Introduction Understanding “IS business value”: derivation of dimensions Research into the “IS business value” construct has its roots in the IS effectiveness literature. Early evaluation approaches focused on a single system, using only a financial perspective (Hamilton and Chervany, 1981a, 1981b). Later studies introduced the concept of IS’s overall contribution to organisational performance (Bender, 1986; Turner, 1985). These methods were also limited to a financial perspective, relating overall IS expenditure to organisational performance through such measures as ROI and ROA. The failure to consistently demonstrate a positive correlation between IS expenditure and organisational performance led to a recognition of the difficulty in isolating IS’s contribution from other organisational and external confounding factors. This recognition resulted in a re-focus on the single system and the development of “financial surrogates” including the more qualitative measures such as user satisfaction and system goal fulfilment (Miller, 1989; Symons, 1991). Dissatisfaction with the limited scope of these measures led to the development of a number of multidimensional methodologies (Banker and Kauffman, 1991). However, none of these methodologies is widely adopted by practitioners (McBride and Fidler, 1994). This suggests that, despite extensive research, deficiencies still exist in traditional appraisal techniques. As a first step in addressing these deficiencies, our aim in this paper is to improve the understanding of the “IS business value” construct by the derivation of its dimensions. First, analysis of current “IS business value” methodologies is undertaken, revealing a number of problems which become the focus of the paper. As addressed in this paper, these include the limited perspective on value, the difficulty in comparing evaluation methods due to differing levels of complexity and differing issues being addressed by the methodologies, lack of construct validity, and definitional inconsistency. Next, a working definition of “IS business value” is derived and used as the basis for further discussion. Then, literature synthesis reveals categories of measurement approaches which collectively address the major dimensions of “IS business value”, allowing the construct validity of the evaluation methods to be assessed. This should assist practitioners and researchers Marguerite C. Cronk and Edmond P. Fitzgerald The authors Marguerite C. Cronk is a Lecturer in the Department of Information Systems, Faculty of Business and Edmond P. Fitzgerald is Principal Lecturer in the Department of Information Systems, Faculty of Business, both at University of Southern Queensland, Toowoomba, Queensland, Australia. Keywords Evaluation, Information systems, Information technology, Value Abstract The ever increasing expenditure on information systems (IS) has been accompanied by an increasing demand to measure the business value of the investment. There has been much debate in the literature over appropriate measures to determine this value. Of the many evaluation methods that have been proposed by researchers, only the various forms of cost-benefit analysis have gained wide acceptance among practitioners. However, before appropriate measures can be devised, a clear definition of what is to be measured and an understanding of the dimensions of “IS business value” are necessary. The aims of this research paper, therefore, are first to highlight the complexity of the “IS business value” picture and second to bring some clarity to the complex problem of determination of “IS business value”. These aims are addressed by first defining the construct of interest and, second, by deriving its dimensions. It is posited that an “IS business value” evaluation methodology should include measures for each of these dimensions in order to tap all the aspects of value contribution. Logistics Information Management Volume 12 · Numbers 1/2 · 1999 · pp. 40–49 © MCB University Press · ISSN 0957-6053 40 Understanding “IS business value”: derivation of dimensions Logistics Information Management Marguerite C. Cronk and Edmond P. Fitzgerald Volume 12 · Numbers 1/2 · 1999 · 40–49 alike in appreciating the complexity of the “IS business value” construct and thence in the selection/development of “IS business value” evaluation methodologies. of value is influenced by many contextual factors and forms part of the overall information system context (Symons, 1991). As the varying perspectives on value may moderate both the “actual value added to the organisation” by the information system and the “value uncovered by the evaluation process”, they need to be included in appraisal techniques (Cronk and Fitzgerald, 1997). With the existence of so many evaluation approaches it is no wonder that practitioners are unsure which method to use (Cronk and Fitzgerald, 1996). In order to simplify the picture, the following discussion places methods into categories, first on the basis of complexity or the number and type of measures used, and second on the basis of what “IS business value” question they are addressing. An analysis of the current evaluation approaches listed in Table I shows that the “IS business value” construct has been considered at three levels of complexity, as depicted in Table II. The first level seeks to determine appropriate measures for the “IS business value” of existing systems (as opposed to future investments in IS). At this level, for single systems, measures such as quantitative cost-benefit analysis or qualitative user satisfaction are proposed, without any considerations of