Building Effective Policy Campaigns
Through Local Coalitions
Minneapolis, Minnesota
November 14, 2011
Monty Messex, MPH, Rachel Tyree, MPH & Christine Li, MPH
County of Los Angeles Department of Public Health
Tobacco Control and Prevention Program
“Never doubt that a small group of thoughtful,
committed citizens can change the world;
Indeed it is the only thing that ever has.”
- Margaret Mead
Los Angeles County
Tobacco Control & Prevention Program
• Created in 1989 as result of Proposition 99
• Significantly restructured in 2004 to improve
capacity for local policy adoption, including the
development and implementation of the Policy
Adoption Model
Number of Tobacco Control Policies
Adopted in Los Angeles County: 1998-2010
Number of Policies
25
20
15
Program
Reorganization
10
5
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year
Policies adopted with TCPP assistance
Policies adopted with no TCPP assistance
Tobacco Control Policies
Adopted in LAC Since 2004
Policy Type
Totals
Tobacco Retail License
33
Smoke-Free Multi-Unit Housing
6
Smoke-Free Parks
32
Smoke-Free Outdoor Dining
6
Smoke-Free Beaches
13
Comprehensive Smoke-free Outdoor Areas
7
Other
8
TOTAL 105
Phase 1: Community Assessment
• Identify issues that will
influence local policy
makers
– Document the public health
problem
– Investigate the political
environment
Phase 1: Community Assessment
• Key activities
– Conduct surveys
• Tobacco litter
• Public opinion
• Key informants
– Review public records
• Policy
• Media
Document the Public Healthh Problem
Investigate the Political Environment
Information about
the public health
problem
Information about the
political environment
Phase 2: Campaign Strategy
• Use information gathered
in Phase 1 to develop a
roadmap to organize the
campaign and build the
power necessary to
influence local policy
makers
Phase 2: Campaign Strategy
• Key activities
– Complete a Midwest
Academy Strategy Chart
– Complete a decision maker
matrix
Phase 3: Coalition Building/Broadening
• Recruit constituents and allies
identified in the strategy chart
(Phase 2) to join the local
coalition
Phase 3: Coalition Building/Broadening
• Key activities
• Create an information kit
using data collected during
Phase 1
• Conduct presentations and
one-on-one meetings
• Attend community events
• Facilitate a local coalition
Create an Information Kit
Conduct Presentations
Attend Community Events
Facilitate a Local Coalition