China Children’s Wear Industry
Report, 2014
Aug. 2014
STUDY GOAL AND OBJECTIVES
METHODOLOGY
This report provides the industry executives with strategically significant
Both primary and secondary research methodologies were used
competitor information, analysis, insight and projection on the
in preparing this study. Initially, a comprehensive and exhaustive
competitive pattern and key companies in the industry, crucial to the
search of the literature on this industry was conducted. These
development and implementation of effective business, marketing and
sources included related books and journals, trade literature,
R&D programs.
marketing literature, other product/promotional literature, annual
reports, security analyst reports, and other publications.
REPORT OBJECTIVES
Subsequently, telephone interviews or email correspondence
 To establish a comprehensive, factual, annually updated and cost-
was conducted with marketing executives etc. Other sources
effective information base on market size, competition patterns,
included related magazines, academics, and consulting
market segments, goals and strategies of the leading players in the
companies.
market, reviews and forecasts.
 To assist potential market entrants in evaluating prospective
acquisition and joint venture candidates.
 To complement the organizations’ internal competitor information
INFORMATION SOURCES
The primary information sources include Company Reports,
and National Bureau of Statistics of China etc.
gathering efforts with strategic analysis, data interpretation and
insight.
 To suggest for concerned investors in line with the current
development of this industry as well as the development tendency.
 To help company to succeed in a competitive market, and
Copyright 2012 ResearchInChina
understand the size and growth rate of any opportunity.
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Abstract
Since 2013, China children's wear industry has developed with the
following characteristics:
First, the children's wear market segments have continued to grow
rapidly;
Despite the sluggish apparel industry, China children's wear industry
has bucked the trend and maintained growth. In 2013, the Chinese
children's wear market size grew by 9.92% year on year to RMB116.4
billion, and recorded a CAGR of 11.14% in 2009-2013. The ascending
population of children (China has more than 260 million children aged 016, coupled with a baby boom that the people aged 23-33 give birth)
and the release of the two-child fertility policy for couples where either
the husband or the wife is from a single child family in November 2013
have promoted the continuous development of China children's wear
industry.
Although the market size keeps expanding, China children's wear
industry is still in its infancy with a low industry concentration degree.
In 2013, the CR4 of Chinese children's wear brands was only 5% and
CR10 8%, much lower than the U.S.’s CR4 25% and CR10 35%,
Japan’s CR4 18% and CR10 26%, as well as the UK’s CR4 23% and
CR10 30%.
Third, the domestic and international clothing brands accelerate
the layout in children's wear field.
In recent years, major brands have entered the children's wear market.
Metersbonwe launched “MooMoo” in 2012; Toread and Paclantic
unveiled the cooperative “Toread Kids” in 2013; Semir released
“mongdodo” in 2014. In addition, combing with the two-child fertility
policy, numerous brands such as Semir and Uniqlo have launched
MINI series for infants and young children.
Second, China children's wear industry is still in its infancy, with a
low industry concentration degree;
Copyright 2012ResearchInChina
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The local enterprise Semir has a relatively perfect layout in the field of children's apparel. The company focuses on casual wear and
children's clothing, especially the latter which contributes an ascending proportion to the total revenue -- from 16.70% in 2008 to 35.12% in
2013, as a main driving force. In 2014, Semir proposes a goal that it intends to transform from a provider of children's products to an
integrated service provider of the children's industry. In this case, it not only explores brands "Mini Balabala" and "Mongdodo", but also
acquires the operation rights of education brands FasTracKids and FasTracEnglish under Everlearn International Group (Shanghai). In the
future, the company will extend the industrial chain to animation, children's games and other fields.
Brand Concentration Ratio in the World’s Major Children’s Wear Markets, 2013
Source: ResearchInChina, China Children’s Wear Industry Report, 2014
Copyright 2012ResearchInChina
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Table of contents
Preface
1. Overview of Children’s Wear Industry
1.1 Definition & Classification
1.2 Development Environment
1.2.1 Number of Children Keeps Rising
1.2.2 Children Become Core Subjects in
Consumption Upgrading
1.2.3 Two-child Fertility Policy Is Being
Implemented Gradually
1.3 Children Industry Consumption
2. Development of China Children’s Wear
Industry
2.1 Market Size
2.2 Competitive Landscape
2.2.1 Market Participants
2.2.2 Market Share
2.2.3 Operation Comparison among Key
Enterprises
2.3 Sales Channels
2.3.1 E-commerce
2.3.2 Franchise
2.3.3 Agency
3. Key Global Children’s Wear Brands
3.1 E.LAND
3.1.1 Profile
3.1.2 Operation
3.1.3 Development History
3.1.4 Business
3.1.5 Development History in China
3.1.6 Operation in China
3.2 Gymboree
3.2.1 Profile
3.2.2 Operation