the value chain created by the IS, or why the value is what it is. Similarly, simple financial measures are used to measure the collective contribution of IS to the organisation (e.g. total IS cost versus organisational performance indicators). The second level of complexity addresses these value issues in terms of factors influencing value and broader considerations of the ripple effect of IS to other parts of the organisation, thus requiring more sophisticated metrics. The third level of complexity addresses the IS investment question and incorporates many of the factors of the first two levels, with multi-dimensional metrics. However, none of these multi-dimensional measures consider issues of alignment in conjunction with organisational strategy and context. Each level of complexity addresses a slightly different business question. The first level of complexity primarily addresses the question of “current value” of an existing system. The second level explains why the value is what it is, or what factors are influencing the resultant “IS business value” of the system. Associated methods focus more on Current evaluation methods Over the past 20 years there has been a clearly discernible evolution in the methodologies proposed for the measurement of “IS business value”. This evolution has been congruent with the evolution of information system types and objectives, as well as our understanding of their contributions to the organisation. Table I summarizes the plethora of “IS business value” evaluation methods presented in the literature over the past 15 years and highlights the diversity of measurement approaches. From Table I, it can be seen that current evaluation methods may: • address a single information system or organisational IS in a collective fashion; • be quantitative or qualitative in nature; • be single or multidimensional; • be limited to the system itself or expanded to consider contextual and organisational factors. Collective wisdom recommends a multidimensional methodology involving both quantitative and qualitative components (Banker et al., 1993). Whilst Table I lists many aspects of “IS business value” (the dependent variable), no currently available methodology incorporates an understanding of the relationship between the numerous dependent, independent and moderating variables addressing issues of context, content and process as suggested by Symons (1991). The process of evaluation, that is, the measures used and the people chosen for the evaluation, is influenced by the type of information system (content) and the context of the information system (Symons, 1991). Context encompasses such issues as conversion effectiveness (Weill, 1989), differing organisational structures, current financial position and practices, levels at which value is accrued, and organisational culture (including areas of social context such as conflicting value perspectives, power structures, and perspectives on IS as a whole). A major deficiency of traditional appraisal techniques is their inability to accommodate the effect on “IS business value” of differing value perspectives (i.e. the concept of value). The concept 41 Understanding “IS business value”: derivation of dimensions Logistics Information Management Marguerite C. Cronk and Edmond P. Fitzgerald Volume 12 · Numbers 1/2 · 1999 · 40–49 Table I Summary of “IS business value” evaluation approaches Measurement approach Researcher Quantitative, organisational level measure Some IT factor (e.g. annual IT expenditure) vs. some organisational performance measure (e.g. pre-tax profit) Brynjolfsson (1993) Cron and Sobol (1983) Floyd and Wooldridge (1990); Bender (1986); Turner (1985); Weill (1989,1990); Katz (1993); Strassmann (1990); Harris and Katz (1988) Data envelope analysis Converts multiple input measures and multiple output measures into a single measure of relative efficiency Information economics Enhanced ROI, business domain assessment, technology domain assessment Information value approach The value of the IS based on the value of the information being processed Perceived values Fulfilment of objectives System quality, information quality, use, user satisfaction, individual and organisational impact User information satisfaction User information satisfaction CSF fulfilment UIS and use Quality, flexibility, responsiveness, functional integrity Value is benefit of system and system goals Nature of system benefits Support of system objectives Value analysis Achieving system goals Benefits Perceived fulfilment of system objectives Value related to utility or usefulness Utility Usefulness Resource view Labour and IT considered jointly and treated as a resource deployment issue Service quality Improved client services SERVQUAL a marketing instrument – as a measure of IS service Alignment with business strategy Mahmood (1994) Parker and Benson (1988) Ahituv (1989); Taylor (1986); West and Courtney (1993) Davis (1989) DeLone and McLean (1992) Iivari and Ervasti (1994) Miller (1989) Slevin et al. (1991) Srinivasan (1985) Fink and Tjkarta (1994) Ahituv (1989) Hamilton and Chervany (1981a, 1981b) Keen (1981) Symons (1991) Udo and Guimaraes (1994) Davis (1989) Ahituv (1989) Seddon and Fraser (1995) McKeen and Smith (1991) Broadbent et al. (1995) Pitt et al. (1995) Broadbent and Weill (1993); Thurlby (1993) Process improvement Value demonstrated through process improvement (or answers Davenport (1993); the question of how value is added to the business) Mooney et al. (1995); Taylor (1986) Multi-dimensional/business perspective measures Balanced scoreboard Kaplan and Norton (1996) IT value as a