"
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
42.
Campbell University
CU
University Seal*
*Limited Usage
@ Campbell
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
43.
University Approved Wordmarks_______________
The name, marks and image of Campbell University cannot be used to
imply or suggest endorsement of any product or service not provided
by the University. The University’s wordmark, seal, and other marks
are registered with the United States Patent and Trademark Office and
protected by law. Schools, divisions, offices, centers and other units of the
University do not need approval to use the University’s registered marks
for official use. Individuals and organizations outside the University who
wish to use any of the official marks must first obtain written permission
to use the official marks by contacting the University’s Vice President for
Institutional Advancement & Assistant to the President.
87
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
44.
Campbell University
Affiliated Graphics, Logos & Icons______________
The graphics below are affiliated with the University. To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
45.
Exceptions________________________________________
Exceptions to the policies listed in this document may only be approved
by the president of the University or the president’s designee(s). The
president has designated the following to grant exceptions: Britt Davis,
Vice President for Institutional Advancement & Assistant to the
President.
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
46.
Campbell University
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
Graphic Standards Manual and Style Guide
47.
To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.
48.
Campbell University