3.2.3 Children’s Wear Business
3.2.4 Business Model
3.2.5 Competitive Advantages of Children’s Wear
Business
3.2.6 Development in China
3.3 Inditex
3.3.1 Profile
3.3.2 Main Brands
3.3.3 Operation
3.3.4 Business Model
4.10 DADIDA
4.11 Pepco
4.12 RYB
4.13 D.D.Cat
4.14 Boshiwa
4.15 Coctre
5. Market Summary and
Development Forecast
5.1 Market Summary
5.2 Development Forecast
5.2.1 Trends
5.2.2 Market Scale
4. Key Chinese Children’s Wear Brands
4.1 Semir
4.2 Metersbonwe
4.3 361 Degrees4.4 ANTA
4.5 Goodbaby
4.6 Souhait
4.7 PacLantic
4.8 Annil
4.9 Les Enphants
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China’s Birth Rate, 1978-2013
Fertility Rate for Women of Childbearing Age in China, 1994-2012
Per Capita Disposable Income of Urban Households in China, 1978-2013
“4+2+1” Urban Family Structure in China
Implementation Table of Two-children Fertility Policy in China
Children Industry Structure
Consumption Structure of Children Industry in China, 2013
Children’s Consumption Consciousness and Content by Age
Consumption Content Structure of Chinese Children (by Age)
Children’s Wear Market Size in China, 2009-2014
Competitors in Chinese Children’s Wear Market
Brand Concentration Ratio in the World’s Major Children’s Wear Markets, 2013
Market Share of Children’s Wear Brands in USA, 2013
Market Share of Children’s Wear Brands in China, 2013
Transaction Scale, Growth Rate of Apparel Online Shopping and % of Total Transaction Scale of Online Shopping in China,
2010-2016E
Major Children’s Wear Enterprises’ E-commerce Layout in China
Major Global Casual Wear Brands’ Supply Chain
% of Franchise Sales to Total Revenue of Semir, 2008-2013
Major Subsidiaries of E.LAND Group
Global Business Distribution of E.LAND Group
Development History of E.LAND Group
Major Businesses of E.LAND Group
Core Competence of Fashion Business of E.LAND Group
Major Brands of Fashion Business of E.LAND Group
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Milestones of E.LAND Group in China
Major Operational Data of E.LAND Group in China
Major Brands of E.LAND Group Operated in China
Financial Indices of Gymboree
Children’ Wear Brands of Gymboree
Release Date of Gymboree’s New Brands and GDP Growth in USA
Global Business Distribution of Inditex
Development History of Inditex’s Brands
Age Target and Sales Breakdown of Inditex’s Major Brands
Operational Data of ZARA, 2013
Number of New Stores and Total Stores of Inditex (as of Q1 2014)
Major Financial Indices of Inditex, 2012-2014
Revenue of Inditex, 2006-2013
Store Sales Breakdown of Inditex (by Region), 2012-2013
Business Model of Inditex
Sales Network and Logistics System of Inditex
Development History of Semir
Number of Stores of Semir Brand and Balabala Brand in China, 2009-2013
Revenue and Net Income of Semir, 2009-2014
Revenue Structure of Semir (by Product), 2008-2013
Revenue Structure of Semir (by Region), 2011-2013
Provinces in Business Regions of Semir
Consolidated Gross Margin of Semir, 2008-2013
Revenue and YoY Growth of Semir’s Children’s Wear Business, 2008-2013
Revenue Structure of Children’s Wear Business of Semir (by Sales Channel), 2008-2013
Self-owned Children’s Wear Brands of Semir
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Development Plan of Children’s Wear Business of Semir
Revenue and Net Income of Semir, 2014-2017E
Development History of Metersbonwe Fashion & Accessories
Brands Development History of Metersbonwe Fashion & Accessories
Output, Sales Volume, and Inventory of Metersbonwe Fashion & Accessories, 2012-2013
Revenue and Net Income of Metersbonwe Fashion & Accessories, 2009-2014
Revenue Structure of Metersbonwe Fashion & Accessories (by Business), 2009-2013
Revenue Structure of Metersbonwe Fashion & Accessories (by Regions), 2009-2013
Gross Margin of Metersbonwe Fashion & Accessories, 2009-2013
Revenue and Net Income of Metersbonwe Fashion & Accessories, 2014-2017E
Brands Development Course of 361 Degrees
Sales Volume and ASP of 361Kids of 361 Degrees, 2008-2013
Number of Stores of 361 Degrees, 2013
Number of Stores of 361? Kids, 2010-2014
Revenue and Net Profit of 361 Degrees, 2007-2013
Revenue Structure of 361 Degrees (by Product), 2009-2013
Revenue Structure of 361 Degrees (by Region), 2009-2013
Gross Margin of 361 Degrees, 2008-2013
Production Bases of 361 Degrees
Sponsorships of Professional Sports Events of 361 Degrees
Revenue and Net Profit of 361 Degrees, 2013-2017E
Production Bases of ANTA in Fujian Provinces
ANTA’s Brands
Number of Stores of ANTA, 2009-2014
Revenue and Net Profit of ANTA, 2007-2014
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Revenue Structure of ANTA (by Product), 2009-2014
Gross Margin of ANTA, 2007-2014
Development Plan of ANTA
Revenue and Net Profit of ANTA, 2014-2017E
Development History of Goodbaby Group
Business of Goodbaby Group
Major Financial Indices of Goodbaby International Holdings, 2012-2013
Revenue Structure of Goodbaby International Holdings (by Region), 2012-2013
Revenue Structure of Goodbaby International Holdings (by Product), 2012-2013
Development History of Jiaman Dress
Number of Children’s Wear Counters and Exclusive Shops of Annil, 2005-2013
Development History of Les Enphants
Development History of D.D.Cat
Organizational Structure of Boshiwa
Development History of Boshiwa
Life Cycle of Apparel Industry in China (by Market Segment)
Per Capita Consumption of Children’s Wear in Major Countries, 2013
Market Size of Children’s Wear in China, 2014-2018E
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