measure of business contributions Rubin (1991) Enterprise level measurement, IT impact on contact with Berger (1992) customers Information economics Willcocks (1992) IS business value linkage Banker and Kauffman (1991) Context, content and process Symons (1991b ) 42 Understanding “IS business value”: derivation of dimensions Logistics Information Management Marguerite C. Cronk and Edmond P. Fitzgerald Volume 12 · Numbers 1/2 · 1999 · 40–49 Table II Levels of complexity in the measurement of “IS business value” Level of complexity Focus of measurement Example of factors considered Example of measures used 1st Single system Organisation 2nd Single system 3rd Single system Immediate sphere of influence of the IS Collective IS costs versus organisational performance Context, alignment with business goals, levels of value contribution other than immediate sphere Combination of above factors UIS, cost-benefit, CSF fulfilment Percentage of total assets versus total general IS expense Qualitative, degree of alignment, measures of power and politics, organisational impact Multi-dimensional measures independent or moderating variables. The third level answers the “should we invest in this system?” question, which takes into account issues such as risk (in the form of the degree of alignment between the proposed IS and the organisational culture), strategy alignment and estimated cost-benefit. The method of choice depends on the stage of the system development life cycle as well as many other issues beyond the scope of this paper. Thus, it is futile to attempt to compare methods that are not measuring the same aspect of value. concept as theorized. Without a definition of the construct it is difficult to determine whether an instrument reflects its true meaning. So our definition of “IS business value” and identification of its dimensions should greatly facilitate the development of evaluation instruments having the all-important construct validity. Convergent validity, an aspect of construct validity, is attained when two instruments measuring the concept correlate highly (Sekaran, 1992). As shown in Table I, many differing approaches have been proposed for the measurement of “IS business value”. For example, one proposed instrument measures user satisfaction while another measures system objective fulfilment and yet another measures ROI. It is unlikely that these vastly different instruments would correlate highly. Perhaps if researchers all shared a common definition of “IS business value”, greater convergent validity would be attained, thereby facilitating comparison of the evaluation methods and their outcomes. In some cases the definition of the “IS business value” construct is the same as its measures. For example, Udo (1992) defines “IS business value” as system usage plus user satisfaction and measures it as such. In this case, what is defined is what is measured but it lacks construct validity because these two instruments do not adequately reflect the full meaning of the “IS business value” construct. The construct is complex requiring the measurement of many variables in order to attain construct validity (DeLone and McLean, 1992). Thus a clear definition is a good starting place for furthering the understanding of “IS business value”. In the following section we propose a working definition of “IS business value”. However, the discussion would not be complete without acknowledgment of the problems in further defining components of this definition and related constructs. Development of definition As previous research has provided us with numerous evaluation methodologies but failed to consistently identify positive correlation between IS expenditure and organisational performance (Sethi et al., 1993), it is generally accepted that future research should first focus on defining the “IS business value” construct before considering the development of appropriate measures (Banker et al., 1993). However, our analysis suggests research into “IS business value” has tended to proceed from the opposite direction providing a plethora of methodologies but little understanding of what is being measured and of how the components relate to one another. The following section highlights some theoretical and conceptual dilemmas in the “IS business value” literature (which may in part explain the presence of so many evaluation methods) via the analysis of relevant definitions in the light of theory relating to validity. To enable research efforts to be compared, it would be helpful to have a clearer definition of the concept being discussed. Clear and precise definitions are necessary to enable the construct validity of the instruments proposed in the evaluation methods to be verified. Sekaran (1992) states that construct validity refers to whether the instrument taps the 43 Understanding “IS business value”: derivation of dimensions Logistics Information Management Marguerite C. Cronk and Edmond P. Fitzgerald Volume 12 · Numbers 1/2 · 1999 · 40–49 Derivation of “IS business value” definition The absence of an adequate definition of “IS business value” is a major omission in this research area. Quite frequently no attempt is made to define “IS business value” and the discussion proceeds under the assumption that the reader has a similar understanding to that of the researcher. Considering the many different perspectives presented in the literature, this is unlikely to be the case. As discussed below, the term “IS business value” had its roots in the IS effectiveness literature of the 1980s and its meaning has been evolving through the 1990s. The recent introduction