Selling Tobacco Industry Loyalty with
Sponsorships and Donations:
Protecting Your Organization’s Image and the
People You Serve from Being Used as
Tobacco Advertisement.
Bernadette Chlebeck
Program Coordinator
Ramsey Tobacco Coalition
Association for Nonsmokers-MN
1395 University Ave West
Suite 310
St. Paul MN 55114
651-646-3005
[email protected]
Protecting Your Community From the
Tobacco Industry
• Who the tobacco industry targets with
donations and sponsorships
• Why the tobacco industry makes donations
• Result of tobacco industry donations and
sponsorships
• What communities can do
• Experiences from the community
• Q&A
Who the Tobacco
Industry Targets
with Donations
and Sponsorships
Who the Tobacco Industry Targets with
Donations and Sponsorships
•
•
•
•
•
•
•
GLBT
Women
Low Income
Youth
People of Color
Military/Veterans
Colleges, Universities Nancy Hawley, R.J. Reynolds' vice president
of manufacturing and Shamim Jawad, the wife of
and Foundations the Afghanistan ambassador to the United States,
• Local Police and
Fire Departments
• Chambers and Business
Organizations
Who the Tobacco Industry Targets with
Donations and Sponsorships
retrieved from trinketsandtrash.org
Who the Tobacco Industry Targets with
Donations and Sponsorships
http://www.altria.com/en/cms/Responsibility/investing-in-communities/
strategy-approach/2010-contributions.pdf.aspx
Who the Tobacco Industry Targets with
Donations and Sponsorships
http://www.altria.com/en/cms/Responsibility/investing-in-communities/
strategy-approach/2010-contributions.pdf.aspx
Who the Tobacco Industry Targets with
Donations and Sponsorships
October 7, 2004
NVFC Healthy Heart
Firefighters Program
Newsletter
U.S. Smokeless
Tobacco Company
Launches Polaris
Ranger Donation
Program.
•
http://www.nvfc.org/page/626/show_item/1
94/News.htm
Who the Tobacco Industry Targets with
Donations and Sponsorships
MN Organizations that took the Polaris donation from
U.S. Smokeless Tobacco Company (USSTC)
• Lake County Volunteer Search & Rescue
2008
•
•
•
•
2007
2006
2006
2006
Dodge County Sheriffs Office
Cleveland Police, Fire Rescue
Cohassett Fire & Rescue
North Memorial Ambulance Service
– Branerd Region
• City of Walker Ambulance Service
and Fire Department
• Cloquet Fire Department
• Sauk Centre Fire Department
http://www.ustinc.com/corp_giving/operation.asp
2006
2004
2004
Who the Tobacco Industry Targets with
Donations and Sponsorships:
Colleges, Universities and College Funds
• University of Missouri- Columbia College of
Business
• Thurgood Marshall College Fund
• Virginia Tech Foundation College of Engineering
• United Negro College Fund
• University of Richmond
• Michigan State University
• Rutgers University Foundation
• University of Wisconsin Foundation
• Pennsylvania State University
Who the Tobacco Industry Targets with
Donations and Sponsorships
Minnesota 2010 Altria Recipients
Gillette Children’s
Hospital Foundation
Hispanic Chamber of Commerce
Who the Tobacco Industry Targets with
Donations and Sponsorships:
Past Recipients
Open Arms of MN, Inc.
Catholic Schools Foundation, Inc
Advocates for Family Peace
Inner-City Scholarship Fund
Central MN Task Force on
Battered Women
John F. Kennedy Center
for the Performing Arts
Houston County Women's
Resources
Citymeals-on-Wheels
Women of Nations
God’s Love We Deliver, Inc.
Women’s Shelter Inc.
