(C8021) Economic & Consumer Psychology – Convenor: H. Dittmar
Essay ESS (80%)
Students are required to write a 3,000-word essay using their original title or with a title taken from the
following list.
1. Are people typically motivated by fairness or selfishness in ultimatum bargaining?
2. In consumer choice, decision-making quality, and satisfaction, is more more or less more?
3. What are the relative roles of personality and culture when individuals get into debt?
4. How can we best explain compulsive buying?
5. To what extent is actual wealth linked to well-being?
6. Is a materialistic value orientation detrimental to well-being?
7. Does inequality play a significant role in the relationships between materialism, money, and
personal well-being?
8. Does advertising contribute to stereotyping?
9. Does advertising have an impact on attitudes and behaviour related to sexuality?
10. Do idealised media models have a negative impact on individuals’ (or women’s or men’s or
children’s) body image?
11. Are some individuals more susceptible to negative body image effects from body ideals in the
media?
12. How are children affected by consumer culture ideals?
Presentation PRE (20%)
Students are required to submit a Powerpoint Presentation using their original title. Please use the
‘Click to add notes’ section to provide any further information they would have given if the
presentation was being given orally. There is further information on the Study Direct pages.