of an organisational perspective has added further definitional inconsistencies with the definition of organisational performance also being problematic. Kriebel (1989) agrees that one of the key issues in this area of research is that of defining “IS business value” in a meaningful way. Part of the current confusion may be due to the plethora of terms used to describe the concept. These include IS effectiveness (Iivari and Ervasti, 1994), IS success (DeLone and McLean, 1992), IS influence (Mason, 1978), IS impact (Gurbaxani and Whang, 1991; Vogel and Nunamaker, 1990), and “IS business value” (Katz, 1993; Broadbent et al., 1995). As shown below, the same term is frequently used to describe slightly different concepts. However, of all these terms, common usage suggests that IS effectiveness and “IS business value” are the most closely related. When an attempt is made to define the concept, the definition varies among researchers. For example, IS effectiveness has been defined as: • the effect of information on the receiver (Shannon and Weaver, 1949); • performing the right tasks to achieve desired results (McNurlin and Sprague, 1989); • a comparison of performance objectives or a measure of resource (Hamilton and Chervany, 1981a, 1981b); • the contribution to organisational effectiveness (Miller, 1989); • how well a programme is achieving its stated goals or other effects (Symons, 1991); • system usage plus user satisfaction (Udo, 1992); • the value IS adds to the firm (Gatian, 1994). A gradual evolution of understanding from a number of perspectives is demonstrated by the change in definitions over time. The final definition in the list above reflects current thinking on “IS business value”. Note that there is no indication of how to measure value in this definition. Given that different measures may be applicable in different circumstances, a definition free of measures may be the most appropriate. The term “IS business value” is a more recent term, appearing predominantly in the 1990s and, according to the literature, may equate to: • service to the business (Konsynski, 1993); • value added as equal to revenue minus purchases (Strassmann, 1990); • value IS adds to business (Kauffman, 1993); • economic contribution that IS can make to the management’s goal of profit maximisation (Banker and Kauffman, 1991); • strategic value (Katz, 1993; Berger, 1992); • performance of the IS department and the impact of IS (Katz, 1993); • ability of IS to gain competitive advantage (Hitt and Brynjolfsson, 1994); • an economic measure of IS investment in relation to productivity usually at the organisational level (Jordan, 1995); • impact of IS on business performance (Mukhopadhyay, 1995). As can be seen, there is considerable overlap between the more recent definitions of IS effectiveness and “IS business value”, with the focus moving more to organisational concerns. This is quite different from the earlier definitions of IS effectiveness which looked at the more localised immediate effect of a given information system. This change in focus reflects the growing understanding of the role played by IS in the organisation. Taking into account these various perspectives and the evolution in understanding, the following definition is proffered: “IS business value” is the sustainable value added to the business by IS, either collectively or by individual systems, considered from an organisational perspective, relative to the resource expenditure required. An organisational perspective is necessary as two given information systems can be effective (doing the right things) but may vary greatly in the value they add to the business. Another reason for including a broader 44 Understanding “IS business value”: derivation of dimensions Logistics Information Management Marguerite C. Cronk and Edmond P. Fitzgerald Volume 12 · Numbers 1/2 · 1999 · 40–49 conjunction with organisational objectives (Cronk and Fitzgerald, 1997). perspective in our definition is that of the ripple effect of IS benefits, i.e. the benefits of IS that may cascade or ripple through many SBUs or levels of the organisation. In addition if an organisational perspective is taken, it becomes a high level moderator of the more limited individual perspectives of what constitutes “IS business value”. “Value for money” The evaluation process according to Willcocks (1992, p. 364) “is about establishing by quantitative and/or qualitative means the worth of IS to the organisation, … bringing into play notions of cost, benefit, risk, and value”. So when considering our definition of “IS business value”, two distinct concepts are relevant: first that of determining the contribution of IS to business and, second, how this effect compares with the resource expenditure required to gain the effect, together known as “value for money”. An information system may contribute substantial value to the business, i.e. “IS business value”, but the costs may be excessive and thus represent poor value for money. Obviously, if the on-going costs are excessive then the value cannot be sustained; hence the need to qualify value with the word “sustainable” in the above definition of “IS business value”. A definitional problem also exists in many articles submitted by practitioners in relation to the term “value for money”. This question has motivated a lot of the research and is the key question asked by many executives (Katz, 1993). Everyone instinctively understands what “value for money” means and of course consequently establishes their own definition and their own set of criteria. Hence this construct shares the problems of