Miss Gay US of A Pageant
American Red Cross
Gay/Lesbian Film Festival
http://www.telegraph.co.uk/news/worldnews/asia/china/8779180/Chinese-primary-schools-sponsored-by-tobacco-firms.html
Why the Tobacco
industry Makes
Donations
Why the Tobacco Industry Gives
Donations and Sponsorships
"Companies that Care" advertorial
found in the January 2002 issue of
OUT
retrieved from
www.trinketsandtrash.org
Tobacco companies use
charitable contributions
to contributions to create
an appearance of
corporate responsibility
and sincere concern for
the health and safety of
the community
Why the Tobacco Industry Gives
Donations and Sponsorships
“Our objective is to communicate that the
tobacco industry in not interested in having
young people smoke and to position the
industry as a ‘concerned corporate citizen’
in an effort to ward off further attacks by
the anti-tobacco movement”
- British American Tobacco 1993
Why the Tobacco Industry Gives
Donations and Sponsorships
Donations to youth organizations and
youth smoking prevention programs
give access to children and build trust
with parents and educators.
Why the Tobacco Industry Gives
Donations and Sponsorships
“Opportunities should be explored by all
companies so as to find non-tobacco
products and other services which can be
used to communicate the brand or house
name, together with their essential visual
identities to ensure that cigarette lines can
be effectively publicized when all direct
forms of communication are denied.”
--British American Tobacco, 1979
Why the Tobacco Industry Gives
Donations and Sponsorships
http://www.reynoldsamerican.com/community.cfm
Donations and
sponsorships are an
effective tool to silence a
community and
marginalize tobacco
control efforts by making
anti-tobacco activist
appear out of touch with
community needs.
Why the Tobacco Industry Gives
Donations and Sponsorships
1.
2.
3.
“…the ultimate means for determining the success
of this [youth] program will be:
A reduction in legislation introduced and passed
restricting or banning our sales and marketing
activities;
Passage of legislations favorable to the industry;
and
Greater support from business, parent, and
teacher groups”
-- J.J. Slavitt Director of policy and Planning, Philips Morris
Why the Tobacco Industry Gives
Donations and Sponsorships
http://www.search-institute.org/about/funding-partners
Ultimately the tobacco industry is trying to sell it’s
product. Donations and sponsorship provide
another means to promote their product and
company name.
Why the Tobacco Industry Gives
Donations and Sponsorships
“Today’s teenager is tomorrow’s potential
regular customer, and the overwhelming
majority of smokers first begin to smoke
while in their teens…It is during the
teenage years that the initial brand choice
is made.”
-- Myron E. Johnston, Philip Morris Researcher, 1981
Results of Tobacco
Industry Donations
and Sponsorships
Results of Tobacco Industry
Donations and Sponsorships
Treasures of the Vatican, 1987. Terence Cardinal
Cooke, then the Roman Catholic Archbishop of New
York, led a prayer for Mr. Weissman and his Philip
Morris colleagues. After the benediction, Frank
Saunders, PM VP, said, "We are probably the only
cigarette company on this earth to be blessed by a
cardinal."
Results of Tobacco Industry
Donations and Sponsorships
PHILIP MORRIS—1999
$60 MILLION IN CORPORATE GIVING
$100 MILLION TO TELL US ABOUT IT
THE PRICE OF SPONSORSHIP
Source: Robert Dreyfuss, “Philip Morris Money” The American
Prospect v11 n10. 5-27-00
Results of Tobacco Industry
Donations and Sponsorships
A tobacco company once gave
$125,000 worth of food to a charity,
according to an estimate by the
Wall Street Journal. Then, they
spend well over $21 million telling
people about it.
- Branch, Shelly. “Philip Morris’ Ad on Macaroni and Peace Kosovo Tale Narrows Gap Between Philanthropy, Publicity.”
Wall Street Journal 24 July 2001: B11A.
