Phase 4: Campaign Implementation
• Implement strategic activities
to influence policy/decision
makers
– Link targets to tactics to
achieve policy goal
Phase 4: Campaign Implementation
• Key activities
• Review/update the strategy
chart
• Conduct one-on-one
meetings
• Provide public testimony
• Engage the media
Review/Update the Strategy Chart
Conduct One-on-One Meetings
Provide Public Testimony
Engage the Media
Phase 5: Implementation/Enforcement
• Ensure that the
provisions of the adopted
policy are implemented
and enforced
Phase 5: Implementation/Enforcement
• Key activities
– Maintain/build
relationships
– Educate the public
– Monitor enforcement
Maintain/Build Relationships
Educate the Public
17
18
Monitor Enforcement
Smoke-Free Parks Scenario
• A group of Smithville residents are fed up with
smoking in their parks
• Other cities have adopted laws banning smoking in
their parks
• Smithville residents want their city council to do the
same!
• But how!?!?
Smoke-Free Parks Scenario
• Policy Adoption Model
– Document the problem (phase 1)
– Complete a strategy chart
(phase 2)
– Recruit coalition members
(phase 3)
– Engage City Council (phase 4)
– Ensure policy implementation
(phase 5)
Phase 2: Strategy Chart Exercise
• Small groups
– Complete a strategy chart for the smoke-free parks
campaign
– Complete a decision maker matrix to determine
positions of Council Members
• Report back to the big group
Phase 3: Recruitment Exercise
• Small groups
– Using your strategy chart pick 1 constituent or
ally to recruit to the smoke-free parks coalition
– Craft an “Elevator Speech” that is tailored
specifically to recruit that constituent or ally to
the smoke-free parks coalition
• Report back to the big group
Elevator Speech Essentials
•
•
•
•
•
•
•
•
•
Be concise
Be clear
Make the case
Be concrete
Avoid too much detail
Customize to the person of interest
Convey consistent message
Conversation starter
Practice, Practice, Practice
Phase 4: Engage City Council
• The coalition has worked long and hard on the
smoke-free parks campaign
• Although less organized, opponents have also
come out against it
• Finally, the big day has come!
• The smoke-free parks ordinance is on the
City Council’s agenda
City Council Meeting
• Small groups
– City Council, coalition and opponents
• Develop talking points
• Pick a rep to provide testimony to council
• Big group
– Coalition and opponents get one minute each to
provide testimony to City Council
– City Council deliberates and then votes on the
issue
Contact Information
• Tobacco Control and Prevention Program
– www.publichealth.lacounty.gov/tob
– 213-351-7890
– [email protected]
Thank you.