memo
DATE:
February 3, 2016
TO:
WIC Coordinators & CPAs
FROM:
Rick Chiat, Food Delivery Unit
SUBJECT:
Formula Shopping Guide Insert Updated & Now Available
As we previously indicated in the December 2, 2015 Wednesday Update, Abbott Nutrition has updated
the labels on its Similac contract formulas. The label updates have begun to appear on store shelves and
include all forms of the following WIC formulas: Similac Advance, Similac Sensitive, Similac Total Comfort,
and Similac for Spit-Up. These label updates did not result in any changes in the size or formulation of the
products, the reconstituted ounces or the UPC codes. As a result of these label changes, we have
updated the WIC Formula Insert to Shopping Guide (see attachment) and you can now order the revised
Insert on the WIC Materials Order Form.
When you provide the WIC Formula Insert to Shopping Guide to a WIC participant this is a good time to
educate the family on some of the following tips to help assure a more successful shopping experience:
•
•
•
•
They must only purchase the specific size, type and brand of formula listed on the voucher and
no substitutions are allowed.
o Sharing this information is particularly important if the client is getting a less common
formula type (such as concentrate or RTF). Also, we’ve found a few cases where clients
have confused Alimentum with Total Comfort, because the labels have similar colors.
If there is ever a need to change a formula, they should contact your agency for assistance.
If a store does not have the formula they need, they can check availability at a different store,
go back to the store at another time or purchase a lesser quantity (with the understanding that
they would NOT be able to obtain the additional containers).
They should let you know if they experience availability issues at the stores.
If you should have any questions regarding the Similac formula label update, please contact me at
[email protected]