Results of Tobacco Industry
Donations and Sponsorships
•
At the presentation of a Polaris
Ranger in June 2006 to the
Cohasset, MN, Fire & Rescue
agency, firefighters demonstrated
how the 6-by-6 vehicle will enable
them to maneuver over difficult
terrain not normally negotiable
with their other equipment. Fire
Chief Denny Lemler (far right) and
City Clerk Deb Sakrison (second
from right) were among those who
accepted the donation from
USSTC Sales Representative
Gary Ranger (fourth from right)
and Chain Account Manager Mark
Kenney (third from right). (Photo
courtesy of the Grand Rapids,
MN, Herald-Review)
Results of Tobacco Industry
Donations and Sponsorships
Honoring Tobacco Companies
• 2009-03-31: Human Rights Campaign’s
gives Reynolds Tobacco Co. perfect
rating for employment equality.
http://www.lgbttobacco.org/up
dates.php?ID=54
Results of Tobacco Industry
Donations and Sponsorships
http://www.reynoldsamerican.com/
What
Communities
Can Do
What Communities Can Do
http://www.nytimes.com/2008/02/04/world/americas/04iht-taint.4.9735501.html
What Communities Can Do
What Communities Can Do:
Tobacco-Free Funding Policy
[Name of organization] does not accept
monetary donations, contributions,
sponsorships, in-kind gifts, loan of goods,
or services under any condition from any
tobacco company, tobacco company
subsidiary.
[Name of organization] prohibits any
tobacco-related advertising or promotion
anywhere on its premises and during any
sort of activities affiliated with the
organization. This includes, but is not
limited to, the use of tobacco brands,
corporate names, trademarks, logos,
symbols, mottos, selling messages,
recognizable pattern of colors, or any
other indication of product identification.
What Communities Can Do:
Who To Approach
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Nonprofits
For-profit media sources
Sports facilities, organizations
and sports teams
Art centers/museums/theaters
College, universities and
college foundations
Hospitals, clinics and hospital
foundations
Religious intuitions/organizations
School districts
Government-city, county, state
Elected official/political parties
What Communities Can Do
Organizations with a Written Tobacco-Free Funding Policy
African American Aids Task Force
Aguilar Productions
American Lung Association
ANNEX Teen Clinic
Anoka LGBTQ Youth Pride
Association for Nonsmokers- MN
Aurora/St Anthony Neighborhood
Development Corporation
Ballet of the Dolls
Bisexual Organizing Project (BOP)
Brotherhood Inc.
Camphor Memorial United Methodist Church
Color CoordiNATION
Comunidades Latinas Unidas En Servico (CLUES)
Dialog One Interpretation and Translation Solutions
East Central MN Pride in the Park
East Side Boys and Girls Club
Fourth District Nurses Association
Hmong American Partnership
Jerry Gamble Boys and Girls Club
Minnesota 2020
Minnesota AIDS Project
Minnesota Public Health Association
Minnesota School OUTreach Coalition
Minnkota Health Project
My Scene City, LLC
Mt Airy Boys and Girls Club
PFLAG
Prepone Consulting LLC
Quorum
Rainbow Health Initiative
R.A.R.E. Productions
RECLAIM
Riverview Economic Development
Association (REDA)
South St. Paul Healthy Youth
Community Coalition
South Central MN Pride
St. Cloud Pride
The Camphor Foundation (UJIMA)
Trinity Church Fest
Twin Cities Black Pride
Twin Cities Youth Pride
Vietnamese MN Association (VMA)
Vietnamese Social Services (VSS)
West 7th Community Center
West Side Boys & Girls Club
What Communities Can Do:
Celebrate Each Policy
Experiences
From the
Community
Q&A
Selling Tobacco Industry Loyalty with
Sponsorships and Donations:
Protecting Your Organization’s Image and the
People You Serve from Being Used as
Tobacco Advertisement.
Bernadette Chlebeck
Program Coordinator
Ramsey Tobacco Coalition
Association for Nonsmokers-MN
1395 University Ave West
Suite 310
St. Paul MN 55114
651-646-3005
[email protected]