Mata kuliah : M0204 - Konsep E-Business
Tahun
: 2010
Soal
Week 5
1. Describe about Consumer Behavior Online
2. Explain the definition of Mass Marketing, Market
Segmentation, and one to one Marketing And
relationship about them.
3. Explain The Consumer Decision Making Process
4. Describe Personalization, Loyalty, Satisfaction and
Trust in EC
5. What is the benefit of Market Research for EC
6. Explain Internet Marketing in B2B
7. Describe the Software Agent in Marketing and
Advertising Application and give example