Matakuliah
Tahun
: Sosiologi Komunikasi Massa
: 2009/2010
ANALISA MEDIA & GLOBALISASI
Pertemuan 13
Globalization is nothing new
“Globalization is a new way to think about economic and social
space and time.”(Carnoy, 1999)
“Globalization as a concept refers to both the compression of the
world and the intensification of the consciousness of the world as
a whole” (Robertson, 1992)
“Globalization has many faces: ECONOMIC, POLITICAL,
CULTURAL” (Burbules & Torres, 2000)
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Examples from histories of the
Alphabet,
Agriculture,
Grand religions,
the Printing press,
the Monetary system,
the Steam engine and the train,
Universities and Public schooling,
Radio and TV, Computer/Internet,
the mobile phone, etc. show that
Globalization has always been around.
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At each point in time Globalization seems to
be the offspring of the intercourse of New
Technologies and New Ideologies
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The Global Village
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Definitions of Global Village:
• The world shrunk by communication technology to a
village (Marshall McLuhan).
• Global village is a term, coined by Marshall McLuhan in
his book The Gutenberg Galaxy, describing how
electronic mass media collapse space and time barriers
in human communication, enabling people to interact
and live on a global scale. In this sense, the globe has
been turned into a village by the electronic mass media.
• Global Village takes us to the far corners of the globe
where we will discover that the world really is an
amazing place.
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Teaching and Learning
• Integration of E-Mail and "Chat Groups" in the
Classroom
• Interactive whiteboard with internet
• School web sites
• Video links to other classrooms over the world.
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What have we learned?
• The global village is real and we live in it
• Engagement with media means having a
relationship with media and each other
• All media are educational
• All media are carefully manufactured
technology-driven products
• Media may be entertaining…but not “just
entertainment”
• Media content is everywhere…we need process
skills (analysis/critical thinking)
• Process skills take training and practice to learn
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The Global Village
H. Marshall McLuhan:
• Linking of electronic information would
create an interconnected global village
• Collapsing of space and time barriers
• Interacting and living on global scale
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Youth Today
• Average of 6.5 – 8
hours per day
interacting with
multimedia
• 93% of teens have been
online
• 63% have cellphones
• 55% belong to social
networking site
• 59% create content
• 57% watch YouTube
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Youth Today
SCREENAGERS
• Multimedia IS
their culture
• Read and “write” using
images, words and sounds
• World is instant global
network 24/7
-- DouglasRushkoff
“Playing the Future”
1996
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Shift from
local to global
Filtering of values, lifestyles and
points of view through parents and
other known adults in local village
>
Global input on values, lifestyles
and points of view with digital
technology filters
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Digital Filtering
is Inadequate
• Discernment – judgment
• Volume of messages
• The local village is often
overwhelmed by the global
village: youth have more in
common with each other than
families
• Solutions wanted and needed
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“The interpretation of
the global and the
local resulting in
unique outcomes in
geographic areas” –
Ritzer, 2003
>
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The World Upside Down
• Re-examine values, lifestyles, points of view
• What should be valued?
• What should be passed along?
• Education and empowerment for audiences to gain
understanding and agency
• Global media environment blends global and local
perspectives
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Local
Interprets
Global
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Glocalization of
Media
Global
Produces
Local
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Local
Becomes
Global
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Near yet far…
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Children are still
children…
Need
guidance…
Navigation
skills
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Age-old process
taught in new ways
Learn what was once a given
in local village, face-to-face:
• Questioning
• An internalized process for
discernment
• Critical autonomy in
decision-making in
accordance with
personal and social values
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