KONSEP STRATEGI BISNIS DAN
IMPLIKASINYA PADA STRATEGI IS/IT
MODUL 3
PERT. 5 S/D 7
Modul 3
KONSEP STRATEGI BISNIS DAN
IMPLIKASINYA PADA STRATEGI IS/IT
• TIK – 3
Mahasiswa mampu menemukan kaitan konsep
strategi bisnis dan implikasinya pada strategi IS/IT
[C3]
Pert. 5.
Alaminya strategi dan perencanaan strategi
•
Evolusi kematangan manajemen strategis dalam 4
tahap
Pert. 5. Alaminya strategi dan
perencanaan strategi
• Strategi vs Perencanaan
Strategi didefinisikan sbg:
an integrated set of actions aimed at increasing the
long term well being and strength of the enterprise to
competitors.
Perencanaan:
is about programming not discovering.
Pert. 5. Kerangka kerja strategis
• Lingkungan eksternal
Lebih dikenal dengan PEST (Political, Economic, Social, Technological)
Pert. 5. Kerangka kerja strategis
• Kelompok penekan dan stake holder
Fungsi organisasi dalam konteks lingkungan eksternal
akan dibawah pengaruh langsung dari dua kelompok
kekuatan.
Kelompok penekan: dicirikan dengan membuat
kebutuhan dari organisasi dan organisasi harus
memperhatikan eksistensi mereka.
Stake holder: punya minat langsung pada aspek
keuangan organisasi dan menginginkan pembagian
saham atas keuntungan.
Pert. 5. Kerangka kerja strategis
• Contoh pengaruh dari kelompok penekan dan stake holders
Pert. 5. Kerangka kerja strategis
• Penyusunan strategi bisnis internal dan perencanaan
A key issue of any strategy process is to determine
the scope. Should it cover the organization as a
whole, or should the organization be considered in
smaller, discrete parts where it may be more
appropriate and easier to develop coherent strategies
and plans?
Clearly, in the derivation and development of
strategies, it is important to consider both the
enterprise, as a whole, and the individual business
units.
Pert. 5. Kerangka kerja strategis
•
1.
2.
Perumusan strategi bisnis dan proses perencanaan
Obyektif
These are usually described by reference to
profitability, growth, market share, customer
satisfaction, new product development, etc.
Analisis situasi (SWOT)
The first concerns the current strategy and an
understanding of the enterprise’s strengths and
weaknesses.
Pert. 5. Kerangka kerja strategis
The second element involve analysis of the
competitive environment so that the enterprise can
quite clearly identify its position in the market place
and possible future strategic options.
This type of analysis is often called SWOT
(Strength, Weaknesses, Opportunities and Threats)
Pert. 5. Kerangka kerja strategis
3. Strategi masa mendatang
The future strategies should be evaluated against a
number of criteria, to enable the most beneficial
and most feasible to be selected. For example:
a. The risk, both financial and managerial, and the
likely responses of the main competitors;
b. The degree to which the organization needs to
create new capabilities to be offensive or improve
control in order to be more defensive;
c. Etc.
Pert. 5. Implementasi strategi
Pert. 5 Diskusi
• Jelaskan tentang strategi dan perencanaan strategi
yang alami
• Uraikan kerangka kerja strategi