value perspective both in the sense of what constitutes “value” and then in the sense of what constitutes “value for money”. For this reason our discussion of dimensions of “IS business value” is restricted to the first part of the equation, that of what constitutes “IS business value” and not the value for money issue (see Figure 1). Further research will be required to determine how this relates to expenditure (which takes into account comparisons with other investments). Components of the definition Having defined “IS business value” we need to consider the main terms associated with our definition. Differing perspectives on value make it difficult to define value and consequently value for money, and organisational performance. These difficulties are discussed and suggestions made as to their consequence. Value There are many inherent difficulties in defining value, or its dimensions. Value is defined as “the worth, desirability or utility of a thing” (Concise Oxford Dictionary), but what constitutes worth/desirability/utility to an individual depends on many different factors. An individual’s IS value perspective is not formed in isolation but may be a composite of factors, such as: • preconceived ideas about IS as a whole (how and when it contributes) which influence value expectations (this study’s interview data); • the role of the individual in the organisation (this study’s interview data); • personal value system/ethics (Bird and Lehrman, 1993); • factors relating to the organisation, such as: – the IS culture, e.g. support, service and quality (Symons, 1991); – nature and intensity of political activity, e.g. empire building, self-interests, competitiveness, etc. (Pfeffer, 1992). This is a definitional problem as one’s value perspective determines how value and hence “IS business value” are defined and ultimately measured. It is important to understand the evaluator’s value perspective in order to interpret the result of his/her evaluation. There is some debate in the literature as to whose value perspective should be accepted but we suggest that the answer should include integrated multiple value perspectives (upper and middle management, system users, etc.) in Organisational performance Whilst not of direct relevance to our definition of “IS business value”, a further definitional problem exists for researchers who include organisational performance in their definition. According to Miller (1989), organisational efficiency and related performance are also a question of values, differing depending on perspective. Research in this area has given rise to multiple models, multiple dependent 45 Understanding “IS business value”: derivation of dimensions Logistics Information Management Marguerite C. Cronk and Edmond P. Fitzgerald Volume 12 · Numbers 1/2 · 1999 · 40–49 Dimensions of “IS business value” first step, that of understanding “IS business value” and value via clearer definitions. In order to further develop understanding this paper identifies, through literature synthesis, the dimensions of “IS business value” and proposes the relationship between these dimensions. Our discussion is restricted to the value side of the equation (see Figure 1). Future research will need to determine what specific measures to choose. Our criticism of existing methodologies is that their measurement instruments tap only part of the true meaning of the construct, therefore not attaining construct validity. Because of the complexity of the “IS business value” construct, the methodology should contain instruments that tap all relevant aspects of value. Synthesis of the literature revealed three natural groupings or dimensions of “IS business value”, as depicted in Table III, partitioned on the basis of what aspect of value is being addressed and congruent with how value is added. Context is proposed as a moderator of these dimensions but not an actual dimension. The proposed three dimensions of “IS business value” are: (1) System dependent dimension: value that is added to the organisation as a result of the system characteristics. This value may be reflected in measures such as accuracy, response time, downtime, semantic quality, timeliness, etc; (2) User dependent dimension: value that is added to the organisation as a result of user characteristics. User characteristics include skills and attitudes that may result in effective or ineffective use of the system; (3) Business dependent dimension: value that is added to the organisation as a result of business factors such as alignment between system and business goals. This value may be reflected in the realisation of business goals. Our approach to understanding the “IS business value” construct, resulting in measures that reflect its true meaning, is shown in Figure 1 (focus of this study shown in bold). The motivation for this study was the suggestion that “IS business value” research should initially focus on understanding the “IS business value” construct and how IS adds value to the organisation, and then on the development of appropriate measures (Banker et al., 1993). Thus far our focus has been on the With these three dimensions in mind, “IS business value” may be considered loosely analogous to a four-sided prism, with each dimension forming one face of the prism, and contextual factors representing the base of the prism. The interaction of each of the faces specifies the resultant form and volume of the prism (Figure 2). Similarly, the interaction of each of the “IS business value” dimensions (system, user and business) creates the holistic form of “IS business value”. Figure 1 Approach to