Mata kuliah : M0204 - Konsep E-Business
Tahun
: 2010
Dynamic Trading
Pertemuan 23-24
Learning Objective
- Define the various types of e-auction
And list their characteristic
- Describe forward and reverse auction
- describe the limitation and benefi of e-auction
- Describe the various service that support
E-auction
- describe bartering and negotiating
Fundamental of Dynamic pricing
and e-auction
- one buyer one seller
- one seller, many potential buyer
- one buyer, many potential seller
- many seller, many buyer
Benefit. Limitation and strategic uses
Of e-auction
- Benefit of e-auction
- Benefit to sellers
- Benefit to buyers
- Benefit to e-auctioneers
Limitation of e-auction
- possibility of fraud
- Limited participation
- Auction software
- Long cycle time
- Monitoring time
The forward e-auction process and
Software support
- phase 1 : searching and comparing
- phase 2 : gettting started at an auction
- phase 3 : bidding
- phase 4 : postauction follow up
- additional terms and rules
Bartering and negotiating online
- bartering online
- bartering and e-bartering
- customer to customer barter exchange
Example of bartering sites:
- swap village
- nintari
- trade away
Double auction, bundle trading,
And pricing issues
- single and double auction
- bundle trading
- prices in auction: higher or lower
- prices strategies in online auction
Negotiating and bargaining
- P2P online negotiations
- Technology for e-bargaining
- search
- selection
- negotiation
- continuing selection and nego
- transaction completion
E-auction fraud and its prevention
- types of e-auction fraud
- bid shielding
- shilling
- fake photos
- improper grading technique
- bid siphoning
Protecting against e-auction fraud
- user identity verification
- authentication service
- grading service
- feedback forum
- insurance policy
Issues in e-auction implementation
- using intermediaries
- trading assistant
- auction rules
- strategic issue
- auction in exchange
- infrastructure for e-auction
Mobile e-auction and the future
Of e-auction
- Benefit of mobile e-auction
- convenience and ubiquity
- privacy
- simple and faster
Limitation of Mobile e-auction
- Virtual quality
- memory capacity
- security
The future of e-auction
- global auction
- wireless auction
- selling art online real time auction
- strategic alliancies