Mata kuliah
Tahun
: 00324 – CRISIS COMMUNICATION AND PUBLIC
REALTIONS
: 2010
Better PR Techniques Add Value
Soal
Pertemuan 11 - 12
By: Dr. Drs. Dominikus Tulasi, MM.
Soal Pertemuan 11 - 12
1. What do you know about ‘continuous
improvement’ and what does it mena?
2. Explain your notion of benchmarking!
3. Why a seven-step process for benchmarking
needed?
4. How to avoid some pitfalls when employee
communication is in crisis?
5. How to streamline PR processes?
6. What do you know about “Benchmarking?
Bina Nusantara University
3