understanding the “IS business value” construct (focus of this study shown in bold) variables and multiple independent variables to measure this construct (DeLone and McLean, 1992; Willcocks, 1992). “Unfortunately, these have obfuscated a clear definition of organisational efficiency and, as a result, no singular, parsimonious models or theory has emerged” (Mahmood, 1994, p. 96). In summary we believe our definition has at least partially addressed these definitional problems, as we have defined “IS business value” in a generic fashion free of suggested or implied measures that result from a specific value perspective. This is appropriate as the context of the information system will determine the required measures (Cronk and Fitzgerald, 1996). Thus whilst the differing value perspectives add to the difficulty in defining terms such as value, value for money and organisational performance, current research directions indicate the problem is not insurmountable. The approach we propose is to start with a more generic definition, assign dimensions of value that in total reflect the true meaning of the construct and allow the IS context to direct the choice of measures from each of the dimensions that represent “IS business value”. These dimensions are discussed in the next section. 46 Understanding “IS business value”: derivation of dimensions Logistics Information Management Marguerite C. Cronk and Edmond P. Fitzgerald Volume 12 · Numbers 1/2 · 1999 · 40–49 Table III Dimensions of “IS business value” Dimension Aspect of value Measures System dependent Value attributed as a result of the type and characteristics of the system System quality User dependent Value attributed as a result of user characteristics Business dependent Value attributed as a result of alignment with business strategy User skills and attitude Measures of system alignment with organisational objectives Measures of system fulfilment of organisational CSF Some IS evaluation methods do not assess a single dimension as described above, but rather the interaction of two or all three of the dimensions, but only from one perspective. For example, quantitative financial methods such as ROI measure the outcome of the interaction of all three dimensions (system, user, business dependent) as seen from the financial perspective. We label these “crossdimensional measures”. To illustrate this concept, consider a cross-section or slice of the prism (see Figure 3) where a portion of all three dimensions is represented. User satisfaction provides another example. This is a measure that considers the outcome of the interaction between the technical and user characteristics. By way of explanation, a system that is technically sound may not deliver user satisfaction if the user is not trained, has not the skills to use the system, or has a negative attitude to the system because of some personal or political predisposition. Thus user satisfaction is an outcome measure of interaction of both of these dimensions (but not the business dimension). In this sense it is a bi-dimensional measure. Similarly, the measure “process enhancement” addresses the interaction of the system and user dimensions and in some cases (depending on the process) the business dimension. Many current evaluation methodologies can be described in terms of these dimensions. Measures of system user interaction: – user satisfaction; – system usage; – goal fulfilment Conclusion For a new theory to be accepted, we posit that it must be highly operationalizable, better explain existing theory, or bring clarification to an area where confusion exists. The lack of understanding of the “IS business value” construct, exemplified by the fact that none of the numerous evaluation methods proposed in the literature is widely accepted, suggests a need for clarification. This study better explains existing theory on “IS business value” and contributes to the clarification of theory in this area of research by: • deriving categories of measures which illuminate the similarities and differences in the approaches taken in existing evaluation methods; • proposing a working definition of “IS business value”; • suggesting, through literature synthesis, the dimensions of “IS business value” and the relationship between these dimensions; • facilitating the selection of evaluation methods by providing an understanding of what aspects of value are and are not addressed by the method chosen. The proposed framework should assist in the development of evaluation methods with a higher level of construct validity by better reflecting the construct as theorized. Figure 3 Cross-section of prism – cross-dimensional measures Figure 2 Faces of the prism – “IS business value” dimensions 47 Understanding “IS business value”: derivation of dimensions Logistics Information Management Marguerite C. Cronk and Edmond P. Fitzgerald Volume 12 · Numbers 1/2 · 1999 · 40–49 References Fink, D. and Tjarka, F. (1994), “Measuring information systems effectiveness: the emergence of business performance frameworks”, Proceedings of the 5th Australian Conference on Information Systems, (ACIS), Vol. 2, pp. 687-97. Ahituv, N. (1989), “Assessing the problems of information: problems and approaches”, Proceedings of the 10th International Conference on Information Systems, Boston, MA, pp. 315-25. Floyd, S. and Woolridge, B. (1990), “Path analysis of the relationship between competitive strategy, information technology and financial performance”, Journal of Management, Vol. 7 No. 1, Summer, pp. 47-64. Banker, R.D. and Kauffman, R.J. 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